EP 4 Nike’s “Banned” Shoes Made $126 Million 😳

Hinzugefügt: 2026-06-01

[00:00:00]This is Back from Zero. Where companies on the edge of collapse make unbelievable comebacks. Episode 4.

[00:00:10]In 1984, Nike's shoes were banned. The athlete wore them anyway, and it made them billions.

[00:00:19]Nike was losing to Reebok. Sales were dropping. So, they signed a 21-year-old rookie, Michael Jordan.

[00:00:27]The NBA banned his shoes for breaking uniform rules.

[00:00:31]Nike didn't stop him. They paid his $5,000 fine every game.

[00:00:37]They turned the ban into marketing.

[00:00:39]Every fine equals headlines. The banned shoe became the most talked about product in sports.

[00:00:47]Air Jordan 1 launched in 1985.

[00:00:50]Expected $3 million. Sold $126 million in 1 year.

[00:00:57]They didn't fight the ban. They used it.

[00:01:00]Back from Zero, episode 4. Episode 5 tomorrow. A company that went bankrupt twice and still came back.