SHOCKING SETTLEMENT THEN PR STUNT AT THE MET GALA ‼️‼️

Added: 2026-05-07

[00:00:01]All right. Well, Blake Lively settled with Wayfair with Tag, Melissa, Nathan, and Co, and then heads over to the Met Gala. Was this a planned PR stunt? Did everyone agree to have the statement released just hours before the Met Gala on purpose? And I believe the answer to that is yes. So, we're going to break it all down today. Welcome back to the channel, guys. My name is Ashley Brianna Eve. I have over 15 years of experience in branding, marketing, and PR. So, we are going to look at the PR angle of this today and also the fallout or the shifts that we're seeing in social sentiment from this news. Like, what's happening? Is everyone improving now? Is Blake in her big redemption arc? We're going to look at the statistics.

[00:00:48]All right? You might not like them. You might not agree with them, but they are the statistics and they're what her team would be looking at as well because this is the technology I use with PR clients.

[00:00:57]Social listening tools is the technology that her team would be using as well to look at the situation. So, we're going to dive into it. Hello everyone. It's so nice to see you in the chat. I do want to set kind of like um just a housekeeping note before we get too far into today.

[00:01:19]I feel like today is a day that the chat could get like off the rails.

[00:01:23]So, I just want to remind everyone that we stay on topic in the chat here just so that I can stay on topic and focused.

[00:01:30]And especially when I'm talking about PR, I need to be able to actually think.

[00:01:33]And if I see the chat popping off about something else, it's going to pull my attention away. And I really I mean, the thing in my opinion that makes this channel so special is we give a different take on the trending stories and look at things a little bit differently. I have no doubt you are going to be able to talk about everything today. Everyone will likely be covering this case from every angle today. So you will have more than enough time I am sure to talk about everything from every angle. But I do just ask please that we stay on track here so we can get everything in and so we can actually look at the PR and see what's going on. All right. Number one I wanted to say I do believe this has been planned. I believe Blake Lively had been thinking about it. maybe been planning it for some time. She gave us an Easter egg about a month ago. I'm going to pull that up. But something that really stood out to me was I was thinking about Brian Freeman's interview that he did just three days ago. And he was setting the frame. So that's what we would call is setting the frame. And he was setting the frame of reminding people what Justin cared about most was the sexual harassment claims going away. That is what mattered most to Justin Baldoni.

[00:02:45]And so now looking back at that interview because on obviously Blake thinks I have insider information on Justin's team. I do not. So looking back at that interview now, you can see how Brian Freeman was setting the frame so that when this news dropped, people would be saying what people are saying right now. Cuz what are people saying right now? People are saying right now.

[00:03:07]He cared most about the sexual harassment going away. People are repeating that. And yes, a piece of that is because a lot of people have been following this case, but a piece of that is because it's very intentional. Brian Freeman did that interview to remind people to plant that seed. So when this came up, the narrative was already there of Yeah. And the most important thing for Justin Baldoni was the claims going away. So now that I look back on that, I do believe at least three days ago, they knew that the statement would be dropping yesterday, May 4th.

[00:03:42]I also believe that everyone agreed to it dropping on May 4th because Blake had wanted to use it in conjunction with the Met Gala and going to the Met Gala. So, I'm going to show you her Instagram and she had, as Blake, Ryan, and Taylor do, left an Easter egg about what was coming up. So, we're going to look at that, too. Thank you so much, Selma, for the super chat. I appreciate the support so much. The gull to think she can settle after lying and ruining lives. Yep. then walts away to the Met. The delusion PR fail on many levels. Is it a PR fail though?

[00:04:18]We're gonna see. We're gonna look at it.

[00:04:20]Um, it's a PR fail, I think, for people that are following this case very closely, 100%. But is it overall? We're going to see. We're going to look at the stats.

[00:04:30]I I follow the, you know, facts, not [ __ ] philosophy that Emily D. Baker follows. So, we're gonna look we're gonna see what's going on. Okay. So, let's pull up and then we'll we'll chat about this piece. So, I want to see what you guys think before we get to the statement. So, I kind of have things blocked on how we're going to approach it today and I think this will flow nicely. So, three days ago, we got Brian Freeman's interview where he's saying, "Remember what is most important. Justin wanted the sexual harassment." So I believe at least 3 days ago cuz he would have not have last minute gone on that interview.

[00:05:13]Freeman knew that the statement was coming out yesterday, May 4th. But Blakey was planting Easter eggs of her own because if you look back just two weeks ago, April 14th, she had done this carousel, this photo dump, and everyone was saying except me that she was trying to bury the dragon post, right? that kind of egregious post that her and Michael Matthew Gotautim can never remember his name. I will never remember his name and it's not even me being shady. It I just can't remember. So anyway, and it doesn't matter. This is going to be over anyway with him. So everyone had said she's trying to bury this post here. And I said no, you don't bury with one post on Instagram. you're looking at like nine to 12 posts to bury anything because you want what's above the fold. So I said there's no way this is not even based in reality from a PR perspective that she's trying to bury it.

[00:06:11]But I think now we know what was buried in here because what was there was burying going on but she was burying an Easter egg because if you go through and you see this image this I don't know is this one of the ones that ended up on her little clutch thing she had at Met Galler or not. I don't know. Who knows?

[00:06:29]From the pictures I can see, there's still one side of it I haven't been able to see in pictures, but from the three pictures or the three sides of that little clutchy thing that she had at the Met Gala, the answer is no. It's not on there from what I've seen so far. But maybe it is. However, I do think this was intentional. It was an Easter egg. It's a freaking watercolor picture. And the PR around it was watercolors. this watercolor picture that I think she's the PR headlines were one of her kids made for her. Well, then she ends up in a watercolor gown, which I save the tomatoes, but I liked it.

[00:07:08]I've been honest on this channel in the past. The only reason I've watched the Met Gala in the past is when Ryan and Blake are there. I used to think she was just Ryan's wife, but Ryan were Blake were there because I loved the gowns that she wore. I liked the gown. But the point being from a PR and Easter egg perspective is she posts this watercolor picture talks about how her kids drew it and her PR push around it and then she ends up at the Met Gala in a watercolor ground gown which is being promoted as a watercolor gown with a little clutch thing that has images from her kids.

[00:07:46]So looking back, I do believe they were in talks to like finalize this deal at least two weeks ago and I do believe they knew that they were going to be doing the Met Gala in conjunction with the deal two weeks ago.

[00:08:02]So it wasn't what I've seen online a lot of is well she just settled so that she could go to the mech gala and I don't believe that's what it was. I believe what she was utilizing is what's called peak end rule in PR. It's also a branding and marketing tactic. It's a branding psychology PR psychology thing.

[00:08:23]So if you use peak end rule in public relations for for example celebrities, it is a psychological strategy because the public, not you. So I need everyone that's going to like dogpile me for this. Not you. Anyone that's been on the peripheral of this, anyone that hasn't been following the docket, anyone that, you know, is like, "Yeah, I don't know, like haven't really been following it.

[00:08:48]It kind of seems shady. It seems like, you know, two rich celebrities fighting." It's targeting those people, not people that are following every docket move. And I always want to underline that because a lot of people say, "Well, it's not going to work on me." Well, it was never meant to work on you. people that are following this case. But peak end rule essentially is what at the like what you're doing is at the end is shaping public perception on what happens at the end. There's going to be an emotional peak somewhere throughout it which I think for Blake was really that that me too speech of like I'm fighting for women and this idea of like me too fighting for women that would be kind of that emotional peak of her story for this and then the end is the final impression. So whether it's in branding, marketing or PR, our brains focus on two moments.

[00:09:37]I was actually teaching this today in my branding psychology course that I have.

[00:09:41]I have a branding psychology course and I was teaching about big piece of that course is teaching my clients in it branding psychology. And so what we want to keep in mind is people remember two things with a brand which means they also mean they also remember two things with PR. Graceful exits are one of the best things you can do.

