Effective corporate crisis management requires transparent communication, accurate information, and accountability during product launch failures. When companies fail to properly plan events, coordinate with authorities, and communicate expectations to consumers, they risk creating chaotic situations that damage brand reputation and public trust. The Swatch Group CEO's response to the Royal Pop launch controversy demonstrates how misleading statements, lack of preparation, and failure to take responsibility can escalate a product launch issue into a major public relations crisis.
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Swatch Group CEO Responds to the Criticism About Royal Pop ChaosAdded:
Let's do it. Let's go live, guys.
Breaking news tonight in the watch world.
Swatch Group CEO Nick Hayek responds and offers his side of the story. He responds to the chaos. And you'll be shocked. You'll be surprised and shocked to hear what he says.
All that and more tonight on the program. This is the original OC channel. I'm your host OC Smartwatch Talk for the Smart Collector. If you're watching the live stream right now, keep in mind that YouTube starts you from the very beginning. So if we're live, scroll all the way to the end to see if we are live.
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We did it. We'll let a few people trickle in here and then we're going to get right to the news story. We have the full transcript full transcript of the interview between the BBC and Swatch Group CEO Nick Hayek. And you are going to be surprised at uh at Mr. Hayek's response.
Will you be pleasantly surprised? I'm not quite sure. I don't know. Let's see who's in the chat. I'm going to say hi to every single person who types in a comment in the live stream.
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We've got some Let's do this. Let's do this. Let's see. I've got an interesting article here. Before we get to before we get to the interview with Swatch Group CEO Nick Hayek, check this out.
Let me see here if I can make this bigger.
And this is interestingly enough from Hype Beast Magazine. Hype Beast Magazine. And they're the ones in a way who are partially to blame.
I don't know these hype sites that uh they have this thing called drop culture, product drop culture. I call it hoodlm culture. It's uh those two things are pretty much synonymous.
Basically, it's where you know the people on the people on Sneaker X or Snorkx or whatever that X website is or the that app, it's like, "Hey yo, there's going to be like a sneaker drop of the new Pumas or KSwiss.
[laughter] Is KSwiss even a brand anymore?" and uh at 10:00 a.m. tomorrow and then all these hoodlums from all over like flood the store and create chaos. That's exactly what happened at the swatch stores. So, in a way, Hype Beast might be to blame. But check out this article from Hypebeast. Why are the purists so mad about the Swatch AP Royal Pop?
Why are they so mad?
Um, why are they mad?
Five experts give their takes on the disruptive collaboration. When whispers of a potential crossover between Ode Pay and Swatch First grip the internet, the watch community braced itself for a wristbound bioceramic carbon copy of Gerald Genta's iconic time piece.
Instead, the resulting Royal Pop forewent the wrist entirely, dropping as a vibrant mechanical pocket watch. This polarizing choice instantly thrust one of Horologyy's most coveted silhouettes into a firestorm of debate over over brand equity and design irrelevance.
And uh let's see what the experts said about it. Swatch AP subverted expectations by dropping the Royal Pop as a pocket watch. What are your honest thoughts on this format?
Let's see what the influencers had to say. By the way, hello to Leonardo DiCaprio in the chat. He's a member. And hello, Esoteric. Good to see you. Uh Tom Chung, I think it's Chang or Chong. Maybe it's Chung. I'm not quite sure. uh representing Singapore Wash Club says, "I actually think it's a very clever and execute, [laughter] very clever and elegant execution of the project."
Oh, come on.
Such [ __ ] There was plenty of skepticism around whether a plastic Roy wristwatch might dilute or even erode the brand's equity.
By releasing it as a pocket watch instead, APN watch signal that this is at its core a horological toy, something fun and light-hearted that introduces a new generation or demographic to mechanical watchmaking without taking itself too seriously. At the same time, I appreciate that there's still a sense of horological purity preserved through the use of a manual winding movement.
>> [laughter] [gasps] >> If any if you hear any social media influencer characterize this collaboration as fun or accessible, it's BS. It's not fun. It's a toy.
Number two, making something accessible accessible or less exclusive is not what we want in luxury. We want exclusive and we want rare and we want inaccessible.
We don't want hoodlams to be able to get in line and flip our beloved Odmar pig time pieces.
uh Banu Chopra who is a uh a mental healer and religious scholar but also a watch journalist said, "My first thought about Swatch watches that is that oh here we go again. My first thought around Swatch watches is that they are meant to be fun accessories, sometimes even tongue and cheek. Therefore, anyone taking this seriously is far removed from the spirit of Swatch watches. That said, unconventional wearability almost certainly limits the audience. Most collectors still want something they can put on the wrist regularly, not just admire or use a couple of times, then put inside the drawer to be eventually forgotten. Shout out to Rosé Paul, the uh the person who coined the phrase drawer watch. I do think the format caps its mainstream long-term collectibility, but it may also create a smaller, more passionate cult following. Historically, this collaboration will be interesting precisely because it broke the expected formula.
Got Aussie expat in the chat. What's up, Aussie? And we've got Vamal in the chat.
What's up, Val? Val is a member of the OC channel. Great to have you here. We have Hellbert Helbert Sang. Helbert Sang of the Herology Club. I've never heard of these clubs before. Let's see. The Singapore Watch Club. Uh Banu Chopra who's obviously a uh a religious scholar and probably like a mental healer. That's what I that's [laughter] what I envision uh when I hear the name Banu Chopra. And we've got Hellberg Sang.
[laughter] Who are these people? These are the five people to whom you reached out to get opinions on the Swatch AP collaboration.
Helbert Sang of the Herology Club.
A lot of people with clubs these days.
You notice that a lot of clubs popping up and these a lot of these clubs don't amount to a hill of beans. Uh, Hilbert Sang said, "I believe this is a great move from Swatch and AP and is a master stroke."
It's a master stroke. All right.
[laughter] It's a master stroke in terms of marketing and product design. And it might be difficult to get excited about a Swatch version of a Royal Oak wristwatch because of how much the OG means to a lot of people, but with a new format that still retains a lot of that visual identity, it encourages people to introduce a bit of Royal Oak into their life in the form of a pocket watch/bag charm, whatever you want to use it for.
Oh my gosh. Are you kidding me? By the way, welcome Aussie Expat. Good day.
Good day, gentlemen.
>> Good day. Good evening. How are you? Let me just get through one more uh one more rea actually two more reactions here. One from Oliver Tong.
Oliver Tong, co-founder of Horoverse.
[laughter] Aussie, were you ever a member of Horoverse?
>> No. I'm thinking of a different I'm thinking of a different app probably.
[laughter] >> There there's a there's a lot of um watch community names out there that are like >> clearly in your head this works but um >> it doesn't work. It horror guys Oliver Tong co-founder of Horverse [laughter] Swatch and AP really went for it by dropping the Royal Pop as a pocket watch instead of a wristwatch. Honestly, I like the idea of them subverting expectations. That's fun and keeps things interesting and brings up more discussions in the watch world. But when you attach that format to the price, it starts feeling more like an AP souvenir than a forever piece you're collecting for years. That said, I don't think weird to wear automatically kills collectibility. Sometimes sometime something can be collectible even if you don't actually wear it every day.
Oh my god, these reactions are hilarious. And uh Francois Marie Sanuchi watch journalist says as the Frenchspeaking Swiss say and I'm quite fond of this expression. I was pleasantly disappointed meaning a slight letd down because like many I had wanted a piece of the Odmar pig legend on my wrist but also a genuine admiration for the boldness of this royal pop. The proposition is offbeat daring. It could well appeal to women. A shame that the launch on May 16th so often descended into chaos.
What could hold the collection back isn't how it wears in my view, but what lies inside, namely the movement. A very solid mechanical automated movement, but one that cannot be serviced. [snorts] Um, Aussie expat, your reaction.
Um, it's easy. It would have been easier to swallow a nonresponse.
[laughter] What we had 24 hours ago was better than this. Um, yeah. I mean, to to ignore like they knew what was going to happen. You could have done as you point out like wristbands or something like that. They they knew what was on their hands. And look, I was in a city where things went well.
>> But honestly, the I think the only reason they went well is cuz Las Vegas isn't going to put up with this kind of shenanigans and and LVMPD stepped in and said, "You can't have these people congregating here. The mall said, "You can't have these people congregating here. We're not going to create a a door buster thing. Well, you tell us how many watches you got. We're not going to cull the line after that." So they their hand was potentially forced, you know what I mean, to to cull the lines before they turn into thousands of riding hoodlums.
Uh we got St. Peter in the chat who is a member. He says, "Very disappointing news about the Jizzler.
So much wasted talent in this industry."
But we might be covering that story later in the uh later in the show. I have a full article on Instagram about it and I could simply reference you to that or I might pull it up later. But yeah, that is a massive story breaking in the watch world about that influencer who was paid by the gambling site to basically promote uh $10,000 mystery boxes to his followers. And uh I'm assuming that many of them lost their life savings in the process. and he's being uh he's being uh shamed for it publicly and and deservedly so. We got them all in the chat. Uh horology club, horror verse, what the [ __ ] is going on in Singapore? I don't know. I've never been to Singapore. I don't want to know.
How do you think I don't know if you read any of these articles, Aussie, but uh apparently Swatch Group CEO Nick Hike did an interview with BBC, that's the British Broadcasting Corporation, and you'll be surprised to hear his reaction to the hoodlm and criminal elements that infiltrated the product launch and the chaos, the massive chaos and violence that ensued. Um, I guess I can't keep it a secret any longer based on the headline here, courtesy of Watch Pro.
Swatch Group CEO Nikki insists the Royal Pop launch is a good news story.
He thought it was he thought it went off without a hitch.
>> Yeah. Um, [laughter] yeah, >> this is this is beyond delusion.
>> I I mean, he says, "Oh, we cooperated with the police." Like [laughter] that's the that's the high watermark of um SWAT organization preparation is like we cooperated with the authorities once they stepped in.
>> Yeah. Once once there was massive violence in the crowd and people were being trampled and injured then Yeah.
How by the way, how did they help?
>> How how could you possibly help at that point?
>> Yeah.
>> I mean situations can happen by closing the store. Okay. Well, yeah.
>> Yeah. I >> it's it's really like taking no ownership of the situation and basically they're saying like we do it again.
>> We do it again.
>> Thrilled. They are absolutely thrilled.
>> We're going to do it anyway >> with what happened. Uh only now listen listen to this misinformation. Only 10% of stores were affected by overcrowding and violence. he suggests and uh I have evidence to the contrary and I'll be I'll be uh bringing that up later.
Swatch Group CEO Nick Hayek was in a belligerent mood when speaking to the Today program on BBC Radio 4 this morning, accusing the show's business editor of trying to report a phen quote phenomenon based on a fantastic product and a very positive provocative message unquote as quote bad news.
Mr. Mr. Hayek said, quote, "There were incredible crowds and so much enthusiasm." Mr. Hayek describes despite scenes of chaos and violence being watched by millions across the grow the world on websites, on Instagram, and on Tik Tok. Out of 220 stores worldwide, there were around 20 stores affected by overcrowding. So, we're talking about roughly 10% of our stores where there were certain issues. Now, the thing that he fails to mention is that the Royal Pop was launched in 21 stores.
This son of a [ __ ] [laughter] this son of a [ __ ] literally lied to BBC and he said out of 220 stores worldwide, there were there were around 20 stores affected. So roughly 10% of the stores were their issues and he knows damn well or he's a complete imbecile that they were only launched in 21 stores. One of those stores was in Hawaii. So really there were 20 stores in uh around the world where that where the Royal Pop was launched. Every single one of them was mired in chaos and crime and violence and hoodlams taking over.
Well, I yeah, I I' I'd environment I mean definitions of overcrowding. I mean, how many events >> didn't warrant police attention?
>> Like it it'd be zero. For sure it's zero. Even the one that was orderly that that happened here in Vegas, >> that required the coordination of more than a dozen police officers [laughter] like >> and and that one and that was a that was an orderly well orchestrated that was one of the few very few >> well orchestrated orderly um assemblies.
>> Well, it that that isn't to say that things didn't happen before I arrived.
