Shoppers choose retailer own-label products primarily due to their combination of quality, affordability, and brand trust, with additional factors including product effectiveness, value for money, and special offers driving repeat purchases.
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Deep Dive
Keells Social ExperimentAdded:
Did you know that Keells has over 350 own label products?
From everyday essentials like spices, [music] flour, pulses, and tea to snacks, frozen meals, and household items. Today, we're talking to real shoppers to find out what made them switch to Keells own brand products and why they keep coming back. Hi, can I ask you a few questions?
Yes, what's that? So, what's the Keells own brand product that you usually buy?
Um usually for my weekends, I always spend it watching a movie, so I always get the popping corn cuz I've seen people on TikTok always like DIY their popcorn, and I'm like, you know, all for it. I buy bread, frozen food. Oh, well, I am very keen when it comes to surface cleaning, uh especially when it comes to toiletries and surface cleaning. I am a big cleaner. I always go with the vegetarian sausages. Usually, I go for the Keells spices.
And what made you buy the first time?
One of the main reasons why I would ever choose a surface cleaner is the effectiveness.
>> This is first time I saw a product like this, so I really want to try it out.
Well, I'm a person who likes who loves to cook, actually, and so I go I try all the spices.
>> Honestly, this is the first thing that caught my eye, and I have so many Keells in my house. Um it's the quality, and it's the known brand.
>> What makes you keep buying it? Just a personal fan favorite, to be honest, and it's just it's so easy to use, and I always come back to it. Well, one thing is affordability, and also Keells is a trusted and a known brand.
>> It's really good, and it's real value for money, as well.
>> The quality, I would say, and they really taste good. I mean, uh their products are quite good for the amount of what what the amount what you spend.
It's uh it's great, right? So, that's why we are coming back to you. Are there any other Keells own brand products that you buy?
I usually buy their tea. Keells tea. I love the snacks. I love snacking on things aside from popcorn and the onion one is my favorite.
We do. Yeah, I think the condiments and all that I think you have a whole range of stuff. Chickpea and stuff like which I go for. Oh, yeah.
I am actually into a lot of quick fix easy dinners. I generally go for their roti parathas. Do you think you save more when you buy Keells own brand products? Yeah, correct. Of course I do.
Sometimes yeah, because you guys have some crazy offers going on all the time.
And I'm all for it.
>> definitely. I think they're much [music] more affordable than other products.
Yes, of course. Um, in comparison to most of the brands that are out there, they do offer an affordable selection. You heard it here, guys. Keells' own brand products give you the range and the quality you expect at a price that just makes more sense.
So, next time you're shopping, keep an eye out for this label.
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