[00:10:02]Okay. So, what I believe her team was essentially utilizing was peak end rule in public relations and PR and they wanted the end to be graceful one and she will I don't depending on how much they can talk about it. I'm sure he'll her team will frame it in a certain way but have this memorable positive moment.

[00:10:23]in the memorable positive moment to me there's two pieces and I might get hate for this but number one the statement itself and number two was her at the Met Gala so there's this like graceful exit she reintroduces herself as you know the MetGala princess this celebrity image that she has and a lot of the headlines that are being pushed are being pushed around her comeback her redemption etc etc. So, when you're trying to get out of a situation like this, one of the most important pieces of PR is what do people remember?

[00:11:03]And had she not timed it with the Met Gala, they would remember the settlement piece.

[00:11:11]This closes the loop emotionally and psychologically for people that are following this. And again, remember, this isn't for you. I'm not saying this is going to work on you. I'm saying it's going to work on other people because it will because psychology proves this. So now you have her anchored in the end of this, the closure of this, the emotional loop is closed. She has reinstated her image as a megala princess, which is what I've always called her. And then I'm sure there's going to be a roll out of PR from there. So I do believe she's leveraging peak end rule in public relations. And then if I look back at everything, how she had been hinting about it two weeks ago, she dropped the Easter eggs. Brian Freeman had said three days ago, remember what was most important for Justin was the drop of the SH claims that it was all planned. And I also believe that it was pushed out the statement so aggressively so that it spread quickly immediately before the Met Gala. So the idea was get the news out and then bury it.

[00:12:14]So what we're seeing is so many content creators gone email with that statement and basically every single legacy media publication in the history of publications. I mean within a 20 minute span of time it had hit everything in Google and it had hit basically every content creator's channel. Everyone was talking about it. So you release it and two hours later you layer something else on top of it. something positive to emotionally anchor people in the positive because we remember the end.

[00:12:49]So that's without being on the inside of her team being able to look back at the steps that have got us here. I could I would pretty much bet my life that's exactly what went down as someone that's also in the industry.

[00:13:06]Yeah. allegedly just my opinion. I liked her dress, too. Yeah. See, it's a safe space. You can say that here. It's a safe space. No one will dogpile you. All right. So, that's what I believe led us to this moment. But let's look at the statement next. And I want to know from you guys, what do you think about the statement? Let's read the statement first together, and then I will give my thoughts, you guys give yours. Spoiler alert, I'm not a huge fan. If I'm being honest, I'm not a huge fan. So, Justin Baldoni versus Blake Lively. It ends with a settlement exclusive. Like everyone got a quoteunquote exclusive.

[00:13:44]This went out so fast. Everyone got an exclusive on this. And that's also what tells me it was all in like it it was we need to get this out ASAP and it was planned and intentional and went out so that then she had her grand entrance at the Met Gala. So guys, I'm going to be honest. I don't like it.

[00:14:05]I don't like it one bit, but here we go.

[00:14:09]They released the statement together and they said, "The end product, the movie it ends with us, is a source of pride to all of us who work to bring it to life, raising awareness and making a meaningful impact in the lives of domestic violence survivors and all survival survivors is a goal that we stand behind." The statement goes on, "We acknowledge the process presented.

[00:14:30]Challenges and recognize concerns raised by Miss Lively deserved to be heard. We remain firmly committed to workplaces free of improprieties and unproductive environments." It ends with this. It is our sincere hope that this brings closure and allows all involved to move forward constructively and in peace, including a respectful environment online, which is kind of like stop stop picking on Blake, I guess.

[00:14:59]All right.

[00:15:01]I'm not a huge fan, guys. If I put myself in the shoes, if that was my client, and I don't know all the details, like I obviously none of us know all the details. None of us know. I would say if because Wfair didn't have to settle.

[00:15:17]Blake could have been like, "I'm waving the white flag. Let me out of this mess." And Wayfair could have been like, "Lady, your ass is sitting in a in the the hot seat at trial." They didn't have to. And I'll give my thoughts in a minute where I think they were on shaky ground and from a PR perspective and just from a legal perspective, not because I'm a lawyer, but anyway, we'll get there in a second. Where I think they were like, [ __ ] this might be like the the grenade that blows up our case or blows up our defense in the juror's eyes. So, I'll talk about that. They didn't have to. And this just doesn't anyone else get the feeling that this like reminds you of Ryan Reynolds statement that he almost made Justin Reed like it kind of feels like that.

[00:16:06]Like it kind of feels like that. I'm not a huge fan. And I guess Brian Freeman was on the Today Show and gave like a really short statement and basically said, you know, when an opportunity presents itself that you can't turn down, you take it. And her side's going to come and probably say basically the exact same thing. both sides are going to from whatever they're allowed to say, we'll spin it and like this is exactly what we wanted. That's all PR. That's what they do. Um, all right. Let's stay on topic here, guys. Let's stay on topic with what's going on here. Um, so Oh [ __ ] Yes, I know Brian will be on different channels today. Can we stay on topic here? Y'all are getting me so distracted. Can we stay on topic here? I am begging that we stay on topic here.

[00:16:59]Thank you.

[00:17:09]Okay, so either way, I don't know what I was saying there. I'm just like begging everyone. I am so burned out and exhausted from the last couple days. um I'm gonna um be I just won't be able to stay on track. So, please stay on topic, guys. I'm honestly begging you. I'm not trying to be rude.

[00:17:27]Okay. So, anyway, I've totally lost it. Let's go over I to me it feels like it feels like this to me.

[00:17:49]So, this is the statement that Ryan Reynolds had asked Justin Baldoni to read previously.

[00:17:57]And I don't know, it just feels like that without the snark. So, this one says, "Statements prepared by Blake Lively and Ryan Reynolds on behalf of Baldon Heath and Wayfair. It ends with us was a troubled production which we take full accountability for. We are very sorry to everyone we caused upset to privately and publicly. Blake Lively, Colleen Hoover, the entire cast and crew led with professionalism every step of the way. Any negativity aimed at them is ours to own. We mutually agreed that the cast will be promoting the film separately and understood why. We have always said we are not perfect and even if unintentionally make mistakes, we will always own them. We hold ourselves accountable. It's not anyone's job but ours. And that part of being that's part of being man enough. We'll practice what we preach. We are learning and growing from the experience and we thank everyone thank everyone for their patience as we find a better way to proceed. We are very proud of the film and the welcome arms that it's been received with. Part of our work is to have uncomfortable conversations for public growth. The film is doing that on screen and we are doing it offscreen.

[00:19:01]Thank you to the cast, crew and public for the opportunity to be imperfect and to be given a space to learn and grow with humanity and dedication.

[00:19:09]So to me it just doesn't feel sat like it doesn't feel satisfying and I know other people will disagree and that's totally fine. It doesn't feel satisfying to me.

[00:19:21]It like they almost feels like the statement is you know they say they acknowledge that the process presented challenges and recognized concerns raised by Blake Lively deserve to be heard. I mean yeah it's they're not saying that's what happened. It deserved to be heard and it's definitely going to leave her side. They're going to spin this for sure. They're going to spin this for sure. Um it says we where else some people don't like with how the official statement brought up, you know, domestic violence survivors and all survivors. I think it was good to anchor it back in like the whole point of all of this was domestic violence survivors.

[00:19:58]It's then tonedeaf for Blake to go to the Met Gala immediately after. It's like this is all about domestic violence survivors. JK, I'm going to the Met Gala. So, that is I'm not really a fan of that, of course.

[00:20:12]And look, guys, I'm not a Blake Lively stand. She subpoenaed me. She She put me in a federal subpoena. I'm not a Blake fan.

