This video critically examines Scentsy's 'How to Grow Your Team in 10 Days' training, revealing that MLM recruitment tactics often involve peer pressure disguised as empathy, paid 'friendship' through Facebook parties, and manipulation disguised as empathy. The training emphasizes recruiting people first before getting them to become customers, using social proof and scarcity mindset to create urgency. The video argues that MLMs exploit human needs for community and personal growth by offering business opportunities as solutions to problems that don't actually exist, creating a cycle where consultants must constantly recruit new members to maintain their income, ultimately turning customers into consultants who may not be genuinely interested in the business model.
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Deep Dive
This Scentsy training feels...off 🧐Added:
Every year there's somebody that gets laid off.
Since 85, people like that.
Would love to be.
Says yes all the time.
Sure. Where? Scentsyidi. Are you kidding me?
A consultant had some sort of Easter party at her house, and then set up a little party on her front porch.
The Easter egg hunt for people to, buy by scentsy.
So on Easter.
You could also have easy parties like that where you invite people over.
They don't even realize it's a party.
And ta. Da, ta da!
You've been.
Bamboozled.
Hello.
Welcome back to my channel. Welcome.
If you are new, we've got some scentsy on deck.
Today we are revisiting our ten day How to Grow Your Team training.
It's been quite a journey so far with just two days, and I've decided that we are skipping ahead to day seven to hear from our fearless leaders.
in Scentsy, and that is Heidi and Orville Thompson should be interesting to listen to these two alongside the other four we've been listening to thus far.
Anyway, let's get the. **** into it right?
Hi everyone!
A huge welcome back to How to Build Your Team in ten days.
We are on day seven and I just want to say, first of all, thank you to everybody that has continued to show up every single day.
We we have loved being here with you guys.
And, and I'm like is now in my routine.
I'm like, I'm in my I'm in my sponsor insane.
So absolutely love it.
And hopefully you guys are too.
We have got a very special guest, tuning in today to come and chat to you, which we are all super excited about.
So let me just, spotlight this.
Let's just the screen.
Hi, guys.
Jeez, they look so lovely and inviting.
I can't wait to hear what they have to say. It's just.
So what's with all the beige?
Where's the color?
Smile.
You're on camera.
Welcome, welcome, welcome.
Thank you so much for joining us.
They can't even take the time to look at the camera and say a word.
They have to wait for this woman to keep praising them over and over again before you even hear them say anything.
Don't be such. Divas.
We're excited to be here.
It's, still dark outside, so.
It's 7 a.m.. Very. Early.
Where you guys are.
It is, but you've been, quite late and quite early on our, Paul's. Calls as well.
So, so happy to be.
Honestly, we're really grateful.
So very, very grateful. Thank you.
That's the first of all, good job coming together.
To learn and grow.
I did I hear it's day seven now.
Yes, eight, seven, seven.
And then what? Do they graduate or.
We normally do?
At the end of it is they have a homework to do each time that I suppose we haven't really thought about a graduation, but it literally is just ten days.
The aim is to hopefully get a new team in ten days.
That is the, That work they've graduated teammate and they just used to be me now from here until the rest of time.
But I have a funny story.
I was in one of these types of training situations when I was in Scentsy.
It was called Leadership University and they called it love for short.
You had to have certain qualifications to even get into this leadership university, and I was able to get in.
You had to apply in everything, okay.
It was very serious.
It was like you were applying to a real university, prestigious.
We did also have a graduation, and I think it was a zoom call.
And them talking about graduation made me think of it.
Well, the university and I was part of like them, I was really drinking their Kool-Aid.
Okay, so. It's day seven.
How many of you have, found somebody already in seven days?
Okay, who who.
Get a cup of coffee. For who?
They seem so low energy.
This is not the Heidi and Orville that were running Scentsy when I was part of Scentsy.
It's so different now.
So, we're going to start with some interaction.
Working on numbers two and three.
Karen, way to go.
So we want to know what you've learned already.
On to.
Heidi. Please just be sure.
So as puts maybe, y'all on the spotlight a little bit, but go ahead and unmute yourself and let us know what you've learned already.
Or maybe share an experience, of finding your team.
You know, hearing him say it is so much words.
Guys. Be brave.
Come on, be brave. Be brave.
Be brave by sharing what you learned at this Scentsy Recruitment training.
That's your version of being brave.
Quit being scared and just ask.
I've got a plethora of people and just start asking.
And stop being so scared to offer the opportunity.
Yes, yes yes yes.
Do you have an example?
Because you raised your hand. You have a team, right?
I do, I got one on Sunday, I got one earlier in the month and I'm working on one right now.
Just finding how it fits into their life and how something can bless them.
Whether it's they love to shop and they can get their stuff for a discount or free.
Even with the discount is probably less expensive to go to target, Walmart, Bath and Body, Yankee Candle wherever else you can get scented wax and buying that used coupons if you have to.
I shop at Bath and Body with coupon coupons are genius, and I spend way less than I would spend.
Even with the rebate that you get as a consultant.
Or kids in sports, just finding how it fits into their life, and showing them how something can fit and help with that.
We're very good to meet them.
Or these people you already knew.
No, I met them through, some Facebook parties.
