Tati provides a masterclass in the psychology of hype, demonstrating how disciplined information control is essential to navigate the volatility of the attention economy. This strategy highlights a sophisticated shift where managing audience anticipation becomes just as critical as the product itself.
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Tati Friday Night Live - Episode 77Added:
Okay. I'm doing like a smoldering thumbnail.
>> Thumbnail.
>> Okay. No, I'm not.
>> Got it.
>> Really?
>> Yep.
>> Yay. All right, guys.
>> I got to create the thumbnail and do the title list and then I'll bring the PR boxes.
>> All right. Sounds great. I don't have anything in front of me, so maybe I will be hobbling down the hallway grabbing some new PR as we warm the chat right up.
How are you guys? Happy Friday.
Lori, I love that you're here. I love the purple hearts. Like, so good to see you.
I'm a little bit late tonight. It's been a day, you guys. I have had this makeup on since 7 in the morning. If you were to inspect me close up, you would tell.
But I actually need to make a video on how to like take your makeup from day to night because I impressed myself. I used creams on top of un retouched makeup, repowdered, sprayed, smoked up the eye.
I had to adjust a lash. It's just been like one of those days where we are pre-launch, so I was just like, "Go, go, go, move, move, move." And the makeup was falling apart. But I'm like looking in the monitor right now and I'm like, I actually really like this makeup. Like, this actually looks okay. You cannot even really tell, you know? Thank you so much.
>> You're welcome.
>> I have Daydreamer sent me more clothes.
They are like the only brand that has ever sent me clothing PR and I am so grateful and so excited to crack in here because there is one t-shirt that I am just dying to wear. I'm loving an oversized t-shirt right now. I will try to link the clothing. if not in the description box here. Be sure to check out my shop my and I will put my shop my link in the description. Things have been chaotic, you guys. I am doing PR.
I'm handwriting the notes and I may have bitten off a little more than I can chew. I'm going to go ahead and say that. But my spirits are up and I want to address a few things once everybody is settled on in. The live link just went out. So tell me right now you guys, how is your week going? Tell me something good or ask a question. I'm going to be in the chat just checking in with you all. Would love to see how you use your Medicube device if you still use it. You know, I use it to press in uh product. That's like my favorite way to use the device, but it is a great device. I mean, I have several videos on my channel that really go into detail with exactly how to use it. You can always go to the search bar on my channel and just type in whether it's drugstore makeup or Sephora or Medic Cube and the videos will just pop right up. So, try doing that always if there's something specific that you're looking for.
You guys, I'm trying I was trying to theme out. I had a purple hoodie that is in the laundry that I was planning on wearing and this was like the next best thing. But this week and next week, everything is purple. You guys spy the boxes in the back. Everything is themed out. I could not be more thrilled.
Amy, thank you for being here. First time you're catching a live. I love it.
Long exhausting week. Yes, Lori. That's amazing news. Amazing news for your friend. Sending so much love.
Still up on a Friday night. Totty time to Delena. Happy you're here.
So excited for this countdown to reach launch date. You guys, we are launching unfair advantage on Tuesday. I am so excited. The video with every detail as far as what I am launching, what I've been up to like the full meal deal is going to be on Monday. I know that in the comment section of my Ulta haul video that I posted on this past Monday, the comment section for the first time in a long time kind of got like a tiny bit spicy. I'm okay with it. I understand. I feel like when I came on live last Friday, I sat down and I was just like, I'm so excited. I like you know when you want to give someone a gift but it's not time and you're like let me show you the corner of it or let me show you like a little bit of it because there is a plan and a methodology to launching successfully as far as getting everything set up. You can't let it out of the bag too early.
You know what I'm saying? And we already had a picked out launch time date everything when it comes to when the website would be ready, fulfillment would be ready to go. All the product is ready to ship. So, there's no hiccups.
But, of course, I got the product in my hands. And I'm like, "You guys, look at the box. Look at the box." And I was sharing with you all that I was going to be sharing with everyone that hangs out with me in my normal videos that there was a big announcement. You don't want to miss it. You don't want to miss the opportunity to be on the actual notification email list. So, that was my I don't want to say it was my bad. It was just me being a little bit over excited sharing last Friday. Please don't be mad with me, you guys.
Literally, I don't want anything to steal the happiness of this moment that I have fought so long and hard for.
Like, I I just want to keep the the vibe positive. And if you were disappointed that you didn't get to know on Monday all the details about it, I apologize.
If you felt led on, I apologize. That is that is my own making because I got a little bit too excited. And it is true.
James was kind of like, "What are you doing? Like put the box down. Like what are you why are you showing it? Like what are you doing right now?" Um but I just couldn't wait. I couldn't wait. And like a part of me wants to just be like, "Okay, well it's just us here right now.
Let me just tell you right now." Um but we are going to be doing the big grand reveal of like all the info on Monday.
But now you guys know that the brand name, which I didn't reveal on Friday, is Unfair Advantage. And I love the brand name. so much. It is so fitting with just like everything that has gone on in the past five years for me. Like half a decade of really climbing up a hill and not giving up and it just the name means so much to me. I don't know that I'm going to show this now. You're telling me to show things >> that you can show.
>> Okay, I'll show I'll show you guys the the definition. I'm going to wait till the chat warms up a little bit more. Or is the Totty list not notified?
>> Yes.
>> I have allergies. This is not good timing for me. I'm like praying to God they go away by launch day. All right, Totty List is here.
