Is your 'high-level' strategy a delusion? #shorts

Added: 2026-05-28

[00:00:00]The goal of advertising is a sale, and so what Claude Hopkins does really clearly is he articulates in his book Scientific Advertising, this is why I share it so much, is he articulates that a sale and salesmanship on a in a one-on-one setting can really inform how you advertise. Yeah. So, it's just something that that was really illuminating to me.

[00:00:29]But, I think it's it says a lot about his mindset and the way that he approached things. Mhm.

[00:00:34]Yeah.

[00:00:36]Also, do you want to fast forward to maybe some of the work he's done in advertising? Um there's like those three campaigns >> Yeah. Yeah. That I like to touch. Yeah, the which one do you want to start with?

[00:00:45]Well, what one thing that's really was interesting is that after his kind of come up, he went and worked uh he went and started working and learning advertising.

[00:00:58]And he took a lot of like lesser lesser jobs early on, um but it learned a lot and made him humble and it taught him how to to really grow through the ranks and learn all of the lessons that you need to learn on your way up. Yeah.

[00:01:16]Yeah. Yeah, I think uh it's interesting is how much of that is like his choice versus just like, you know, the uh the situation where he had to take those kind of positions. Mhm.