Imagine a mate has asked you to tell them all about your latest Rightmove listing. Would you clear

Added: 2026-05-27

[00:00:00]Innocent Smoothies wrote on their cartons like real human beings, and people picked them up and read every word. So, when did you last read a property description all the way through? Innocent's packaging copy is funny, warm, and most importantly, sounds like a person wrote it. This drink is called a smoothie because liquefied fruit and veg didn't test well. It's charming. It's memorable. And it made people love a drinks brand. Now, read a property description, any one.

[00:00:28]Double bedroom, reception room, well presented throughout. It's not just dull, it's a missed opportunity. Your property descriptions are often the longest piece of copy that a potential buyer reads before deciding whether to book a viewing. And they're written like the person doing it hates words. Write like a human. It costs nothing, and it changes everything.

[00:00:52]Rewrite your next property description as if you're telling a friend about it and see what comes out.