Meltzer correctly identifies that market logic often fails to account for the sheer willpower of leadership and deep-pocketed resilience. It is a sharp critique of armchair analysts who mistake their own pessimism for inevitable business reality.
Deep Dive
Prerequisite Knowledge
- No data available.
Where to go next
- No data available.
Deep Dive
AEW's doom has been predicted since day one. They're still here | Wrestling Observer RadioAdded:
Thanks for checking out this video.
Don't forget like and subscribe.
So, you know, I mean, the the stuff, you know, obviously people have been saying stuff and I think that the the thing is is it's it's what what I think has happened is I mean the gist of everything is that for six years essentially, you know, it's people, you know, again, who wanted to predict doom for AW and and you know, I mean, look, that was probably the smart money in 2019. It's like you you know what I mean? It was like most of these companies that would get start up in this situation would have died going against WWE and all that. Um this one just didn't. Um you know, and I mean like yeah, TNA never died, but come on, you know. I mean TNA was never a factor like these guys are, you know, as far as like in the real in the in the grand scheme of things. But um so you know the whole thing has been they're going to die and then as each year goes by you know they aren't dying.
And then this last one, which was the the big hit on so many people, was either um this contract is up and they're going to get booted for low ratings, you know, which I told people it's ridiculous. The ratings aren't low, you know, or they're going to get booted and and you know, when So, it was either they're going to get booted or they're going to get a deal, but not for any more money. And because of that, they're going to be just deep in the red. So deep in the red. Tony's going to lose all this money. You know, the funny part of all this is is that if you know, if that actually was the case that they were going to lose significant money, it's like if you've ever like I I mean Tonyy's really in on this like this is his life and he's doing his dream and he is he is so and the family they are worth so much money that whatever losses they did have or even would have had with that if they didn't sign this great deal. I don't think that it's a great concern. You know what I mean? I mean, if you just >> Well, the the the other thing is is that if he decided that he needed to cut spending, he would just pair the roster down. That's where most of his money is anyways is in the roster.
>> Right. Well, here's the other here's the other part. It's like the you know, I mean, obviously that that story the story about like you know, him being told in August. I mean, that's obviously complete and total because I I I would see cuts left and right if that was the case. Okay. And number, you know, they wouldn't be promoting them.
It it's it's that that that that's just 100% However, okay, so so I again to get this whole thing straight, you know, because again everybody aggregated it and made it seem like it, you know, these people are sitting there waiting for something to be said that these guys aren't going to make it. And and you know, the fact that I will go and say we have no guarantees because we have no guarantees is enough for these people to start doing they're done. You know what I mean? And it's like they're they're not done. They're done because of you know UFC is on Paramount. It's like they're not.
>> Yeah. I I'm I'm I'm not in the you know I'm not in the business of like picking sides or anything, but if you asked me I mean we just saw this with the New Day.
If if you signed pen to paper with TKO or with Tony Khan for a multi-year deal, >> you'll get your from what? you'll get your from the >> I I would bet on Tony Khan, you know, paying that deal all the way through before I would bet on TKO paying >> Well, of course, we've already proven it with TKO that that, you know, but anyway, so I I and it's funny because I wrote, you know, like the first thing I wrote is I talked to somebody pretty high up there and go like, I mean, does does is there any actual thing because you got to check out stories. I mean, you just have to especially when this is the biggest story in in wrestling next year. Is that is that contract, you know? I mean, is there actually like area manual? Does he really think he's got this thing? Is there anything to it? And I was basically told, you know, everyone knows. The basic gist is that nobody knows. Nobody knows charged. The murder hasn't gone through. The idea that that they're doomed. No, no, no. Nobody knows. Of course, what we all know.
Okay. But at the same time, you know, I heard from somebody this week there, um, you know, who's interested, you know, interested in AW and it was just like everyone here is saying, you know, like like to me and to the real world if you ask, of course, we don't know because that's the truth. But there's there, you know, I don't know how great this is, but there's certainly talk among people there that they're not going to get the deal and they're, you know, you know, you can't, you know, you know what I mean? Don't don't don't bank on going there because they, you know, they're, you know, whatever. Which which is the usual I mean, like, look, it started with week week one, lit literally week one when the talent in WWE was being told that Tony bought all the tickets and distribute them for free. Week one. You remember those stories? Tony bought all the So, that that's how it starts. And and and it's like it's it's it's that way all the time. That that whole thing of they're gonna die, they're gonna die, they're gonna die.
>> It's it's a negotiating tactic for their >> Well, right. It's it's telling people, you know, don't leave. Don't leave because if you're here, you know, like, you know, we're going to be here forever and if you leave, like, you know, again, like, and I get people from there going like, do you think Tony's going to be around in a couple years? And I go, "Yeah, I mean, do do I know they're going to get renewed?" No. Do I think that the company's going to be around?
Yeah. Yeah, they're going to be around.
>> Have you grabbed your f4wonline.com shirt yet? Well, we got a bunch of them.
They're up in the store right now.
f4wonline.com/shirts.
You can grab your minus5 stars shirt, your Dave Meltzer Wrestling Observer shirts, even the brand new Afterdark Radio shirt. You love Granny, we have Granny's Gang shirts. Have you ever won a Shoot Battle Royal? Probably not, but you can tell people you did. So, check out the store. All of these great shirts and more. It's through pro wrestling te's f4wonline.com/shirts.
That's f4wonline.com/shirts.
Related Videos
The #1 Reason Your Top People Keep Leaving (How to Fix It)
Entreleadership
470 views•2026-05-29
What Happens After A Motorcycle Dealership Shuts Down?
FastestWay.1
374 views•2026-05-29
The Evolution of DSP's Pokemon Unpack-ack-acking Grift
Toxicity_Unmasked
2K views•2026-05-29
Help re-structure my finances, I want to buy a house, save and invest
JennNxumalo
2K views•2026-05-29
Asian Paints Q4 Results: Revenue Beats Estimates, 5 Key Takeaways For Investors
NDTVProfitIndia
111 views•2026-05-29
Trying to Afford Vancouver on a Single Income | $2,550 Mortgage
chelseaspursuit
308 views•2026-05-28
Are you busy but still feeling broke?
TaraWagner
305 views•2026-06-01
7 Nigerian Stocks That Could Explode Because of Dangote Refinery IPO
femiakinwale9269
478 views•2026-05-29











