Do you need to niche down to grow on social media?

Added: 2026-06-02

[00:00:00]You wanted to know if you need to niche down. This comment right here is gold.

[00:00:04]Because the question isn't whether or not you need to niche down. The question is what makes you different.

[00:00:11]Why would anyone follow you? There's a lot of people that are talking about content creation tips. If you specify that you want to talk about gaming content creator tips, that is what makes you different. But that's not enough.

[00:00:27]You also need to package it as your personal opinions, your personal takes, the things that you would stand 10 toes down on as it relates to gaming content creator tips. Because the niche is the type of person that you're talking to.

[00:00:44]That type of person is you. And if you want to talk about gaming content creator tips, you have to outline what are the things that you stand on, what are the things that you're not for, and how does that make you different and special to the audience that's just like you, that's looking for that information. And the last piece of it is your story. The things that make you unique, the things that make you human and special are the things that people are going to actually follow. And all your topics should center around that.

[00:01:17]That is how you go from being a content creator and building in the niche to actually building a personal brand that's magnetic, that's specific, that is unique. And if you're just starting your content creator journey, follow along because I am starting this account all over from scratch to show you all the things that I've learned over the last 2 years banging my head against the wall. And I don't want you to have to do that, so I'm going to be sharing it all here. So [snorts] stick around.