I like anticipation. I know you guys are saying, "Hey, like we need time. We need time to know the product." This is the kind of product that you're going to know right away if it is for you or it is not for you. So you will have Monday to chew on it. Tuesday you will have an opportunity to purchase. And I don't want to do a big drawn out thing. I think when it comes to launching a successful brand with the speed of how things move, especially on short form, which we're all leaned into, you know, whether you're on Instagram or Tik Tok, things move rapidly, way more rapidly than they did in the past. So speaking purely from a business voice, I feel that it's important to not give too much time as far as information than getting that information kind of lost in the back of everybody's minds when they have so much time in between the information and the actual ability to purchase. I think that can harm a brand. So I like a little suspense. I like a little dazzle.
I like a nice buildup. And that's what I'm choosing to do. It's kind of what I've always done. It's just my way of doing things. Like I think that you know what you like right away. I feel like if you like vibe with the kind of products that I've created in the past, you know that I only create top tier best of class, like best products. If you have tried anything that I've launched and you've loved it, you know that I really go above and beyond to make sure that every detail of everything I've ever purchased is correct. Um, so if you like what I do, then you're going to love this. you're really really going to love it. Uh, and if it's the kind of thing that you're into, then you're likely going to want to purchase it. So, I didn't want there to be too much space, if that makes sense, because then you're like got too much noise and you forget about it and you might forget about the launch altogether. And who wants someone just like talking about something that you can't buy every single day of the week, you know? I just I just felt the timing doing it this way was correct. If that upsets you, I can't really change that. It just is what it is. It is what it is.
Unfair advantage sounds like skincare.
Skincare to be honest. So many of you guys are guessing skincare. You're guessing jewelry. You're guessing clothing. You have so many different guesses. People were saying fragrance.
Um, which I almost did fragrance way back when, so that was a pretty good guess, but it is not fragrance. I'm really, really having fun with this. And I am so in my DMs right now. So, if you're messaging me, you're likely going to get a response. And it's just been nice to talk with everyone and see like the excitement. So, that's been great.
Raspberries. Yes. For those of you that signed up to the email, you got um a message back from me with like a little Easter egg.
I hope it's blush. Oh my gosh. You know, it's not makeup. I'm going to drop that for you guys here in the chat right now.
And I will share with you guys if I could do makeup, I would. And I've thought long and hard about whether to blast this out to my audience everywhere on the internet or not. But the reality with makeup is I had a business partner in Totti Beauty. It was not just mine.
So when that business went away, there are like different negotiations of what you can and can't do in the future when you dissolve a brand that was a very successful brand. Uh, and the reality is, and I'm like, do I say this or not? Do you guys want the tea? Hype me up. I'll give you the tea. My heart just started racing.
It's not a blendful.
Okay, you guys are just still guessing. One person wants the tea. Okay, now you guys are like the time lag is there. I'm like I guess no one wants to hear about it.
But um so with Totti Beauty, one of the parting uh agreements was that I would never be able to create color cosmetics again unless I've forked over $9 million. I don't have that kind of money. And I don't think most people have that kind of money. I wish I did.
And it has been, if you can imagine, just utterly heartbreaking to watch other people create something that I really was good at that I would like to create, but there was just no other way out. So, if there's a day that I win the lottery, if um if I ever am in a position to like, would I do it? Yes. Like, I want to create makeup again. Like, I definitely do. But the timing with everything that I was going through legally with one business partner and then Totty Beauty dissolving was just I was not in a good spot. I was not in a good negotiating spot and it is what it is. So there you have it. So when everyone is like, "We want your palette back." I'm like, "Guess what? I do too. I do too. I really do too." Um, but I'm going to pick myself up. I'm going to figure things out the best way I know how.
That's kind of why with details that I I was able to do brushes because they're not color. Um, and I wanted to do something makeup related for you guys. I wanted to give you something that had a little bit of a taste of what I had created that you all loved so much from Totty Beauty that was like a pivot. So, that's why I went and did details as a love letter to my audience. And now I'm back in a new lane doing something that I am so excited about and I think you guys are going to enjoy it. I have fought hard to get here and it feels like I'm reclaiming at least a small piece of myself back because when I think of the color cosmetics that's a piece of myself that like there's just there's no way for me to fight that. It just is what it is and I have to be a big girl and just move on. Um, so now you guys know. Now you know it's not jewelry. A lot of people are saying jewelry.
All right, you guys. I'm going to show you. So, you've seen the box. I held it up last week, but Unfair Advantage, the brand name to me is really, really personal. And it kind of it feels like everything that I did go through um like the lessons that I learned. I always feel like when you go through obstacles, the thing that you come out with is wisdom. You come out with the lesson learned. And I definitely learned a lot as a businesswoman, especially when it comes to contracts, when it comes to working with the right people, when it comes to valuing myself enough to do things on my own where in the past I thought I needed more people. And really the reality is you don't. You just need to do the work and have the confidence to believe in yourself. Um, so this is the brand name and the definition. And these will be going there's a smaller version of this going into um orders, but I'll show you guys.
I'll give you a moment to read it.
And I'm going to tear up behind this card.
It's like It's a big comeback for me.
So unfair advantage is a disadvantage that becomes your greatest strength once you face it and conquer it. An edge earned, not given, built by overcoming what was meant to break you. So that is unfair advantage. And we are launching on Tuesday. Full product breakdown on Monday. And that is like the real deal.
Like no no more surprises. Like the real breakdown will be happening on Monday.
Lori, you love it. The crying faces.
Thank you so much.
I can't wait to read what you guys are saying. The chat moves so fast and like I don't want to sit here and not talk with you guys, so I try to like glance as best I can.
Is this spaceship a hint? It might be.
It might be.
All right, we're going to dig into a little bit of PR.
>> Yes.
>> Sure.
I'm in my fields. Should I be handling a box cutter right now? I don't know what.
