This ads creative system is what all of the large eCom brands are doing to get ahead!

Added: 2026-05-22

[00:00:00]So, I caught up with these two founders today, and they're launching an app.

[00:00:02]It's their first ever business. They've created an amazing product, but the issue they're having with at the moment is their sales and marketing. When I told them we're launching 140 ads a week, it absolutely blew their mind. And the funny thing is, I think we're not launching enough compared to the brands that are bigger than us. This really took me back to the very beginning of our business when we knew nothing about content creation or paid media. When I told them our process, I realized how valuable this was to them, so I'm going to share it with you, too. If you had to come up with 140 new ad ideas, it just sounds insane- -ly overwhelming. You don't need to do that. You can come up with one concept or one ad idea, and then multiply it over different formats.

[00:00:36]And when I say formats, it could be still image, slider, text videos, voice-over videos, talk-to-camera videos, selfie-filmed video in your car, maybe walking-and-talking videos, but the same idea, the same concept multiplied over different formats. You can then just change the script ever so slightly by adjusting who you're speaking to. For example, people that are aware of your brand, people that have never heard of your brand, people that don't even know that there's a problem to be solved. So, once you start to pivot and adjust the script, you can multiply that over the same formats, and then you've got infinite amount of content ideas. And then you can start even changing the character. So, instead of a male, use a female. Maybe you're also at the gym when you talk about it.

[00:01:11]Maybe you're out and about. Maybe you're at the airport. As soon as you change these different settings and location, it feels like an entirely new piece of creative. So, the main goal is finding a repeatable system and process, and then multiplying it over formats and stages of awareness.