[00:20:22]So, when I say that, like, you know, when I'm mapping out her team's PR or when I'm saying, you know, this was a good move or that is a good move or that's a bad move, it's not because I like like Blake Lively. I can't stand Blake Lively. I think she's conniving. I think her and her husband are conniving.

[00:20:36]I think they are manipulative. This is something that's not new to them. This is not new to them in what they're doing in Hollywood. That which is why I also believe she's going to be just fine in Hollywood to be honest because it's not new. Everyone's known Brian does this.

[00:20:50]That everyone's known they do this. This isn't new information to anyone.

[00:20:56]I just I don't know.

[00:21:01]I don't know. I I would have liked to see Justin get an apology if I'm honest.

[00:21:06]And that's just Ashley outside of professional opinion, outside of everything. I would have just like to see Justin get an apology or some acknowledgment like she tried to destroy his life. She probably in many ways did destroy many aspects of his life. He lost the movie. He lost uh awards. How do you even go back to man enough after this? So, I like I just see this is what I'm feeling. We're right back where we started with Blake.

[00:21:40]That's what makes me sad, too. It's a message to all of us that bullies win.

[00:21:43]And I respect people. Some people are saying, and I'm seeing the sentiment online that, you know, no, this is a big win for Justin. They probably just, you know, wanted this all over. And I I genuinely see that, too. I just so badly want an apology for him or like some acknowledgement like some acknowledgement within this and some people are you know I can see also the viewpoint if someone's like yeah but this part was against Wayfair and tag it wasn't necessarily Justin himself I still would have wanted an apology because the reality is and the sad piece of all of this is Justin's name is what is attached to this Justin's name is what will continue to be attached to this and the future and beyond. Melissa and Jed have a stack of lawsuits against them that keep getting higher. Do you know whose name is going to be in every headline, every article, every court case, everything that's falling out of this? Justin's name. It's not going to be Wayfair. It's not going to be Wayfair. It's not going to be Jamie Heath. It's going to be Justin. And so regardless to me whether this part of the lawsuit that they agreed on to settle is Justin Boni himself as a person or Wayfair which is owned by him and Steve Sarwit. So Wayfair is still Justin.

[00:23:00]He as a human, a person, his career, his livelihood, everything he spent his life building is destroyed. And to me this just feels like like that's just I don't even have words for it.

[00:23:15]Really, I do like the framing of we remain firmly committed to workplace free of improprieties in unproductive environments, which is going to insinuate we always have been.

[00:23:29]But this piece here, y'all did. Y'all did. Blake Lively brought concerns up.

[00:23:36]And then Blake Lively sent text messages being like, I think it was to uh Jenny Slate saying, "This is a perfect workplace. You're going to come back.

[00:23:44]It's amazing. It's uh what is she sanitized or something? I can't remember the word she used, but like basically like bleached of any human emotion or connection."

[00:23:55]She sent that message to Jen um Jenny Slate. So yeah, this was addressed. They did address these fake ass concerns that Blake Lively had. So, I don't know. I got to see what you guys are saying saying in the chats. I really don't have words for it. I just feel devastated.

[00:24:20]She's the same tonedeaf person now she was 2 years ago. I agree.

[00:24:26]Yeah. The statement aligns itself with the ethics and vision and character of Wayfair and Justin for sure. But I still think like an apology wouldn't have been and I'm not like arguing over that. I I can see that perspective. I just feel like an apology wouldn't have been as part of that as well.

[00:24:43]In true fashion, I think Ryan Reynolds Blake lively paid Justin Wayfair for this settlement. Not actually Golden said probably not. She said no, but she's not in the middle of it, right?

[00:24:55]And it looks like we'll never know.

[00:24:57]Actually, we can play.

[00:24:59]I'll try to remember to pray play hers.

[00:25:04]I'm so angry at Wayfair for settling if they did this. Why didn't they sign the Ryan letter two years ago? Same [ __ ] Yeah, I see. I'm kind of feeling that too with that. I'm not a huge fan. And I keep trying to come back to it and be like, see the positive, Ashley. Step into cafe gratitude today. See the positive. And I'm trying, guys. I'm trying. I feel like what was her name? And the Amber Heard trial when she's like, I'm trying, your honor.

[00:25:37]Amber's lawyer. Oh god. Ailen. Ailen.

[00:25:41]Trying, your honor. That's how I feel right now. I'm trying. I'm trying.

[00:25:45]Justin, I'm trying. Wayfair. I'm trying.

[00:25:48]Brian Freeman.

[00:25:53]Blake. Don't ask about a movie's wardrobe. Look at my pretty red carpet dress. Yeah, she's always been about wardrobe, which just shows how petty that interview or Shasti was because she's always been about beautiful gowns and wardrobes. And you know, I think this is what I think about that interview. It was never actually about don't ask about my clothes. She was uh offended offended that someone said, "Congrats on your bump. Your little bump." when she was clearly not even a little bump. She was a ginorm ginormous bump at that point in time and everyone knew that she was pregnant. It wasn't a secret, but I think for whatever reason, whether it's like Blake's weird body image issues or whatever it is, she took that as a slight and she in her head was like, I've got to take the first opport opportunity to jab back. I think that's all it was. I don't think it had anything to do with the clothes, anything to do with don't ask me about my clothes. I think it had everything to do with kind of like those types of people, right? We all know those those types of people where they're just like waiting for an opportunity.

[00:27:04]It's just business for Blake and Ryan.

[00:27:06]Yep. Business as usual.

[00:27:08]Mhm. Blake and Ryan will continue to be [ __ ] Nothing learned.

[00:27:15]Honestly, it's just devastating to me.

[00:27:17]I'm just dev and it's not even a in a like they owed me. I was subpoenaed, so they owed me going to court or something like it's not in that energy at all. My heart just feels heavy for them. But Blake was never going to apologize either. So maybe you're in a rock and a hard place. And juries are unpredictable. And I think Melissa Nathan was going to destroy the retaliation case because she lied through her teeth and her deposition. And they would have had and so did Blake. I'm not saying Blake didn't, but you have Melissa Nathan. She was supposed to testify in person.

[00:27:58]Melissa Nathan basically said like, "I've never used social media. Like, I don't use social media. I don't know what you're talking about." And then there's like text message and email and text message and email of them talking back and forth, monitoring in real time, social media, sending things off for other people to monitor. like her real literally saying what they were going to do in text messages, not just in an email saying what they could do, she was going I'm she was going to be destroyed on the stand. I just to be honest, Melissa Nathan would have been absolutely obliterated on the stand. And if you get the jury to be like, I don't trust her, it's not at that point, it's like not even about Justin. It's not even about Wayfair. If the jury doesn't trust her, they could have lost the retaliation pieces. So, they might have sat there. I'm kind of processing in real time. Yesterday was such a busy day with my clients and on corporate calls that I haven't had time to fully process this. But, you know, I do sit in a place where I think Blake had a lot to lose because Blake I mean, she got caught, let's be honest, she got caught saying she wanted to destroy the dailies, which she lied about in her deposition. So Justin's team would have known in advance that they had that evidence, right? So they asked her about it. Did you request anyone destroy the dailies? She's like, "Nope." So she boldfaced lied not just from a legal place of uh getting on the stand and being caught in that lie, but also from a PR place. She was being obliterated like she the she was just getting shredded again over that. And it does put people like that Warren guy.

[00:29:38]Warren, is it Zavala? Who is a top WME agent in the line of fire? You might have pressure from R Emanuals, right?

[00:29:46]The AR Emanuals type of you've got to make this [ __ ] go away.

[00:29:51]Like now WME is in the middle of this.

[00:29:53]Now we're catching strays. Now my agents are catching strays. So it's possible she started get under pressure. Taylor Swift might have even put her under pressure.

[00:30:04]T. Swift is like free falling off the cliff with her public sentiment. She might have even been putting pressure on Blake.