>> Okay, James is gonna give us a visit. He has been working so hard. Like, we are both in our element right now. I am so fortunate to have a husband who has such a brilliant mind and he operationally is so good at every task that I am not good at and I'm good at the tasks that he's not good at. So, it is a match made in heaven business-wise.
Hi.
>> I'm wanting to ask permission to give them not a hint, but tell them something that it's not, and I want your approval.
>> What's that?
>> Oh, that's a big hint. Go ahead. James is going to give you a hint. Like, he was here last week being like, "Don't show the box. Oh my god, what are you doing?" And now he's like, "Can I give them like a big hint?"
>> No, it's an anti-hint. I will tell you what it's not. And I'm >> Your haircut looks so nice. James got a haircut. Doesn't he look handsome?
>> It's not supplements. There's a lot of people guessing that it's supplements.
It's not supplements. And some of these people are like, "Well, look at the trademark. The trademark says supplements."
Look at the trademark deeper. The trademark is from 2014.
The trademark is is been around for a long time. It used to belong to somebody else. We bought the trademark for this new brand.
>> Okay, get out of here. Now you're making me nervous. He's like, and actually and on this date, we transferred it from >> Well, well, no, that's that's it. I mean, because there's there's some people like having like, you know, there's they're saying, well, we know it's supplements because that's the trademark. Well, you're wrong.
>> You don't always know. You don't always know. It's not supplements.
>> I love all the guesses. I really, really do. This is fun.
It's brushes. April, I already have brushes. Details by Tati. They are the finest handmade. They are incredible.
They're the only brushes I use and they are timeless. It's like a one-time purchase and you will forever have the ability to put on your makeup perfectly.
We've done that. And Details is staying.
A few DMs I got from people were like, "Oh my gosh, does this mean that like details is done?" No, not at all.
details is staying. This is just another layer. You guys know I love creating and I was put in a little timeout corner where I was not able to create for a really long time. So, the moment I got the green light to go again, it's been like, let's do it. Like, let's go.
More hints, please. Lisa says, "More hints, please." I don't know what more hints I can give you guys without totally giving it away.
I'll tell you this.
>> Oh, you got a hint.
>> I'll tell you this.
>> What?
>> My entire life, my entire career, everything that I've ever done is culminating in this. This is the coolest, best thing that I've ever done.
Hands down. We're having more fun. And it is incredible. And everybody that we've showed it to 100% has absolutely lost their mind.
>> Flipped out. So, we did a little like tour today to all of our friends here in Texas. Drove around and gave like a little preview like to the people that are close to us in real life and everybody was just flipping out. It has been so fun. I have never been more proud of a product. Literally, there's nothing else like it. And there's nothing I would change about it. And you guys are going to freak out. You're going to freak out.
All right, let's get into some PR.
What is this? Oh no. Oh, what? It is a good day when Givoni sends you makeup.
Sometimes when I'm on PR lists, I'm like, how did I get on that list? You know what I'm saying? Like, I can't get Maybelline or L'Oreal to send me anything to save my life. Well, L'Oreal's hair, but like Givoni sends me something. Stop.
Oh no.
>> Oh no. And it's a product that I've like trashed. Great.
>> But maybe they reformulated it.
>> Some people love this. My sister likes it. The bronzer. I just didn't think it had a lot of pigment. That was my issue.
Maybe maybe I was too judgy. No, I really didn't like it. Okay. Um well, that was fun and awkward. Let's keep it moving.
a fashion line with Target.
You know, I would love to do a fashion line even though I'm not like a fashion person by any means, but I have like the things that I really like. Um, no, not a fashion line.
>> Just let them like guess everything.
>> Well, they're guessing in the comments.
What am I supposed to do? I see it and I'm like, "No, no, no, no, no, no, no, no."
Christopher or Kristoff Robin. I almost said Christopher Robin. Like, isn't that Winnie the Pooh?
>> Shame. Shame. Kristoff Robin mask for the hair. And then we have a volume leavein mist with rose water. Anything volume, you know, I'm gonna try 100,000%. Let's see what this smells like. If this is rose, too.
This smells like delicious baby powder.
Like, it has a baby powder scent. If baby powder was a really expensive perfume. That smells pretty good. Smell this. Doesn't that smell kind of powdery?
>> But like in a good way.
>> Yeah, that's good, >> right?
That's nice. Oh, I got a hair mask.
Okay.
You haven't said no to skin care. It's not skincare.
Freyer's eyewear. All right, let's do a little try on right now, you guys. What is this?
Fashion Woman.
Ooh.
Oh, yes. This company reached out to me and they let me pick these out.
I It's so hard when you are ordering sunglasses online. Like this was the one I was the most drawn to. This is the Billy from I've never heard of this brand for years. I hadn't heard of them, but their stuff looked really, really cute. So, of course, I'm gonna say yes, please.
I mean, I love these. Are you kidding me? I just like turned into a whole new woman.
What do you think?
>> Those are kind of cool.
>> Those are like kind of cool, right?
These are pretty neat.
It's hair washing day tomorrow. Ignore my hair. She's falling apart. Like I don't even care though. I've just been like go, go, go. Like not stopping. I like these sunglasses so much. I feel like a sassy, bossy woman in these. These are great.
Oh my gosh. Like a new favorite.
I love Okay, what do we have here? We have Danessa Myrix.
Love Danessa Myrix. We have a Color Fix Matte in chocolate. And then the multi-use pigment stick are these new shades for one. And this is a new one right here. Number one and number four I already have. So I will be putting these in a giveaway for you guys upcoming.
That's what I always do with PR, you guys. If there's something that I know I'm not going to give coverage to, that I don't have time to give coverage to, or that I already own, that I've already bought, it always goes to you. So, be sure that you are on the Totty list because we will be doing giveaways um again soon.