So, I only arrived at about 6:00 a.m. or 5:30 a.m. My understanding is that um they were all let in and the line was called at 4:00 a.m. cuz the police had had enough. And there was already in the in the 24 hours preceding that many instances where the police said, "You have to clear out." And they dispersed the crowd multiple times. But of course with no mechanism to lodge your interest in a in a civil manner, people just kept coming back to that that entrance and lining up. And you know, I I I believe that leading up to that 4:00 a.m. call where the police stepped in and said, "Hey, you got to tell us how many watches you got. We're going to let the people in that are supposed to be waiting and dutifully and and go from there."
So there was still lots of police interventions and I'm sure certain people being upset.
>> M Swatch Group CEO Nick Hayak characterizes that as a positive and productive event.
>> Yeah.
>> And he says that the media is slanding it and portraying it as bad news.
I think this might come down to a sort of a a general maybe earned uh psychological trait of Swiss people that they think that they're better than other countries and other people >> and that these are just subhumans that we're talking about.
>> Wow. I call I mean I refer to them as hoodlams which I don't I don't consider them subhuman. I just think that they're I mean we saw what the lines look like, right? Again, I think uh I characterized it as if you saw the line outside of a soup kitchen, you know, and at Skid Row, that's what the that's what the line would look like.
>> Well, I I I uh I I put like a little uh not a YouTube short cuz I only shared it to my personal Discord and I showed me um preparing to go to AP for, you know, a visit. And um >> did you did you wear a bulletproof vest?
No, I I I pull out my gun and normally it's got the 12 round mag >> and I I popped out and said, "No, this is AP." So, I popped out and put the 21 round mag in and [laughter] now we're ready to go to AP.
Brody member for 20 months. He's a moderator, but he's also a member and he's general counsel of the OC Channel Network. AP makes the best men's jewelry bracelet on the planet. Why would anyone want the plastic version even if the movement is just as good? Hey, the movement is just as reliable, but is it just as good? I'm not quite sure. Thank you, Brody, for your comment. And by the way, we also got Val who says, "The hoodlums shut down entire malls causing massive loss of revenue to the other stores in the building. Swatch needs to move to abandoned strip malls." Yeah, they need to listen.
>> That's a great point, Vamar. I mean, basically, the reason you didn't see the problem was in Vegas is because the the attached casino Caesars will absolutely not have any of that happening. They don't care what someone thinks their business is, whether it's Swatch or the people trying to attend. You are not going to be able to congregate in the mall with camping chairs and waiting 48 hours and all that kind of stuff, no matter how much Swatch thinks this is a fantastic event for everyone.
>> They did. And uh uh Swatch Group CEO Nick Hayek goes on to talk about their coordination with the malls because swatches there are a lot of swatches that in that are in indoor malls and he talks a little bit about their collaboration which we'll get to in a second. Got John Lee in the chat as well. I want to say hi to John uh John Lee MD Chaz St. Peter everybody watching. Okay. Um let's continue on. Uh so out of the 220 stores yeah 20 were affected. Yeah, there's all 20 that basically carried carried the watch. Mr. Hayek suggests that where launch events were properly planned, there was less trouble.
>> I'm not sure where >> weird admission >> which [laughter] locations I mean to which locations he's referring. quote, "Most of the authorities cooperated with us from the beginning and most shopping malls did as well. Where there was cooperation from the start, things generally went well." He says that's actually not true. Um, in almost all of the shopping malls, there was overcrowding, there was chaos, the uh the stores did very little planning.
They didn't have numbered wristbands.
They did not set expectations properly with the crowds. In some cases, you had hundreds, maybe even thousands of people showing up.
>> Looked like thousands >> thousands for 30 watches. And instead of issuing wristbands that were numbered and irreovable so people could line up in consecutive order in a in a very uh orderly fashion. They allowed thousands and thousands of people to storm the mall, create havoc, resulting in a loss of revenue in the millions of dollars to their fellow store owners in the mall.
And uh they're claiming that there was that that's or you know that they actually were coordinating with the malls. I tend to differ.
>> Yeah. I I mean he doesn't say where the lack of comm cooperation came from.
>> Yeah. like Swatch never contacting the police until the police say we've got a problem now and then blaming the Oh, if there was cooperation from the beginning [laughter] even though it's entirely their fault.
>> It's entirely their fault. We here quote we prepared everything.
[laughter] >> Yeah, >> we prepared everything.
You are focusing on isolated events where there were huge passionate crowds and many people wanting to attend. The first day is driven by passion. When you have thousands and thousands of people coming, naturally you may also have some individuals who do not behave well or do not know how to cue properly. Mr. Hayek, >> where's Brody? Can can can Brody step in? I mean, is this a statement you want to make without your lawyer saying that one, he admits they knew that that thousands would come and that inevitably there would be problems? That's that is called um I believe that's called gross negligence. [laughter] That's that's called that's uh it's even it's even called willful it might even be called willful misconduct. Uh Brody, you're the lawyer. you can uh create a dis tell me the distinction between negligence and willful misconduct and does this constitute willful misconduct on the part of uh the SWAT group? Yeah, they I mean they knew that thousands were coming. They knew that some people would be unruly and what he when he says like well some people don't know how to follow lines correctly. That's not what was going on here. What do you mean? Oh, there was a piece of tape on the ground.
Some people didn't know how to stand in a line. No, these were hoodlam. They knew hoodlhams were coming. They attracted they they catered to attracted and appeased the hoodlams because they wanted headlines. They wanted headlines.
And I and you know I've kind of half jokingly said which one of these scenarios did AP want the most? So, you know, violence at an event, someone getting robbed at gunpoint by not getting injured, or someone getting robbed and seriously injured or killed.
You know, AP wanted AP and Swatch wanted these things to happen. You know, Ticker said on the show uh yesterday he believes Swatch engineered this to happen. That those are those are not my words. Those are his words, but I wouldn't quite go that far. But other people have said that Swatch definitely engineered this and was and wanted uh they wanted headlines and if it meant assembling thousands of hoodlams and criminal element uh in order to storm the store, they're they're lucky that employees weren't hurt. They weren't they're lucky nobody was killed in a stampede.
Um, dear artifacts and the chat member for 19 months, thank you so much for your membership. And uh, he says, "Keep them honest, OC. We're gonna hold their feet to the fire." Got Mallen drinker in the chat. What's up, Mallen? Uh, Mata says, "No, there was no added security."
No, there was not. Uh, Boxer fans is in the chat. This fiasco proves one thing.
The Trinity Gang just don't know how to behave. Not sure what that he means by the Trinity Gang. uh when a new release is up for grabs. Just saying. I don't know who the Trinity Gang is. I don't know uh what part of the country they're in. I don't want to make enemies of the Trinity Gang. So, let's just uh By the way, the views and opinions expressed in the chat and on the panel do not necessarily represent the views of original OC, the original OC channel, or original brand LLC. Um, Brody says he has admitted to knowingly created a public nuisance. I think the other people in the in the mall should sue him for damages.
>> You know that I mean it's it's obviously Why is he so defensive? I don't understand why the guy is so defensive.
he got the headlines he wanted and he's now trying to claim >> that uh that nothing happened when we know that every single store w was uh you know was uh was just consumed with violence and uh hoodlms bar you know barging the store and almost every single case except for maybe Japan and Singapore like the stores closed they closed and they didn't reopen they actually closed the next day for them to kind of let the uh the violence dissipate.
Um, dear artifact 279 Canadian, uh, we prepared everything for chaos.
[laughter] Thank you. And Brody reminds us, let's not let Allaria Resta, uh, Odmar PK CEO, let's not let her off the hook here. I don't know what what what do you want to hold her culpable for? uh Brody the uh I'm curious I'm cur I'm curious to know >> exactly what we should hold her culpable for. Maybe just uh letting approving a collaboration with Swatch in the first place.
>> That's probably a fair point, right? So, uh, there there are other businesses that have this problem and, um, I mean, we're not really that exposed in the in the watch space of these necessarily, but like, so Pokémon um, there's been all sorts of things, but typically not like widespread chaos involving potentially a thousand people at a time, >> you know what I mean? Like, and they're doing their best. They take measures to try and make sure that these Pokemon stocks are are released in a way that doesn't cause any problems. So they got no loitering allowed and they do random drop offs and stuff like that. So they do that well but also other other companies especially during co Best Buy would have like GPUs being you know restocked and you'd have people lining up outside and so this style of real world delivery of these things doesn't have to be this friaking crazy you know what I mean? It just takes a little bit just a little bit of responsibility. Not >> little bit of responsibility some planning. You see people lining up. You give them numbered wristbands. You attach them to the wrist. They're irreovable if they're off the wrist.
They get cut off at any point in time.
They're void. And then you say, "Hey, listen. We're going to reassemble at 6:00 a.m. You know, you're get in chronological order. The first 50 people who have, you know, first 50 wristbands who are there, you know, you're going to get watches. If you if you don't have a a wristband 50 or higher, please, you know, make your way home. That's it.
It's done. We're telling you right now."
So, uh, a turn AP into a they turned AP into a hoodlm brand. Oh, okay. So, so Brody is is blaming Odmar Pig, CEO Aria, for turning AP into a hoodlm brand. Not my words, but uh I think there are a lot of people who are feeling not happy with the direction of AP these days. every every time people aren't happy with the direction of AP, it's it's actually really consistent and they don't realize that's actually who AP are. [laughter] Like they do the the Spider-Man thing, the the Travis Scott collab, you know, all this, you know, the the particular influences that they they suck up to.
Like they're their brand is actually very consistent. It's just that we think more of them than they they do themselves. Um I so Booker does have a little bit of a watch week here in Vegas um on Friday and Saturday at the end of this week and I thought I would attend in with this hat and I've done my best to source one. I've done my very best to source one. I'll be at the cocktail party [laughter] [gasps] >> and and completely apppropo. the the swatch is actually directly opposite Buchar [laughter] so it would be fantastic to get a hold of this. I tried my best but I I could only get them custom to order and it would take more than a week so it's not going to happen but man it would be amazing.
>> Dang. All right. Uh back to the article.
Let's see here. Uh Mr. Hayek is not criticizing the authorities for the crushes, violence, and general mayhem.
Quote, "We believe we had prepared properly, yes, but you should ask the authorities themselves. I'm not criticizing the passionate people. I'm not criticizing the resellers and I'm not criticizing the authorities."
Who is to blame then?
>> Was that just a run-on sentence? It just [laughter] >> No, >> he's just He doesn't really have a point. He's just like >> he's not he's not blaming anybody. So like to So who's to blame? I mean I mean it looks like he's pointing the finger at himself because if if the people aren't to blame, the flippers aren't to blame, the hoodlams, the criminal element aren't to blame, the authorities aren't to blame, then who's left? The people who are organizing the event.
I'm simply saying that in an extraordinary situation like this where the whole planet boy he's reaching here the whole planet seemed to be moving for this launch there can sometimes be tense situations.
Everybody did their best but sometimes you cannot control everything.
Isn't that your job to control if you're doing an event to control the event? I mean, you can't control everything, but there's a lot you did. They didn't control anything.
They didn't they didn't they didn't issue wristbands. They didn't uh set expectations how many pieces were available.
They I mean, they really didn't do much.
They didn't have security in place prior to the people lining up. They really didn't do much of anything. Um Mr. Hayek says, "Swatch clearly signaled that the Royal Pop was not a limited edition and it would be on sale for months.
Actually, they didn't say that and they only said it after the riots occurred and then they put a piece of paper up on the windows of the stores and they they uh they they put a post on Instagram saying that the stores were closed and that keep in mind these would be available for several months was the phrase they used and and actually kind of fueled the flames of li of limited availability because they were basically saying this is only going to be a they said they were going to be available for several months stoking specul spec speculation that it wouldn't be around for years. They actually sent the opposite message.
>> I I agree. It'd be like don't panic.
These are going to be here for like 10 15 minutes. Why Why do you need to Exactly. [laughter] >> Just calm down.
>> Calm down.
>> We have We have enough for everyone.
Just >> enough for everybody.
>> It'll It'll only take 10 15 minutes.
We'll be done. Oh, there's a thousand of you. Don't worry. Don't worry.
