Essie offers a piercing deconstruction of the "texturism-to-consumption" pipeline, exposing how influencers monetize internalized bias to sell a narrow beauty standard. This critique is essential for understanding how digital engagement often thrives on the systematic devaluation of natural Black identity.
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Why Wig Influencers MUST Degrade 4C Hair To Promote Bundles
Added:Why I got YN hair? Why I got NBA 2K hair?
>> Cuz you a [ __ ] >> This is how a wig influencer describes her forcy natural hair to a massive audience just to pull in views. Imagine having to trash your hair as a hook to get people to watch your video.
Why I got y hair? Why I got NBA 2K hair?
I'm going stay focused on the positive.
No, honestly, only the best for my curls. I should have filtered water for me. Doing the back of the neck lace makes me real coordinated doing the back of my natural hair.
[snorts] They all get curled in the same direction. Or should I curl away from the face the same way I would curl a wig? Oh, I think I'm going to do that.
That's probably weird.
But I didn't want to put this much product on. It's going to be 2 hours under the dryer and that's fine. I didn't want to use any alcohol type of product. For example, I was going to go in with this. And I thought, okay, I'll just use this to hold the curl. But then I thought, what if there's too much alcohol in here and once it dries, what if my hair starts snapping? So that's why I'm just going to do a leave-in conditioner. And I think that'll be just fine. It kind of hurts like getting braids to the scalp.
>> No wonder they call it a crown. It pops right into the shape of a crown. I'm 30 minutes into this. Let me take this bracelet off. Maybe this is like a wig.
My arms are burning. I can do a wig for an hour and not feel no burn. I'm trying to be nice. I'm trying to gentle parent my hair, but I see why I don't do this.
That actually feels good. I feel like I'm massaging my brain. Okay, so I curled everything the way I thought it would look best based on the position that it is on my head. And after 2 hours, I dried the front of my head, turned around, dried the back. I'm not going to lie, I am very happy that I'm able to wear my natural hair cuz it's at a length that I feel comfortable wearing it at. But this was a long process.
Like, I started at 400 p.m. and I didn't finish until 9:00 p.m. I knew I could trust this process and that it was worth being late to my date. And the side profile is my favorite POV of this hairstyle. It's super cute. I very much love the way I styled my hair. It's very cute. However, I did wrap it last night, took care of it, and it does look a little bit of a disaster today, but it's cute here. Now, before we get into the issue or the obvious reason why that video gained that much traction, I want to give her props. I actually love that she's learning to love and embrace her natural hair, right? Especially since she's a wig influencer. But learning to love your natural hair doesn't mean you should use negative words or say negative things about it just to bait reaction. The problem isn't the actual content like the other content. The problem is the hook. The problem is the fact that she had to use that word, the terminology she used to describe her hair to pull in views and Ghana reaction from people. I also like that most people in the comment section clocked her even though some people were actually supporting her saying it's her hair. She can describe her hair however she like. I just love that most people clocked her. And this particular comment caught my attention. This comment is from Zam. She said the problem wasn't that you think doing your fy hair is hard which is a different issue for another day. The problem was you referring to your hair as a YN hair and meant it in a derogatory way. What did you really mean by that? What is wrong with in quote YN hair in the first place that you are jokingly questioning why you have it as a black person? And then she responded with you tell me what's wrong with white hair. I meant it as I feel I look boyish like my brothers when I wear my natural hair. It's shorter right and a bit tight like both my brother's hair. I mean, if I faded it up at the baba, [ __ ] would think I'm a ho boy. I never meant it in a texturism or weird self-hate way. I love myself, my followers, and my hair. She actually admitted it. She thinks she looks like a man. She thinks she looks like her brother. She thinks she looks like a whole boy because of her natural hair, right? But then she claims that it is not texturism because she loves herself. But this is what internalized bias looks like. Black women have already heard that they look like a man with their natural hair. Short natural hair have been masculineized for decades. We've already heard enough people say that our hair is ugly or tacky. So when we use the exact same word as a talking point or a joke for engagement, it is problematic and it is important for us to call it out. And again, it is also encouraging the program which is society. and she went ahead to double down trying to gaslight us and that video was just funny because it was just out of place.
>> Do what you have to do. I don't think you ever really [ __ ] with me anyway and I'm looking for a community. I'm not looking for women to follow me who only will follow me if I say things that they like for me to say. Cuz you want to know something? I have shown Tik Tok my natural hair several times. I've shown Instagram my natural hair several times.