Let's see what this limited color is, though. Oh my gosh, that's dreamy. It's like a purple blue, which is exactly the mood right now.
Perfection. Perfection. These are so special. Honestly, they're so expensive, but they truly are a beautiful, gorgeous formula. The way that these lay on the lid.
Get out of here.
That is so insane. Like focus. Look at that.
These are phenomenal. You also can like just do one, pop it in your bag, travel with it, whatever. Or it magnetizes together. So, you do essentially get two products. Still expensive, but they're cool.
>> Hey, I didn't open all of the PR. Okay.
>> I think we've got plenty to talk about.
>> All right.
I need a a wipe.
You guys, you you can ask me questions about anything. I see you all guessing in the chat, which I love. I do love, but also like we're going to find out very soon. You're going to find out on Monday.
>> Oh, and guys, the video is incredible.
>> The video turned out super cute.
>> The video is like incredible.
you're so proud of it, which makes me feel really, really good. When I filmed it, I kind of had an outof body experience and I went to bed at night and I was like, I think I don't know what I think. I don't even really remember what I said. I hope it's good.
I don't have like another chance to refilm it. So, like I really hope that I did a good job. And uh yeah, it turned out pretty good.
>> Yeah.
>> Yeah, >> it's awesome. I'm gonna start cooking, baby.
>> Okay.
>> Um list update. Um I we have leaned into uh Salesforce and we think that we've discovered an issue that's keeping a lot of you from getting emails and hopefully that's going to be resolved very very very soon. And um yeah. So, okay. Useless update.
>> Thank you, James. You're awesome.
>> You're welcome, baby. Do you need anything? I'm good.
>> All right.
>> Forget the filler lip plumping gloss.
Clinically proven to uh increase your lip volume by up to 40%. With no sting or burn. I already love this product.
I'm just always going, is there a new shade? Because I am a collector at this point. And the Pinch My Cheeks Soft Blur Cream Blush, which is also an A+ product. Is this a new shade? Is this a new I'm going to have to investigate. I don't know off the top of my head. And yes, James is so excited. Can you tell literally we are just like it's the wildest thing. We're really like calm excited. And I keep pointing that out. I was like, "Dude, I've been up since 6:00 a.m. doing my makeup, getting things ready. Like it has been like a go go go go go kind of a day. I literally I need to eat dinner. like we're stopping the live at 9:00 because I have only been snacking for lunch and I'm just like I I need food. But like it's been that kind of a day and normally those kind of days really stress me out. But for some reason the joy and just excitement of what we're doing and how we're doing it together as a team is making it smooth out. So there's this like peaceful excitement if that makes any sense at all. Like I wasn't nervous to come on live tonight. Like normally if I'm like, "Oh man, I'm so tired and like my makeup looks like garbage and I feel like I don't have the energy and like sometimes I'll get really stressed out, overthink it, and get anxious." And tonight I was just like, "It is what it is. Let it be.
I'm going to be in the moment and just like roll with it." And I feel good doing that. I feel really good doing that. I'm in a good spot finally. And it's just like, "Oh my gosh." Sometimes when you're dealing with anxiety, with depression, with just not quite feeling 100% yourself, you convince yourself that this is your new permanent state.
You think, well, that's it. My life's over. I'm going to be here in this underwater feeling state forever. I'm never going to reclaim the old parts of me. You kind of get in that mindset and you forget that life es and flows and that you do come up for error and you will get out of whatever you are going through. No matter how dire the situation, no matter what you're going through, it will change with time. And I'm finally starting to feel like I have my footing enough to not need to keep looking over my shoulder and to not feel that like wave of anxiety coming over me. And it is so just so incredible that like my prayer every day is like let me stay here and move forward and not get in my head and in the past. You know what I'm saying?
It is like a weight off my shoulders.
This I feel like this is a new shade.
How pretty is that? I love these. Like the cream blush from Lawless is one of the best. It has a really beautiful blurring element to it. And then these candy sky and rosy outlook. I don't know that they're new or not.
You guys are still guessing. Uh this color I don't think I have. What is this?
These are literally some of the best plumpers. They have the right thickness and the doe foot applicator woof is that is very spicy metallic.
I don't know how I like that shade. I'm like hyping it up and I'm like I don't know. Um this is too much for me.
Wow. What did she do?
Nudie is my favorite one.
Oh, we can make it work. It's fine. It's fine.
Uh, beautiful creations, if you are signed up from the link that I put in my l my video on Monday and also that I've been sharing through IG, you are set to go. The hiccup that we had, we have ironed out with the Totty list, but you're not going to miss out on anything if you have signed up to the actual notification for unfair advantage. So, just make sure that you're signed up there. We have a team of people making sure that everything is moving very smoothly with that specific email list and you will be notified.
What base do you have, Totti? I'm wearing Victoria Beckham right now. I finally got shade four. They were sold out of it literally everywhere. I made my video. I had I think shade six and it was just it was way too dark. It was one of those things where I'm like I bought it online and it looked like it was good. Um, and I, you know, I'm pretty tan, but it was way too dark. I have a full day wear test on that particular foundation. A lot of people when I talked about it on IG, they're like, "How does it wear?" Like, "Do a wear test." And I'm like, "Already done it.
Go to my channel, search Victoria Beckham, and that video will pop up."
Now, this is a foundation that is more of a skin tint. And it's in collaboration with Augustina Spatter.
So, you have a lot of peptides in skincare that is not just like a drizzle or a drip. It's like very potent in the actual foundation. It's a $110 foundation. I know. I know. It's like the craziest price for a foundation. A little bit goes a long way, but I swear like I have been wearing this foundation since like 700 a.m. I got up. I started doing my makeup at like 6:00. So, this makeup has been on me. I've only powdered. I did put on like a little more concealer um and blush, but like the base has been on me all freaking day long. and it is one of the greatest foundations was sold out everywhere.