>> Don't worry. Oh, we have to send you away. But try to come back quickly, though. Um, got Jen Gi in the chat. Uh, member of the channel, we act like we're shocked this happened. I I wasn't shocked. Listen, I was I was uh I was there for two of the the MoonSwatch launches. I was there, but uh Brit Pierce was also there in London. She did a very good She was there as a war correspondent Aussie and she reported that listen not a single person not a single person in line knew what the product was. Not a single person really knew what AP was. They were all criminals [snorts] and all hoodlams who were there because some website or some app told them there was some kind of product drop and this was something that they could do to, you know, storm the line, you know, wreak havoc and chaos and if you get one then you can resell it on eBay or whatever.
That's the culture that Swatch and AP were fostering here. Uh, Brody adds, "Allaria should do the right thing and sell these plastic chachkis at AP boutiques and AP houses."
I mean, isn't doesn't all of this all of all of what we're hearing here and what happened and and post what happened the the lack of responsibility. Doesn't this just scream Travis Scott? You know what I mean? Like, this is completely on brand like for bad things to happen. not acknowledge it, take no responsibility, deflect. Who cares? This is actually pretty hype, quote unquote. [laughter] >> Yep.
>> This is actually pretty dope.
>> Yep. And here's the actual message that they posted to their social accounts only after there was chaos and rioting.
To all our dear fans worldwide of our AP Swatch collab launched on May 16th to ensure the safety of both our customers and our staff in Swatch stores, we kindly ask you to not rush our stores in large numbers to acquire this product.
Now, let me ask you, Aussie, whose responsibility [laughter] is it to to ensure that there's a a orderly and peaceful process to line up at stores to purchase watches? Who's is that the responsibility of the public to say, "Hey, I we're not going to we're not going to come to the stores. We're going to launch our own apps and we're going to launch our own uh social media uh message boards in order to coordinate when we as the public should decide to come to the store as to not rush in large numbers."
>> Yeah. I mean, I mean, clearly, you know, you should as an individual, you should choose not to be large numbers before coming. You should choose not to. Well, well, they're kind >> responsible on your part as an individual.
>> They're they're respectfully respectfully requesting that you not rush our stores in large numbers. I mean, you have to now it's up to us to do our due diligence to ensure that we're not arriving in large numbers.
[laughter] This is just absolute [ __ ] the Royal Pioneers. The next part, which which again is absolutely intentional and they they which proves which proves that they engineered this chaos and that they they want it and they want to continue it and they're actually fanning the flames. The Royal Pop Collection will remain available for several months. In some countries, cues of more than 50 people cannot be accepted and sales may need to be paused. I I like how they they don't specify which countries cannot accept the the 50 or more which countries like okay the larger numbers are acceptable in some of them but you'll have you'll have to figure that out as well as make sure that you yourself are not large numbers.
>> Yeah. And if there are more than 50 people in line sales could proceed but keep in mind sales may not definitely but may need to be paused. So, if there's more than 50 people, sales could continue.
>> Unbelievable.
>> Yeah.
>> Do you want to see the full transcript?
>> I I Yeah, I've read it. Um, it's not it's not actually very long. It's obviously not a full interview. It's more like a five minutes, but um let's do it. Let's uh go to the to the entire um the entire transcript here. Let's see. Um, Nick Hayek says, um, "Good morning to everyone."
Let me see if you can see this.
Um, okay. Good morning to everyone.
Uh, it was interesting that you mentioned some of the stores where there were incredible crowds and so much enthusiasm.
Out of 220 stores worldwide, there were around 20 stores affected by the overcrowding. Manchester, by the way, will reopen today. So, we are talking about roughly 10% of our stores where there were certain issues. Again, we covered this earlier. Uh 200 of their 220 stores didn't offer the watch.
So, basically, every single store that carried the Royal Pop had quote issues.
The rest went smoothly. Now, Aussie, is he intentionally lying or is he absolutely clear? His staff didn't tell him, "Hey, by the way, we only made this available in in 20 stores." [laughter] >> What do you think? Which one which one is the case? Is he intentionally being misleading or is he so completely out of out of the loop that he wasn't even seems to so well engineered? like either he's completely aloof or he is or this is like specifically put out as misinformation. I it it's it it seems like to put out as misinformation is like is so cynical and and ridiculous, but at the same time like [laughter] I I don't I don't >> I don't hold it I don't hold it past him because there's no way there's no way he wasn't briefed in advanced. There's no way he would he as CEO well maybe the CEO of the Swatch brand would know but maybe Nick Hike who oversees all of the brands maybe he wasn't told that hey by the way when we rolled this out we only rolled it in 20 stores at the beginning so >> yeah there will certainly be an executive that's more in charge of like head of retail >> yeah but when he was given these talking points he's not he's not thinking that he's not coming up with this off the top of his head right he's he's working off a creative brief or talking points that he was given okay like by the way when asked about this, just be sure to tell them it was only in 10% of our stores, right? I mean, this is intentional.
>> Yeah.
>> Um, the rest went smoothly because people are passionate and that is what's happening here. Yeah, that's exactly what's happening. People are passionate.
>> We're seeing a phenomenon based on a fantastic product and a very positive, provocative message. And all of that is just a flatout lie. People don't give a [ __ ] about the product. It's not a fantastic product and it's not about a positive message. It's about the hoodlams taking over these lines, attacking these stores, scaring goodhearted true watch collectors from coming down because the the criminal element had taken over the atmosphere. and uh the flippers and the hype beast culture basically uh completely commandeering the event, the product launch. And that wasn't the positive or uh it was provocative for sure. It wasn't positive though.
>> Um BBC asks, "What is your message to the the to the authorities who had to deal with the crowds where there were clearly uncomfortable scenes outside some major stores?" Nick Hayatt Nick Hayek's response is most of the authorities cooperated with us from the beginning and most shopping malls did as well.
Where there was cooperation from the start, things generally went well.
And that's not true because there's no evidence of cooperation with the malls from the start. And in those cases, nothing went well. None of the stores went well. So uh he says you are from Manchester uh referring to the interviewer where you have football matches and ma major events all the time. Whenever there is an event driven by passion and emotion these situations can happen and BBC retors but football matches are intricately planned well in advance.
There's a huge collaboration between clubs organizers and the authorities. Is there an argument that Swatch perhaps did not go to those lengths?
And Nick Hayek responds, "Listen, we prepared everything.
As I said, you were focusing on isolated events where there were huge passionate crowds and many people wanting to attend.
And I want to stress that we communicated very clearly that this is a is not a one-day event. the collection will remain available for months and months. That's something again that was not communicated at the time. Of course, they knew it was not a one-day event. It was the launch of the product.
>> Yeah. I was the first launch.
>> The the the way that he talks about it is as if that there aren't other brands that sell literally tens of thousands of sought after products >> without a hitch >> every single day.
>> Every single day.
Yeah. And then BBC knowing that this is a line of [ __ ] says clearly communicated to whom? Shoppers or police authorities? And BBC of course knows that wasn't commun communicated to either prior to the launch. To everybody, Nick Hayek says this is just a boldfaced lie. Before the launch, when we made everything public on the 9th and again on the 13th, the press reported clearly that this is a collaboration like the Moonwatch before it and the SC scuba 50 phantoms. uh collaboration. It is not a limited edition sold for only one day. That's not the point. No one said it was only going to be sold for one day. He was there when the Moon Swatch launched. He knows that there were people waiting in line to get it the first day because people wanted to buy it, get all the stock, and resell it for a profit.
I I think maybe some of the the sort of the extra heat that came down on this was that a lot of the other um flippable items have actually disappeared. So, I'm I'm not seeing like GPU drops um you know causing lines at Best Buy. As I said, the Pokemon stuff, it's still super hype, but it's a lot more complicated. They've made it a lot more dispersed. Uh, all of the attention from all of that, all of the the flippers came down on this, right?
Um, let's continue on here. Uh, let's see.
Okay, we launch on the first day and then the watches continue to be available for months afterwards. We also saw crowds in 2022 with the Moon Swatch launch. uh but people were then able to continue buying the watches over time.
So again he admits that he knew what happened during the launch of the Moonwatch in 2022.
Uh BBC says why do you think things normalized after the first day? Nick Hayek responds because the first day is driven by passion.
When you have thousands and thousands of people coming, naturally you may have you may also have some individuals who do not behave well or do not know how to cue properly. He knows full well that it wasn't just some individuals. It was nearly 100% of the people in line who didn't know what the product was, didn't care about AP, didn't care about watches. These were people who were directed there because they were told there was a product drop that you could buy on the first day and flip for over retail. It's not about people not knowing how to line up. This is about attracting a hoodlm element intentionally to create headlines and to create publicity.
Uh BBC says, "Are you asked the question, are you suggesting the authorities were slow to react? Did you give them all the information you had?
Do you did you expect thousands of people to arrive and think the authorities would just simply handle it?
Nick Hayek says, "We believed we had prepared properly." Yes, but you should ask the authorities themselves. I'm not criticizing the authorities. [laughter] What?
He just he just smoked that question.
He's just gone, you know? It's just it's like h yeah I I know I said we cooperated from the beginning but in terms of actually cooperating from the beginning >> I can't tell you that we did or we did not.
>> I think you're searching for someone to somebody to criticize. I'm not criticizing the passionate people. I'm not criticizing the resellers and I'm not criticizing the authorities. I'm simply saying that in extraordinary situation like this where the whole planet seemed to be moving for this launch, there can sometimes be tense situations. Everybody did their best, but sometimes you cannot control everything. Actually, what the BBC is intimating uh is not criticism of the people or the resellers, but the criticism of Swatch.
We're criticizing your company for the poor handling, poor communication, poor planning, poor execution of this product launch. What are you not understanding?
All these questions are directed at you, not the authorities, not the people in line. You can clearly blame you can blame the hoodlams in line, but everybody knew days and days in advance that the the kinds of people who were there assembling. They had a responsibility to plan better and to alert the authorities. Uh, can I ask you about resale prices? BBC asks, "When you see the watches being resold online for so quickly for such huge sums sums of money, does that concern you?" Nick Hayek, no. What can you do when you have something that is so desired? Let's be clear. This is a fantastic product sold at 350 pounds.
If someone decides that instead of keeping it for themselves, they want to resell it. That happens all the time in a luxury market. When a brand like Swatch operating in the entry segment, but with selective distribution creates a fantastic product, naturally some people will try to do business with it.
that that's even more tonedeaf than anyone within the luxury market would would admit to.
>> This [laughter] is this is tone I mean BBC BBC's really sticking it to him and he doesn't quite understand that he's fumbling every single question. I'm not criticizing the BBC says I'm simply asking questions and but what about fake I mean I don't want to go into fake watches counterfeit watches that's not something that's of interest to me.
>> Um >> I think that's so that's it. That's the uh that is the >> basically the transcript of the >> I think Hayek may have gotten a brief and he's put it into his own words but his natural way of doing that has made these numbers and references more than they are and then when BBC does a follow-up question it falls apart immediately.
>> You know what I mean?
He's just made it up basically.
>> Here's a here's a pretty interesting video that I saw. This was uh Ree the Sultan, who goes by Ree the Dream on social media. She's one of the 47th Street influencers and uh she did a a short video about this uh about her process getting a hold because a lot of the secondary dealers on 47th Street, they got a hold of these W. They wanted to be able to go on social media and say, "Listen, we've got some of these watches." So, it made sense for them to pay one or two $3,000, you know, to have them on the first day.
So, they could create social media buzz and say, "Hey, like if you want watches, come to me. I always have watches first." So, I get I get why they from a from a business perspective wanted to be some of the first uh people to have these watches. Let's uh let's do this video from the beginning. Feel free to interrupt at any time. Just shop. Pause.
So this is this is just a scene of passionate people who are orderly assembling who some of them just don't understand how to queue properly. Aussie [laughter] >> and you know the Swatch provided the police and mall security and everyone.
They provided everyone with all the information everything they needed to know. We cooperating right from the beginning.
>> There should have been security at every swatch store 6 hours before the open.
Actually, they should have been there 3 days before. Yeah, three.
>> There should have been a police presence there. Swatch should have been planning this days and days in advance with stansions, with lines, with security, with wristbands, setting expectations.
>> Well, that that's the execution of the plan. The plan should have been in there many months prior and that is the actual execution of the plan. So, this is not something that you go, "Oh, let's get some wristbands out on the hour that people show up." That's not That's not planning.
>> Yeah.