And over 50% of the comments are from beautiful women that look exactly like me saying no. Ooh, your hair ain't 4C.
That's 25 Z. And I've heard it all from, "Your hair is not feminine. Well, you should try straightening your hair. Your hair is thin. Your hair is dry. Your hair looks brittle." All of these crazy wild comments. And I'm supposed to just not be able to talk about my own hair as I go through my natural hair journey, which I've been loving my natural hair cuz it's finally growing and doing better. And all of the dead ends are gone from a box dye that I put on my hair last year. It took a year for me to grow my hair out and to cut all the dead ends and it's finally back. So yeah, I am actually very passionate about this topic. You know what I'm going to do?
I'm going to take the advice of the people who actually cared and had positive things to say. And I'm going to use the creams and the butters and the flexi rods instead of the perm rods. And I'm going to attempt it again to try and see how my results come out. And I don't care. And I know there's still going to be so many of people saying, "Well, I still don't like it." And her results is not cute. That's fine. You don't have to like it because I like it. And I just want to thank the women and the beautiful people in my comments telling me that my natural hair is beautiful and that my results from my last video are cute. Thank you. So, what I got from this whole response, I mean, I don't care about the person who told her she's unfollowing her because why are you announcing that you're unfollowing her, but I'm just going to talk about her comment. She said that she's heard people tell her that she doesn't look feminine with her natural hair. But then she's using the same word to describe her hair in this video. Oh, people like look like me, they are saying I don't look feminine. Then you went ahead to call yourself a YN or you call your hair a YN hair or an MBA Y2K hair in the same video. Masculinizing your hair. The same people who who told you that you don't look feminine. You are just saying the same thing. I mean I don't understand why she even made this response video trying to gaslight people like I mean but if it makes her feel good but then we should remember that there are young black girls on the internet just like us. They are watching these things.
They watch us normalize demonizing and um degrading our hair on the internet and then tomorrow they will be seeing their hair the same way.
No, my hair is ugly. Oh, I'm going to do this to my hair. Well, my hair is this because of videos like that. Now, let me tell you something. Do you know why whenever people demonize their natural hair, it is always something so serious on the internet, right? Imagine coming online and saying, "Oh, my eyes are ugly. My eyes are too big." I wouldn't really get as much heat. Oh, my stomach is so big. People say, "Oh, my tummy is big, too. I'm like this. Oh, my ass is so small." You notice that the the reactions are different. Do you understand? But the reason why when it comes to natural hair, the moment you say, "I hate my natural hair, do you know why we react the way we react? I am A and you are B and B, you are on the receiving end." And I keep telling you, you are useless. Your father's father's head, they are useless. Your father's father's father's head they are useless.
your father's fathers fathers fathers fathers fathers your ancestors your forefathers they head they are useless and now you as a generation you are also hearing that you are useless once a while maybe sometimes and then you now come online set your phone set your camera and say I am useless right the people who called you useless initially will be like yes I love that you are self-aware the same thing with natural hair we've heard that our hair is ugly our hair is tacky our hair is inferior our hair is unprofessional it's unpresentable it's rough right we've We've heard this from people from the society. We've heard this already. So when we come and we set our camera and talk about natural hair is not all of that, natural hair is ugly, is dirty. We are reinforcing the same thing they said about our hair.
We are literally supporting the things they said. We are saying it is okay. And then they will be they'll just look at you and be laughing at you because we are not the only ones on the internet.
We are not the only race on the internet. There are other races. And when you come out here, your video is pushed out to different people that you don't even know, different places.
We are reinforcing it publicly. If you don't like your hair, it is okay. I swear it is okay because I feel like it's a step-by-step thing. But when you come online and just set your camera and you are so comfortable you and you're like, "Oh, it's okay to hate your natural hair. It's not a big deal." It is a big deal. If you are if you hate it, say it to yourself. Write it down.
Film yourself. Don't post it because when you post it, the moment you post it, you are part of that people that is also um stereotyping natural hair and it is bad.
I know it is your hair. I know you can use any term you want to describe your hair. You can do whatever you want. But don't post it on the internet. It's not that I'm telling you what to do. But then don't because you are pushing the same narrative and it is not helping us.