[00:30:12]So, I don't think it was just the fact that she got caught lying about the dailies. Also, she did have that uh the stipulation. She lost that. So, I do think she wasn't going to be able to present her case as the warrior for women, right? And like parade all these women on the stand and be like, I'm fighting for them. I'm fighting for Colleen. I'm fighting for Isabella. I'm fighting for everyone. That was gone.

[00:30:38]So, I do think there were many factors on her side, but if I'm going to be honest, I do believe that Melissa Nathan one could have destroyed their retaliation piece and the jury might have just seen her as like a lying liar who lies to protect herself. So then, if you don't trust her, how do you then trust that she didn't do anything in this case? And so, I think that was a problem. But I also think that Melissa and as an extension Jed, even though I know he's not still in it, but as an extension Jed had motivation to want to settle as well because they'd be tied up to their eyeballs in litigation right now. Like everyone is coming for them.

[00:31:17]They'd be in a lot of trouble and I don't know if they really want it more about their clients coming out, more about their what they do coming out. So, I do think in many ways Tag/Melissa Nathan had a lot of reason to want to settle this as well. And I know a lot of the discourse is on the side of why Blake would have wanted to settle. And I'm not really seeing anyone bring that piece up. And I know it's not popular, right? You get more likes, you get more views, you get more subscribers. If you're just like, "Burn, Blake, burn."

[00:31:49]It's all her. But, you know, in in this channel, I always try to be the observer and look at the plays, especially the PR plays. And it's just very obvious to me that there was also they were probably worried. There was also something to lose over there. It wasn't a slam dunk for Justin side because you got Melissa who did say she was I mean how long ago was this?

[00:32:12]Just on April 10th, Melissa Nathan said that she would appear in person to provide in-person testimony as their testimony remains relevant to refute plaintiff's false allegations of a smear campaign.

[00:32:28]Well, in all of those files that came out, all of those are unsealed on the docket. Blake looked like [ __ ] but Melissa looked like [ __ ] too. So, that's my thought. Thank you so much for the gifted membership, King Bob. It's so nice to see you. MDR, happy Tuesday.

[00:32:44]It's so nice to see you. Thank you so much for the support. I think Steve Saritz JBJ acted from their core spiritual principle and gave grace.

[00:32:53]Likely very true. Unearned compassion and gift. I agree with that. What makes it special is that it was given to someone unrepentant, undeserving. That's likely very true as well. And I mean, good on them. Better people than me.

[00:33:07]There ain't no way I would have been settling with this crazy lady. Like Blake is a crazy lady. And as if you guys don't know, are you guys just figuring this out that Blake's a crazy lady? But this is the thing, guys.

[00:33:21]It's not not known in Hollywood. Like that's what I just keep coming back to and why I said from the beginning. I think she's going to be fine. I think she actually before I would have said I think she will take time off from movies and stuff. I wouldn't even be shocked.

[00:33:38]You would not even color me surprised if within the next couple weeks she announces a movie that she's in. There would be no shocked Pikachu.

[00:33:48]Wouldn't even be surprised. I also wouldn't be surprised if she shows up at Taylor Swift's wedding.

[00:33:57]Wouldn't be shocked at all. So before I would have said she'll take you know probably take some time off before she tries that but she also did the was it the secret lives of penguins or whatever I always get it confused with secret lives of Mormon wives for some reason but secret lives of parents ah p okay okay secret lives of penguins or along those lines she did that during this whole mess so you know her boldness and audacity knows no bounds my friends. Thank you so much, Selma. Thank you. Thank you, guys. I appreciate you more than I could ever put into words. There's a crew of people that still want justice and we'll follow Blake and Ryan and make sure it happens yet with purchasing power. Absolutely.

[00:34:42]How do you PR to us? It's wild. It's not over for me. The statement cop out. The statement cop out. Yeah, not a huge fan of statement, guys. I'm just not. And I respect the other views on it, but I'm just not. And yeah, it'll be interesting to see. I'm very interested. And we're going to pull up the social monitoring tools in just a moment to have a look. I am interested to see how this all plays out.

[00:35:09]I was watching someone's reel the other day and I wish I could remember who it was. I don't even know if I follow them.

[00:35:14]I think it was on like my for you page.

[00:35:16]I might have ended up following them. I don't know. But this person had talked about how they were talking to their best friend and the best friend and her were basically like bringing up the Blake Lively trial. She said to her best friend, "What do you think about this like what do you think with everything that's going on?" And and she said, "You know, we really hadn't talked about much previously." Which I think when you're older, it makes sense. When I was like 20, I thought, "How do best friends not talk about things all the time?" Now, I don't My mom can't even get a response from me, let alone my best friends, my friends, or anyone in my DMs. like good luck getting a response from me at all these days.

[00:35:50]But she had said how the bubble she her friend was in on social media was pro Blake. So she they couldn't bridge the gap. The friend was in this bubble on social media and this algorithm on social media that was very much pro Blake. And this person was a little bit neutral. They were like I don't know what happened but you know he kind of seems a little bit creepy to me. Uh but who knows? I'm not following it enough.

[00:36:14]And then the other person that who I saw her video had said like, "I don't understand how you don't see what went on here that Blake had faked all these claims and came up with all this stuff and and tried to ruin a man's life." And she's like, "I don't know what you're talking like. It just sounds like most you didn't get me to misunderstanding on set." So, we do in today's world, we live in such an algorithm bubble.

[00:36:38]Such an algorithm bubble. And it's interesting because it from like a just a case study perspective how you can get people on one side of an issue that just like for the life of them can't see the other person's side and then people on that side that can't see the others and it's because of the algorithm. So, it's going to be really interesting and I'm dying to follow and we will follow on the channel the social sentiment fallout from this and I want I'm interested to see how it it it pulls through and how we where we end up.

[00:37:10]PR-wise, Justin needs to be careful because many people were mad at him yesterday. Yeah, and I agree with that.

[00:37:16]I I think that's probably why his lawyers might take over a little bit.

[00:37:21]There's probably little they're able to say, but they'll probably for what they can say frame it as a win for them. Uh because yeah, there are a lot of people upset and it's showing as public sentiment, too. It is showing. We will pull that up in a moment. And thank you so much again for the support. And MDR, thank you so much. Fun karma. Side note, I do find it interesting. Two weeks ago, Blake lively Ryan Reynolds added Oh god, I'm never going to be able to pronounce that.

[00:37:53]Nam Rim Man's white collar crime lawyer to their team. Oh, interesting. Got Van Xan. Well, I'm dying to see what comes out of that. Like, what is going on with Stephanie Jones because it's not like Blake would have bargaining power for Stephanie Jones.

[00:38:11]I'm interested to see what what goes on over there. Maybe Blakey was finally like, "That [ __ ] set me up.

[00:38:19]I am getting out of this." Because I really think, you know, when you look back at everything and Stephanie Jones is the one that stole the phone, gave the messages to Blake, well, through Taylor Swift and Ashley Avenue, it turns out that it was Stephanie Jones, not Leslie, that was planting a lot of the stories. It was Stephanie Jones that planted the story about Justin Baldon hiring um Johnny Depp's PR team. Stephanie Jones is a [ __ ] disturber.

[00:38:45]I think she made this situation so much worse than it needed to be. It did not have to be escalate so fast, but I think it was all Stephanie Jones. So, I am dying to see what goes on over on that side of things. All right. Actually, with that, why don't we pull up not actually Golden and see what she has to say? I'm not a lawyer, guys. I work in PR. I I work in branding and the psychology realm of it all, but let's see what an actual lawyer has to say.

[00:39:31]Well guys, in the end, although this was a case for the ages in many ways, it is going to end the way that most cases like this end, which is the parties coming to a settlement so that they don't have to go to trial. It appears that at some point in the last couple of days, the Lively and Wayfair teams have come to an agreement to settle and resolve the case. So, the case will not be going to trial.