>> I remember I I've told the story on a previous live stream. I went to the Howard Stern book signing in Los Angeles when he did uh Private Parts or Miss America or one of like one of his his big books. And 30,000 people showed up for the book signing. It was 11-hour book signing. We got there 4 in the morning. You know, we were there for, you know, eight hours or whatever it was in line. It is extremely orderly. It was very efficient. You got wristbands. you got number you know everything was done uh proper so they you know people know how to do events um these guys didn't know how to do it and the the uh accusation the allegation is that they knew what they were doing they wanted scenes of chaos because they knew that scenes of violence and of uh chaos would generate mainstream news coverage Dwood is in the chat we've Got Ryan Hoof in the chat. What's up, guys? Nice to see you. We got uh Watches and Wheels. What's up? Oh, watches wheels talks about Reman Company. I'm going to play that video just uh as a matter of fact. So, let's get right to it. The scenes from >> Sorry, I just got some breaking news just for just a quick interjection.
>> Okay. You know, Heart Attack Grill in Las Vegas down Fremont Street where you can weigh yourself and then get spanked by uh women in nurse costumes.
Apparently, they're not renewing the lease. So, I'm going to try to figure it out. So, everyone comes to Vegas in the next, you know, two weeks or so. A Heart Attack Grill is closing down.
>> That is that is uh heartbreaking news for those who are familiar with that establishment.
Let's continue on. Scenes of chaos in New York City, guys.
[screaming] >> Back up. Back up. [laughter] This doesn't sound like an orderly crowd.
>> They're going to tell you to go around.
And when you go to that area, they going to tell you to go around again. They playing this game. I just went through both sides right now.
>> Yeah. So, everyone that's here at this point can't get in and we had someone here waiting for three days straight and he's on that line. So, now we're going to try to figure out how.
>> So, she pays So, in other words, she paid someone to be in line. Is that what I'm guessing here? She looks a little She looks a little little uh puffed up.
Uh Aussie like her cheeks. Do you know Re on social media? Uh, I remember when she popped up, but I haven't seen her in months. But, uh, this could just be, you know, wide angle lens. You know, >> could be a wide angle lens. Definitely a lot of Botox going here, but it looks like there's a lot of filler. Like, her cheeks are all pumped up like a chick chipmunk. [laughter] >> Got to get these swatches Saturday morning. We've been working around the clock with barely any sleep. So, how can we get to >> Why would she not be getting sleep?
>> I I don't I don't >> She has people. Why would she not? I mean, did Aussie, were you not getting sleep for two or three days leading up to the launch?
>> Yeah. [laughter] >> I mean, come on. Who gives a >> I mean, I was just strategizing precisely how I wasn't going to waste my time, you know? Like, I' I'd be picking people that went on the strip. Did you see a line there? Is there a line there?
What's happening? Can you talk to the thing for me? I I had people doing my homework for me, so I I wouldn't waste more than 10 minutes of my time.
>> And these these these dealers are very shrewd. They had people in line. And you know, in in some cases, the accusations are that they actually had uh paid off store staff to get allocations of watches. Uh that that some of the staff, remember who works at these places? Um generally young people in their 20s.
They're working a retail job. It's not the super highest paying job. So if someone comes to you and says, "Hey, you guys got something coming out. I want to, you know, can I get a couple of these? I'll give you a grand." You know who's holy [ __ ] A grand. Gonna get a grand to set aside one for somebody. You know, that's a very tempting thing.
>> Phoenix, there's no way around this point. I mean, I can jump the barricades, but I don't know. The cops might tackle me down.
>> They going to pick you up and throw >> jump the barricades.
>> I'm just here for >> I can politely ask. Let me ask my brother.
My brother's my brother's right there.
Can I jump the line? See, this is the kind of chaos that is 100% preventable.
Like, why aren't there numbered wristbands in place?
>> Yeah.
>> And normally these uh lineups, what truly pisses me off as as someone that respects cues is that they're often populated by chairs for most of the time and there's not actually people waiting.
and my instinct is to go in there and just rip all the chairs out and say, "Hey, you've got your rightful place in line, but honestly, it's not my place to interject myself in such situation." And there's people there that are completely unsaavory who think it's their payday that you're ruining and not just you you you making sure that people aren't effectively cutting by putting lawn furniture in instead of people in the line. Um, now she's like proposing to do that, but imagine someone unscrupulous that wants to cut the line. You know what I mean? Who's going to stop them, you know? And and basically Swatch has created that environment. It's it's awful.
Uh, let's see what happens. She's trying to jump the line and she's lying. Of course, maybe she's not lying. She's saying, "My brother's right there." You can interpret that however you want, Aussie.
>> Oh, yeah. Let me ask this guy.
>> [laughter] >> right there.
>> I'm going tell you why it's not going to work. Because he gonna ask He's gonna No, no, no, no. They're going to ask about his he brought two seats back here. How the [ __ ] he end up there?
>> It's funny game.
>> Do you think this guy this this kid is an actual watch enthusiast? Do you think he's he actually knows what the product is? Is he the one person out of thousands that actually decided like, "Hey, I like I like Swatch. I think I'm gonna show up and see what Look at this guy. He's like the He's got the uh [laughter] How do you think he's going to fare in this crowd >> back here? How the [ __ ] >> What what's amazing video is the amount of uh police officers and physical barricades and street area basically being dedicated so that Swatch can um catfish literally hundreds and hundreds of people because they don't have enough watches for all these people. But you know what? Let the line grow. Let it grow >> and let and let them generate a tax bill in the hundreds of thousands of dollars for the taxpayers of New York City. and SWAT can reap all the benefits in in terms of free publicity on on the backs of the hardworking NYPD and the taxpayers, >> right? And it's literally just for publicity. This isn't for increasing actual sales. Like it's not these people are in the process of actually conducting commerce and this is just what commerce looks like. that would be a legitimate use of of police resources to secure the orderly, you know, traffic of retail establishments. But this isn't actually that. They're not even selling watches to these people. And never the opposite, Aussie. It's the opposite. It is it is it is the Swatch group benefiting from free publicity at the expense of the taxpayers and the other retail establishments and the other tourists and commerce goers and everybody in the area who are being negatively impacted by these crowds and the the the uh street the the uh traffic diversion and all the stuff that's going on here. They're they they they wanted this chaos regardless of the impact to their neighbors in the malls and their surrounding retail establishments. And not to mention the tremendous inconvenience to the people who actually want the watch.
You know, they never actually got to get it because of the situation that Swatch created.
>> Shut up. It's fun game.
>> It's not a fun.
>> Mute the mic. This is not a fun game.
Mute the mic. This [ __ ] is not fun in games. In other words, this is deadly serious.
>> It's not funny.
>> Mute the mic. This [ __ ] is not fun in games.
>> Benny's gold here. Snake boy.
>> He's trying to sell.
>> All right. So, look the people here.
Let's uh let's do a roll call. We've got Benny's Gold and we've got Snake Boy.
Benny's Gold here. And also joining him in line is Snake Boy.
>> These two cuz he was able to get it.
Apparently they have 60 left in this watch store and he wants to give him a bar of gold for two watches.
>> Two for an ounce.
>> You know the price, you know the price of uh the price of a bar of gold, right?
A bar of gold is one ounce of gold, right? So >> well, they're saying a bar could be any denomination unless you're talking about um what do you call it? Like the good deliverable bars, which are What if it's a 99.99 24 karat gold bar? That's uh that's an ounce, right?
>> Well, it can be anything, but an ounce is a good one. Yeah, a troy ounce is a good one.
>> What is it, like 4,000?
>> Four and a half, four, maybe.
>> Okay. Okay. That's the That's a pretty good profit for these guys who just bought two watches for $420 a piece.
>> Yeah. But I mean, uh think for a second.
420 pre-tax is actually a pretty sizable amount of money.
>> It's a ridiculously big amount.
>> $500.
>> Yeah.
>> Um, if you want 2x, it's a,000, but 2x is not not a crazy multiplier. I mean, the the moon watches were much higher if I recall, but yeah, like it's already a lot of money. I mean, I don't think I'd buy one if I had the opportunity. like I I now have some rapport potentially with the Swatch uh manager in Las Vegas and maybe they would offer me one. I would say no. I'd politely say no at 4 420 for this thing is probably too much. I think you can get one for 200 in a few months when people realize it's really has no point [laughter] and and be happy with it, you know, at 200 it would be okay, >> right?
Um, we have a comment from Geng here. Um, let me find it. It was a pretty good one. It says, uh, "One of these kids is not like the other." Thank you very much. Uh, I'll just leave it at that.
[laughter] We've got uh, dear artifact who says, "Snake boy has passion." Thank you very much. And we have a comment from the mallal who's a member of the channel.
Flamingo blue highlighted comment. OC they all look like AP Royal Oak owners.
What you mean?
Actually, maybe you're right. Maybe you are spot on there. Got Esoteric in the chat. What's up, Esoteric? Got Julia Caesar in the chat as well. We got Ryan Singer reminding everybody to upvote the live stream. Thank you, Ryan.
Let's uh continue on here.
>> Shut up.
>> It's fun and games.
>> It's not a fun.
>> Mute the mic. This [ __ ] is not a fun game.
>> Benny's gold here. Snake boy. He's trying to sell these two cuz he was able to get it. Apparently, they have 60 left in this watch store and he wants to give him a bar of gold for two watches. So, I'm about to get two for an ounce.
>> Two for two for an ounce. So, if an ounce is $4,700, that would be like over $2,300 each for these uh for each watch. It's pretty good. Pretty good.
>> Gold is at 45 at the moment.
>> 45. Okay. So, 2250.
So, let's say the let's say these watches are 450 with tax. That is uh you know that's a pretty significant pro uh profit.
>> He want to trade two for an ounce of gold.
>> Yo you don't out >> that was I think that was Snake Boy financial consultant there.
>> Yo out 24 karat.
>> Hold on my opinions.
>> This is mine.
I got the gold. He has the >> You got the watch.
>> You got the watch? Yeah, I got the watches. Well, you got the gold. Yeah, I got the gold. Let me see the watches.
Well, I don't got the watches on me right now. You got the gold? Oh, I I got the gold, but I don't have it on me.
It's close by. [laughter] There's a scarf face [laughter] >> with the >> How much?
>> No, this the black and white.
>> Oh, that's a good one. That's I mean there were there's one of them that I like and it's the white one with the black bezel.
>> Okay.
>> The guy I interviewed first in line in Las Vegas, he wanted the white and black. I I think there must have been some sort of consensus that this is the the one to get because it didn't strike me as the one to get. I think the white one with the rainbow markers is the one.
>> Yeah, that's a good that's a good one, too. That's a good one, too.
>> By the way, those the the ones with the rain the fake rainbow bolts are apparently piece uniques because uh they're whatever eight colors of bolts and those are dropped into those slots randomly. So, no two are alike. You could actually Why don't you do the calculations because I know you're aistic.
[laughter] >> Yes.
>> And you should be able to figure out if there are eight bolts >> and all there are eight different colors which I I don't know there are eight different colors. I'm assuming and each one is like each watch has a randomly put in. How many watches? How many >> there are eight colors? How many indices are actually chosen like that?
>> I think the indices might be fixed colors. It's just the bolts themselves that are >> Oh, the bolt. So, there's eight bolts and eight um >> eight colors. Yeah. And then they just they're not put in the same way every time. They're just whatever ones land land.
>> There's uh 16 million combinations.
>> 16 million. So, in other words, everyone is a piece unique because it's almost it's it's mathematically impossible basically to get two identical ones.
Well, actually the calc is a little lower than that because uh let me work it out. [laughter] >> You can't have no bolts. There's no option for no bolts.
>> There's no option for no bolts. Yeah.
Are you doing this in your head or >> No, it's about using a pencil.
>> Yeah. 10 million. I I just a calculator.
>> Okay. I thought you were gonna just do it in your head. I mean, I'm disappointed.
[laughter] >> Uh yes, he's aistic.
Um, I'll pull up a I'll pull up some pictures of that one just to a little bit later just so so we can confirm and verify here. This is the black and white one.
>> I got two of them right here with the >> No, this the black and white.
>> Who's got the white?
>> The orange and blue.
>> You got what?
>> Orange, orange, and blue.
