Two of the most popular fabrics being marketed as natural right now are not natural at all.

Added: 2026-05-05

[00:00:00]Two of the most popular fabrics being marketed as natural right now are not natural at all, and most people wearing them have no idea. There's been a big shift towards natural fabrics over the last few years for good reason. People are generally trying to make better choices, but two of the most commonly purchased options are not what they appear to be. First, [music] superwash wool. All wool starts as sheep fiber, biodegradable, genuinely natural, but a large portion of the wool on the market goes through a process called superwash treatment to make it machine washable.

[00:00:27]The raw fiber is first chemically stripped using chlorine, and then it is coated in a nylon polymer resin. You're wearing a plastic coating that sheds microplastic particles into the wash water and onto your skin with every use.

[00:00:39]Second, bamboo. Bamboo itself is one of the most sustainable crops on Earth, grows fast, requires no pesticides or irrigation, but the journey from bamboo stalk to that soft silky fabric involves dissolving the fiber in sodium hydroxide and carbon disulfide. Carbon disulfide is a classified toxic industrial solvent and neurotoxin. So, make sure to look for non-superwash wool, organic linens, or GOTS certified organic cotton. And if you found this helpful, make sure to follow daily for insights just like this.