Like after the video I'm like great and now I'm going to go stock up and it's like no girl you're going to wait three months because from Neimann's to Blue Mercury to Victoria Beckham's site to Augustina's Batter's site like it was sold out everywhere. Um so I finally got it and it is so so good. Laura Geller review please. That is on my list. I absolutely want to get my hands on a ton of her products to really put to the test and do maybe like a full face because it is calling me. Mineral makeup is calling my name and I love how it looks on my skin. Like if you don't want to fuss too much and you just want to even things out and have it look really natural, especially if you have more dehydrated skin or you aren't uh 25 anymore and you don't want to exaggerate lines, like it's a really good way to go. So, I will be ordering stuff from her very soon. Okay, this is from Glow Recipe. This is a cushion cream. Peptide glow cushion cream. This is new.
Cute. I do like Glow Recipe. I think they're a fun brand and I will try that out.
Do you have a trick to not mess up your makeup while wearing sunglasses? You can powder um the actual inside of your glasses. That doesn't really help a whole lot, but it will help a little bit. Make sure that you're powdering your nose uh so that you don't have any of the foundation kind of lifting off from contact with the sunglasses. But the reality is this is one of those things where we all wish there was a magical hack. And outside of using a very budge proof setting spray like one size or L'Oreal Infallible and powdering, there's just really not much else that you can do. I'm sorry I don't have better news.
What nail polish am I wearing? It is Swan from And I Luxio, I think is the gel name. It's like a professional gel, but I matched it to OPI Cajun shrimp.
So, if you're looking for like a bright kind of red like this, this is that's OPI Cajun shrimp all the way.
Okay, we have some Jane Ayardell.
And something that I think is so cool about how she packs products, there is always a little lavender. What is this?
A sprig. I always say that wrong. I feel kind of dumb. A little sprig of lavender.
And this is from her farm.
Like I I love this brand. I love this brand. I love how intentional they are.
I love the ingredients. Really great.
Like speaking of Laura Geller, like this is another mineral line that works beautifully for midlife skin. I hate saying mature skin, but you know, you know, what is this?
It is a bag.
Okay, we have the powder me SPF. Yes. I love a powder SPF.
>> While you're digging into things.
>> Perfect.
>> I have I have one thing.
>> You're back with one more thing to spill.
>> One more thing. No, I'm not spilling anything.
>> Are you sure?
>> No. This is the man that loves you.
>> Mhm.
>> Coming to the defense of the woman that I love and adore.
>> Oh, no. I'm not paying attention enough to have seen that I needed defending.
>> Well, no. Just It's >> okay.
>> One thing some people aren't satisfied with the apology. Um, >> that's okay. That's okay.
>> This is what I want to say.
You guys don't understand like what she does. Like it's one thing to edit to shoot a video and edit it and take out all the little mistakes, but like doing a live stream for an hour is like walking on a highwire. This is a very difficult and challenging thing to do and there's no chance to like edit your words or change things. So, you know, maybe we got too excited, misspoke, but when she said that she was announcing on Monday, she feels like, this is the way I see it. There's two audiences. There's the live audience.
>> You're really coming to my defense.
>> There's the live, >> you guys are the live family, okay?
You're the live crew and then there's the normal video crew. And there is definitely crossover. But when when we give you guys a heads up on the Tati list or we say something live, we're giving you a sneak peek that something is coming. So, what she was saying on Friday is that she was going to be announcing on Monday. She didn't say she was doing a reveal. So, the reveal is happening this coming Monday. And last Monday was the announcement. So, uh you know, it's it's hard to get on and live stream and uh it's it's a balancing act.
And I think you do an amazing job.
>> Thank you for reminding me. I'm like, yeah. Oh, shoot. I am on a high wire right now. Ah, like I could say anything and it could go wrong, you know.
>> I couldn't I couldn't do this for an hour.
>> Thank you.
>> Or two.
>> Thank you.
>> One time we were doing a live stream.
This was like a first big live stream we did on TikTok and she had to go to the bathroom and she left me on camera.
There were like 6,000 people in the room and I like I like blanked out. I'm like I don't know what to say. It's >> Yeah. No, I rewatch that sometimes like just for fun because literally he like you're so used to it now that we live stream like every week. But I ran to the bathroom and I think this was during like one of those longer lives when I was in LA doing TikTok and I ran and the whole time I had so much anxiety cuz I was like, "Oh my god, I just left him out there all alone. Like what is he going to do?" And like the chat is like going wild and he's just like, "Hi."
Um, don't really know what to say to you guys. So, um, >> Tati's at the bathroom. She'll be back in a couple minutes.
>> Yeah. Oh my gosh. Yeah. Well, you're still a hero for like holding court while I was like running out of this office building, like running down the hall into a bathroom and like, oh my god. Um, >> yeah. Yeah. But now you're like chill now. Actually, I feel like I could go and like go do whatever and you could like sit here and chat with people and it would be fine.
>> Yeah. You're used to it now.
>> Yeah.
>> Yeah. All right. Now I'm going to cook.
>> Thank you. Thank you.
>> Okay, we're going to move on. Otherwise, I'm going to get too deep into the comments because what's done is done.
