Limited edition watch collaborations between luxury and mass-market brands create artificial scarcity that drives secondary market prices far above retail value, as demonstrated by the Audemars Piguet x Swatch Royal Oak pocket watch collaboration where $300 watches resold for $3,000, causing chaotic consumer behavior worldwide.
Deep Dive
Prerequisite Knowledge
- No data available.
Where to go next
- No data available.
Deep Dive
The World Has Gone Mad for This WatchAdded:
Unironically, there is a watch talk segment that I think even Dan will get a kick out of.
>> Really?
>> So, AP is one of the big exclusive watch makers. Stands for Otto P.
>> P.
>> It's P.
>> No, it's not.
>> Yeah, I'm probably saying it wrong.
>> Um, and then Swash. Everybody knows Swash. It's like mass-produced watches.
Uh, cheap. Everybody knows Swatch.
So, AP made a collaboration with Swatch.
They're not. Well, I guess >> in the world of in the world of watches, you're right. They're they're cheap. I just opened their website and the first one was $300, which mean I guess I guess relative.
>> It's all relative. There's definitely cheaper watches, but you're right. For like a >> I guess consumer friendly prices.
>> Sure. Yeah.
>> You know, so they decided to collab and people are going crazy. Now AP is like one of these hype um brands. So that means that there are certain models of watches that resell online for extraordinary amounts of money, more above retail because they're so hard to get and there's just not enough.
>> Like you buy it and the second you buy it, it's already worth more than what you >> if you're lucky enough to get one.
>> Mhm.
>> To even get one of these, you have to play like a long game with the with the AP. Buy a bunch of watches that nobody wants that aren't worth more.
>> Oh, right. you explain this >> and then theyird >> then they start to sell you the interesting ones >> when >> can I show you the most expensive watch uh that is sold by Swatch >> I'd love to see that >> it's actually kind of interesting >> uh here oh wait is this oh this is a weirdass photo you'll see what I mean well here check it out on their website this is the most expensive watch they sell for $500.
>> Although it's sold out.
>> I don't see it.
>> Oh, did I send in the wrong chat?
>> Oh, you sent it.
>> Yeah. Yeah.
>> They're gonna pull it up. Let's see.
It's sold out.
>> It's sold out.
>> Simpsons.
>> And I got to say, it is pretty high.
>> Why is it so Why is it >> It's not actually big. I don't know what this image was. If you click the other ones, it's just it's a normal watch.
>> This is their most expensive watch, eh?
>> Oh, wait. No, oversized watch. Oh, so it is just like a watch clock.
>> Oh, >> there's Hold on. Here's what we're gonna do. Watches.
>> All watches.
>> Yeah, I just sorted by most expensive and at the top.
>> It's a Simpsons watch.
>> So, all this uh hype around this watch collab a few years back, they did a collaboration with Omega for their moon watches, and they had a watch for each uh planet, and people went [ __ ] crazy for those, too. So, but this one, >> so people think, and I mean rightfully so, that if they can get their hands on one of these, so these are $300 watches at retail. People like, if we can get our hands, we can sell it on the aftermarket, the gray market they call it, for a lot more. And they're not wrong. The people who did get these are selling it for like $3,000.
>> So, the most expensive one that I've saw is the proper orientation for a wristwatch. So, these are pocket watches, these AP ones, and they're going up and down.
>> Here it is. If you're wondering what the watch is, it's um Can you get me a soda or something? I I have some of that. Thank you.
Yeah. Every It's just It's just a kind of a weird product. It's a It's a [ __ ] pocket watch. I mean, what am I Who am I? Benjamin Franklin.
>> Pocket watch.
>> Yeah.
>> What?
>> Yeah. It's so It's weird. It's a weird thing. People are modding them so you can wear it like a regular wristwatch.
>> Well, so if you scroll up, um those Go down. Go down. Sorry. Uh down more. Down more.
>> Th those ones right there. That's the proper orientation for a wristwatch. So, those are going for the most money on the uh >> Oh, I see what you mean. Cuz market, >> but they pop out.
>> They do pop out. But >> you're saying they can't be These ones can't be modded. they they can. And so like like you said, people are selling uh bracelets for them to pop in.
>> So my the point about this is is that the people were hyped for it and a lot of people were seeing dollar signs.
Okay.
>> Mhm.
>> There's weird sounds in my mic. Who's going Oh no, that's rubbing on my shoulder.
I'm good. Don't worry. I know.
wake up.
