Strategic timing and advance preparation are critical for successful media launches, as demonstrated by the author's approach of shipping books to stores five to six days before release to prevent potential legal challenges or last-minute changes.
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Deep Dive
Elon Musk's Biography - Launch Day DramaAdded:
Has Elon stopped being in your dreams?
Yes.
Okay, so you got a good book out of it.
Sold six or seven million copies. Pretty amazing uh results. Um what was his response like um when it came out?
>> Oh man, it was funny cuz I did So I did end up I made sure all the books were like on boats heading to stores. It was about like five or six days before it was going to be in the store. I just wanted everything to be where he couldn't undo it, you know, [laughter] and like file a lawsuit and Yeah.
block it or something like that.
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