>> And then I got this one.
>> There's the blue one. I don't I don't like the blue one. That's too much blue.
It's It's blue on blue. Not a big fan.
What's the most desired color?
>> Whichever one I have, whichever one I have is the one that is the most desirable.
>> Talk to me. How what are your numbers looking like?
>> I could take is 26. My brother just showing for 3K.
>> I can't take nothing lower.
>> 2K.
>> 2600. Ooh. Recounters with 2,000.
>> It's an ounce of gold here, too. 2,000 2,000 each. He's buying two for an ounce of gold. That's 25250 a piece. No, >> exactly. So that's why >> he does he does the math better than she does. She goes, [clears throat] >> this is kind this is kind of fake though, right? Cuz this is top of the market and these are dealers, right? So they're profit. So this is all fake.
>> Yeah. But dealers, I mean, don't mind overpaying on the first day for bragging rights of having them and making videos and saying, "Look, I got this. I got this. Come and get it." You know what I mean? I mean, >> okay.
>> For them, this is just I mean, to spend five grand on marketing so they can do a video saying, "We have it."
>> Okay.
>> You know, >> gold, that's 25 a pop.
>> That's 25. Let's see. Let's do the math.
4500 divided by two. Yeah, that's 25 a pop.
She's a whiz at math.
>> 250 a piece. No, >> exactly. So that's why.
>> Okay. 22. Okay. Exactly.
>> I want to price match.
>> I would do it.
>> You want I'll give you 2250 each.
>> You want to split it?
>> Yeah. Give me one and one. One in one.
>> Done. What? Can you give me the Barbie pink?
>> Mazal.
>> Wait. Wait. What colors you got?
>> You can pick the colors now. You know the one.
>> I want the Barbie pink. Oh, he's being generous cuz she she she misalled on going havsies with him and didn't even know which one she was going to get.
>> We got white. Oh, this is the pink.
>> The gold is too big.
>> That's the red one.
>> It's cute. I'll take it. Yeah.
>> 10 20.
>> I'll sell you.
>> Don't worry.
>> No, they're 2500.
>> So, we got a math thing here. Um so to do uh combinations you actually take the variations to the power of the number of slots. So that would give you 8 to the power of eight which is 16 million.
However, you can't have one of these things without all eight filled. So 8 to the power of seven combinations are not possible. So which is about 2 million. So, it's 16 minus 2 million roughly is is where you end up with like 14 million combinations. It's a lot because there's a lot of colors and there's a lot of slots. It's it's like thinking of uh like a password that has uh eight eight potentials of eight in there. It's not it's not an untractable number that a computer couldn't whip them out in, you know, one second, but there's certainly, you know, it's in the millions of combos.
Millions. Let's see. I I'm trying to pull up a picture that has shows all the different colors of the Hold on here. Open image.
>> I I think you're right. It is eight different colors and and it must be a a manufacturing problem potentially to try and actually do the colors consistently like to do it as pictured means you need to bin uh a machine to go from eight different just to jumble them all up.
>> Yeah. Yeah. But what I mean, isn't it complicated too to make sure that the the a second color doesn't that a color doesn't appear more than one time?
>> Oh, are you saying that they limit it that the same color can't appear more than once?
>> Correct. Yeah, correct. Yeah. So So it looks like you have beige, yellow, green, white. Uh what are these colors? I need to get a better picture. Hold on. Let me get a better picture. Okay. I I thought it could just be a like I I thought like you could roll all yellows like that would be possible.
>> That would be more interesting.
[laughter] >> Swatch. Um Royal Pop Rainbow. Let me see if I can get a nice big image here.
M >> so I I think Doc Mickens formula um would make sense if if the colors can't be repeated.
>> So 40,000 combos.
40,000.
>> Yeah.
Okay. Let me open this up in a new tab.
Here we go. Here's a nice one. Boom.
Yeah. Yeah, they're different.
>> Oh, but there's Is there is that bolts on the back, too?
>> Yeah.
>> Um, >> and there's Is that Am I color blind or are those the same color? Oh, no. It's pink and purple right >> next to each other. There looks like there is a orange, a light blue, a a dark dark blue, a tan, a green, a yellow, a blue, and a purple.
>> Something like that. Yeah.
Yeah. And they're not color coordinated with the indices.
>> Yep.
>> That's cool. That's cool.
>> Back to the action.
Yo, >> they're 2500 on >> the analytics on that.
>> Look, they have them shop a >> and they have the lanyard and Oh. Oh [ __ ] they went up already and price.
>> What is this? Is this the official watch site? What is this?
>> No. Um, >> was this some kind of third party? I wish I could see it because she's clearly got it on on uh on Safari. So, the website is there. It doesn't look like StockX. I don't know what website that is.
>> No, I'm looking at the top. It says, what am I? I can't zoom in on it on my uh platform here. I can usually do that though.
>> Yeah, >> it looks like way too low.
>> Something goods at the top.
>> Stadium goods. I think it looks like I think it looks it looks like stadium goods. Let me let me see if that's actually the thing. Um st Oh yeah, stadium goods. Let's stadiumgoods.com.
>> I like I like um StockX because they they give like price charts and price history which is interesting. I've never tried stadium goods.
>> I'm not familiar with this. I literally have never heard of it until right now.
It looks like a a website with uh tons of shoes on it. I'm assuming she's went to a collectible section where they have lanyards. Oh, looks like they have Laboos >> and Chrome Hearts and all kinds of stuff. Oh, yeah. And they have the They have the uh >> Whoa. Here we go.
>> Holy moly.
Uh did you get to the Yeah. 4,200.
>> 4,221 here.
>> Wow. Yeah.
>> I'm going to check StockX. Does that hold up?
stadium. I don't want to promote this company. So, >> yeah, >> just get at it.
>> Okay. On StockX, I think. No, you can get black and white for 1,500. So, why stadium goods is way cheaper than StockX? So, StockX has buy now for$,472.
>> Stadium goods are way more expensive.
Way more expensive.
>> Yeah. Last sale was 1,500 on StockX.
Guys, if you're watching the stream right now and you have jewels that need that can be redeemed or uh in the chat, please please redeem them for the channel. Like give if you have jewels, just give them all into the chat if you know what I'm talking about. There's a there's some of you who have access to jewels, JLs, not jewels, watch by Jewels, the Tik Tocker. But um there's this thing that YouTube is doing with jewels. If they if YouTube gave you free jewels, please use them now on the show. Thank you. Hot watchers in the chat. Hello hot tickle my talk. Anybody else that I missed like to say hi to everybody?
Yeah, I mean uh 1500 doesn't seem crazy >> if they have it. The problem is do they really have it?
>> The well on StockX they do. My understanding is like they they're >> they're they're a little bit higher touch than say Chrono or something like that.
>> Let me ask you, let's be real. If they've already dropped to 1500 and they've only been out for one day, that's not a good sign.
>> But the uh the light blue with dark blue dial, the one with the 3:00 crown, that's on StockX at 30,000. M because people are thinking that because the crown is at three that they're somehow going to be able to make a strap or something that transforms it into a watch or something wearable on the wrist.
>> Yeah. Yeah. I think that that makes sense to me that those two with the 3:00 would be the highest consistently.
>> Oh. Oh [ __ ] They went up already in price.
>> Damn. I like [laughter] 25 31. That's the one that I want. I might just smash it.
>> Of course, she wants the one that goes for the highest over retail.
>> I want to say the lowest we could take is 26.
>> Yesterday's price or last minute's price is not this minute's price. Re >> but also like what is that guy playing at? like he just sees that widely available you can get at 25 and he says I want three.
>> Does he does he have like brain cells like >> that's a rhetorical question?
>> Yeah. I So I I dealt with someone like that once. Um he he was my manager at Amazon at one point [laughter] >> and he he comes to me and he says, "Hey, you know how you like staying in Vegas?
You know that." And I go, "Yeah, it's basically the only thing I'm really concerned about." And he goes, "You should just freely say you're going to move to Seattle."
And I said, "Okay."
And he goes, "Oh, believe me, it'll it'll it'll work out." And I'm like, "Have you ever like made a deal before?"
Like, "Yeah, of course I made deals before. You told me." I'm like, well, usually in a deal you don't ask someone to give up the only thing that they care about and then offer them nothing. Like, [laughter] like this is it's like, how about you give me $3,000 so you have 500 margin on top of the market and that's what I want. I want $3,000.
>> Yeah, but I can get I mean Well, I mean, but in a way, she's playing a game.
She's playing a game of uh Yeah, she's bluffing as well. She's like, "Well, I can get it for this." Well, if you can get it for that, go get it. I've got it here right now. You know, so there's there's value in that. Uh Toby McDonald asks a pretty good question. I think it's the uh and I want everybody in the chat to a answer honestly.
Uh are any of you guys actually planning to buy any of these Royal Pops? I'm not planning on it. If I stumbled into a store >> Yeah.
>> and they had one there, >> I have to remember what happened with the moon swatch and that is I got caught up in it >> and oh look, they got the moonshine gold or they got the Neptune or the whatever the hell it is and you end up buying it and then it just sits it sits on my like I'll give it away. I'll sell it to a friend and then it just sits ends up sitting here. I >> I didn't even wear it once and it ran out of battery. The only reason I >> You have a [ __ ] a full gold Daytona, >> you [laughter] know? Why would the people watching this channel are smart watch collectors? These are people with amazing collections. I met a guy in Los Angeles, by the way. Shout out to I don't want to say his name. He has 170 watches, okay? Including 26 vintage Rolex.
>> Okay? I mean, the the multiund,000 multi-million dollar 26. You think he's going to walk out of his house with a [ __ ] moon swatch or one of these plastic watches? Hell no. He was wearing a pre-tonona cosmograph on the wrist. Okay, that's the people watching this channel. Come on. No one's going to No one's going to buy this stuff.
>> Um, >> it's a waste. And I understand there are some people who are so wealthy that for them throwing away $500 is nothing just for the fun of saying they have it. I get it. And they put it on the thing.
It's like, yeah, I got it. But it's such a such a waste of money.
>> Yeah. Um, I mean the the reason I got this the Moon Swatch is cuz they treated me like a VIP. Like if I if it was simply made available to me, I wouldn't have bought it. But they they were they were telling people in the store that they don't have them. And then she recognized me from the videos that that I was doing. And then she goes, "Oh, actually, do you want one? Which one?"
And I'm like, "Mercy." And then she came out was secretly in a bag and stuff like that. It's only because they treated me so well that I end up buying one. The same would have to happen for this.
Like, and it would have to happen before the cocktail party at Booker on Saturday so that my wife can flex it on her handbag. But beyond that, I'm not keeping it in a drawer for summer long before we get to the next event. And, you know, by then it's P. You know, I' I'd do it for a flex and if they treated us well. That that's the conditions. By the way, if you want to learn, if you didn't have a chance to make it to Geneva Watches and Wonders and you're curious about all the hottest releases from uh Eliss Nardan, Arman Strom, Tutor, as well as looking at the entire uh Rolex CPO collection. Join us, and by us, I mean Aussie Expat for Booker Watch Week this Saturday and Sunday, I believe, right? March 22nd, 23rd, something like that. Is it Friday and Saturday or Saturday and Sunday?
One of those two days just >> just Friday and Saturday and Friday is really just a tutor thing. So Friday then definitely don't go on Friday. Uh just Saturday this Saturday booker time dome in Caesar's Palace forum shops. Go see Aussie expat. He'll be participating on a panel there. It'll be uh the panel topic is uh the watch world implosion uh f friend or foe a lot a a debate and Perry Dash will be moderating by the way.
>> Yeah, you got that name right.
>> Was he there in New York as well? Is that >> No. Uh Andrew Morgan was uh was responsible for coordinating New York.
>> Oh, cool. your Morgan's watches. He did a great job. We've got uh the real original Diego M in the chat. Member for three months. OC, you are better than this stupid industry [ __ ] topic.
Listen, this is it's breaking news. But listen, we're almost done. We're we'll go after this. We'll cover maybe we'll cover Jiz Club. I don't there's nothing really in the watch world happening. Uh this is the only real thing that's happening. So we'll uh we'll cover it.
Let's see what happen.
>> That's what we said. The longest we could take is 26 trying to work with you.