Um, >> just to give you example, here it is on StockX. And again, these are $300 watches at retail selling now for 3,000. So, that's a hefty >> Wow. Uh, potential, you know, uh, profit, right?
>> Uh-huh.
>> So, of course, all these hype beast scalper types >> Exactly. were uh crowding around the stores.
>> So, it finally came out.
People were camped out for weeks in New York, London, Paris, Dubai, all around the world. And the drop was so [ __ ] up, so chaotic, so violent.
>> Violent.
>> They closed all of their stores.
>> Oh my god.
>> Over safety concerns. Mhm.
>> Also, this is uh initially people thought these were wrist watches because that was >> because that's the natural assumption cuz who the [ __ ] uses a pocket watch?
>> Well, there there was just a I don't want to get too like detailed cuz I know people don't care, but there was like at first a lot of discussion cuz this this is called the Royal Oak, which is like their very famous silhouette and all the Royal Oaks are like minimum $50,000, >> right? So, they're like, they're doing this silhouette, this exclusive silhouette on a plastic watch that's $300. They're going to ruin their brand, right? But it ended up just being a pocket watch.
>> I see.
>> So, even after a lot of the hype died, this is still the result.
And I've I've personally never seen anything like what I saw in this. Like, Black Friday has nothing on this [ __ ] >> Okay.
>> Look at this. And it's Here's in Milan, you know, in Italy.
>> Yeah. Look at this.
>> Yo, >> New York.
>> Pepper spray.
>> Yes. France.
>> Montreal.
It's >> like one of those movies with a rage virus panning over the whole world is impacting >> the zombie. Uh >> yeah, this is this is the montage at the start of a zombie movie for sure.
I don't know where Joharabaru is Indian.
>> Look at this.
>> Malaysia, >> London. Look at this. Look at this [ __ ] >> Atlanta, >> dude. This is great zombie B-roll.
>> Oh yeah.
>> Is that [ __ ] insane?
>> It's awesome. All around the world, people are [ __ ] throwing down for one of these dumb $300 plastic watches.
>> Give me something to play.
>> It's awesome.
>> So, um, Five Police Dogs at the batter seat here. I'm just going to open I have all I was sending links all weekend just my whole feed.
>> So, this one is um where did this one take place? Batter sea. I don't >> This must have been the England one if I remember from the >> Okay. other one.
>> Yeah. Uh southwest London by their >> So they got police dogs. They got like riot police there.
>> The dogs are psycho.
>> So they kept being like, "Guys, we're closing the stores. Nobody's getting a watch today." And nobody people wouldn't leave. So they had to get like riot police.
>> Oh my god.
>> Just let the dog go. I have a feeling >> that dog wants to rip someone's throat out, bro. He's like holding back so hard >> here. This is in our very own Los Angeles at the Swatch store.
>> Uh-oh.
>> Let's see.
>> That's the Tangga Mall.
>> Okay. So, I've been to that one. That's where I bought my boys a uh their watches.
>> Yeah.
>> Shout out to the Tanga Mall, man.
>> Crazy.
>> They're not even allowed in the mall.
>> Not even allowed in the mall.
>> And by the way, to make matters worse, I'll tell you. You see all these people waiting?
>> Mhm. They a on average at each store had 70.
>> Oh no.
>> And people are probably buying more than one, right? If they can >> if they can. I don't probably they can't. But >> um they wanted to keep it exclusive cuz that's like the whole name of the game.
Each one had 70.
>> There's like a thousand people in line right here.
>> And I guess there was like some were rarer than others. The colorways.
>> Yeah. The one that we looked at in StockX I think is the most expensive one. So, if the store knows that they're only getting 70, >> I don't think they knew. I bet >> I've been talking a bad idea.
>> I deal with these watch peoples >> and like the like the authorized dealers that actually sell the real thing, they don't know what they're getting. And it's same with Rolex and all them. They don't know what they're getting. They just get a shipment every week and >> whatever they get.
>> Whatever they get, they get >> AP boutiques get the uh >> No, >> no. They don't want this [ __ ] going on, dude. It's just at the swatch store.
>> Yeah, the serious store.
>> Gotcha.
>> Look at this.
>> By the way, I know where the Swatch >> Damn.
>> The Swatch Times AP collab. Look at this line.
>> Yeah. So, that's what's going on in Los Angeles. Um, nice to see everybody's chilled out a little bit in LA orderly, but still, I mean, that's a long line and most people are not going to get it.
I've seen like in New York people were camped out for five days outside the Swatch store.
>> This is the mall me and Lena always go to in Michigan >> and that they told all those people were camped out that they're not getting anything.
