Pokungri, a village in Nagaland, India, has developed a unique agricultural economy centered around avocado cultivation, which has become its primary economic activity and source of pride. The village, located 289 kilometers from the state capital Kohima, grows multiple avocado varieties including Hus, Pinkerton, and Reed, taking advantage of its suitable agroclimatic conditions. The avocados are traditionally consumed locally by mashing with salt or sugar, though they also serve as a versatile ingredient in various dishes. Pokungri represents a model of rural entrepreneurship, where the community has transformed traditional farming into a sustainable livelihood, supported by social enterprises that foster self-reliance and growth-oriented economic development.
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Phokhungri: The Avocado VillageAdded:
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[music] Pokungri [music] is a village and administrative circle located in Melery subdivision of P [music] district Nagland, India. It is 289 kilometers from the state capital Kohima which takes about 10 to 12 hours [music] by road.
It has 11 villages surrounding the village such as Avangong, [music] Laruri and Cebu. As per the 2011 census, Pokungri headquarter had a population of about 259 residents [music] and 629 in Pokungri village. The village is primarily agrarian in lifestyle with many engaged in cultivation.
The community is predominantly Christian [music] marked by a prominent hilltop cross that serves as a local landmark.
Bokongri has a major river flowing called the Tizu River which is a significant river system popular for fishing [music] and angling and serves as a vital water source.
The village is also well known for good abundance of [music] homegrown vegetables and fruits.
It [music] also has young population around enjoying the innocence of simplicity of rural life.
Young children are seen playing not with commercialized [music] toys, but with bamboo steels made out of what is locally available. [music] and they compete among themselves to see who will be the last one standing [music] or walking.
>> In the afternoon, many of the young children can be [music] seen enjoying playing at home and some slightly older ones doing chores like carrying [music] firewood, which is a normal way of life in the village.
Pokungri is also called as a hidden gateway because of [music] its close proximity to the Indo Myanmar border located at Avakung.
The village has one [music] high school, two government primary schools and one Christian mission primary school.
Pokungri has a high altitude scenic landscapes and lush evergreen forests with rolling hills, winding roads and pristine mistas.
Renowned [music] for its natural beauty and rich cultural heritage. The village has landmarks like the Shiloy Lake which is considered a hidden serene and tranquil destination [music] for any travel lovers.
The road from Shiloy Lake to Pokungri village is a limestone rich mount mountainous area with beautiful array of pine trees 1995 sorry 1998 I for 1999.
for Avocados are indeed versatile, serving as creamy base for everything from classic guacamole, a mix of onion, tomatoes, pepper, and cilantro.
Avocado base for toast and sandwiches, sushi rolls, creamy dipping sauces and smoothies.
However, here in Pokungri, it is locally enjoyed by the young and old alike by mashing the avocados together with a sprinkle of either salt or sugar.
The older folks consume this way especially when there is loss of appetite and the hard skin it is disposed of for composting.
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The Entrepreneurs Associates is a social enterprise based in Kohima Nagland dedicated to fostering an entrepreneurship ecosystem and sustainable livelihoods across northeast India. Founded in 2000 by its CEO Niche Dulo and Ashoka fellow the organization aims to shift the local mindset from a dependence on government jobs towards self-reliance and growth oriented entrepreneurship. It has supported and mentored the farming community, livestock development, food processing and the street vending community.
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>> While the hus [music] avocado dominates about 80% of the global market, there are over 1,000 different avocado varieties [music] grown worldwide. These are broadly categorized into the botanical races based on their origins [music] which are Mexican, Guatemalan and West Indian. In India, [music] there are four varieties of avocados namely H, Fote, Pinkutin and Reed.
In Pokungri, the varieties grown are Hus, Pinkerton, Reed and other local varieties.
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fruits experience three to four Four, 500 Foreom income. force 100 life survive. Easy.
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Dubai income 50 to 100 Because Pukungry is the only village in Nagland growing avocados in good quantity. [music] It has immense market potential and because it has a suitable agroclimatic conditions and increasing demand [music] for high value organic fruits. It has great advantage of flooding the domestic [music] market and possibly even exporting in due course of time. [music] The only challenge however is the logistical connectivity.
In spite of the challenges, the people of Pokri are relentless, resilient, and hopeful for the future. They continue to plan, [music] calculate and take measures to ensure that there is success in their efforts and building their economy as they go.
Every basket is a testament to the grit and determination of their shared vision and labor.
But one cannot [music] deny that Pokungri has one of the best tourist destinations in Nagaland that offers opportunities for ecoourism, adventure tourism and immersive cultural experiences near the Myanmar border. And hopefully in time there will be growth and development and also demand for the brand of organic avocados from this little avocado village.
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