You Don't Have a Conversion Problem, You Need More Ads

[00:00:00]I run a investment community called Yacht School.

[00:00:04]>> Okay.

[00:00:04]>> We did about 3.2 million in revenue.

[00:00:06]When I launched it and started it 18 months ago, I just went straight from reels, pushed them into a live webinar.

[00:00:13]Now, that's just not hitting as well.

[00:00:16]Typically, 400 people register, 200 people show up, and then from there, we end up usually getting 10% of people will book a call with their closer, and then they'll close, you know, 50 to 60%.

[00:00:27]>> What's price point?

[00:00:28]>> 6,500.

[00:00:29]>> I actually don't think you need to optimize too much on your existing funnel. So, your show rates are really good. Your close rates during the webinar are a little low. I don't know if you score leads on the front end when they opt in. Do you do that? As in, do you actually see if they're a high-income earner?

[00:00:42]>> Not when they get into the registration page. No, we do not.

[00:00:45]>> I would add that >> Okay.

[00:00:46]>> because it'll give you a lot of good data on whether or not, like, if you're closing 10%, but maybe only 20% of the people who were who were showing up for the webinar are actually qualified, you might be actually closing 50%, and then the other 80% aren't good. For anybody who does one-to-many selling environments, you have to qualify the room, otherwise you'll get this volatility in your selling, and you'll think that you're going nuts. But if you know what percentage of the accounts are quote sellable accounts or are marketing qualified leads, your close rates will become significantly more stable, and you'll stop going insane. So, when I hear your numbers, 50% show rate, really good. Close rate at 10% at a 10K price point for booking a call, typically you can get about 20 if the the the list quality is good. So, that's the only one that's a little bit low. But your close rates on the call on the back end at 50-60% post webinar, that all makes sense. The TLDR is I don't think you actually have a conversion issue in your actual funnel.

[00:01:36]I think it's more likely that you just need to do way more by running more ads.