Keyword Research Mastery: Step-by-Step Guide for Local Businesses (2025)

Added: 2026-05-30

[00:00:01]keyword research or keyword discovery is all about finding good niche topics collecting the matrix matrix which says that how many people actually search for that particular keyword and how is the competition high low or medium how many people are trying to rank that particular keyword that would actually give us the competition idea then we will be prioritizing those keywords based on our matrix and then we'll be targeting them on our website to result to to make our website get good traffic and get a good ranking on google so let's start here we are taking a use case since we'll have to actually take a use case to understand how keyword research procedure takes place so here i am taking a hearing aid hearing aid clinic which is in mumbai to understand the procedure better so we are taking a use case out here so i have created a template and that's how we'll start so first you need to talk about the website so you can actually put the link what website it is now you need to talk about the business so that when we are creating a sheet we should know that what exactly we are trying to do and what is the business so we can actually see and write you can also ask your client about the business or also you can visit their website to check what exactly they are so we can check what they are what they are doing so since i when you read it you can write it and since i know about it so i'm just writing out here but it's a hearing aid clinic in mumbai with this view video would say i think they have four centers and one in goa what are their usps so we can actually write that what they are good at so you can also check on their website that what are usb most of the websites have their usb on hand like what they have so then you can see out here that what they have that they have hearing aids at reputed company affordable rates they have good quality service they have good experience doctors they are in business since long how many patients they have treated so all these are usps so we can talk about usps so i'm writing quality service for hearing impaired people of all age groups 40 000 patients already treated so i'm just writing here 40 40 000 plus patience highly experienced team highly highly experienced team and how since when they are into business so you can quite a lot put the usps here now next would be creating a buyer persona which would be our step one we need to know that who will be our customers who they are what are the demographics what is the age what is the gender where what is the location now here we know that hearing aid is in mumbai so we should also know that where a customer is from so of course when somebody has to visit somebody from mumbai would be the first one to visit so let's let's put this thing so business type is b2c if it's b2b you can also write b2b b2c is business to customer b2b is business to business for example amazon is again b2c and b2b also people are doing b2b trade retailers wholesalers so that how you can segregate for here we have since it's for customers so we are writing it b2c what would be the age of our customers so there are two things customers and consumers here we are talking about customers consumers say for example if there is a small child of age group one who has this hearing problem so that is our not customer that would be our consumer but customer would be his or her parents so let's let's try to put the age group major age group of our of our target audience so i think it would be somewhere around people of age 23 and above so i'm writing 23 plus it could be i'm just for hint writing here 23 to 55 maybe gender it could be male or female anybody can come and get the thing done mumbai and goa we'll do just research for mumbai as of now to keep it simple and straight but since they have services in mumbai goa i am writing them both so interest what would who would be the people who would actually avail their service who are those people so here when we are talking about hearing aid we are also talking about health we are also talking about lifestyle so maybe we can put interest out here people who have interest in a healthy lifestyle sorry people who have interest in family so people who actually take care about their family may be interested maybe if they have some problem could be the first one to actually come and get their parents treated or their kid treated so people who have interest in healthy lifestyle people who are interested in family people who have interest in fitness could be the one people who have interest in gadgets could be the one but here of course we are talking about hearing aid gadgets but people who would have idea of gadgets could be the one who could act actually and exactly use these gadgets as well so what are the problem and challenges these these our target audience would have been facing so maybe we or it could be finding a proper hearing aid could be um finding good consultant finding [Music] the right doctor or i would say audiologist in this case and what what all problems they have they don't have time to diagnose or something whatever could be the problem in challenges i've just written out two here we'll have to actually think and properly write it what would be the income level so people who can award afford such good hearing aids so we need to at least identify what would be their yearly income here i am writing 10 lakhs and above who could actually afford who can actually afford a hearing aid of 50 000 or a lakh or 5 lakh of course so 10 lakhs and above what would be the industry these people would be working in so it could be anything so anybody could can have this problem so we can write fmcg hospitality it could be [Music] it could be i.t so any such industry would do what would be the job profile of these people maybe these people must people who would be our customers could be ceos cmos people could be in government service so we can write such things so that's how we people who are teachers any any anybody would anybody we think we is the target audience and job profile matches we can write out here so here we have created a kind of buyer persona we have created a demographic so we know what exactly our audience is now the step two is mind mapping we actually need to do a mind mapping which is we need to think as our buyer persona that what our buyer or customer would be searching about so when i talk here our customers here would be mainly young parents who have their kids of age zero two three four five maybe or small small child like small child we talk about and old age even parents who have old age parents so they can take care about so we need to actually know that when hearing aid hearing aid is needed when does it even happen maybe a small child