Like here's the other thing. Like I can't undo. I can't undo. I'm not working with like this huge savvy marketing team that's like and this is exactly how you do it. Like I'm just going from instinct and excitement. And it is true the way that I see my online audience for long- form content versus live. Like you guys are my casual close friends. I feel like we hang out every week. I see your usernames and like I've gotten to know you through doing these lives in a more intimate way and I just feel like I can tell you a little bit more without it being like this professional polished big video. So if you want to know things more off the cuff and in real time like this is where it happens. But uh yeah that kind of like you know a few people were not happy. And I guess the the thing that I took personally, I was like, "Oh, but it's my live family." Like the people that like it's like my live family is disappointed. And like I was getting kind of hard on myself about that, but it's already it's already happened. And I'm trying to just stay excited about everything happening on Monday. And if you love it, you're going to love it.
And if you don't, you won't. And like that's just what it is. So anyway, let's look at some more PR.
Everyone does love James. Literally, he's so easy to love. And I'm not just talking about like here on my channel or whatever. I'm talking about at the grocery store, at the gas station, at the bank. Like, the man can make friends with anyone anywhere. I've never seen anything like it. It's always blowing my mind. I get a little bit shy. like I need to warm up a little bit with people, but he's so just like interactive and asking people questions about their life and making sure their day is going great. And he's just he's truly very very easy to love. All right, what do we have from Rawa? We have volume conditioner and shampoo, which actually I was out of. This is a great volumizing shampoo if you don't want to overdry your hair. It's really, really good. I have not tried this. This is the Rawa hydration detangler with a UV barrier. I use their heat protector.
Smells like coconut. It's so beautiful.
It really does a good job at protecting your hair. So, I will give this one a go very, very soon.
You guys are being so sweet now, having my back and understanding. I appreciate it. All right, what do we got here?
Whoa, this is like an intense package.
We have Ntorium. Good chemistry starts in the shower. The multi-peptide advanced body wash. This is and it's fragrance-free. This is a new one. Look at this packaging.
Their body washes are phenomenal. The fact that this is fragrance free speaks to me because if anything needs to be fragrance-free for me, it's whatever's going on in my shower because the steam is kind of like making it come at me and then my nose is running and it's a whole thing. So, I try to be as careful as I can be in the shower, specifically with more naturally scented things or gently scented things or completely fragrance-free, which is actually harder to find than you would think. But I will be giving that an absolute go because Ntorium makes your skin just feel so soft. There's something about their body washes that just make you actually have like a nice slip to the skin. They do not dry you out at all.
What are you wearing on your eyes? I am wearing Makeup by Mario. Um I gosh, it's just kind of slopped on if I'm being honest. I put a little bit of the like sequin toppers on top of my lid to try and hide the fact that my makeup was totally worn down. But that's what I'm wearing. And then YSL liner. James is back. Oh my gosh. Guess who's back.
Guess who's back.
>> Back again.
James is back. Tell all your friends.
All right, I'm just gonna I'm gonna review this just like one more time.
>> No, >> Sam. No, this is It's okay. It's okay.
Trust me, it's okay. Samra Smith is like, "But James, I'm like reviewing the trademark and it's in the wellness category and in supplements and you know, and yes, what you see online."
>> Wait, wait, wait, wait, wait, wait. Why are we looking at the trademark for starters? Well, people are looking at the trademark and they're saying it's supplements and and I already addressed this earlier in the show, but maybe she joined late. And I just want to say one more time, the trademark was initially registered in 2016. It didn't belong to us in 2016. It belonged to another company. We bought the trademark from that company.
So now it's ours.
So, what it was doing mysterious to >> what it was doing in 2016 >> does not mean that it's the same as right now.
>> Yeah.
>> Okay. Moving on.
>> Can I tell him who he bought it from?
>> No, you cannot. Get out of here. Get out of here. What are you doing?
We have the most gorgeous box right here. This is from Ranovat. They have beautiful skin care, beautiful hair care. I use their essence which has uh saffron in it and it's just a beautiful essence to help everything to penetrate more deeply in the skin. I love a good essence, you guys. If you're not on the essence train, hop on it. You wash your face, you're going to want to use some kind of an essence. And I have several of them that I love. A milky essence. I like Anua. I like the Ranovat one. I like uh Tier Tier has a great one. I like um there's a new spray one that I'm using. Anyway, long story short, Essence is amazing just giving you another layer of hydration and helping everything to penetrate more deeply, which is what we want when we're putting effort into our skinincare. This is such a gorgeous presentation. Let me just share with you all. Beautiful. This is the firming buguji serum. I absolutely will give this a go because I love that essence so much that why not?
Your makeup tonight is beautiful. Oh my gosh. I could give you a hug because I feel like I waited till the very last moment to do a touchup and then I was like, "Whatever, we're going live. I don't care. I'm doing it." Um, so I kind of just like smudged some more eye makeup on, retouched up my eyeliner, powdered, did a little blush, and kind of brought it back to life. But thank you so much.
How is essence different from a toner? A toner is more something that you are going to use on a pad and kind of wipe over the skin. An essence is something that you are going to deliberately shake in the hand and you want the face to remain staying kind of wet. You want that wetness to help your serums to penetrate more deeply. A toner a lot of the time will have ingredients that are going to clean out the pore, exfoliate, and an essence is something that is just going to be more hydration and helpful to your skin barrier.
Lashes and the lash glue. I'm wearing velour lash glue and of course my Ardell 421s. as always, always, always. I do not stray. I don't think I've ever been more loyal to a makeup product outside of maybe the Tarte uh primer than I am to my Ardell 421. Thank you for loving my nail color. It's a gel called Swan, but it is a very close match to OPI uh Cajun Shrimp.
Okay. What is this? Oh, yes. Yes.
Commodity sent me fragrance and this is formulated clean. This is a fragrance that I was not going to accept PR from.