Okay.
Very good, very, very good.
And a very good point, that you bring up about, sponsoring when you're sponsoring focus is how, since you can bless their life, then you're not asking them to do you a favor.
You are offering them a solution to their problems.
I would roll my eyes so hard right now if it didn't make my brain burn.
Joining an MLM like making sense is not a solution to anybody's problem.
This is not a blessing.
This is a paid opportunity.
They have to pay you to have an opportunity.
There's a it's a huge mindset difference, and it's very hard to ask a stranger to do something to to help you.
Right?
If it's self-serving, it comes across strange.
It doesn't and it doesn't land very well.
But when you have a solution to someone's problem and you meet them and they identify that problem for you, it is only natural and kind to offer that solution to them.
And what you're offering is a wonderful, gift.
I think, your offering flexible income because, you know, when they work, they make money, an amazing community.
Look at all these friends that they could have.
Absolutely cannot. No, no, no.
When in a job listing, do you ever see friends as a benefit of going to work?
Never.
Not once. Ever.
That's a perk that sometimes comes with working a job or starting a business or whatever you're doing, but it's not something to get you in the door.
That should never be something to get you in the door.
And when it is, it's a red flag.
And then also a personal growth.
Also know another thing you shouldn't be joining a business opportunity for.
You shouldn't start a business with hopes of growing personally.
Those aren't tied together.
You grow personally separately from your work.
And and I think that's probably the biggest hidden secret that people don't realize about direct selling is how, like even myself, I've I've grown so much.
So much. Oh.
I'm sure. Please elaborate.
Tell us more. It's.
And it's not convincing somebody.
It's inviting somebody. Red flag.
Why are people even saying that?
If you're in an MLM and you're feeling like you have to convince people to join your team, that's your sign to get out, you know what's up?
Very, very good points. Thank you. I thought so.
And I like, you know how you met somebody on how you met them on Facebook parties?
Oh, my God, the enthusiasm is just oozing from his pores at this point.
Oh, my.
You know, social media is it's such a a difficult place because so much of it is toxic.
You know, it's a toxic.
But in the midst of all that toxicity, you've got people that are hungry for real connection.
And so if you can offer some, some real world, offline connection, you're giving them what they are going online really for.
They went on for a Facebook party and they joined an MLM.
How is this giving them any human to human connection?
Because now they have the ability to be like.
Let's have an in-home fancy party.
But they don't realize it.
You know, the difficulty in social media, the harshness of social media, really shows up as a lack of of interpersonal interaction.
I didn't know he was a licensed therapist.
Now, when did he acquire this?
How could we forget?
It has to be, I'm done.
Home fragrance doesn't need to feel like this.
I think I.
I think that a lot of my viewers are observant enough to see how gross it was to put Orville in a therapist position.
It seems that we have discerned a pattern and and, kind of a fake version of the world, but we all experience that online.
So if we can find real interaction, then we solve a lot of the, the angst that we have about our social media inner, interactions.
And so, being able to provide through Facebook a real connection is a is a key.
How also is that even a real connection?
How did we go from they.
Came to a Facebook party and joined my team.
How did we turn that into a real life connection?
Because they bought a job opportunity.
A real human connection does not involve exchange of money.
That's a business interaction.
Okay. Someone else.
Okay, we got your hand up. Karen.
I was gonna say I can share. I, so with all of the updates and changes that we had lately, I've started going back to old consultants, but like old, old, old, like, I went back through my Facebook and found, like, posts from five years ago.
I'm like, who used to be a Scentsy consultant?
You know. He's holding in a yarn.
He looks like he is all.
Those posts that we've done and that never followed up with the people who commented on them.
So I finally did it.
This is so awkward.
It's not showing anybody but them.
Their faces stare out at me, highlighting how different things are.
And, you know, if there's other people like me who may be struggled with running multiple fields of income online and that kind of stuff, or fear of doing those kinds of things, that we we don't have those struggles anymore because things are different and compliance has loosened and those kinds of things.
So finding just people who maybe started as a consultant a long time ago never really got going or did and then left because they wanted changes and that kind of thing.
So I focused on those people first personally, rather than going to the people that I'm already allergic to hearing the word no from.
What what I hear when you say that you got tired of going to the people who you're allergic to hearing no from is that you've asked them more than one time, and they've been saying no since the beginning.
No, the first time is always no unless they bring it up again.
No is a no forever.
And I say that because something that's very frequently used in scentsy, at least behind the scenes when I was in is that no is not a no forever.
No is a no forever unless that other person brings it up.
Moving on. I like that allergic.
Yeah, it's my nervous system.
Is allergic to the word no, I'm really in the wrong field.
And why is that, ladies and gentlemen?
Because you get told no too many times.
I've been working on the last couple of years.
Very true.
So, yeah.
When, when we were in London, we we had the missionaries and we had to teach them how to talk to people about God. And, In London, yeah.
You get, know, all the time.
And so how to stay positive and realize they're, they're not saying no to you.
They're saying no to what you're offering.
So there's you can't take it personally.
There's a great old YouTube video.
I think it's Van Giang.
No, no, I see that he he's good too, but.
So there's an old Facebook video and it's, it's it's a, Asian guy.
