In real estate markets, holiday seasons create unique buyer dynamics where buyers become more price-sensitive and selective, requiring sellers to price properties correctly from the beginning to avoid extended market time; additionally, seasonal buyer preferences shift throughout the year, with spring buyers preferring properties without recent price reductions while summer buyers become more receptive to homes with reduction histories, meaning properties that don't sell during holidays may find better opportunities during summer months.
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30 La Jolla Holiday Sellers | Where Are They Now? - La Jolla Market Update Detached Edition (May 9)Ajouté :
There was also a property built in 2017 in the $3 million range that pulled off market after just 104 days and two reductions. So, down about 10%. So, only about 3 months on market, okay? And this may be a case where the seller exited too early or they may need to do further price adjustments because it is a beautiful gorgeous product and it sits in a part of La Jolla that is extremely scarce, right? And we know scarcity is power. That's your leverage, right? So, what's interesting though is that their neighbor just listed their house and although their neighbor's house is not a direct comparable because it required TLC, the neighbor listed their house just under $3 million and I'm not even kidding it went pending in 5 days and it's already sold.
The neighbor's house literally already sold just recently. A few days ago. So, the thing is is that the buyers clearly are there. They are. So, again, that seller may need to do further price adjustments. So, here's the takeaway.
The market is still moving. Half of the properties sold. The other half didn't.
We have some active, off market, some who rented their properties, remodeling their properties. And remember, these are the sellers who were selling during the holiday season. And what do we know about the holidays? That the buyers are more price sensitive. The buyer pool is thinner. The buyers are more selective.
They're looking for a deal, okay? So, if the pricing does not align with the product from the beginning, then you can end up like the 15 sellers who didn't sell. Right? You may end up like that where you have to pull the plug and have to rent your house out instead or or wait.
And also, please understand this. I've been tracking the market for 16 months now, ever since January 19th, 2025.
And we're seeing a pattern repeat again, which is the spring buyers tend to lean towards properties that do not have a history of recent reduction.
They buy they get the new stuff.
Once we approach summertime, that's when you start to see more homes that have a history of recent reduction starting to move. So, some of these properties may just need more time. May come back during the summertime when that is the case because right now the probability that you're going to get picked with a history of recent reductions is significantly lower than if when you're to list in the summertime. That's just the way it is.
So, anyways, thank you for watching. I'm Tara Ravonback, your La Jolla native insider. We'll catch you soon for our Bird Rock 9 to 11 million-dollar range update. Thank you and have a great night.
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