But then I did a little research and the way that they have created this particular fragrance, I am hoping a that I like how it smells, but that it does not set me off into a histamine fit because it's formulated without so many uh potentially harmful endocrine disrupting ingredients that give me a headache. So, we shall see. This is Milk Orchid. And the name, like the name, look at this. How stunning.
Oh my god. It is like Tokyo milk dark but a little bit sweeter.
Yo, what?
This is a silken cream with a soft floral twist. A floral gourmand fragrance that is both unexpected and effortlessly addictive.
fig milk, coconut cream, almond blossom, vanilla, orchid, warm cotton, base note of macadamia milk, and sandalwood. I can really smell the sandalwood.
Oh my god, this smells like a dream.
All right, I'm back. I'm back on the fragrance train because that smells delicious. That smells heavenly. That is so my kind of a fragrance. If you guys know, I like everything a little bit more mysterious to have a little more depth. Again, that's giving Tokyo Milk Dark. It is also reminding me of the Victoria Beckham Rey fragrance that I bought that I spent too much money on.
It's reminding me of it's like really intricate.
Like I'm someone that really loved wearing Angel. Like that's way too much for me now.
But anything that has kind of a warmth and a vanilla hit or a coconut hit, but then it is wrapped up in more intricate like depth, like sexy. Like that's what this is. O, that is good. That is good.
I have been sent fragrance in the past where I literally like I feel so bad. I take one whiff of it and I'm just like not for me because I'm so picky with scent.
Monica, I still wear the pheromone you recommended. You and all of my sisters and my mom. We all love those roller balls. Like they are so good.
What is the name of that? It is commodity and it is called milk orchid.
I'm going to put this in my shop my for sure. This is so good. Oh my gosh.
Oh, I don't. It's just It's I have not liked a fragrance that much in a hot minute.
All right, let's get into Daydreamer.
You guys know I love their oversized tees. I love their off-the-shoulder teas. I love their hoodies.
Yes. All right. I got another hoodie. I have a blue one that I've already worn on camera that you guys have seen that is like the cut is so perfect. It's oversized but somehow still gives you shape. I don't even really understand why the cut is doing that but it's a great shape for a hoodie. Really flattering. And then I got some blue sweatpants to match the blue hoodie situation that I have. These are cute.
Oh, I like these a lot.
cute.
Actually, they look really like a nice shape. They're not too thick. They're kind of a thinner material.
And then this this I'm just so excited about.
Okay, this shaw, I've had this for so long.
It's literally like a stylish blanket is all it is. Okay, check this out.
Oversized tea. Imagine wearing this with just like cut off jean shorts and it's just so cute. Hold your horses. This is great.
Oh my gosh.
And let me I feel like I'm looking at the time and we are close to have gone. I said I was going to go until 9:00, but I think it's a little bit over 9.
Yeah, that top is so Texas for sure. And you guys, Kiko, even though I didn't like um the formula so much on their long lasting lippies, uh they sent me more PR. So, God bless. I got more PR from Kiko. Uh get saucy. Finally, something that lasts all night. No, they sent the same thing. Why did they send me two of these? I am so confused right now. So, I already got this PR. I'm on their list twice. I'm going to have to reach out to them and I will definitely be donating this because it's a nice PR set. But for me, I don't do well with this kind of a lip stain. So, I like the lip liner but not the stain so much.
Okay.
And then Revolution. They always have the cutest launches.
This is the Sun Rush Face and Body Balm.
I did not see that coming. This is the Club Riviera collection.
It smells like a 50/50 bar. It smells like orange creamsicle.
That's interesting.
I think this is just like kind of like Patrick Taw where you go in with a big body brush and you just kind of brush it over the body. I think that's what this is.
I'm going to have to play with this.
Maybe we have found a dupe.
I know. Where did the hour go? I literally like took a glance at the clock and I'm like, "Oh my gosh, did I like time travel again?" Because how is it already an hour? Okay, this is going to be much better for me. This is more like the Patrick Ta where you're going to get a little bit of a bronzing effect along with the gloss. So, that's kind of cool. We haven't really seen this at the drugstore. So, this is actually like a nice option and it doesn't have such like a strong scent. It's like a nice sweet scent. So, if you want to layer other things on top, you can. The issue I've had with the Patrick Ta one, which does make your skin look insane.
It's beautiful, but the terrible thing about it is it's so fragranced that you're not going to wear any other fragrance on top of it. Otherwise, it's going to clash. Um, you better be in theme if you do. And it's really enough that you don't need to wear fragrance, but you're kind of like boxed in. You know what I'm saying?
Could you show us how to do a bronzer blush in cream? I love Charlotte Tilbury, but no idea how to apply cream blushes. Really, with cream blush, you're going to apply it very similarly location-wise that you would a powder blush, but you want to do it before you powder your face. So, if you're doing foundation and concealer, what I like to do is go in with my blush and just kind of hit the area that I normally would with my powder um or with powder blush.
And then I'll go in just basically do all of your creams first and then powder. And if you want to do like a little extra oomph, like an extra little kiss of color, then go on top with a corresponding powder blush. And that's kind of how I like to sandwich everything together so it lasts all day.
But really, you're gonna be applying it pretty much the same way. Um, it's just, uh, another tip I can give you, I don't have a brush in front of me. Well, I do.
Wrong kind of brush, but with a blush brush, what you're going to do is take your blush on the brush, and I like to use the palm of my hand to really load the cream into the brush. And then I just kind of stamp, stamp, stamp, stamp.
The error that a lot of people make is they will go with their fingers, which can work, but it's just not as precise.
Or they'll go straight from whatever stick and they're using too much. You need to be very advanced to do that move. So, I wouldn't go that route. Um, the other mistake is, of course, any like cream that you put on top of powder, you got to be really careful because it can end up gumming up the makeup and then it's kind of like the point of no return.
