Big K.R.I.T. highlights the painful irony that "substance" has become a high-risk investment in a streaming economy that rewards volume over depth. This session captures the struggle of maintaining artistic integrity when the market no longer guarantees a return on soul.
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Studio Session: Big K.R.I.T - "Substance"Added:
Oh yeah. Scarf is talking about where the [ __ ] the money at.
>> Pass man cuz ain't no money in it. You know what I mean? You got to do all that [ __ ] and then you got to do a little more little like this. I can't quit.
John Camp aka Julius Speed and I mostly uh play keys. I program beats a little bit, produce, write a range, a little bit of everything.
Uh, it's it's been good. This is my second time. The first time was just kind of to get to know him, come through, let him feel my vibe out and see if it might be a good fit. And uh yeah, just you know, it's cool to come back in and see if we can create something new. You know, >> type to twist a knob until it break.
I've been stuck in the I'm on time.
>> Yeah, I'd be one to say I'm the type to twist the knob until it break. I've been stuck in the lows for so long without I get the shakes. They limit I didn't push lot of corners I done scraped. Rock bottom takes the cake. That's on any given day. Pushing buttons trying to stop all the static. I swear without that sub sometime life feels so average but I knowing the ones that go the hardest blow out the fastest. I tried to turn it dime but couldn't hear you when you ask me I can't stop the wheel the trunk lady tried it once and I'm back in a twist. I need a therapist to verify my needs.
>> And I ain't even mad at that. He he he expressed the narrative towards yeah we can tour we can make merch um catalogs but there is a a narrative where we used to do music and even he would know where you know you work so hard on the album and you sell the album and people can go buy purchase the album they can purchase how many albums they want to buy share it with people and so we are dealing with the streaming era and most people don't know what that means what streaming means towards a dollar and us as musician itions, artists, when we get in the studio and we're spending actual physical dollars, we don't know if we're going to make back what we put into it.
And so, shout out to the OG for even being on the song. And I respected the fact he said, I I can't rap on this because I don't know where the money at.
And for me, I'm still a young artist doing what I what I'm doing. He's put in so many years in the game. I get it. And I'm just blessed that he even spoke on the song. So that's where I'm at now.
All my OG's, if you just speak on the song, that's enough for me cuz y'all done putting enough in the game. Miss connected. Hey
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