Indian actress Preity Zinta has received permission from the Bombay High Court to file a civil lawsuit against Google, Meta, and other digital platforms for unauthorized AI-generated deepfakes that infringe upon her personality rights, copyright, and moral rights under the Copyright Act of 1957, marking a significant legal precedent in the digital age for celebrity protection against AI misuse.
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Preity Zinta To Sue Google And Meta Over AI Deepfakes, Bombay HC Grants Permission | WION Newspoint
Added:All right, now shifting our focus, Indian film actor Preity Zinta has officially received permission from the Bombay High Court to pursue a civil lawsuit against tech giants Google, Meta, and various other digital platforms. Now, the legal action addresses the unauthorized use of her identity through AI-generated deepfakes.
The approval was granted by a judge in the Bombay High Court. This specific legal clearance was necessary because while Zinta resides and works in Mumbai, several of the accused tech entities, they operate in offices outside the court's territorial jurisdiction. And the offending content has been distributed on a global scale.
Her legal team has argued that the digital platforms have created, uploaded, and disseminated manipulated content that severely infringes upon Zinta's personality rights, copyright, and moral rights as outlined in the Copyright Act of 1957.
The lawsuit seeks an immediate injunction to prevent these platforms from further hosting the unauthorized AI content, alongside claims for damages due to the erosion of her public image and immense goodwill.
Now, with this court clearance, Zinta joins a growing movement of Indian celebrities who are taking a firm legal stance against the unchecked misuse of generative AI.
Over the past 2 years, courts have increasingly backed Zinta's decision to take civil action, and it will now proceed [music] independently, marking another significant test case for AI moderation and personality rights in the digital age.
>> [music]
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