[00:40:02]Um, this is not a completely unexpected result. Um, I am certainly not going to take credit for saying this case was going to be settled a million years ago because any lawyer would say that, right? most cases settle. So, it was just by the odds. Um, they have clearly been talking behind the scenes for quite some time, which I think all of the lawyers suspected they were doing. So, I don't think this is surprising to many of us.

[00:40:33]Um, what is surprising is that we did not hear from the parties themselves.

[00:40:40]Uh, we heard from the lawyers, which I think is telling us something.

[00:40:45]Uh the joint statement that was put out is not the parties, it is the lawyers.

[00:40:49]It is Freriedman, GOP, Gotautle, and Hudson.

[00:40:53]Um Kevin doesn't get a say. Come on now.

[00:40:56]Um and they instead of the parties put out this very kumbaya statement about we care about domestic violence and we care about safe workplace environments and everybody just needs to go their separate ways. Um I think that it is reasonable to assume that the reason that the lawyers did it is because part of this deal is that the parties will not speak about it. Um they will not speak publicly about it about the case about the issues. Um that is my guess.

[00:41:30]Otherwise we would probably have statements from them because it's always better to have statements from the parties than it is from the lawyers. Um, you know, we probably will never know what the settlement is, which I know is just going to chap people's ass, and I totally get it. Um, we may find out, you know, if it's a walk away, we may find out. Um, typically what will happen in these circumstances is that the parties will enter into a settlement agreement, which is essentially a contract. Um, and they agree to whatever the terms are.

[00:42:05]And one of the terms is that whoever has claims still out there, which in this case would be Lively, will voluntarily dismiss whatever claims are left with prejudice. So, the next thing I would expect to see on the docket would be a voluntary dismissal by Blake Lively of all of her claims with prejudice, so they can never be brought again.

[00:42:26]I don't expect the settlement agreement to be filed. They usually aren't. Um, I don't know whether we'll find out if any money changed hands or not, but this statement doesn't read as if money changed hands. This statement reads as if the parties were like, you know what, nobody takes the blame and nobody takes the credit. We both had important issues that we thought deserved time. Let's just go our separate ways. We're all tired of this. Um, which, you know, at this stage of the game, that was how it was going to go. Now, this does not include Mr. Nag just walked in and rightfully brought up what about appeals. Now, obviously, Lively can't appeal anything because she's going to voluntarily dismiss her claims. I presume that this also means that Wayfair is going to give up its right to appeal the claims that it had that got dropped unless they have carved that out of the settlement, in which case we will find out.

[00:43:25]But I would be surprised that everyone would agree to this if it didn't cover everything. It is really, really hard to do a partial settlement.

[00:43:36]And in a case this complex with people hating each other this much, a global settlement is really the only way to get anything done.

[00:43:45]Now, I don't know what that does to Wayfair and the New York Times over in New York State court because that doesn't involve Lively. So, she can't speak to that. So, that may still be hanging out there. And I don't know what that does with regard to Lively and Jed Wallace because Wayfair is not in that.

[00:44:05]So, we're probably going to have to figure out slowly how those threads are being tied up, if at all.

[00:44:12]But it appears that everybody decided it was best to just move on at this point.

[00:44:19]And I think everybody kind of has to go through, we have to go through our grieving process about this, right? That like yeah, you want there to be like we were all learning about this and thinking about it and I got to figure out what to do about a podcast episode I have dropping at midnight tonight. It's all about the experts that now aren't going to testify. Um, you know, we all were excited to see some of these things get fleshed out. And so there is sort of a grief that goes along with that. and everybody has to have their feelings and I'm not going to try to take that away from anybody. There was part of me that wanted to see it, too. Um, however, if all of these people who hate each other with the fire of a thousand sons were able to get to this point and agree, it's because everybody involved, including the parties, including Lively and Baldon and Heath, had reached a point of litigation fatigue that they just did not want to go on anymore. And that is a very right that is a very real thing where you just get to the point where you're like I don't know if I can keep doing this. I don't know if I can keep going and and then have to deal with a tri a trial is like every trial takes like two years off of your life.

[00:45:28]It is so stressful.

[00:45:31]But I know that we all are going to have our feelings about it because we're all very invested in it. And I am not going to try to take that away from anybody.

[00:45:39]But it turns out today is the day, May 4th, is the day that the lively Baldoni Wayfairer case finally came to an end.

[00:45:49]Um, I'm sure we're going to keep talking about it all night, but I just everyone's talking about it. That is for sure. All right, so that is not actually golden.

[00:46:01]Okay, and we can get along in the chat, guys.

[00:46:05]Let's look at social monitoring tools.

[00:46:09]So, we're going to pull that up next.

[00:46:10]So, anyone that's newer to the channel, I have 15 years of experience in branding, marketing, and PR. So, this is an actual I think one of the confusing pieces is especially the Swifties, if I bring up Taylor, they're like, well, you know, this is just a survey. It's not a survey. Social listening tools literally look at essentially the temperature, if you will, of the conversation that's going on well across social media. So, let's have a look here. Let's just pull up the main screen first.

[00:46:44]All right. So, so we have a current present score. So, this updated since yesterday and yesterday, if you watched my video on Taylor Swift, she was at 40. She is now at 35.

[00:47:03]Taylor Swift is free falling. And all I think is that song free falling.

[00:47:10]And again, I have a video yesterday, so I don't want to get too much into Taylor Swift, but things are not looking well for Taylor.

[00:47:21]I I'm I'm speechless because I've never seen her even anywhere close to this.

[00:47:28]This is insane for me to see her at a 35. So, since yesterday and the news that came out yesterday, just give me one second, guys. One second. Be nice while I'm gone.

[00:48:16]Okay, I'm just going to have to message my husband because my African gray parrot let himself out and is wandering around and then my other bird got out.

[00:48:31]And the African gray will eat walls if no one's there to monitor him or watch him. And we're trying to sell the house, so I do not need my walls being eaten.

[00:49:04]All right. Hopefully he gets that. Oh, for the love of Always chaos in this house. I swear.

[00:49:13]Okay. So, let's try to get back on track after that. I'm like, what is the chaos going on in the background? Like, it sounds like I'm in the Australian rainforest amplified with a megaphone right now. I don't know if you guys can hear that. So, Taylor Swift is at 35.

[00:49:31]When I've used Taylor as an example, when I'm teaching branding or marketing or PR in courses, I've used her as an example for the last six or seven years, for as long as I've been doing courses.

[00:49:43]So, I've I know what's normal for Taylor. And we've been tracking her for the last year on the channel through my social listening tools.

[00:49:51]I mean, 67 was low for Taylor and she was there a couple weeks ago. 67 is low.

[00:49:57]She's at 35. It has been a continuous downfall. And now if she if this was say reputation era before the music and you know when she went away and was gone for years, her under 50, her even maybe under 60, I'd be like that's not the end of the world. Like she's she's gone off.

[00:50:18]She's turned into a hermit in a forest somewhere.

[00:50:22]Whatever. Like you'd expect this. But she has been like this should be when Taylor's the talk of the town, y'all.

[00:50:28]Taylor's getting married allegedly. I don't know. I still think it's a PR relationship. But she's supposed to be getting married in what, a month, two months soon.

[00:50:40]And not only does she continue to drop, but she's dropping despite PR attempts.

[00:50:48]So they'll do say that New York Times interview and it's like a blip. Like there's nothing. No one's picking it up. No one's spreading it. No one's talking about her. So this is wild.

[00:51:02]Tay under 50. Wasn't someone asking to let them know when it was under 50? Yes.

[00:51:07]That's so funny. I had a swifty in one of my comments and she kept going off and was commenting on all my videos. Let me know when she's under 50. Then it'll be a real problem. All right, girl.