And I'll look it up.
It, it's called go for. No.
Okay, okay, okay.
If you can look, if you.
Just Google go for no.
And there's this Asian guy that talks about 100 days of rejection because he said exposure therapy was the best way.
And he was amazed at what he was unable to or what he was able to unlock in his life when he was trying to get no's.
Yeah, his whole goal was to try and get a no.
So like he would, he would go into, like he went into a donut shop and asked them to make donuts in the shape of the Olympic rings.
You know, he he asked a stranger if he could plant a flower in her backyard.
He asked if he can have a burger refill.
Like, we're.
Back in the nursing home hearing grandpa stories.
After us at a restaurant.
Burger refill.
So, anyway, it's super interesting how.
It's a Ted talk.
Yeah, I can't sometimes your allergy to know might be exposure therapy.
And you're right about there are people who say no all the time.
It's time to find new people, to say no to or to say no to you.
Yeah. Wow.
Okay, it's time to find more people that say no to you.
But also remember that no, the first time, it doesn't require a follow up.
There's no follow up needed.
It's funny how. That works, So it's, Jia.
I and then last name g j I a and g.
I think that he's not fully.
But misinterpreting the meaning of this Ted talk.
It wasn't all about getting nose.
When you're asking somebody to join your business.
This man did a Ted talk on just rejection.
Overall, it wasn't legitimately getting no from somebody.
So Jed Jang.
Jaejoong. Jang.
Yeah.
What I learned from 100 days of rejection.
It's a Ted talk. Yeah. So it's great.
I recommend it to all of you. Yeah, I do recommend it.
But again, it's rejection overall.
Not specifically in a recruitment based business or even a sales based business for that matter.
We tell the missionaries to to watch it too, because they got rejected all the time.
It's also interesting that their faith is making a guest appearance in this training video for a recruiting people.
If you think about 100 people, that you interact with it every day, what percentage of those people are looking for a way to make their house smell better?
I feel like a lot of people, if you're, I don't know, over 15, you've found ways to make your spaces smell good.
There's solutions that are easily found at Walmart these days.
Scentsy is not the end all be all.
As much as they like to think it is.
You know what percentage of those people would would be able to use another, 50 pounds a month for something that they really want, but they just can't fit into their budget?
How many of those people are looking for a community because they feel disconnected, and are looking for friends?
This shouldn't be the place they go to find a community of friends.
You have to pay to get in there.
That's your first sign.
If you have to pay for your friends, what kind of friends are they?
Shitty ones.
I have, $0 budget for for my friends.
And I hope that they have a $0 budget for me too, because that's definitely not what our friendship is about. Maybe some people are different.
Maybe some friendships do require an exchange of money, but that's weird to me.
Think about how many people are looking for a personal door.
Each person knows about you. Good bro.
Another thing you don't go to a multi-level marketing company for.
You're signing on to sell scented products.
So how does that equate to personal development and growth?
It doesn't. Not even a little bit.
Even if it's just a very small percentage, two, three, 4% of the people, that's still 3 or 4 people out of 100, and you interact with 100 people every day.
If you just go out on the street and walk right, you, if you get in the Facebook groups, there's 100 people.
If you go to church, there's 100 people.
That shouldn't be solicited.
Stop soliciting your actual communities.
Are they robots?
Are they I I'm concerned there's no way a human would act like this, right?
Maybe they've been replaced.
The Illuminati got to them.
Don't tell the Illuminati that I mentioned them in my video, please.
I've gone down that rabbit hole so many times.
It's so fascinating to me.
Anyway, if you, you know, do anything, you can find 100 people and know that there's four people in that group of 100 that desperately need what you have.
I think, listening is one of your best skills.
And, you listen for cues that people will say, oh, my.
God, not listening to be a caring human being, listening for cuz that this business opportunity is going to be a blessing for them.
I'm sticking with my theory.
They're not people.
Close who will say, and they might say, I'm working on, small income.
I need extra money, though.
I need, ballet shoes for my daughter.
So you know what you can offer.
They always will say things, and then that will.
That's kind of your cue to to offer invite. Why?
You have to offer anything. Stop doing this.
And the questions that you ask are trying to identify what their need is.
Is there need a little extra income?
Is there need friendship?
If there need is friendship, don't offer them a business opportunity to give them a community of friends, be their friend instead.
What a concept.
Forget about scentsy for five minutes and be their friend instead.
Is their need. All of. The above.
Personal development is their need just fragrance right?
So it's asking questions and listening very, very good.
Who else?
Know?
Nobody. Nobody wants to talk to them.
Is anyone brave enough?
Yeah.
And to mine.
I very much love still.
Love to party. I'm obsessed with parties.
And I love that.
Actually, a lot of this trading has been talking about parties and how parties can solve most of your problems.
And I'm definitely going to be using that phrase with my team a lot, because it is.
I do ask people.
To join my team very regularly, and sometimes you can feel.
Like that. Book, it's got a little bit.
Empty of who to ask next, but parties is where you keep filling that book up, so it was just a really nice reminder of that for me.
Oh, I love that. Yeah, it's that is amazing.
Yeah, I think a lot of people have gotten parties or stopped doing parties.
