In competitive commercial real estate transactions, superior proprietary information serves as the decisive competitive advantage that enables smaller firms to win billion-dollar deals against larger, more established competitors.
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The Power of Proprietary Information: How Better Data Wins Billion-Dollar Deals | Bob KnakalAjouté :
Like, we just closed the first billion-dollar deal. We just picked up an exclusive listing on a billion and a half dollar transaction. [music] This is 5 million buildable square feet. I saw mostly land development and redevelopment properties in New York.
And we competed against the four biggest companies on the globe.
C&W, JLL, CBRE, and Newmark.
And we went in this this property is owned by three families. They had interviewing [music] the brokers were two members of each family. And they said, "Okay, we have five companies we're interviewing. We're going to give everybody a score one through five. And the two companies that have the lowest total at the end of our voting are going to come back for a final round."
Well, BKRIA was number one on everybody's list. They didn't even have a final round. Think about that. This is a billion and a half dollar transaction, right? Why did that happen?
Because our information is unbelievable.
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