In home care marketing, investing time and effort at the beginning of client relationships is more effective and cost-efficient than constantly acquiring new clients, as retaining existing clients requires less effort than finding new ones.
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Client Retention Beats Client Acquisition—Every Time #homecaremarketingAdded:
Your marketers out there marketing, you've got all your online stuff going, you have an assessment, you sign them.
It's so much. And this you could lose them because it didn't start well. All that effort and work, it's much easier to retain a client than it is to go find another one. So, put the time in at the start of care and it'll pay off. It definitely will pay off.
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