>> I just need a better right now.
>> He said 26 RIGHT NOW.
>> NO, 2022.
>> I'm trying to work.
I got I got kids.
>> That's That's the color I want. 3,000.
>> I want the white rainbow.
>> No, I don't do that. I need to get out of here. I'll pay for 5 days.
>> This one I'm willing to pay a little extra on.
>> I paid 3,000. It'll be straight. I want to get out your >> 2200.
>> 2,300.
You You won't You won't budge, would you?
>> I could work with you, but that's too low.
>> All right. So, I'm at >> Well, dozens more swatches are being sold right behind them. [laughter] >> Quick, quick.
>> You're in the high twos. Can we meet in the middle? 25.
25 >> and it back >> cuz it is the time and pain that we put in it. That's what it is. Monday been out. So it's like >> how long how many days have you been out >> Monday? How since Monday? It doesn't even look like I'm going to get anything.
>> Let me ask how many days like let's count Aussie again using your Aussie powers. Let's say you have been camped out there since Monday and the watch went on sale on Saturday. That's how many days and how many hours. What is their their if they make $1,000 on the watch, what would be their their rate per hour of gain for going through this?
>> If they only get a thousand like a,000.
>> Okay, let's get Okay, let's say 2,00 say 2,000. 2,000. Yeah, it's it's >> How much per hour did they end up?
>> It still be between like $7 and $10 an hour.
>> That's not even minimum wage.
>> Yeah, in New York. [laughter] >> Yeah, I mean minimum I mean in New York you could easily be making $15 an hour easily doing something.
>> But they're also probably lying. They probably spent I tell you who was in the line. A chair. A chair was in the line.
chair was in the line and they got to go home for their Well, keep in mind that that chair was probably maybe they stole the chair >> and and the chair is probably the most comfortable accommodations that they typically have. A lot of these people are simply homeless and they just moved to the sidewalk outside of the Swatch store. So, they're just sleeping in a different location.
>> You're supposed to be on that side. What are you doing here? He's screwed up.
>> I'm going to be real with you. Nobody has that.
>> Nobody over here got this color.
>> You're not going to get this from nobody.
>> Look. Okay. Transparency, right? 25.
That's the one that I want. And you're selling it to me at retail at Stadium Goods. I can just order it online >> and you going to pay tax.
>> And you going to pay tax on that?
>> Oh, you you gonna pay tax. You're going to pay tax.
>> You getting it right now. Hold on. Let's >> These are These are economists here.
They know all the financial lingo.
They're they're working Ree right now.
Ree is being persuaded.
>> Add the car. Let's get you right. Buy it now. Look look look. Let's buy it now.
Right.
>> No, that's out of >> I don't know if you I don't know if you got >> but like yesterday they were all 2500.
>> Yesterday's price is not today's price.
Re >> Yeah. Why is she talking? It's 2500 lower than the current price. Why is she saying 2500? She's the worst negotiator.
Have you ever seen her in her videos with with Vukum?
>> Oh, she gets screwed every time. Vukum just runs circles around her. And then the comments are like, "This happens every time. Don't you know how he prices things?" I mean, he he buys a watch for 40. He comes to her and uh and says like and says like 50 and she's like, "How about 47?"
[laughter] In his mind, he's like, "Well, I just made seven grand profit."
And then he goes, And then he goes, "Nope, 49. I can only do 49." 475. Nope.
Can't do it. 48. I mean, she's the worst negotiator. [laughter] You know, Luke was just smiling and laughing the whole the whole time, this kid. Unbelievable.
And then she'll sell stuff at a at a loss. She's terrible at buying and selling. She's like, "Oh, no. I'm in it for 50. Why'd you pay 50,000 for a watch that was like that's worth 45,000?" I don't know. I can I get 50,500? I'm just trying to get out of it. like it doesn't sound like she can actually run a business.
>> I mean, fair to be fair, >> but she she does. She does. She I mean, she seems to do >> I don't know. She just uh maybe just in the video interactions that get published, she doesn't know how to negotiate. Maybe she's in private she's much much better. I don't know. You got to super chat >> 26.
>> Let me let me show you. 3,000 >> and he wants three and he doesn't want to buy two. Kind of leaves me out of the predicament.
>> No. Leaves me out of the predicament. Is that the right word to use? Leaves me out of the predicament. That's the wrong >> You You got a super chat by the way.
>> Super chat from Humble Pine. $4.99. Cheers Aussie expat and OC. Humble Pine in the chat. not a member on panel once and uh um big respect. [laughter] He shares a lot of a lot of things that I I like.
>> You know how many time you know how many dinners I've been to with Umpine in over the last four or five years. I mean dinner after dinner after dinner.
>> So I was like I've hung out with Umpine a gazillion times.
>> That's awesome. The the coolest uh Julia Caesar future AP customers in the crowd.
Yeah. All I see is a AP people who respect and love the herology and the tradition of the 150year legacy of of Odmar Pay. That's what I see in the line there.
All right, back to the action. What is she going to get it at? What price? The >> He wants three and he doesn't want to kind of leaves me out of the predicament.
>> It's it leaves leaving her out of the predicament. I mean, wouldn't is she trying to say that it this puts me in a predicament, not leaves me out of the predicament?
Oh, so you know English, right?
>> Yeah.
>> No, >> leaves me out of the It sounds a good Sounds like a good thing.
>> No, this is this is putting me in a predicament.
>> I mean, >> I'd be you told me what you told me, though. Like >> so look >> if you could get in.
>> If you tap out on say them goods, you paying 35.
>> I'm saving you five.
>> Why is this hoodlm from the street running circles around ream? Look at her. She's confused. She's befuddled.
Isn't she in She doesn't know how to buy a [ __ ] piece of merchandise on the street.
>> I know. I know. She She She backed herself into a corner by saying she's just gonna buy something. Does she know the price she wants to pay or not?
>> You either get the price or you >> and the margin that she needs. You know what I mean? Like she should just be clear like I need to be able to make at least 300 on this.
>> She's the >> Maybe I can do 200. So don't expect $300 in the headlight here. [laughter] >> It's unbelievable.
>> Tap out on sale goods. You paying 35.
>> I'm saving you five.
>> He's like he's like the guy tapping the calculator saying look 35.
35 like okay you're just saying stuff >> how confused she is >> saving you five >> I think it's a deal [laughter] >> she's getting advice from the hood lives on the street I think it's a good deal you should take it >> watch it I want to flip on it then I'll I'll >> want [laughter] to flip on it >> I want to flip on it >> as long as you're willing to flip >> a I I want to pay in the twos and anything that starts with the two.
>> Oh, any now it's anything that starts with a two. So $29.99 she's willing to go up to.
>> I'm I'm I'm straight at three honestly due to the fact that >> and you weren't flexible with me. Not even >> Look, you telling me you were buying it out of Stadium Goods. I went to Stadium Goods with you.
>> They 35 >> yesterday. It was 25 and then it went up just this morning and I wanted to show it. Yeah.
>> Nobody has any.
>> So that's why I'm saying that's what I want.
>> And we got to split this.
>> So that's why I'm saying >> why doesn't one of these thugs just say, "Listen, I want three or else I [ __ ] crack your [ __ ] head open right now."
>> Yeah. She backed herself into a corner and I I don't [laughter] know like just like she should just pay them l I mean she's sur she's literally surrounded. There's no way out. She's She's lucky to pay 3,000 referring. Oh, it was 2500 yesterday. It was 2500 yesterday. [laughter] >> I mean, if I'm one of those guys that be like, "Listen, it's 3,000 or we're going to [ __ ] I'm going to crack your [ __ ] skull right open right here, right now, [laughter] and see what the price is.
>> Let me see. Open it up."
>> I want it.
>> I know you got a three. I wanted it to be in the twos. And I have my boy. Poor kid has been here for like four days.
>> No, he he's not getting that.
>> No, he's he's in the front.
>> He's not getting this.
>> You got to It has to start with the two.
Give me Give me something with the two.
>> Okay. What do you think it's going to be? I need something with the two. Okay.
2950.
>> Yeah. 29.
>> And I have to go grab Do I have cash on me? And then I'll [laughter] do >> I have cash.
>> Do you take Do you take Zale? I didn't bring everything cash. It >> start with a two. 2950.
[laughter] >> You said it.
>> Damn.
>> You said it.
>> Damn.
>> You said it. You said it has to start with a two.
>> 29.50. See Aussie. And >> isn't isn't that kind of an offer? I mean, isn't Isn't that how a deal supposed to go?
>> Yes.
>> Right. As in she she's saying if it's a two, then we're good.
>> Congratulations. How you say mazal? Keep fighting over there. Don't worry.
>> How you say mazal? That's [laughter] funny.
>> Congratulations. How you say mazal?
>> Keep fighting over there. Don't worry about >> 29 >> 50.
>> No.
>> She went from 2,200 to 2900.
She is the worst negotiator.
>> You guys are very like difficult.
No, for me it's all about fun negotiation.
>> 29, not the 50. All right. Oh, she got [ __ ] reamed. Re got reamed on the streets of New York. [laughter] >> 2900 she paid. She is awful.
>> Just bought our first one. I'm so excited. Now I got to pay. Hold on to this. But the one that I might be selling is this guys over here. How much?
>> 25.
>> Let me see the color.
>> You said 25.
>> Yeah, that's the lowest I'll take right now.
>> Should I Should I do it? 25. I mean, let's look at >> Wait, why why was this pink one 29 and this blue one is 25? I >> Cuz she liked the pink. Cuz she liked pink. Yeah, she's wearing pink. She just like the pink >> right now. I'm still I'm still at 3,000.
I'm still killing myself. Yeah, it is 3,000.
>> I'm not going to lie. I'm killing myself, sir.
>> You are.
>> You are.
>> I'm killing myself on the streets here.
Give me 25.
>> I'm I'm going to say the pink is is going to be the lowest value one.
[laughter] >> Um I do think this particular release is very appropriate for ladies >> just in general. But we made 25. Take it. All right. So, we got another guy.
Just made two grand. Nice.
Nice.
>> We're running through them quick.
>> They said the market's high, right?
>> The market's high. Is he talking about the Dow Jones? He's getting reports from the stock exchange. The market. What was it?
>> But this is the >> We're running through them.
>> This is the weekend.
>> They said the market's high. I was like, I >> I know that they're going to release a band.
>> They already did. They already got them.
>> They already released it.
>> They're going to release a band. They already did. They already got them.
What's it? What are they talking about?
What band?
>> Hey, to be fair with the Moon Swatch, the aftermarket straps were way better than the OEM strap. So, I mean, it's not even really worth waiting for the Swatch official strap. Just Just get the aftermarket ones. Those look good.
But the thing my my worry is that a lot of the aftermarket ones are just fake sites that are being put up basically to say look we're you know give us your deposit put in your orders and then the company disappears and it's just like a Facebook page that >> disappears because there are hundreds of these sites popping up saying we're we've engineered the perfect uh bracelet and it's all I AI generated look it looks just like the Royal Oak bracelet and then you >> I'm sure hundreds of people for buying, putting deposits, buying these things on order and then the companies doesn't even exist, right?
>> Mhm.
>> Humble Pine $50 super chat. I'm not a I'm not about hate. Uh OC, hopefully you know me from hanging out. Of course I do. And uh be well all. Thank you, Humble Pine.
>> Nice.
>> Peace. [laughter] >> Let's continue on. Um good to see Humple Pine in the chat. Listen, it's uh what is it? Wednesday night. Wednesday night, 900 pm on the East Coast, 6 PM on the West Coast. What else do you have to do?
Uh, we got we're doing watch talk. We're doing catching catching up on the recent events, the Melee at Swatch Boutiques Worldwide, The Chaos, and Swatch Group CEO Nick Hayak doubling down. We did everything we could. We planned it all perfectly.
>> You got the >> Oh, this is I've got a Rolex. I got an AP for $2,400. Can you believe it? I'm not I'm not selling to nobody. I don't give a [ __ ] >> I wish you >> I'm not I've got an AP for 2400 bucks.
>> $100. Could you believe it? I'm not I'm not selling to nobody. I don't give a [ __ ] >> I wish you >> I think I'm going to do this one, too.
Now we got three.
>> I'm cashing out.
[laughter] >> You got three of them. This one.