Okay, we have a brush that actually looks very pretty. I got to say this is just like the Patrick Tomlin, I think. So, I think this is similar.
This looks substantial to put on the body of this stuff. I'm going to try it out. Okay. And there is more. This is a full-blown collection from Revolution Beauty. This is Giving Fenty. So, we have like an entire like different brands being duped within this whole sun themed body collection. This is the Sun Rush Face and Body Luminizer. This looks very shimmery to me.
Let's play.
Okay.
And it has that same kind of orange creamsicle scent that's really not heavy at all. It's quite nice. Okay, if you like something that's very pizzazzy, that has a lot of micica in it, a lot of sparkle, you might really love that. The consistency is nice, the scent is nice, the bottle's glass, it feels really elevated. I don't love that kind of a glitter on my skin. I prefer a gloss, a glow. The lotion from L'Oreal is my favorite. or even KE's the creme decor is really great to give like that nice glossing to the skin. I I'm kind of over the era of everything being kind of like sparkly on the body. I just don't want that, you know.
Okay, we have a gloss in here that I bet is just clear. That's cute. And then as far as this sunrush face and body luminizer, we have a more bronzy shade as well. Okay. And I still like am looking at this perfume bottle, you guys. I am so excited to wear this.
Like, no joke.
I have not smelt a better perfume in so long. Like, I'm so hard to impress with fragrance. Literally so hard to impress.
That is so good. Okay, what else do I have here? Oh, there is an eyehadow palette in here. Thought it was like just body stuff, but there is a cute eyeshadow palette, which how are we feeling about eyeshadow? Because honestly, I kind of do the same thing every single day. I've entered that realm. I don't know when that happened, but I don't really reach for color much anymore, like at all. I can't even remember the last time. It has to be like a neutral, like a mossy green or something that's like a deep kind of a touch of turquoise that's more in a neutral tone. But I'm not into like color color and from Yeah, this is color color. Woo. I do like that they give you creams in here though. You have cream on one side, you have your powders on the other. That's a nice touch. I don't know how much use I will get out of this one though, if I am being honest.
All right, I have I think just one more package to go. This is from Pacifica.
Okay, Pacifica.
Cute packaging, right?
Very cute packaging. What is this? Oh, we got a perfume. We got some competition here, you guys. This is from the It's available at Walmart. Mood activating Oda perfume. Clinically studied for benefits. So, there are five of them in total.
And I got vanilla whip. Okay, they sent me the body spray as well. I will be giving this away for sure.
Vanilla whip and sugared apricot. Let's just give a quick little a quick little smell. Why not?
Favorite Pacifica product call outs.
Well, my favorite Pacifica product actually is those reusable patches.
this. They have a forehead patch that is amazing if you need your products to like do the trick really quickly and you don't want to mess with a sheet mask.
They also have ones that are reusable for underneath the eye that are really great, too. Um, and their skincare is pretty gosh darn good.
I mean, this is nice.
It's No, it's not this. It's It's not this, but it's a cute bottle. Cute bottle. Cute scent. Smells a little synthetic to me.
to Natalie. Hi, I need to find out where to get your brushes from. I've been scanned a couple of times with buying online. Can I buy from Australia? We will ship to Australia. Uh you want to go to details by Totti and the link is in all of my videos. You will go there.
My face is all over the website. That's the only place that they are sold. So, you will not be scammed buying them from my actual site.
All right. She's being daring. I'm going to spray just a little.
Nope. That's not for me. That's not for me. It's not for me. It's a little too sweet. When things are too on the nose sugary, it's just not my vibe. But I will say this, we are all so like picky with fragrance that I will quickly find a friend that will love this and that is aok. Okay, so cute launch, cute packaging. Thank you to Pacifica for letting me try it and sending it my way.
And you guys, I think it's time for me to wrap up the live because it is well past my hour that I said I was going to be here with you all. And uh to Kelly, are you still loving Marseay fragrances?
Yes, they are beautiful. Very longwearing. Um I'm not wearing fragrance every day right now, but like if I'm going out and I want something really sophisticated that like not just a fragrance itself, but the bottle, the experience, they're beautiful. Really, really well done.
All right. I actually don't think James is watching the live. James, let's see. Let's see if I can energetically like pull him back here.
Maybe, maybe not. I don't have my phone.
So, I kind of failed on that. It is in the living room. 10 more minutes, please.
What essence do you recommend? I like tear tier. I like Anua's rice ceramide essence and I really like ranif essence.
And pharmacy has a honey essence that's really nice, too.
What is your favorite fragrance of all time? Contour Sud Pacific Vanilla Apricot. I've repurchased that fragrance more times than I can count. It is something that I've worn literally since I was like 20 and it is still so good.
Are you coming back here?
>> Yeah, I think we're done.
I it didn't it my energy to pull him back here didn't work. I just had to shout. Sorry.
Aren't we past an hour?
>> We are. But you just kept talking. So >> I know. I know. Well, I'm done with I'm done with the unboxing. So now I'm going to pivot and the rest of my night will be writing notes that I will be putting in PR. And you guys, thank you so much for hanging out with me. I've enjoyed this. I'm happy that we got to touch base. Thank you so much for sharing and the excitement of the launch. It is coming soon. So, we will be launching on Tuesday morning. We will be going through everything on Monday. Be there.
Set an alarm. Make sure you are all set up with the email notifications. If you haven't, go to sew unfair.com and do that and see the cute rocket ship and you will get uh a little email back with a couple little hints and if you sign up. Yes.
>> And there you have it, you guys. Happy Friday. Go have the best weekend. I love you all and I will see you in my next video.
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