>> So they did let them know at some point.
>> No, only when No, only when they had to emergency shut down every store.
>> God.
>> So here is uh Michigan. This is where you guys uh >> Yeah. Somerset Mall.
>> Shout out Somerset Mall. See people running for their lives.
>> Yeah, here's the zombies.
>> Was there a shooting?
>> No, just a pocket watch.
>> Oh my god.
>> Not straight the [ __ ] out.
>> Oh my god, dude. That's scary.
>> It is.
>> That is actually scary. People get hurt.
>> No, absolutely.
>> This is one of the nicer malls, too.
But they >> Yo, they were they were chanting AB.
>> Yeah, they always do that. Every time I come home, this is this is how the airport looks.
>> Yes. Right.
>> The police are trying to disperse these crowds. They will not leave.
>> Oh, and here they are.
>> Look how many police are there. The whole Look, there's literally like 20 police cars there.
>> Jesus Christ. This game is serious, bro.
>> People are hiding under their cars.
>> Yeah, there's people hiding in the bushes and stuff. It was so funny.
>> This really is the beginning of a zombie movie.
>> I I I've never seen anything this crazy, right? Never. Here's a part two in Michigan. We needed two parts for Michigan.
>> Mhm.
>> There's originally 12. Dan cut the rest.
>> 12 parts.
>> Uh let's see what else is popping there.
So these guys got in the mall.
>> Yeah, these ones are getting the goofiest laugh ever.
>> Bro, you better focus. Stop giggling.
>> Get your ass in gear.
>> What is this pixie laugh?
>> Oh my god, bro.
Oh my god.
>> Wow. Thinking that they're 70 really puts things into perspective.
>> Yep. Exactly.
>> Yeah.
>> Look at this [ __ ] >> This is That laugh is insane.
>> Tickle me Elmo. He's trying to get one, too.
>> He's not going to be laughing like that when he finds out he ain't getting one.
Long Island, you know, things get dicey in New York.
>> It makes I >> still reeling from the fact it's a pocket watch. Like, >> is there a market for that? Are those like come style? So, I think most people are going to be modding them to be wristwatches.
>> Or they're going to treat it like a little boo boo.
>> Yeah, like a little boo boo you put on your bag or backpack or something. I don't know.
>> Bizarre.
>> But there's a there's a market for these. People are saying buying it on that.
>> I mean, clearly, but it's just it feels like it's just hype beast. Like, it's just >> I don't [ __ ] want it a pocket watch, >> right?
>> Honestly, if it was like a wristwatch, I would I think it would be cool, but >> fair enough. But they didn't do that.
>> So check this. This one is bananas, bro.
>> He's pepper spraying.
>> Oh my god. Relax, bro.
>> He's just pepper- spraying everybody.
>> Oh, that's [ __ ] >> Oh my god. Wait. Check in.
>> Hold on. We need We need a calm We need a calm moment more than ever, >> bro. Your water's running.
>> I feel happy.
>> God, he's on the edge. I'm a human being.
>> What the [ __ ] dude? That was the craziest one we've seen.
>> This man is on the edge.
>> He's about to explode in a rage.
>> Like honestly, honestly, Stanley Cubric couldn't direct a more insane looking person.
>> Deranged.
>> I feel happy.
>> This man is on the edge. That is the least happy man.
>> I feel healthy. I'm a human being.
>> Holy [ __ ] Yeah, that's like Anyway, back to this.
>> This dude needs to go to jail.
>> Yeah, this guy's definitely tripping that cop security. God damn it. I just want you. Okay.
>> He's really >> I mean, he's getting shoved though. That is kind of crazy.
Honestly, maybe it was necessary. People get >> I I guess it was getting kind of dangerous, but I feel like that makes it worse. Like that's going to induce panic.
>> You can't just undiscriminately.
>> They seem like they're dispersing when after he did it.
>> Yeah, I guess >> he's still going though.
>> You don't need to keep going. You definitely don't need to keep going. One little spurt was enough.
>> I feel like he's not appreciating how [ __ ] >> Yeah.
>> crazy that >> pepper spray is. I have you ever been around when pepper spray is going off?
>> I haven't, but I can imagine >> you. A little bit goes a long way. Let me tell you.
>> Yeah.
>> People are saying the happy healthy guy looked like me in the uh in the double it from the Renaissance.
>> I was going to say that, too.
>> Yeah, I saw it.
>> Cops getting involved in Illinois.
>> See, you're going to get arrested. Move.
>> You are. Here's a cop. You will get arrested.
>> Look at this.