>> This one.
tomorrow.
>> How much pink? 25.
>> I mean, okay, we got green and pink.
You're the only one with the pink. Um, how much?
>> 3,000.
>> I should just do them. Should just cash them out. You I could sell you, right?
Hopefully I won't reach my >> I told you. Zel, I don't have any money.
Can I zel you?
>> Max zel, how much?
>> How many you got? Why am I going to chill? Hopefully 25 on this one.
>> She's a boss.
>> I think I think I'm going to do that, too. Yeah.
>> All right. So far, we got one, two, three, four, five. They're at 25.
>> Got five of them. Five of them.
>> Good for her. I mean, good. I mean, this is the place. This is the place to get them. Like right on the street outside of this watch store, you know. But listen, I mean, she just paid what uh what's the math there? 12,500 for five watches that are worth 2500 bucks.
>> Mhm.
>> I mean, these are these are going to be worthless in a few months.
What do you think is going to happen, Aussie, when people realize that unlike the Moon Swatch, the watch doesn't just work?
>> Yeah.
>> On a battery. Well, the hand wine thing, um, I think it's forgivable because I mean, it's really not the format that you really want to keep up to date with timekeeping. You know, it's still eminently in the wristwatch or the phone. But I think in a in a little bit longer, it's going to be people who realize that this thing isn't serviceable cuz they're not really upfront about that at all, that this thing doesn't last for more than like a couple of years at most.
And it then it just what? It breaks. It just doesn't function. Like you want it has plastic components and it's a sealed movement.
>> Yes. Design. It's design I get the non-service serviceability part but the but the movements just aren't reliable in the sense that they just stop like after a couple years they just they're plastic and they get warped or they're susceptible to weather and heat and cold and they disfigure and they just the watch just breaks. Right.
>> Yeah. The com the components are made out of plastic. But I mean look even even like high herology pieces from PC and AP will not survive two years on the wrist.
Some of them will a lot of them won't.
Like a chronograph from AP for example, >> right? So I but I think a I think a lot of people are going to be frustrated every time they pick it up and it's not at the correct time and they'll be like, "Oh, wait a minute."
Even if they wear it, >> it could be it could be a big a big shot.
>> What they thought would be something that would be more uh authentic in that it would be more to have a mechanical movement rather than a quartz movement might actually turn out to be a negative and a detriment.
>> Yeah. I mean, have you have you spoken to your Rolex dealer about normies buying Rolexes, which is like the predominantly their their market and just the number of people that come back saying that their watch is slow or fast and it's it's like within 1 second a day, but [laughter] it's that's they're just used to having it being precise and Rolex advertises precision and it is for a mechanical watch, but >> right, >> it's just people's expectations when you you don't warn them that no [laughter] not accurate at all from your perspective.
>> Let's see what happens here. Let's see.
Uh >> what's the next what the next step is?
>> Oh, you're not going back to the office.
You're not going to back 47.
>> We've been up doing uh lives until 1:00 a.m. last night and we woke up like 3 hours. You saw my lives last night. So that's why I want to come here and reward myself early in the morning and cash out on these swatches. Who's weighing on that line? We paid premiums to get them sooner. Let's go.
>> Did you succeed?
>> I paid these guys to get >> to sit to sit there.
>> Oh, and I paid one guy to sit there, too.
>> So, you got the whole collection.
>> He didn't go in. Yeah, he's he's at the front of the line for a spot.
>> Yeah, I paid him to pay it.
>> Good for you.
>> Thank you. Thank you.
>> Now, you're going to sell it, right? Uh >> this is the way this is in a way take away the violence and the chaos and the lack of planning. Isn't this uh capitalism at it at its best? Aussie the free market.
>> It's fine from from >> it's fine, right? There's nothing wrong with there's nothing wrong with this part. You know, it's just that the the poorly planned lines and the lack of communicated expectations and the orchestrated uh chaos and all that stuff.
>> I I mean that that's all of what you described as like a touch of communism [laughter] except it's usually of bread, not you know fake luxury watches, >> right?
>> I'm going to keep one for myself for sure. Yeah, >> keep the pink.
>> I'm definitely keeping the pink one.
That's my favorite.
>> Ice it out. Listen. Ice it out.
>> Good for you.
>> Thank you.
>> Ice it out. Ice it out.
>> Honestly speaking, right now I feel like it's going to be sold out any second.
Any second going to be sold out.
>> He's not wrong.
>> What?
>> We are lit.
>> Look at that. Five.
>> Yeah. [clears throat] >> Hello.
>> Is Is she trying to get all eight? I mean, she's on the path.
>> Yeah.
>> Let's make some money.
>> I want to buy the the amount of messages that I'm getting for these. I had to at least 5g's.
>> Do these go for 5gs? I mean, I'll I'll just leave them with me in the house and just think about it.
>> Let's go. I want it.
>> Oh, the rainbow.
>> If it number starts with a two, you have me interested. But you weren't willing to negotiate, sir.
>> Yeah. You know what? You know what I put in? I put in pain. I put in real pain.
I've been wearing the same draws for a week.
[laughter] Been wear the same drawers for a week. I can't I can't. I've been in pain. I >> mean, I'm sure you used the bathroom, went out to eat.
>> Yeah, I smell funny though. People like [ __ ] smell crazy while they eating.
>> This whole area smells funny. So, you ain't the only [laughter] >> disgusting.
Disgusting.
Not going to lie.
>> Come on. 25. Imagine how much weed is going to be purchased on the streets of New York after these people made two grand [laughter] selling a royal pop.
>> You're going to get zel right this instant. You want me to go grab you cash? 25.
>> I need cash. I'm buying weed on the streets.
>> 26.
>> It's going back.
>> Let's put it back. Let's put it back.
Give it up.
>> I can tell if the audience here that she she probably could have done better with cash in hand.
She probably I mean Zel's the same to me but I I >> would have been a stronger pro value proposition, right? But maybe maybe she was worried about like having like being on the street with $10,000 or something like that.
>> For sure. And a little, you know, hand [ __ ] you know? I totally understand.
>> But she's got a cameraman. I mean, she doesn't seem like she has anything else other than a cameraman. Obviously, she does she didn't plan and prepare either because she has literally no security really either.
27 >> and I'm tapped out. See, >> she makes a compelling compelling argument. I'm going to negotiate. We're going to negotiate. Huddle up. We're going to huddle up.
>> We're going to huddle up. Huddle up.
>> After going to the bank, I cashed out. I over exceeded my zel limit.
>> Oh my god. She's a She's a dealer that deals in like buying hundreds of thousands of watches and she maxed out on our zel. That's >> Zel's a little bit flaky, honestly. like >> they don't make clear what the limits are and [clears throat] >> yeah it's capped it's capped it's because basically like a transfer wire transfer basically right >> it's it's instant for most people which is interesting I mean this is why you got to do crypto [laughter] you get instant and then no one can stop you there's no limits >> yo >> look at the scene look at the chaos us.
There's there's that is that one security guy there. He's going to handle like a hundred people that are standing there.
>> What?
>> And and they knew from 24 hours prior like how many they have to sell and they could have dealt with the cull like a day before. This is the this is the real BS here is the number of people that they knew that they were going to keep overnight for longer again. that people didn't get trampled, that there wasn't a stampede, that people weren't [ __ ] stabbed or worse at these events, you know? They're really lucky.
>> Yeah. No, THANK YOU FOR [ __ ] ME.
>> [ __ ] US up like that.
>> I've watched [ __ ] that showed up today walk out that store with swatches. I swear to God, your mother sucks mad puss. Your granny eats mad dirty [ __ ] >> Whoa, whoa, whoa, whoa, whoa. I didn't had no idea that this kind of language [laughter] was going to be >> New Yorker, OC. I thought you New Yorker. This is just >> I'mend offended by that. I didn't I didn't But this is uh so this I guess this is a point in time where the people from Swatch said literally said, "We're sold out of watches. We're done." And meanwhile, there are hundreds, maybe even thousands, an angry mob that's assembled that could literally just crash through the store. Nothing's there's nothing there to prevent a an angry violent mob from basically trashing the entire, you know, trashing the store, uh, stampeding people and, uh, killing people. Absolutely nothing to prevent it. It could look like Mexican cartels, you know, and they they're hanging people from the from the from the bow lines >> and [laughter] and and and Swatch Group C CEO Nick Hayek said, "We did everything we did.
We're coordinating with the authorities." Where was the coordination where they said, "Okay, listen, listen.
We're out of swatches, so we're going to have to disperse the crowd, so we're going to need the police to kind of orderly kind of uh lead people down the block, push them, you know, to the end of the block and disperse." No, none of that. Like some guy comes out goes, "Yo, we out of watches. We done." And it's like, "What?"
>> Could could you imagine even like like a 60 IQ beat police officer and they like they coordinate, "Hey, we've had like more than a thousand people out there."
Yeah, there's more than a thousand. It's more than a thousand. And they go, "Well, we only had 50 watchers and we're going to go out and tell the thousand that they've wasted their time." I was like, "What?
>> [laughter] >> I'm not here for this.
>> There isn't a single police officer that you could coordinate with that would be like, "Oh, >> yeah. Thanks for letting us know."
>> Yeah. These the these these police officers like, "Hey, listen. I'm 45 minutes away from [ __ ] Chick-fil-A.
I'm not doing it. I I got my line of lunch breaks coming up.
>> YOU FOR [ __ ] ME.
>> [ __ ] Jeez.
>> I've watched [ __ ] that showed up today walk out that store with swatches. I swear to God, your mother sucks mad puss. Your granny eats mad dirty [ __ ] grains. All right.
>> Oh, look. Someone being arrested. I wonder what Wonder what happened here.
>> So, this is a wrap. This is what we managed to get. I mean, we didn't pay retail, but we sure >> So, they she got some stuff. Do I really want to go through the rest here? Um, let's see.
Nah. All right. So, that's Ream the Dream reporting live from from the Swatch event.
Let's see here. And I'm going to do Rem a favor because I know she needs the publicity.
What I'm going to do is um find her channel and I'll drop it in the chat. I'll drop a link to her channel in the chat.
Boom.
Thank you to Ree the Dream. Thank you for letting us play your content. Uh we do so consistent with United States copyright laws under fair use. It was newsworthy. Here's an article from Reuters. Swatch's Drop Culture Gamble takes a leaf from Laboo and Popeye's playbook. But Pop is what is Popeye's?
You're talking about the chicken chain.
What did they do? How are they involved in drop culture?
Um >> I I know when they launched their sandwich, they they >> Oh, maybe that's what it was.
>> But I mean I mean they just sold as many chicken sandwiches as they could. I mean that was not >> right. There weren't people rioting, you know, and reselling reselling the chicken sandwiches on >> sale on the chicken >> on Stadium Club or whatever the [ __ ] it was. [laughter] Swiss watch maker Swatch and luxury partner Otar Pig are betting big on a Gen Z product drop culture.
Buzzy, often limited launches that have helped spur sales from Lubu Dolls and Nike trainers to Popeye's Chicken. The maker of popular colorful watches has stirred debate and seen some punches thrown with a product launch of its Royal Pop Pocket watch collection with Otto Pigay which forced it to close some stores and limit cues in Milan. Shoppers outside a swatch store ended up in a scuffle. Video verified by Reuters showed to get their hands on the pop art style watches blending the retro look of swatch and the elements of the far pricier Odarpay.
Marketing experts and analysts said that fist the cuffs aside, the ploy could pay off for Swatch, which is facing investor pressure over its strategy. From a marketing perspective, this is absolute gold for Swatch, says assistant professor of marketing at the University of Bath in England.
>> Oh, this is the prof. Okay.
>> Yeah.
>> Other companies have done similar in the past, sometimes with controversy. Nike and Adidas trainer launches have led to police being deployed. While in 2019, US fast food chain Popeyes launched a fried chicken sandwich so coveted that it led to violent confrontation and a fatal stabbing.
>> That that always happens though to be fair. I' I've seen >> to be honest, that's Popeye's on a normal Saturday night.
>> No. Yeah. Like I've seen people literally threaten stabbing the employees because they closed the Popeye's 5 minutes before their stated closing time and they felt they had a right to the chicken because of what was written on the door. So like >> I'm entitled to the chicken.