We are trying to advocate and protest and you you're coming here to just spoil the entire thing that we are doing.
Let's just quickly look at reactions from other people and then I'll come back to conclude the video.
>> Why I got why in hair?
>> Cuz you a nick.
>> Why do black people so often outsource their discomfort with their own natural hair onto either inanimate objects or like other groups of people? Brillopad hair, carpet hair, y hair, baby hair.
It's your hair.
It grows out of your scalp, young [ __ ] Why do so many black women get online to bash their hair, right? It's getting it's it's getting I don't know, annoying. Listen, when you're being mean to your hair, you're being mean to black women.
You're being mean to black children, right? Your hair is beautiful because you're beautiful. It's that [ __ ] simple. It's that [ __ ] easy. We have to start rewiring our brains regarding how we feel about our hair.
You're beautiful and your hair reflects that, [ __ ] And I say that with all the love I can [ __ ] muster.
>> Why I got YN hair? Why I got NBA 2K hair? I'm going stay focused on the positive. So, for those of y'all that missed it because she said it so quickly, she referred to her hair as YN hair, young [ __ ] hair, and NBA 2K hair.
For those of y'all that don't understand the reference, NBA 2K is a video game series featuring basketball and male basketball players.
So, she's saying her and her hair looks mananish, y'all. I I do not have I I don't have the the sympathy to give anymore. We've we came on this app, we asked, we begged, and we pleaded for everyone to stop making disparaging comments about afro their afro hair on this app.
And with all the discussion and the discourse and the this and that, if people still choose to get on this app and do it, you don't get the privilege of me saying, "Oh, she just didn't know better. She she didn't think about that." No, no, no, no, no, no, no, no, no, no. So, at this point, I'm really at the point now where I want people to start feeling shame, to feel ashamed of getting on and disparaging their hair publicly like that. Because you know why? Somewhere on this app, a young black girl scrolled on that video, listened to you disparage your natural hair, and you affirmed her negative feelings and distaste and disdain for how she feels about her natural hair. You did that.
We have to be responsible and accountable for about our words for our community. We do not have the psycho emotional bandwidth to let [ __ ] like this slide.
Not when we have young black girls in elementary school, in middle school, in high school wearing full lace wigs.
Not when we have a community of women that would rather step outside in a bonnet that they go to sleep with than to step outside with their natural hair.
To them, the bonnet is more presentable than their natural hair.
Not when we have a community of women ripping their hair out just to get styles that will cover up their natural hair.
I know that y'all are constantly trying to reinforce this idea that it's normal to feel negative feelings about your hair. The shit's not normal. It's not normal.
If you wake up and you go in the bathroom and look in the mirror and looking at your hair disturbs your spirit, looking at your hair makes you feel uncomfortable. Not because the style just ain't working out, but literally you just looking at yourself in your hair makes you feel unsettled.
That's not normal. You You need to do the work to find peace with that and to work through that. Not find peace with that. No, I take that back. Not find peace, but you need to work through through those issues. That's what you need to do.
I'm not going to lie. I I was about to get on here and I was about to say some crazy ass [ __ ] like, "Shit, [ __ ] [ __ ] the date." Truth be told, that man need that man need to dump you. You got work to do, sis. You ain't got time to be fooling with no man. That's what I really wanted to say along with some other stuff. But I I I'mma try to I I I just I don't have too many holding holding it back. I don't have too many of those. Y'all y'all y'all keep pushing it. Y'all keep trying it.
I'm I'm happy people are calling it out.
But we it it it can't just be enough to call out cuz we we keep calling it out and it keeps happening.
And y'all can go and try to Oh, I understand what you're going through.
And y'all can go do that. I'm I'm done with that [ __ ] because at this point, nah nah. Ain't no [ __ ] excuse. It's 2026. We didn't had too many conversations on this app, on the internet, on social media for this [ __ ] to keep happening. At this point, y'all just got to [ __ ] chill.
Black woman came on here and called her hair y 2k hair. Then you guys will come on here and say that oh the natural hair gullies do too much. It's not that deep. It's not anti-black and doing all this. This is why the natural hair gullies are needed because the self is a bit too much. I don't want to hear anymore. It's not anti-black but it's not that deep.
Because it is really that deep. Free yourselves from the shackles of white supremacy. My people, what do you mean you have YN hair? You have NBA 2K hair because you have 4C hair.