>> What do you They don't even know what to do. Like, >> YOU'RE GOING TO GET ARRESTED. MOVE.
>> These people do not [ __ ] care about the cop.
>> I don't know if they can hear him over the chance. They're just chanting AP.
>> So far, the LA one has been the most >> Yeah. Shout out Los Angeles.
>> Yeah. You know, it's those beach vibes here in LA. Uh, this is in and just it just says a mallal. I don't know what the [ __ ] Uh, Manchester.
Yeah, England.
>> Jesus.
[ __ ] hell.
>> Oh. Oh, that guy ate [ __ ] >> Oh, the fight happened in Manchester, of course. Oh, there.
>> What the [ __ ] is this?
What the [ __ ] is that?
>> That's not nice. We shouldn't make fun of her.
>> Tomorrow's not even here.
>> You saw this. This is all man. This is all in UK.
>> Yeah. Um, >> YOU GET KNOCKED THE [ __ ] OUT.
>> Here's people in New York City getting um interviewed.
Let's see what they have to say.
Oh man.
Say swatch is some [ __ ] liars. Okay, they lied to all of us. We was out here five days straight. No shower, barely barely eating, barely going to the bathroom. They they split the the line into four lines. They went left, they went right, they went into this little group of section. I don't even know if this is a line. And they missed everybody that slept in the back and laid their head on that concrete. I lay my head on that floor and they missed every floor. Get the floor and they missed everybody back there. That's some [ __ ] They caused this chaos. This was their plan the whole time.
>> Day morning. We have not left. We have been here. Rain, shine, [ __ ] whatever. Have not left this spot, bro.
And everybody starts cutting, man. And now Ohio, bro. Now I'm flying home.
>> That is [ __ ] up.
>> Ain't got nothing, bro.
>> Ohio is crazy. That is FREE THAT INNOCENT MAN. YO, FREE THAT INNOCENT MAN.
>> JESUS CHRIST.
BRO, first of all, >> can you believe what is happening over this [ __ ] watch?
>> You should have asked that guy what color he wanted.
>> Oh god, that is crazy.
>> Uh, I have a dono from friend of the show, Sarah Marie, actually, our our Welsh fan. Uh, bioceramic sir, not plastic.
>> Okay, sorry. AP. Well, anyway, didn't end up being a bracelet anyway.
>> Right. And they said, "White is my favorite. Didn't realize you can't bracelet mount. That is so dumb. I know police were annoyed because they had no prior warning to prepare and plan. Yeah.
I mean, it just seems like it seems like nobody anticipated that it would be this popular of a thing. But is that like is that credible?
>> No.
>> This is what they want. Lot of hype around.
>> This is what they want. This is after the hype died, >> right?
>> Everybody was like mega hyped on the on the wristwatch.
>> Uhhuh.
>> So, >> except AP owners, >> right?
>> Yeah. Exactly.
>> Yeah. Exactly. Except um >> Yeah. And so the hype died like a lot after. And this is after that. So no, I don't think >> not enough.
>> I don't think that this is surprising. The way they handled it that this Look at this [ __ ] Holy [ __ ] bro.
>> This is not Rolex behavior, bro.
>> Well, Rolex I Let me tell you something Rolex will never do this.
>> They're never going to make a collab with Swatch.
>> No. Hell no.
>> Yeah.
This is going to be big man.
>> They're more Cassio type. Look at this [ __ ] man.
>> It's pretty mad. You know, it's funny.
All these Europeans make fun of us on Black Friday. You guys are no better.
>> Well, it's funny. I didn't want to call this chatter out, but I saw somebody in the chat say, "Man, America is so weird." And right after you pulled up the Manchester, England, probably the most [ __ ] up one.
>> This is international.
>> Yeah. No, this is not normally I would agree. We get crazy out here, but this seems to be an international phenomenon.
>> AP and Swatch. AP is a Swiss >> I think. So is Swatch.
>> Yeah. So like mine got nothing to do with us. You know, the Swatch Group, the the whole umbrella is like the biggest watch manufacturer. They own like a bunch of [ __ ] brands.
>> Like, it's crazy. They own Omega.
>> I didn't know that.
>> Yeah.
>> Aren't they doing a collab with Omega Next?
>> They did a few years ago.
>> Collabing with themselves, eh?
>> Yo, did you know, just out of curiosity, I just went to Casio's website and sorted by price. Do you know that they make an $8,000 Casio that sick?
>> I didn't know that. Let me see.
>> Anybody want an $8,000 G-Shock?
>> What the hell?