>> This is not abnormal for Popeye's.
>> Not. Despite that incident, the sandwiches drove a 38% increase in Pompy's fourth quarter same store sales in 2019. And Apex Marketing Group estimated Popeye's got $65 million in free media exposure as a result of the socalled chicken sandwich wars.
>> I I think you know what you have to do now. I mean, you had a series going >> and uh you need to revisit the chicken sandwich wars and see who actually won that. Now that the hype is gone, >> Popeye's versus Chick-fil-A, let's do it.
>> Yeah.
>> Similarly, a cultlike craze for Laboo Monster elf plush toys last year prompted distributor Pop Art to pause all in store sales in Britain. Still, the Beijing based company said it 2025 revenue rose 185% from a year earlier.
All right, so that's that. Now, let's pivot to Do I dare?
Let's see if I want to cover this or not. It's more controversial topic, but let's hold on a second.
Let's cover what I believe was one of the most cringe moments I think in the history of social media.
And let's see. Do I do I want to do it, Aussie? Do I want to do it? I got to do it. I gotta do it. Okay.
>> I got to do it. Okay. Um here we go. First I'm going to First I'm going to read the article which was penned by yours truly and then we will go to the video footage. Okay.
>> Oh, this is Juice. Oh my god.
>> You did a good job of censoring but Oh my god.
Um, this is just club. [clears throat] Uh, busted. The headline is busted. A social media personality who boasted about having a one-to-one meeting with Odmar Pigge CEO Allaria Resta is under fire after an investigation revealed the so-called influencer is actually a paid endorsee of a mystery box platform some describe as a quote scam disguised as gambling. The Tik Tocker has been asked by followers to clarify his relationship with the Mystery Box company after he posted a video of himself supposedly winning a Rolex GMT Master 2 Pepsi wristwatch that retailed for $12,000.
Turns out the video was actually a paid promotion for the company.
Social media influencers are paid to promote these mystery platforms to their naive followers as a way for them to score big and win that prize Pokemon card or watch. Although legally classified as an e-commerce platform and digital mark marketplace for Pokemon cards, these companies operate in practice as mystery boxes or digital vending machines. Of course, these paid endorsees never tell you the overwhelming majority of people lose big on these gamified gambling sites. VIP customers of well of a well-respected Boston-based Rolex authorized dealer were justifiably outraged when the retailer sold a highly desirable new Rolex Daytona Panda chronograph to the same influencer as his first purchase from the official Rolex jeweler jumping ahead of hundreds of customers who had been loyal to the retailer for decades.
And last month, VIP customers of luxury watch brand Odmar Pigay expressed concern when the same personality had an in-person one-on-one meeting with AP CEO Allaria Resta during Watches and Wonders. Odarp has been criticized for giving preferential treatment to social media influencers who bring little value or in some cases negative attention to the brand. And uh in this case, this influencer was forced to reveal that it was in fact a paid partnership, that it wasn't actually him winning a watch, that this was all I'm you guys can make a judgment for yourself, but here he is. This was the video that uh that basically cost him hundreds and hundreds of followers when they were when they found out that he was actually selling out that they sold out to my sponsor courtyard.io. Today we're going to be opening a Rolex watch box with them. They are one of the fastest growing collectible startups. They specialize in Pokemon, baseball, NBA cards for now and I'm helping them out with their luxury watch vertical. So, without further ado, >> he's helping them out. He's going to help them out.
>> This Rolex watch box. It's priced at $11,000. And as you can see here, average item value is $11,000.
So, there's a 62% chance of getting a watch that's worth 9 to 10. And then 18% 10 to 11 18.
>> You know, these algorithms are all rigged, right? This is >> Well, didn't he say what the expected return was?
>> Yeah. This is this is unbelievable. 10 11 to 22 and then 2% 22 to 94.
>> I blame EA >> for for gam for creating so for gamifying this this culture. Oh, okay.
For the mystery boxes.
>> Yeah, the loot boxes. Like so basically you would get instead of getting reward for your gaming. You would get uh a loot box which could randomly have something valuable or crap. And you could also purchase in-game money to buy more loot boxes. And it's just gambling, right?
It's just gambling with game mechanics.
But because they they basically forced the issue >> now, anything that wraps itself in a loot box is legal in most jurisdictions around the world. Um, I know there's, I think, a couple European jurisdictions where they said you cannot do this random loot box [ __ ] um, in game or otherwise. So, it, yeah, we're now living this. Um, and, and to be clear as well, this really is just gambling cuz a lot of the time when someone gets something out of this loot box, they're not just thrust upon, oh, they get some crappy two-tone Datejust from the 1970s, >> right? they they can then resell what they won back to the platform and then buy more loot boxes. So they they just they just keep playing until they lose all their money is is how it how it usually works.
>> Yeah.
>> The fact that they could ever be delivered anything of any value like actually take delivery on a lot of these platforms that's a losery. Like the you know what I mean? They'd rather give you the money than to give you a physical.
Then they've got operations to deal with and all this other stuff.
>> Yeah. Let's uh continue on with this uh with this video here.
>> Come on.
[screaming] >> Okay, guys. This is round three. Now, we're going to try the premiere watch box for $10,000. So, you can see the odds here. He's literally promoting the purchase of $10,000 mystery boxes to his followers, most of whom are just young kids who don't have any money.
>> Is this thing genuinely saying for a $10,000 you can get an expected return of$10,000?
There's no way that's true. There's no way a gambling platform is >> this is and and the lawyers have advised me, don't say it's a scam, OC. Don't say it's first of all, don't say it's gambling because it's technically not.
>> I mean, you can say it's gambling. I'm not allowed to say it. Don't say it's a scam. But but when you but when you're telling your viewers to buy $10,000 mystery boxes and you have to buy one after the other after the other after the other and you end up spending 40 or $50,000 just to win a Pepsi.
>> Is that I understand how they can get away of saying expected value is because they're sourcing for the watch doesn't cost them the market price that they're showing. Like that's what all that asterisk stuff is. Expected value is 10,000 return to you because you're they'll they'll they'll just say the prizes are worth x amount when they're really for the price. Yeah. Exactly.
>> Yeah. And and by the way, what you're getting when you win is basically a digital representation of the watch [laughter] and you at that point you win an NFT of a watch. And then you can decide, okay, do I trade my NFT for an actual watch at which point they just go out and source a [ __ ] junky Samar, >> you know, for five five or six grand and then they send it to you and they've made four grand on you. Or you could trade it back in. You lose money and then you have to buy another box.
That's right.
>> And what option is the gambler going to take?
>> Yeah. What the gambler is going the gambler is going to say, "Well, put me double down. I'll I'll I'll buy another box for 10,000 and another one and another one until I because I'm going to hit because I'm gonna because I just saw and this guy's telling me I'm gonna hit.
Watch. I'm gonna hit."
issue with this is the past five people who opened it got the blue, which is 20%. So, my odds aren't looking good for blue. No one has hit a purple yet. Let's see if I can uh get lucky.
>> This gamification is so sinister introducing this. I mean, it's one thing when you're doing, you know, you're spending like $25 to buy a pack of Pokemon cards or $50 to buy a pack of baseball cards or whatever, but to introduce this in the watch hobby is so sinister. And Roman Sharf tried it.
Luxury Bazaar tried it a few months back with the same company and utterly failed. And so now they they reached they're reaching out to these douchebag influencers and they're paying them. And only after we exposed this a few days ago, now you can see it says paid partnership.
>> It literally has to say paid partnership. The guy now is admitting I'm getting paid >> to push you to buy $10,000 mystery boxes and essentially what could be the loss of your entire life savings.
>> Come on.
Come on, baby. Get me something good.
All this time he's not disclosing anywhere other than just that little thing that says paid partnership. I'm getting paid and this video is completely fake. The algorithm is fake.
I'm going to show you me winning.
>> Baby, give me something good.
Come on. Three, two, one. Come on. Come on. Give me something good. Purple.
>> [laughter] >> All right, let's go.
>> So, so what does he do?
>> We're going to go at it again.
>> Well, I'm I I want to encourage my people. When you lose, all my followers, when you lose, >> buy another $10,000.
>> Go for your dreams. Go for your dreams, guys.
>> Buy another buy as many $10,000 boxes as it takes to achieve your dream watch.
>> This time before this is disgusting.
Do it. I just realized I didn't pray before doing this. So, I'm going to Can you get any lower than that?
>> I mean, seriously.
[laughter] Total.
>> Come on.
>> [laughter] [clears throat] >> Okay, this is considered >> you lost again.
>> You got an Oyster Perpetual that sells for 6,000 7,000 bucks.
>> Black. Okay, so I'm going to buy it back.
>> Let's let's let's buy another $10,000 mystery box.
>> Not a bad watch. I don't know if I should push my luck. It's a nice clean watch.
>> Don't sell it back. Let's sell it back cuz it was it was mine to sell back and then I'm going to take a little bit of a loss on the sale of course.
>> Yeah, it's mine. I can sell it back.
>> I think we should run it again.
>> It's about time for a blue. Look at this. All right, it's about time. Blue or purple? I'm going to send a prayer.
Let's pray. Let us pray.
So long.
>> Come on. That's it. That's it. This way.
Come on. Come on. Come on.
[screaming] >> Oh [ __ ] [screaming] Yeah. Per performative fun, guys.
Performative fun.
>> Let's unbox my new watch. I'm very excited for this.
>> No, let's not. Come on.
>> Jeez, that's crazy. Now, let's let's take a look. Let's take a look at some of the comments.
Number one comment, we lost our boy to gambling. 256 likes.
Holy [ __ ] The next comment, how much were you paid to promote gambling? 226 likes.
>> What's the reply?
>> No, I mean [ __ ] sad.
>> Yeah, just a bunch of bro is selling his soul already.
Not too late to delete this. [laughter] unfollowed promoting gambling. Lame.
Congrats. But come on, bro. We know this is given and not by chance. In other words, he knows this is fake.
Uh, is this post serious? Here for the quick buck, huh?
Wow. That is ins. I mean, his He's going to be taking a big PR hit on this. It's crazy. Uh, Bamal says they I think they buy back at like 60% of the fair market value. So, he loses $6,000 on each play when you sell it back. This is predatory.
>> Yeah.
>> Wow.
>> When you sell it back. When you sell it back.
>> Yeah. When you sell it back, >> the thing that you never took delivery of, you sell it back.
>> Wow.
This is I mean I'm not allowed to call it gambling, but there's nothing more disgusting in my book than one of these social a social media influencer who prays upon the very followers who supposedly give him credibility, right? So, it's like he's promoting to his own followers that they basically lose their life savings buying mystery boxes. and he knows full well that the overwhelming majority of people lose money doing this, but he doesn't have any problem doing for the quick cash grab.
I'm shocked at how many people are posting things without revealing the paid aspect.
>> Yeah.
>> When it's literally against the law, you know what I mean? I >> he and and to but I mean to his credit he's now posting paid partnership here but for but if you go to if you go to like another video where he's actually takes delivery of the watch >> that's un there's no paid there's no paid sponsorship thing here at all.
>> Mhm.
>> Okay. So in other words he did it for a couple of videos and now every time he wears the Pepsi he talks about how he won it. what a great gambling site it is, whatever, and doesn't have to disclose the fact that he was paid that the watch he they probably got the watch for free, >> you know, and that and that he's leading all of his his uh followers to lose their life savings.
It is sad, sad, sad, sad. Let's see. Is there anything else that we need to cover?
Anything else you guys want to talk about tonight?
You guys in the chat? Anybody?
Last chance. Last chance. Let me see what's going on. There's anything else going on?
Nope.
Can't think of anything.
Uh Aussie, thank you so much. Appreciate it. Thanks to all the members in the member milestone chats. Thanks to original Matthysse and for 19 months of membership, Brody for 20 months of membership. Dear Artifact for 19 months of membership, Diego M for three months of membership. Thanks to all the super chatters. If you want to become or upgrade your membership, I'll drop it in the chat right here.
Um memberships.
Boom. If you want to join Aussie and me for a quick VIP after show, I'll drop the link to that.
VIP after show.
Boom. Click on this link. Thanks for tuning in. We will catch you on the next one. Have a great night, everybody.
Peace out. Thanks, Aussie. See you.
Sarah.
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