It is YN hair. Y'all, black people, this is this is the this is the fight of our existence. This hair [ __ ] It is That is crazy to say. And the thing is, I kept seeing screen recordings of her video and stitches of her video and I'm like, "Yeah, I don't like this at all. Let me go block her."
I type her username into the search bar, she's already blocked. So, this is someone who's already pissed me off. And you come on here and you come on here with your type 4C TWWA talking about why I have YN hair, y'all. Y'all y'all y'all we got to get free because and this is the [ __ ] lip gloss was talking about. And this Amanda Up next girl, she's young. So hopefully that unlearning and you know that internalized antilackness is something that she can work on cuz listen the hair [ __ ] doesn't occur in a vacuum. The way we feel about our hair is very much informed by all of these outside forces, right? I have a lot of empathy for people who struggle with how they perceive their hair. But you got to do the work. You got to do the work. You got to do the unlearning. You have to work on the self-love. You got to embrace it.
>> India 2K hair.
>> Not enough of y'all grew up on India's I am not my hair. And it shows.
Why are we doing this? Why are we doing this? It seems like every every few weeks it's a new black woman who is coming across my for you page. Always beautiful. Always beautiful. But they come on my for you page talking about how much they hate their hair.
And this one was a new one. Why? Calling it yin hair. masculinizing.
Like, society does that to us. Society is consistently always comparing black women to men, that we look like men, that we're shaped like men, that we're, you know, that we're aggressive and strong like like, you know, like men.
Why are we doing this to ourselves for clicks and views? Is is the engagement that deep? Is the attention that deep?
Is it worth it? And and part of me is wondering if this is one of those things where, you know, if I make the joke first, then it doesn't hurt as much.
If if I make the joke first, it doesn't hurt as much. But you know, there is power in the things that we say. You know, my mom is always telling me, you know, think of there is life and there is death in the power of the tongue. Our brains don't know the difference when we talk [ __ ] to and about ourselves.
That's something that I personally am trying to be better about every single day. You will never learn to love your hair if you continue to talk crap about it. If you choose to not wear it.
And I do understand that as somebody who has even though this is not my hair, right? That as someone who does have, you know, a texture that is, you know, a little bit on the looser side that it's it's that I am one to talk, right? That that I am one to talk. But at the same time, I just feel like, you know what, ladies, we have to start encouraging each other, to speak highly of ourselves, cuz no one else is going to do it. Our men don't even do it. Our our men don't even do it. I made a video yesterday of a man who was literally talking about girls like her. And not to say like her hair is not growing, but saying that he would just he would never he would never speak to or entertain someone like her. Mind you, she's stunning. She's gorgeous. The short hair looks beautiful on her, right? She didn't need to say all of that. She didn't need to do all of that.
And it just it it just frustrates me so much because like I said, we are in mixed company. And I just I would never give I would never give them I would never give these racist like [ __ ] I would never give these racist idiots the satisfaction of knowing that I was insecure about anything related to my blackness. I just can't do it. I won't do it. And I really wish that we could all be on one accord about that. I I really wish we could all get on the same page about that. Babe, you're you're beautiful. You're beautiful. And you don't you don't have to do that for engagement.
One, it doesn't last. Your beauty is enough. Your talent is enough. You are enough.
You know, I just I just want more for us. That's all. Again, I love that she's learning to love her natural hair. She's sharing her hair journey. But let's be intentional about how we talk about our hair and how we introduce our hair to the world, right? Society is not your friend. I love my natural hair even though it's not been easy. It's different from I hate my natural hair because it's ugly or it's tacky or I have white end hair or my hair looks like a boy looks like a boy's hair and it's just an afro. They are different.
If you're struggling people can tell, oh, I don't like my natural hair because I'm not used to it. I am trying to learn to love it. I would need tips although it might take some time. You know it's different approach, tonality, all those things are different. But just straight up coming up and saying natural hair is ugly. Let's just be honest about natural hair is ugly and it is okay. And they will not tell you it is okay. We should not accept it because you said it's okay. Sometimes when we talk about this people say we don't even talk about society. But if you want the world to respect us and our texture, we should start respecting ourselves by ourselves.
Okay. Anyways, that is it for today's video. Thank you so much for watching.
Let me know your thoughts about this in the comment section. Don't forget to like, comment, share, subscribe if you haven't, and I'm going to see you in my next video. Bye.
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