[00:51:17]We've been under 50 for the last week.

[00:51:19]That's so funny you remember that. Yes, there is some Swifty that's constantly crashing out. I think she um used chat GPT to try and understand social listening tools. Why the hard drop? Make sure to watch my Taylor Swift video. So, I break it down like I It's a quick one because it was between corporate calls yesterday, but I do break it down in there. July 4th. Yeah. So, we're not far off and we're tailored. That's one of the reasons. Yes. All right. So, that is Taylor. Blake Lively went up 1%. So, she was at 65. Justin Baldoni went up 1%. He was at 54 the last time I checked, which would have been last night. Last night.

[00:51:58]And Ryan Reynolds is up 1% when I checked last night. I think it was before all the Met Gala fiasco cuz after that I was like fixated. I didn't even think to check right before he was at 60. So, Blake, Justin, Ryan are already seeing improvement. We're going to break it down a little bit more. all bringing behind the scenes of this, but we're already seeing improvement for all of them except Taylor.

[00:52:22]All right, so let's pull up the details. We won't go through each of them or we'll be here forever, but let's pull up let's do Blake and we'll do Justin.

[00:52:35]Okay, so sorry. Sorry, I just have to refresh it cuz I was on a different screen to show you that.

[00:52:48]And I'll pull up the most up-to-date information by reloading the platforms.

[00:52:52]So, for this, you can get Uber specific, but for our purposes here, we're just looking across social media.

[00:53:04]You can do like certain hashtags that are trending. So you could do for example, you know, Blake Lively settlement through a mention and search the mentions. I could just look at Instagram and Blake Lively settlement. So we're seeing a spike obviously uh yesterday in mentions. So mentions shot up a reach of 32 million mentions.

[00:53:30]Reach and mentions are basically the same.

[00:53:35]This is wild to me. Now, what you're going to see in a moment is that Blake Lively's negative mentions are primarily coming from Ryan Reynolds.

[00:53:48]Color me shocked that the person that's impacting Blake Lively the most with negative is Ryan Reynolds. I thought it'd be her.

[00:53:57]I This case continues to surprise me.

[00:53:59]Her negatively impacting his. But we have yesterday um almost count for count roughly 140 positive 136 negative. And again if we look down here Ryan Reynolds like negative mention for her. Ryan Reynolds negative mention for her cuz her name would be in the article. Ryan Reynolds negative. Ryan Reynolds negative. Ryan Reynolds negative.

[00:54:27]So a lot of her negative mentions right now. So that's going to be coloring. And when you're doing this for a client, when you're looking at this for a client, we'll pull up uh the report as well, you're going to parse through things, right, and see what's really going on, but a lot of her negative mentions are because of Ryan Reynolds right now.

[00:54:48]It's wild to me. So Blake Lively here, this is just a project that I pulled up.

[00:54:57]So we have here main topic of discussion for her Blake Lively lawsuit. So people are searching essentially Blake Lively lawsuit in Google or on social media platforms. Discussions about Blake Lively sexual harassment lawsuit against Justin Baldon including court updates account for 27.59% of the total reach 22.4 million.

[00:55:19]I had one glitch. Oh things are glitching. Is everything okay?

[00:55:25]Hopefully things are okay. Sorry if it glitched.

[00:55:28]Um, two. This is what I mean. Rexom football club coverage of Ryan Reynolds and Mong Mob. They are a mob. They are all They're the mafia. Hollywood.

[00:55:39]Hollywood is the mafia, but it's not the mob. It's Ryan Reynolds and Rob. Look at their football club. Rexom AFC and Welcome to Rexom series contributed 18.99% of the reach and it's largely negative.

[00:55:53]15.4 million.

[00:55:56]And then Deadpool movies, y'all, they're Blake's going to get to a point where she's like, "I need y'all to stop. I need you guys to stop. Get away from me." Whereas before, she was hurting everyone else. Deadpool movies conversations about the Deadpool franchise and Ryan Reynolds role as Wade Wilson made up 16.9% of the reach. So source mentions majority of mentions came from news 29% Twitter 20 other socials 19 Tik Tok 8 and Facebook 7 top authors by share of voice so Daily Mail is number one trusty flaw I love her is number two with 2.7% of the share 3 million reach and Popcorn Planet Andy is 1.8% 8% share of voice, 2 million reach.

[00:56:45]So go Andy, go Shasti. You guys have a huge piece of the reach and where these mentions are landing. So if we look at her here, Blake here, total mentions are up 14,000, up 133%.

[00:57:00]Her positive mentions are up 162, negative are up 171%. But again, like look at like this is it's she would have to her team, which we're not going to do here because we don't have the time, but her team would be going through and parsing that cuz you don't want to have Ryan's negative social media wrapped up in hers so that they can see what's really going on.

[00:57:27]There's one negative that's a featured post, Blake Lively at the Met Gala.

[00:57:34]So, she's still overwhelmingly negative.

[00:57:37]This hasn't changed a whole lot. Her positives up like half a percent maybe, but she's been sitting around this for a long time with positive mentions being about 9.5% and negative being about 15%.

[00:57:52]It's been fluctuating up and down about half a percent, it's gone up a bit. X is one of the main places for negative I mean X let's just be honest X Twitter is one of the most negative places in general it is just such a negative place I get stressed out on X but that's one of the most negative places which tends to be also across the board it's very rare on any celebrity any business's social listening tools that X isn't dominating in the negative I I don't spend a lot time on there because of that. So anyway, Blake, you know, if you're her PR team, the peak end rule that they likely played, the the PR play that they played, the peak end rule seems to be paying off. Will this stick? I can't predict that. It's going to be one how they continue out with this roll out and ultimately how many people outside of this whole mess um are still care after a certain amount of time. Public tends to forget in many ways um how many people really do continue to show up and and not support her work, not support Ryan's work. So you're not, you know, you're essentially taking a stand with your pocketbook or your bank account. We'll see. I think Hollywood will continue to back her to be honest. It's not the popular thing to say, but I do believe that Hollywood will continue to back her because of Ryan.

[00:59:28]But I don't know Ryan, you know, it's not infinite. The backing by the powers that be like R. Emanuel is not infinite.

[00:59:36]As soon as you become more of a liability, you will get kicked out.

[00:59:41]And they always love a sacrificial lamb on every once in a while to be like, "Look, we're cleaning house. We're trying to improve." They always like a sacrificial lamb. And I've said this for a long time, like I'm not defending Harvey Weinstein. I believe he is where he is. But if you think he is the only piece of [ __ ] in Hollywood that's doing things like this, he's not. It people get away with this so long. It's the culture in Hollywood.

[01:00:08]They are all horrible people. So people get al away with it for so long and then you see it's kind of used as leverage, right? Used as leverage. Actually I was just talking about this in my uh my cult. I have the narrative autopsy field kit which is helping you be able to actually see the PR plays basically teaching you what I do and the module in cults. I was talking about that in in cults or you know the mafia, the mob, but specifically in cults, people know things about you so that they can use it against you later. So all these Yeah.

[01:00:44]Exactly. Holy weirdos. That's exactly what it is. They're all horrible people and they protect people until it no longer serves them and then they throw out the sacrificial once lamb once in a while be like, "Look, I'm cleaning house. We're doing good. We care about what the public wants.

[01:01:01]Meanwhile, they're all doing the same thing. They're just all gross. And yeah, WWE WME still defends Diddy. So, you know, they're it's they're all disgusting.

[01:01:14]Okay, so let's pull up Let's do Justin next.

[01:01:19]Go a peek at what's going on with Justin.

[01:01:26]And then if you guys wanted to see Taylor, it's obviously not updated for today, but it's updated for yesterday. I think she was at 40 yesterday.

[01:01:35]Oh man, Taylor's got to like announce a pregnancy or or a breakup.