And that is, probably the best way to have a gathering of people.
We just heard.
I don't know who it was, but, And remind me, if you remember the story, they said, a consultant had some sort of Easter party or something at her house and then set up a little party on her front porch.
The Easter egg hunt for people to, by by.
So on. Easter.
She is out of touch with reality.
You're voluntarily working to hopefully make maybe $10 after taxes, and that's being generous while your kids are running around playing, making memories.
Hopefully. What are we doing?
The connection is gone. It's gone. We're broken.
Please, Felix, fix it.
You can also have easy parties like that where you invite people over.
They don't even realize it's a party.
And tada!
Ta da!
You've been. Bamboozled.
I would love to know how that was received.
Not from that consultant.
Because we know what she's going to say he or she is going to say.
I want to know from that family what that car ride home was.
I what did you say?
Please tell me what the family thought or the neighbors.
Absent that. No.
I think the principle of why parties work.
So if you have a if you if you can understand why something works, then you, maybe go into it with, wider eyes and more intention.
So what you're trying to do, as a business owner, is expand the network of sense, you sellers, because that expands your contribution to the sales of the business for which you get paid more.
But who's making the sales?
If these people are all told to keep expanding the pool of sellers, who's having the time to get the sales?
Who's buying the products?
It doesn't add up to me. We could pay different, channels for selling since, and they would do the same thing, right?
We would, we would sell to a broker who might sell into, retail chains.
And that broker gets paid more if they get more of those retail stores to carry scentsy.
So instead of hiring brokers, we have you consultants, and you get paid more when you have more stores that the is sold in, right?
More stores, meaning more people's homes, more peoples.
Facebook pages, more people going out and doing parties.
All right. People, people, people.
Are going to build the world's tallest human pyramid.
Allegedly.
So Scentsy grows the same way through direct selling as it does through any other channel, and you are the storefront, you're the you're and you're trying to look for more storefronts.
And the more store fronts you can contribute into, the more money you make.
That's how this works.
What you have to do is get people to have.
I can do that moments right.
If you were going into stores to get sense of, you would take a display into a store and you would want the store manager to say, I can do that.
I can make money putting this product in my store.
The same thing has to happen in direct selling.
You're looking for individuals who have the moment.
I can do that now.
The party experience is one where you have multiple people in the group, that are being exposed to the I can do that moment at the same time.
And so if there are five people in the group and one of them says, I can do that in their mind, you might get a recruit if two people at the same time think, I can do that?
You might get five recruits, because if two of five turn, the other three will say, I don't want to miss out on this and they'll join also.
Oh yeah.
So what you're trying to do is create experiences where multiple people are making the decision at the same time, because it reinforces each of theirs decision.
And all the people on the fringes that see it also agree I can do that.
When you're talking one on one to people.
It's very difficult to get that strength in numbers or that peer pressure working on your side.
So rely on peer pressure.
What are. We doing?
They had their back.
Then officer McDaniel was in charge of our dare program.
We don't get into peer pressure.
Maybe you need a refresher course.
We shouldn't rely on peer pressure as a recruiting tactic for your business.
When we do, it's a red flag.
But at a party, it's very easy to get multiple people to come to the conclusion that they can do this at the same time.
And that's going to increase your, your, conversion rate when you're ask is to multiple people at the same time, you're going to get far greater adoption or far, far more yeses than you will if you ask people privately, one on one, because the demons in their head are going to say, I can't do that.
The demons in their head are going to say, I can't do that.
This is just getting worse by the minute somehow.
But when someone else that's like them can do it, they're going to believe they can do it.
That reminds me of one of the activities that we would work on with with the missionaries.
We call it role play. And we would invite, at least two people to come up and role play something.
And I think that that would be a great activity that you all could do.
Role playing removes fear and builds your confidence.
Oh, good to know.
So you could go over the responses, maybe in the past that you've received the the knows what they're saying.
No, no one's interested.
How do you turn no one is interested into a positive.
If that makes sense.
So you would how you would respond back.
Oh, most people aren't interested until they are.
I just keep sharing, you know, that's a positive, response back.
So removing the fear, doing some role plays on the the things people might say and how to turn that into, a more, something that will get them thinking, oh, I can do this.
I can do that. Yeah. So very good.
So these are all insights that are coming from what you already know, right?
Because after all of this amount of time.
We're going to have a guest.
Well, isn't that just the cats and.
Oh, quite literally.
Oh my God, this is crazy.
It's been an interesting day of reacting.
I've seen some things that I have not seen before.
Oh my god.
Yeah. He always has to be where we are.
Heidi and I don't have, much to teach you. Don't we know it?
But we have a lot of experience, and we can remind you of what you already know or what other people have taught us.
Yes. Right.
I think one of the other things I hope you all do is, share your story.
I think that is the number one way to, get people to be interested is through you.
They connect to you, they join you.
Not for, you know, our story, the compensation plan or whatever.
You're talking with them personally.
And so what you're saying is connecting with them.
And so, don't forget to share your story and why you joined it.
And what, triggered you to, decide to be a part of.
And this is, one of the biggest, I think, mysteries of successful direct selling that.
Yeah.
I mean, everybody that does it sees people that are very successful.
