The Perkins brothers are successfully transitioning from niche craftsmen to a diversified media brand by balancing core values with strategic expansion. This evolution demonstrates a sophisticated understanding of how to scale a community-driven channel without losing its original identity.
Deep Dive
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Deep Dive
Our BIGGEST Announcement Yet!Added:
Hey everybody, if you're watching this, it's probably cuz you're here to watch the show Let Jamie talk. So, here I am.
But listen, we've decided to wind down the channel, of course, and most people know that already, but we're not going away. We're actually here to announce a big change to the channel and bring it back to life. And when we're talking about rebuilding this channel, he does not mean just a little tweak. We're going to take the foundation that you built and turn it into a launching pad for shows that we'd actually want to watch based on what we've built here at Perkins Builder Brothers. For real though, this is the biggest thing we've ever announced. And so, starting today, this very minute, Let Jamie talk is becoming Measure Twice.
That's a good name, ain't it? That's cool. So, this will be the same channel.
It'll have the same community and values as before, but Measure Twice is going to be a whole new type of channel on YouTube. So, we're going to produce multiple shows with different hosts around different concepts, all based around the home, the trades, and things we care about. Just imagine if Jamie and I were given free rein to run HGTV.
That's going to be what Measure Twice is all about. You might not know it, but the Perkins Builder Brothers channel all started when somebody reached out, a producer, to us to see if we wanted to be on a TV show. We didn't get the show, by the way. We're here to bring up the next Perkins Builder Brothers crew, really, but we're not doing it alone.
We've got our best buds over at Stud Pack, Paul, Jordan, and Rad, and of course Adam from the Hacksmith, which are guys you already love to watch on YouTube. The whole team is putting everything that we've learned and built over the last years of being on YouTube to put it all together to get this project going. So, this new Measure Twice channel is going to be a big part of the future for us, but I just want to be clear, the Perkins Builder Brothers channel is not going away or changing at all. We will continue to produce content just like we are right now and put it out for you guys to enjoy there as well.
Did you even look at your outfit this morning? Yeah, I got double camo. Yeah.
Mhm. They totally clash. Oh.
We really have something big in store to launch this thing. And it involves you.
Yes, you watching this video right now.
So, have you ever watched one of our videos and thought to yourself, "I could do what those guys do." Of course you have. I do that every time I watch one.
>> Okay, cut.
So, you're going to want to pay attention to the next announcement on this channel because for one of you this will be an opportunity that will change your life. So, we can't tell you exactly what it is just yet, but keep watching this channel and the Perkins Builder Brothers channel for the next announcement. Now, to celebrate the launch of Measure Twice and thank you folks that watched Let Jamie Talk, we're going to do A GIVEAWAY.
SWEET.
JAMIE'S GOT THE PRIZE LIST HERE. Hit it.
All right. 10 of our winners will win the big prize, which is a Milwaukee M18 extended pole edge trimmer just in time to do your late spring clean up. And 10 winners will receive four packs of our favorite heavy duty use it everywhere cleaning towel microfiber towels. That's right. And they're both great. I have one of these pole trimmers and they're awesome.
I did the math and that is over $7,000 worth of prizes for y'all. Pretty sweet.
$7,000 worth of prizes?
That's more than we made on the whole Let Jamie Talk channel.
Entering is super easy. All you need to do is scan the QR code on the screen or check in the video description for a link where you can just follow the directions. That's the important part.
Follow the directions. Again, this giveaway is just to thank you guys for being here. We appreciate you. Now, the announcement we're going to make coming up is a huge deal. So, make sure to get subscribed. So, that's where this channel is going and we're glad you're here for it. Welcome to Measure Twice.
Thanks again for watching and we will see you on the next one. You can go home now. Yeah, thank you.
I'm going to put this on my paycheck next week.
He will.
I will.
I'll see you in the morning. All right.
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