cannot listen or maybe people are coming at age after 40 45 or 50 are not able to listen and they need hearing aids so we have taken two as of now here two mind mapping young parents so now when we think about young parents what would they be searching when they are searching for a hearing aid so i'm writing a few keywords here hearing aid clinic in mumbai so i'm writing hearing aid clinic they must be searching for hearing including mumbai best audiologists hearing aid services for child age two so these would be the thing which any young parent would be searching for their children when we talk about old age let's say people who are searching for it could be old eight so we it could be even parents it could be themselves as well so hearing aids for 40 plus 40 plus 8 best hearing aid for adults it could be adults it could be olds now here we are actually talking about mumbai so majorly the keywords would be in mumbai it would be local keywords moreover less best again it could be best audio logists in mumbai so such kind of keywords we'll have to find so we actually went into our customers mind and thought that what they would be searching so that would here come in mind mapping we have identified some keywords also we can identify some raw keywords draw keywords could be whatever comes to your mind it could be best hearing aid clinic near me which is best company for hearing aid so such raw keywords also we can write out here another method of searching more keywords would be these are our seed keywords whatever came in our mind we have written out here it when you when you start writing maybe you come up with 100 more keywords we have just written three out here there could be a lot more next would be that we can also search on wikipedia let's let's search on wikipedia as well so on wikipedia i am going and write i'm writing about hearing aid in [Music] mumbai let's see let's see what are the results we are getting or maybe i can also just write about hearing aid let's see so if you see here when i write hearing aid what i'm doing is i'm pressing command f on mac or control f on windows and i'm putting here hearing aid so whenever hearing aid appears it'll show me now i can read those sentences that what all is written and if i find that okay this is a good keyword for me i will take it so if you see c modern hearing aids this is a good keyword if you see here benefit of a hearing aid so these all keywords also we can put it on our list so i'm writing out in wikipedia modern hearing aids i'm just putting a comma in writing i can vice versa i can put more columns in write based benefit of hearing aid so on wikipedia i'll find a lot of lot of keywords with hearing aid and i can actually use them let's see let's try to just put one more hearing aid fitting could be or you could be a keyword of course hearing it usage so i'm taking this so i've taken three three keywords of course there are a lot more if you see these yellow it's like 360 four times hearing aid is here so you can actually find really good keywords from here so i found a three from wikipedia i can also go to quora or reddit i'll hear you scora reddit is common in usa and in encoder you'll find lot of forums and questions that what what are people and these are genuine questions so here also i'm checking with hearing it in mumbai let's see if there are some good questions see who is the best renowned resound resound is a company hearing a dealer in mumbai i can take this keyword best resound hearing aid in mumbai so i'm taking the keyword crush comma let's see more which is the best hearing aid center in mumbai so best hearing aid center in mumbai could be my another keyword i'm putting out here so these there are a lot of other other keywords that silicon people who are born deaf speak whatever so that would also help us later on but as of now when we are doing it in a way oldest and best hearing aid again it's good oldest and best hearing aid in mumbai so even i can check with more keywords out here when i write clinic so i might see more see best hearing specialist in kolkata so what i can do is best hearing specialist in kolkata instead of kolkata i'll put mumbai so i have got another keyword in mumbai since we have things in mumbai so we are putting in mumbai so we've got good keywords from koda as well now let's see one of the keywords which we had thought hearing aid clinic in mumbai and google it up when i go to google i put it here so if you see google is also giving me suggestions which are the keywords which people might have searched in near time or lately so if you see hearing aid clinic in mumbai hearing aid clinic in navi mumbai hearing aid clinic service center in mumbai hearing aid repair center so these are some more keywords i can use so let's let's type three of them hearing aid center in navi mumbai i can change the location which location i have of course hearing aid clinic in navi mumbai let's see more i can also type in more keywords and see more keywords again hearing aid clinics in mumbai siemens hearing aid in mumbai and you also see brand keyword if you see here we have also a hearing aid so people actually search for it so we are taking two more um best hearing aid near hearing aid near me on a third hearing aid [Music] so we are done with google suggest now we will see related searches so when i was searching for hearing aid clinic in mumbai if i go to bottom i see more searches which are related to hearing aid clinic in mumbai so atar was siemens hearing aid price best healing so i have more searches so i can actually take these as well so i'm copy pasting these all and taking into my consideration again i can search one more and i can see more related searches again so if you see siemens now i've got keywords related to siemens siemens is a company which which deals into hearing aids so i've just put it up here so i have found a lot of keywords through this procedure next would be how will i filter these keywords of course right now we have just found out maybe 20 30 of them you when you start maybe you find 100 200 of them when you start thinking on these bases so let's let's try to find out how many people are actually searching these keywords and we need to find it out from mumbai so i go to keyword planner tool i go to planning i go to keyword planner so he is asking me to select accounts i've selected an account so this is this is how we have we took all the keywords and now we are doing a keyword research procedure and finding out how many people actually search for these keywords find find this let's find this keyword research procedure in video two so in video one what we have done is we have identified a buyer persona we have done mind mapping we have found out keywords so we have done keyword research and discovery we have found out the niche topics and in