And you think, how do they do it?
You know, because there are always those that are, that could be successful in anything, right? Yes.
You know, that they if they would have done anything in life, they were going to be successful because they just have that personality, they have the look, they have the energy, they have the support.
Right.
So there are those that that do well that makes sense.
And then there are those that do really well.
And at first it doesn't make sense.
He's saying that there are people that you just know are not going to succeed in this business.
Why even bother approaching them to join the team?
Why would you want to add to the failure rate?
It didn't make sense to them.
It didn't make sense to the people around them.
It was a complete surprise that they did really well.
I hope that doesn't come across wrong, but I think we've all experienced it right.
I think Heidi and I were that way in direct selling when we first started.
Since no, nobody would have bet on us.
No. Nobody.
I remember people that knew us before. Scentsy when?
Scentsy started to become a name for itself.
They would say, well, yeah.
Yeah, but who who did you partner with that actually made it work?
You know who who is the brain behind it?
Well, and your mom even kept telling you, go.
You should go get a real job.
You should go get a real job.
Yeah, yeah. I'm nervous for you.
One of our friends said.
Oh, pulled me aside.
Orville, Heidi deserves better than this. Slutty.
More information than we. We'll get in the box. Thank you.
This is so weird.
Why are you telling these stories?
On asking team training about recruiting?
You know, you're kind of me.
Anyway, so. Yeah, we weren't.
We weren't.
Pegged to be, successful.
You don't say.
But the secret is they had a story that people connected with, and they were willing to share their story.
And the story wasn't a story of, look how good I am, aren't I? Impressive?
See all of these impressive things that are accomplished in my life?
They had stories that lots of people said, yeah, it's kind of like me.
And oh, if she can do it, I can do it.
So when you, feel like your story isn't enough.
It is the same story that most people are experiencing.
You listening to this.
And so when you tell that story, they connect with it.
Most people are just doing their very best trying to figure life out.
So when you tell your story of doing your best, trying to figure life out, that resonates with people and what you're trying to create, or I can do that moments.
And the more flashy you are, or the better you are at everything else, the fewer times people will look at you and say, oh, I can do that, right?
The more real you are, the more authentic you are.
The more you connect with others.
The more people say, I can do that.
Okay.
So, course.
Anybody else have, a story to share?
Wait, how long are these meetings?
Normally.
And that we already scheduled for you when.
We've changed, what are we going to do?
So we're just going to link the floor.
We've got some question if we need to.
We've cleared our entire day. You have the rest of the day.
Take as long as you want.
We bow down to you, Mom and Dad.
It's so sickening to see this type of behavior.
You should tell them 45 minutes.
Set boundaries.
People don't be boundless.
But they're people.
Are they half an hour or are they an hour? Or are they.
About 45 minutes?
Okay, so we got we we had time for a couple more.
We've have some more points, but we love being able to share the points we have as a response to.
Yeah. Stories.
Well, one thing that we've talked about this week is a little bit is scarcity mindset, and not that a lot of consultants have right now with no one wants to buy, no one wants to host, no one wants to join in changing that again mindset that we have to stop with the scarcity.
There's so much opportunity for that out there.
So maybe you talk on that a little bit.
Okay.
I'm going to hold that point.
And Jessica also has your hand up and then to combine them together.
Excuse me. What was that?
What what if it's just.
Okay?
Principles can always be combined together. Okay. Yeah.
Because this is going to find a way to twist it.
So one thing that I've taken away, from this so far is I've just got to get back into partying so that I have more people, to talk to you.
So I've started getting back into, doing parties and, getting since be back out to multiple people at one time.
Yes. It's so much easier than one person at a time.
If you could get a group.
Yeah. So, Scarcity, scarcity parties.
We already talked about how parties create.
There's, there's a, synergy that happens.
Oh, he's working overtime to twist these two together.
An energy of multiple people coming together that happens at a party.
And there was a comment from before that tied in to scarcity as well.
You remember.
I can't remember. So, One of the things that I've been having conversations with people who do, Oh, my God, this is her ethic.
Oh, oh, the comment about I'm going back to people who left Scentsy, a while ago and because of changes, there are a lot of people that are saying, I left Scentsy because Scentsy's making too many changes.
But for everyone that's leaving because we're making changes.
There were 2 or 3 that left because we didn't make changes.
To what is happening.
I don't think he even. Knows.
So it's really just a matter of mindset.
And that approach of going back five, six, seven years and talking to people, that might have been part of Scentsy is an interesting approach, because there are a lot of people who, were frustrated about the team that they were in.
They were frustrated about the support.
They, they, didn't get.
They were frustrated with maybe policies that we had.
Yeah.
We know how does this tie into scarcity?
Are we just supposed to forget that somebody asked it because you started rambling about people leaving?
And we see this showing up, where, consultants kind of get out of the Scentsy algorithm, you know, you out of your own pages, out of your own Facebook groups, stalls at fairs and shows.
Right.
We talked to a lot of consultants who do them, and they are they're fine.
The customers are excited about the product changes, about the branding changes.
You know, they're getting a lot of positive reinforcement when they're outside of the Scentsy bubble.
