50 Fans Can Make More Than 100K Viewers

Added: 2026-05-07

[00:00:00]I've heard it said by many people, you don't monetize a podcast, you monetize an audience.

[00:00:07]But they don't have value because of how many there are.

[00:00:11]They have value because of what they need.

[00:00:15]Let me be blunt.

[00:00:17]You can have a small audience.

[00:00:20]But if they've got a big problem, those two things lead to high revenue potential.

[00:00:27]You can find money there.

[00:00:29]But at the same time, you could have a large audience. I'm talking about huge audience.

[00:00:35]But if they don't have a problem, you're not going to make any money.

[00:00:41]And that's why what I said at the beginning, 500 listeners, dare I say 50 listeners, can outperform every single day 50,000 listeners or 100,000 listeners.