[01:01:41]She's got to do something because people are not buying into the wedding thing anymore. Okay, so this is Justin. So we have um the overview yesterday May 4th a reach of approximately 30 million.

[01:01:56]This is also point forpoint mentions and reach. So 30 million's big especially for Justin.

[01:02:03]Like this is Justin never has had big peaks like that. One of the biggest peaks we've seen in a while and actually a long time was 11 million on April 7th and that was a big peak for him. So to get this one here is insane.

[01:02:19]And then the sentiment. So positive is 33, negative is 71. So the negative is outpacing the positive quite significantly. And now, you know, I've had some people say, well, maybe it's like bots. Like Blake has positive sentiment because of bots. If I'm being honest, the number one place you're going to see bots is X.

[01:02:45]It's the number one place you're typically going to see them. It is like a cess poolool of bots. Um, and then you know the argument goes both ways. Then we have to be able to say, well, could the negative be from bots on the other side, right? Could negative for Justin be due to bots? Could negative for Blake be due to bots? You know, the reality is Melissa Nathan does use bots. She does.

[01:03:07]I'm not saying she used them in the Justin Baldon case, but she does. I've actually been targeted by her bots. So, I'm covering the Rebel Wilson and Charlotte McKinnon's case and and Amanda Ghost case. And when a lot of the stuff was coming out in that right before Brian Freeman released a statement for her, um I had spoken out about what was going on and kind of the PR take on it and what I expected to see and I was getting hit by bots. So, um Melissa does use bots. Whether she used them in this case or not is another question. And I trust Justin. I've always said I'm a stand for Justin. I'm not a stand for his team.

[01:03:46]Or I'm not even really a stand to be honest. I'm I support Justin. Maybe that's a better way to put it. I believe Justin. Justice for Justin.

[01:03:54]All right, let's pull up the report for Justin Baldon and have a look at what is going on here. So, we've collected it's the report says about 5,250. So, it's going to take like a scraping of what's going on. So, it's not, you know, you're not trying to read through 30 million posts.

[01:04:12]And X is the worst. Like I told you guys, you're I don't think we've ever seen on this channel all the times I've brought this up where it wasn't X that was the cesspool negative.

[01:04:24]So, so it doesn't look like there was an overall dominant or it would have told us if there were dominant categories.

[01:04:34]And interesting that also there's not a dominant voice. So it doesn't give us any dominant voices that have the collective share which is interesting.

[01:04:45]Now something to keep in mind is someone like Andy of Popcorn Planet could have a video that's talking about both Blake and Justin and it's you know counting towards Blake due to the framing. That's possible as well. But it's just interesting to me that there's no cohesion within like these are the main topics that are trending and there's no cohesion on these are the main voices that are trending. It's interesting.

[01:05:09]It's not necessarily bad. It's just hm it's one of those things I would just keep a eye on if it was my client. Total mentions. So up 90% positive is only up 10%.

[01:05:22]That's wild to me. only up 10% for Justin. Blake is up 162% per positive.

[01:05:31]And this is another reason why I believe she did that PR approach. So, she does the peak end rule, stacks the bad news, and then layers on the good news after, and she's going to try and ride that wave.

[01:05:46]So, negative is up 216%.

[01:05:51]Perez Hilton shows up here as a positive. Victory tastes so sweet. He says Blake Lively just dropped the lawsuit against Justin Bnon and the Wayfair defendants.

[01:06:01]Someone a positive on Reddit for Tarot.

[01:06:05]I love that. Molly McFersonson has a negative. Blake Lively and Justin Beldoy didn't just settle a lawsuit. It has a ceasefire in their mutual self-destruction.

[01:06:17]And then Popcorn Plant here is listed as negative. So, this is where you want to be nuanced and where you would have to be if you were on the team. So, my video, I think it was just a week ago, my video showed up as negative for Justin and it's because the overall like I'm furious, that energy, this horrible joint statement shows up as negative.

[01:06:37]Um, and then the team has the opportunity to to parse that as they wish, but that happened to me just a week ago where my post came up as negative for Justin. But, you know, I have to say I agree with Andy. I agree with Andy. It's horrible. I don't like the statement. So, I agree with him.

[01:06:52]Okay. H God, we're back. It's not that bad. But we were we were going positive.

[01:07:00]The positive was increasing for Justin and it stopped increasing. So, that's that's okay, though. That's okay, though. See, the human in me gets disappointed for Justin. That's okay, though. At least it's not going backwards. And the negatives sitting, you know, it says 11 here, but looks like the most up to date it's 12. So negative has been rising. The crazy thing for me is usually with Justin you see a lot of negativity under news. So that would be legacy media. No the X which is yeah not surprised at all. And then other social media is at 145.

[01:07:41]Oh they created a new I didn't even notice that they updated it. Instagram used to be included under other socials previously. They updated it. Woohoo. Go Instagram. I love that. I'm big. I'm pro this update. So yeah, Justin negative's gone up. Yeah, it feels like Justin lost out overall.

[01:08:05]I'm bummed.

[01:08:07]I I'm like the human in me is just so bummed.

[01:08:12]I was really like I wanted his day in court. I wanted him to be able to defend himself. And I honestly believe that Melissa Nathan was that like wild card that the jury could be like, "How do you get caught in lie after lie after lie after lie and now I'm supposed to believe you?"

[01:08:32]These stats are what's disappointing for Justin and Wayfair. They will always have this stain on them. I agree, but Blake and Ryan will continue like nothing goes on. I agree with you. Which is so frustrating. It's devastating.

[01:08:44]Oh, thank you so much for the super chat. And you said that JB can speak.

[01:08:48]Brian Pri made an NBC statement. Well, there you go. Which means Blake can.

[01:08:58]So, I would imagine Blake wouldn't have it where he could and she couldn't.

[01:09:02]Interesting. Thank you for that update.

[01:09:04]Oh god. Are we going to have to go on this like fighter for women tour?

[01:09:11]Let's see if there's anything trending for him.

[01:09:21]Okay, so this is what's coming out with TMZ.

[01:09:29]The real the real winners are the lawyers. That is literally the only real winners in this. This is just a disaster.

[01:09:38]So, no money changed hands. So, it does say an exclusive. So, it's someone's side that said that.

[01:09:45]Oh my. Blake Lively went in like a lion.

[01:09:49]I'm surprised they didn't add with her mane of of golden hair when she sued Justin Belone, but she went out like a lamb because TMZ has learned she got no money in the settlement. Sources with knowledge tell TMZ there was a lot of behind-the-scenes drama in the lively camp in the days before a settlement was reached. We're told Blake brought in a new law firm.

[01:10:11]Really? Susman Godfrey? I miss that. The firm is a litigation powerhouse among their legal victories. A 425 million verdict against Google.

[01:10:20]A 1.6 billion judgment against the Baja Mar Casino Resort and a 1.5 billion in an AI copyright settlement.

[01:10:30]That's wild.

[01:10:32]Am I the only one that didn't realize she brought in new lawyers? Am I behind?

[01:10:40]Am I behind?

[01:10:42]So, it says it would seem the point of bringing the firm in would be to litigate the case, but the opposite happened. The settlement statement did not even include an apology from Justin.

[01:10:50]Well, why would there should have been an apology from Blake. Things were not going Blake's way, especially after the judge all but gutted the claim she was making against Justin. And then they had the stipulation thing where like she couldn't parade women out and be like I'm a fighter for women. The winners as you know lawyers on both side who clearly made Yeah, I agree with that.

[01:11:09]Clearly made millions.

[01:11:14]So it seems like I don't know. I know people don't believe not actually Golden on this. I mean she is a lawyer so she would kind of know an exclusive means someone's side reached out.

[01:11:24]So, someone's reps or lawyers reached out and said, "No money changed hands."