And and scarcity is always one of those things that seems greatest inside of a bubble when you get outside of that bubble, whether it's, at these events where nonsense people are dominating and they're seeing Scentsy for the first time, or at a party where you have people who are self-selecting in because their friend, your host, is invited them.
These are people outside of the Scentsy bubble, and those people are really excited about Scentsy.
And sometimes you'll be shocked because you have this mindset or this, this, belief that has been reinforced over and over and over again by consultants inside the bubble who are struggling relative to the way it was when we had tons of licensed products available to us.
Tons of good movies.
And keep blaming the movies.
That's not why things are bad for you guys.
Licenses were new.
You know, Covid, made people, look at a world in a different way.
And we're open to buying from, buying online for the first time.
Right?
All of that newness made things a little easier a few years ago.
And because it's not as easy inside the bubble, it seems like things are off.
You can get outside the bubble.
And you realize it's not the brand is as strong and the opportunity is as strong.
The products are as appealing.
What has gone down there is something that has gone down, and that is brand awareness.
No, they're sales, judging by this graph on this screen, are declining.
We can't blame this on a brand awareness issue.
I don't know many people that don't call any warmer for a wax a Scentsy Warmer.
People know what Scentsy is.
Your sales aren't falling because of lack of brand awareness.
Because we're smaller.
Not as many people talking about Scentsy.
People.
There are many, many people who don't know about Scentsy.
And, and so that brand awareness has, shrunk and. Yeah.
And that's an opportunity, right? Yeah, yeah.
Huge opportunity.
And I can't even tell you how many people, we hear, that have lost their sense of person.
Clearly, we're all stressed and on edge over the recent news of the mass exodus.
And they're like, how do I order now?
I that's a red flag.
You just admitted the mass exodus of Scentsy Consultants.
That just happened because of maybe the PR packages and then the layoffs.
Have no idea.
And so there are so many lost people that want to find you lost people.
They're lost.
If they've never heard of Scentsy, they're obviously lost.
You must go find them and rescue them.
And the other thing is, every year there is a new crop of consumers.
Every year there's somebody that's moving into their own home for the first time.
Every year, there's somebody that, has a child for the first time.
Every year, there's somebody that gets married for the first time.
Every year, there's somebody that gets laid off.
Every year there's somebody that, is is in a situation where.
Since 85 people would love to be says, you can still do this.
I'm sure she does say that where Scentsy can.
Oh my God, Heidi, are you kidding me?
They would love to be consultants right now.
I need you to take some time off and reflect.
Where.
Since 85 people think would love to be says you can still do it, I'm sure.
Where Scentsy can, you know, bless her life.
So it's looking for people in transition.
He just was like, shut up, stop talking.
And every year there's lots of people in transition.
So there is scarcity is as most prevalent or scarcity mindset is most prevalent inside the bubble of of a group that was once thriving.
And if you want that group to thrive again, you got to get outside the bubble.
Parties are a great way of doing it.
I don't, I don't, I think right now, too, there's a lot of like the prices of gas have gone up.
The world is in this weird funk.
I don't know what the heck is going on.
There.
This is a time when people look for, other things to do that can bring them happiness because they're in this weird, funk.
And so, there's lots of people looking for happiness.
And I think Scentsy brings happiness. So.
Yeah, you're a fragrance company.
It's not that serious.
Things that bring happiness are like going out with people that you know, or even buy or sell two trivia at a restaurant or a bar.
Going to the movies, going to the park, going for a walk, going on a hike, climbing a mountain if that's your thing, rock climbing, going out to eat at a new restaurant, or one of your favorite restaurants.
Those things bring happiness and joy.
Handing your money over to join a multi-level marketing company is not the ****ing answer.
That's not where we find joy.
Somebody said to who was it here, Karen Wilson?
Now that they can come back as 100% new consultant, it's a great angle.
And I love that. That's so true.
Yeah.
And, if the first time around, it didn't work out for them, how amazing that they get a second chance to start from scratch.
How amazing that we wiped their slate clean.
I should rejoin, I wonder if they'd let me.
Don't you think. I should do it? I'm totally doing it.
Should I do it?
That would be a fun story. I'm not going to do that.
And understanding.
That's how I got to that angle originally, as I'm like personally.
Bubs. Come on. Sorry.
Prince likes to say hi.
Originally, like when I first joined, I earned Shooting Star, but I couldn't afford to buy the kit, and it wasn't a free kit.
So now that we're talking about sharing, I'm like, okay, this is a live that I will be doing today.
Are we continuing that promotion past today?
I don't honestly, I don't even know these ladies.
I probably I don't even remember.
It was supposed to end today.
I I've been in my own little bubble out of this empty bubble for the last few years, and I'm coming out of the bubble next.
Okay. Yeah. Yeah. Okay.
I think we're in in a bubble, too.
I don't know the answer to that.
So as soon as we see the notes for tonight.
Well, no, but I don't know.
What I do know is coming is the monthly edit that is gorgeous.
So I'm excited.
So, a couple of other things that, you know, a couple other principals in sponsoring, There is, A thing called social proof where.
We can go.
He's going to go on some long ramble editing.
Sam here. Surprise, surprise. Mr. Orville did, in fact, go on a long ass ramble all about how all cow pastures have cow pies and we shouldn't be comparing our.
Cow pastures to other cow pastures because.
They all have cow pies.
Yeah, that's where we went with that.
And we're going to pick up right here.
So I'm going to be attracted to something else.
And then they get there and they realize they're cow pies everywhere that that just happened.
And they have the there's the same rules and the same, you know, all the things.
But because of social proof or social manipulation, they didn't they didn't see it or believe it was there because no one was talking about it and everybody was talking about it when, you know, when they were in their own bubble.
So but okay, that idea of social proof can cut both ways.
The one very important principle of sponsoring is creating a culture in an environment that people want to join.
And negativity will chase positive people away and attract people who want negative or fueled by negativity, which is then a doom loop cycle and people will be interested if the community that they are exposed to is positive, welcoming, open, honest, but not, negative.
So what do you consider negative?
I would love to know. I.
Yeah.
So you don't have to.
So you don't have to lie that there are no cow pies, right?
Yeah.
But you also shouldn't highlight the fact that you're standing, in a pasture, full of cow pies.
I hope, like, one person on this call was like, what.
Is this man saying? What? This is crazy.
He can't think that anybody is buying this, right?
Only up to what's he going to say next?
You know, you can talk about the natural cycles and fertilizer.
And so you can talk about those problems in a positive way.
And I think that is, and that builds the community, builds trust, builds authenticity.
But I think that's a key principle is social proof cuts both ways.
And if you want to sponsor people, you have to create an environment that they want to join.
I agree with that. And I think that, a simple, simple ways to do that are, like when your people join, sorry, to, like, publicly welcome them. Hey.
And I see this a lot on, on, Facebook, but everyone should be doing it. Hey.
So and so join my team today. Welcome.
We're so excited. She's here.
Sharing small wins.
Posting about, hey, so-and-so made their first sale or they had their first party.
Way to go. Let's congratulate her. No one cares.
I think that those are the social proof posts that are so positive and that people watch and are like, oh, something's happening over there.
People are joining, people are, being celebrated and happy.
So I think that's what you're talking about social proof in a positive way.
Yeah. Yeah.
I think the last principle we probably have time for is in order to build that social proof, you have to have positive stories and to have positive stories, you need to give them a very clear path on what to do to reach the goal that they have set for themselves.
So you have to one understand what they want, to help them or help them articulate it.
Why you don't think they can articulate it themselves.
And then give them a clear path to get what they want?
If what they want is is 100 pounds this month to, you know, you know, buy new kit for their for their football playing and then you have to help them figure out how to make 100 pounds and you break it down.
Here's the fastest way, the best way of doing it.
If you know they want to build a team, you need to help them realize that the sooner they get a team member that they can then go on this journey together, the better.
So you create a very clear path on how they can find a team member in the next two weeks, find out what they want to validate their decision to join, and then a very clear path to get that first win and then celebrate that first win.
And if they get a first win early, no matter how small it is, they're going to, they're in it.
Those first 72 hours after somebody joins are critical.
And that's kind of they either convert and become a consultant or they drop off.
And so I have a simple system in place, where you can help them get a good start so that they don't drop off.
Did I actually see you yawn?
He's yawning again. She's boring him again.
Send your little welcome message.
Help them with a first post or, story.
Help them write their story.
Why they join, help them in reaching out to their first few people to, share the opportunity with them, help them with their first sale sales goal.
Like, what do you like he was talking about?
Is it $100? What is it that you want? Want?
Out of sense he those early wins build belief and, equal retention.
That's how people end up staying is they have early wins.
So help them get those early wins.
And by early I think time binding, that early ness matters.
The first 72 hours. Yes.
Right. If somebody is joining their energy, the decision to join and hitting that button is a big moment.
It is an exposing of their their vulnerability and their willingness to change something in their life.
No exposing their vulnerabilities.
Are we the sooner they have validation that was a good decision, the longer they will be retained, the longer it takes for them to validate that decision, the more doubt creeps into their mind and the more, ambiguity over their decision, emerges.
So you want to get it early so that you can help overcome that, that buyer's remorse or that maybe I'm not cut out for this.
Yes. That fear that sets in.
And that's why going back to social proof is so important.
Because if you're posting right away, welcome so-and-so to our team, that's like hard to back away from right off the bat.
So you you post about them and their first little wins and stuff and then they're like, okay, I'm here.
This is my these are my people. Yeah.
I don't think that's how it works.
But okay.
And this is another reason why flipping parties was so effective.
Now we got to be careful not to turn your very best hosts into very bad consultants.
Yeah.
So it only works if it is a real solution for them.
You don't flip a party because it's good for you.
As a solution to nothing in the entire world, unless you have something that might not smell great.
That's what it's a solution for. That's the problem.
Since you solve, you flip a party because it's good for them.
Because if you flip it, because it's good for you, that win for you is a very short win.
And you have a long tail of frustration.
So don't flip parties to fix your problems, flip parties to fix their problems, and don't flip it unless you are fixing their problem.
But a flipped party for somebody who is, needing it and interested is a very good way to establish social proof right off the bat and to have a very good 72 hours, because right after they joined, they have success.