[01:11:32]H Well, that's true, too. She brought in so many lawyers, you can't keep up.

[01:11:36]Isn't that the truth? Isn't that the truth? I had no idea, but I only get my news from you.

[01:11:42]Okay. Yeah. I didn't know either.

[01:11:47]I didn't know either. Okay. Let's see what else is being said.

[01:11:55]There's not really much else.

[01:12:06]I don't know, guys. I'm just bummed. And it's not, again, it's not even like I feel as though we were owed anything or anything like that. I just it just I really wanted like real justice.

[01:12:22]And I just feel like we're kind of left without Yeah.

[01:12:27]Like we're left without real justice.

[01:12:38]I find TMZ hard to believe. Blake lively and would claim she didn't have to pay again. Yeah, it's possible too. It's possible.

[01:12:45]But the Yeah, who knows? It wouldn't surprise me if nothing did, honestly.

[01:12:50]But the reason I say that is I also believe Justin's side knew that Melissa Nathan was going to be a massive problem on the stand. So that's why I also think they there is a motivation factor for the Wayfair side as well because the unsealed documents weren't just bad for Blake. They they were really bad for Melissa Nathan. And how do you put her on the stand?

[01:13:11]Genuinely, I don't believe they did anything in this case, but how do you put someone on the stand that their deposition is like, I basically don't know what social media is, and I don't know what a website is, and none of us know how to do anything like like this.

[01:13:26]And so you you try to put her on the stand and then you show her the text messages and she would just and then you're asking the jury to believe her that she didn't do it in this case when she's saying she doesn't even know what any of that is, but the text messages and emails prove her wrong. So I do believe that there was an incentive for the for Justin side to um unfortunately be more open to a settlement. So, I wouldn't be shocked like I wouldn't be like that's crazy if there was no money that changed hands simply for that fact because she was supposed to testify in person and just like Blake was going to get raked over the coals for saying she did. QM Why do these people lie? I feel like no one expected it to go this far. I genuinely feel like there's no way anyone did because how do you sit in a deposition whether you're Blake Lively or Melissa Nathan? How do you sit in a deposition and lie through your teeth and just what like not not expect that to catch up to you on the stand. I don't understand.

[01:14:28]This is how I feel. It's unfortunate that Justin got caught in the middle of all this.

[01:14:32]That's how I feel.

[01:14:36]I That's how I feel. I think he got caught in just like the the cesspool that is Hollywood. and he seems, you know, the thing with Justin was you see these text messages and he's like, I don't even know how to like what's a burner account basically. And it's not him in a deposition saying that. In legit text messages, you say to listen, Nathan, like a burn, I need a burner account or people can see what I do. Like people can see what videos I'm watching. This is insane to me. He he seems I don't know. He just seems like a nice guy, a sweet guy that is human, so he messes up. And I believe everyone is human and everyone messes up. So I don't think he's perfect, but he just seems like a genuine guy that is trying to do good in the world. A genuine guy that's trying to make a positive impact with Man enough and Wayfairer Studios and the projects he takes on and you know constantly trying to improve himself with how he is with his fellow humans.

[01:15:36]And I mean, unfortunately, that's not what Hollywood rewards.

[01:15:43]And it's just devastating to see someone that seems to just genuinely want to do good in this world get eaten alive.

[01:15:54]That's what I'm saying. Like, where's And I'm open to seeing things differently, but why did Wayfair have all the cards? Like I know Blake had to prove the case, but what I'm saying is you get Melissa on the stand and you mean to tell me if you know nothing about this case and this woman is lying and lying and lying and getting caught lying, you're going to be like, "Yeah, I trust her. She didn't do anything unoured here."

[01:16:18]Like, I just don't think they had as many cards as people think. I think it's easy to forget about that or overlook Melissa, but then you get caught on the retaliation claims, right? And even though it's not like Justin's name itself, right? Like it's not Justin, but it it is going to be in the headlines. It would literally be if Melissa and Tag got caught on the retaliation and got um found guilty on that. I don't know if it's guilty in civil court, but got found guilty on that. Y'all know what the headlines would be. So, you have to zoom out and think like the jury is not supposed to be watching all of this.

[01:16:57]They're not supposed to know all this.

[01:16:58]So, you're going to get this woman on the stand that's a PR expert.

[01:17:04]And I have no no. How about this text message? I don't even know how she's going to respond to that. Probably as well as Rebel Wilson did on the stand, which is not great at all. and she's going to lie in front of the jury if you Hey, no one has to believe me, but I my opinion I think they didn't have as many cards in their hand as they did if Melissa wasn't caught up in this [ __ ] But the fact that she lied so much about everything and then you're going to put her in person on the stand and ask the jury to believe that she's lying about everything but she's telling the truth that she never did it here and you damn well know that's what Blake Side would say. She sat in front of you and she lied about this and this and this and this and this and this and we provide proof on this and this and this.

[01:17:51]If she said she had no idea what that was and she lied about all that but you she they're asking you to believe that this is the one thing she's telling the truth on. I don't think it would have gone well.

[01:18:02]So I don't know what do I know? What do any of us know? None of us fully know what happened behind the scenes. Okay, perfect. Thanks. Guilty not guilty is criminal. Liable not liable is civil.

[01:18:11]Fantastic. Thank you for that. And you know, none of us know fully. We're all just guessing. And who knows how much we'll know. Maybe Blake and Justin are allowed to talk about it. And they both go, you know, and do interviews. That'd be amazing. I I would be here for that.

[01:18:30]Wondering if the Rebel Wilson case sullied Wayfair due to these creepy PR internet experts. Oh, that case is a mess, too. And Brian's name's in it.

[01:18:38]Melissa. Melissa and Jet are gonna have to deal with uh the Amanda Ghost portion of it too in California.

[01:18:48]I do think, you know, when we look back at it, Justin seemed to have said that he didn't he didn't really have a say. He didn't have a final say. So, what we know if we look back is he didn't have a final say in who they hired because he was asked and like point blank, Stephanie Jones told you not to hire Melissa Nathan, but you did it anyway. And he basically says that, you know, it wasn't he didn't make the final decision on it. So, it seems based on the text messages that we've had, it was more of like Jamie Heath seems to have been more in control of that. That's who Melissa Nathan was always saying she was going to.

[01:19:26]So, yeah. I don't know if I He's got to be horrified honestly with all of this stuff. I can't imagine Justin would ever hire someone or even be okay with it if he knew that they were making websites smearing victims of sexual assault. I cannot imagine in any realm of reality where Justin would be like, "Yeah, it's totally cool. I I'm okay with that. I just don't see it."

[01:19:52]All right, my friends. Well, that is all I have for you today. Thank you for joining me. One thing Freeman said said one he always settles that's his expertise. Well that's a good point too.

[01:20:05]That's a good point too. Was he playing the long game? That's possible because Freeman does say that and and I have read interviews actually with other people and clients of Freeman who say he's the guy you bring in and you get a settlement before trial. So that's a good point. Thank you S. That is a great point.

[01:20:23]I'm with you that Melissa doesn't come off super credible. Yeah, but Blake was never going to be able to prove the causation element of or her damages.

[01:20:30]Yeah. And I don't know how that would play out in court in me if I was a juror and I'm sitting there and Blake's saying I can't find it like because they're so good at their job and Melissa's lying to my face the whole time.

[01:20:44]I' If I knew nothing about this case, don't throw tomatoes. If I knew nothing about this case, I'd probably go on Blake's side and be like, "Yeah, look at her lying. No wonder she can't prove it." So, who knows? All right, my friends. Thank you for So, thank you so much for hanging out with me today. I hope you have a fantastic day. Uh, make sure to like Oh, all the dogs are piling. Like, subscribe, and hit get notifications on your way out, my friends. And I will see you in the next one. Bye, guys.

[01:21:14]Hi.