And they're looking now forward to a commission check that has already been earned, and that gives you reason to talk to them.
Delivering the party, talking to their customers, following up with their customers.
You have lots of interactions with somebody who was a host first.
And this is why partying is one of the best ways of building a direct selling business.
So, somebody in the chat, Amanda said that happened to me.
I had a rock star host that joined and she has done nothing.
What what would you suggest for that?
Have you have you talked to her?
I feel like that's situation shows the actual sustainability of a successful party flip, which is what they're talking about.
You could flip a party and convince somebody to flip a party very easily, because right off the bat, they're seeing that quote unquote win that they're talking about.
So if they had a good party, if a lot of people ordered from that party, they'll flip the party and get all of that money.
They're not going to say no if there's already a paycheck coming and they're not invested enough to stay after that one month.
Yes. Their interest, not yours.
If you focus on other people's needs and you become the solution to their problems, you will have, well, it goes back to the concept of contribute more than you take.
Yeah.
If you're contributing to people's lives, then you have value and good things flow to value.
What the hell does that have to do with anything?
It's such an empty statement.
What does that have to do with something?
You don't need to contribute good to other people's lives, since this is just a material thing, what good is that contributing? Yep.
And it is a gift.
And if you look at it as a gift, then you are giving something amazing to them.
So okay, thank you all so much for but.
We are. Here and. Listening.
Have another call it 8:00.
So we're going to hop on another one.
Thank you so much.
Thank you, leaders, for putting this on.
Thank you all for participating.
So much. A part of our lives.
We love you. We love you in our hearts.
And we want to hear your success stories, so make sure you share them.
Thank you so much guys.
We really appreciate you.
Being on that call tonight.
Maybe some of you.
Yes. Yeah yeah yeah I, I we.
Love you I love you.
I thank you I. Love you.
Brant kept messaging me and he's like did you guys fall back asleep?
I was like, no, I'm on a zoom with Mom and Dad.
I'll be right back.
No. Something.
Mom and dad.
Oh my God, if you're new to send me content, they do.
The ones that are all for scentsy and are in the Kool-Aid drinking group.
They call Heidi and Orville.
Mom and dad.
Them husband Jenny.
But it is that powerful.
And that is why when it connects that deeply, like, that's when it's so important to dining with Home Office and to get on the calls and to get to the events and to really.
Oh, and I say it does. It just makes me emotional.
I'm not going to cry today, I promise.
But it and that's why it's so important if you, you know, I'm sorry guys, I just I'll just say this and I know you guys probably all do this too.
When people join, I always send them, the story you video, so they know the company that they are connecting with, the people that they are connecting with, where they came from.
So they can learn right from day one, you know, what they are getting involved in.
And that, it's a YouTube link.
I'll share it in the group.
I think it's worth saying to you that, like, we have to remember that they it's 7:00 Am where they are and they continue to show up for us.
They didn't know how many people were going to be on.
They just knew that we were doing this, and we asked them to come on and they said yes immediately. What an absolute. Honor.
And so I think that's just worth noting that they continue to show up for us in so many ways.
And, you know, people still have those negative thoughts or maybe in the back of your mind, you're questioning something about sincere, you know, there's always questions coming up.
But just to remember that, like they're not just saying it, they're doing it.
They're showing up for us.
So we got to show up for our own businesses and and match their effort to.
That's what I keep telling myself at least they they keep proving over and over that, you know, they're here, they want to help us.
They're all in there.
Anything, anything.
They've never let us down.
So I did not get that from that call.
I got a bunch of nothingness. It was empty.
Where are we? On the same call.
Yeah, there's some great nuggets there as well. Like I was.
I was scribbling away notes.
I was like, let me write that down.
Let me write that down. Like, thanks.
I just want to touch on one thing that was said in the chat as well about, why do we need these, like, reminders?
Because sometimes I think sometimes a lot of the things you've been hearing even over the last ten days, right?
You know, this stuff, a lot of you were like, I know this stuff, but this is why training is so important.
I think some people get to I see some people who are really successful in their business, and then they kind of Peter off and they they kind of lose track of things.
And what happens is then they don't turn up to the training because they feel like they know a lot of stuff. Right.
And then but what then happens is the trainings like these are where the reminders come in and you're like, oh my God, I knew that.
But I'm going to do that today because I've just heard it again, and you can hear it from somebody completely different.
For example, like some of my team will be on and be like, oh my God, did you hear that?
Whitney said XYZ said, okay, you said so.
Laura said this and I think to myself, I said that five times over, but you hear it from somebody else, you from over and suddenly you're like, I'm hanging off every word.
I'm going to go and do those things.
So this is why training is so important.
We don't put the same trainings on because realistically, this business never changes.
Like in the nine years that I've been doing this is still the same party.
Meet new people, ask them to join, get them involved.
Make them a customer.
Bring them in. In terms of that way, over and over again.
Why is recruiting first before getting them into the customer realm?
I'm speechless.
Oh my god, it was just a bunch more of inspirational quotes and more story sharing from there.
This video is long enough.
I think it was a nothing sandwich.
It just felt blank.
Anyway, thanks for hanging out me while I talk a bunch of shit and I'll see you in the next one.
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