>> Oh, that looks crazy. What? What? What does it do?
>> Uh, I don't know.
>> Zoom in on the dial. Let me see.
>> Oh, I mean, listen, it's a lot going on there.
>> There's a lot going on here.
>> Invicta, >> I just had no idea that they made like fancy watches at all. I to me, Casio is like the little calculator digital watch, you know? I'm not quite sure why it's so expensive. I don't really see anything. I mean, it looks cool. Looks crazy.
>> It looks crazy. Yeah.
>> Here is an example of kind of Yeah. Let me see.
Of some of the um bracelets and straps people are using.
>> Okay.
>> Are making the coolest ones are like the traditional royal oak ones. Like you know what I'm talking about, Zach.
>> Those um which is why those are going for the most money.
>> Yeah, I see what you're saying. This this one has Right.
>> Yeah. So, the with the normal wristwatch orientation, I think it's the blue one and then the the white and colorful one.
Yeah. Those are going for the most money.
>> So, uh this is in Miami.
Welcome to Miami.
>> I feel like they they need to foot like a massive police bill.
>> Yeah.
>> You know what I mean?
How much chaos did these guys cause?
>> Definitely could have uh >> some preventative measures here. Well, and even just the fact that uh I mean some of the videos I saw, they had uh what are they called? Like the the the aisles set up to like queue up or whatever, but a lot of them didn't.
>> Like they didn't expect at all like a crowd even a little bit. Like that's just like >> No, that it's impossible.
>> Yeah.
Miami uh is actually a big watch town.
>> Um that makes sense.
>> The Matthew Bridge.
>> Oh, she got one.
I believe that dude was a uh I I read somewhere he was a basketball player.
Uh the dude who was saying that no one's going to get watched today.
>> Former NBA player Michael Beasley.
>> Why was >> I don't know. He had to break the news to a cat a crowd at Aventural.
>> Why the [ __ ] was he there?
>> I think he just wanted one.
>> What? Get out of here.
>> Does that mean he's in authority?
Listen, I was in the NBA. I'm an authority figure here. I'll be uh he's the crowd. That's true. That's true. You can't just tower over everyone.
>> That's what's going on in Miami.
>> Um, here's some more. Or no, where are we?
>> Here's an interesting >> Norway. You see, you guys think you're so civilized in Scandinavia.
>> Show me a Let's see.
>> Let's show Let's see. Norway. Look at how they don't how don't respect.
>> Did you catch how he's distancing himself from heard?
>> I heard Norway. I said Scandinavian.
Okay. You guys every I mean the Norwegians are probably the most arrogant of all of you guys.
>> Yeah. So >> for sure >> more than the Danes.
>> No, they're more arrogant.
>> Arrogant.
>> They're like fancy snobs over there.
>> They are in general.
>> In general stuck up.
>> There's a couple good ones.
>> Yeah, >> I haven't met them.
>> I You know, I've met a lot of Swedes. I don't know if I've ever met someone from Norway.
>> We generally don't even let them in the country.
>> Well, they don't there's no reason to leave Norway.
>> It's not fair. They're so rich, >> right? Good point.
>> So, um, but look how they disrespect their own beautiful country that they apparently love and and care about.
>> It's ridiculous.
>> Look at this hell hole. Look at this hell hole.
>> Cancelled.
>> Cancelled.
In view of public safety, our store in Oslo will remain closed today. Thank you for your understanding.
Why say it in English?
>> I mean, that's the that's the language of of that's that's just, you know, common tongue. The common tongue.
>> Maybe it's not Norway. That's all I'm going to say.
>> It said Oslo.
>> Yeah, but they could people could lie >> and the per You think they're lying. Why you think you're being framed?
>> Yeah.
>> Why are you getting defensive for Norway?
>> Well, I mean, sometimes you got to stand up for your brother.
>> You switched up real quick.
>> This is cult. This is cult, brother.
That sounds Russian.
>> I don't think that looks Norwegian.
>> This is Oslo.
>> I mean, listen, they're definitely Okay, maybe maybe it's a maybe it's a wack job. Maybe it's a frame job.
>> It's a frame job.
>> So, that's what's going on.
>> Why would they have to write the country on the note? That doesn't make sense.
Just >> No, it doesn't make a lot of sense.
>> That's some [ __ ] story. probably.
>> Look at this on still.
>> This is in Thailand.
>> Okay, >> look at these people.
>> Photo is so dramatic.
>> Here's Thailand.
>> That looks like when people die.
>> He is going to die there.
>> Yeah, that's like a legit crowd crunch.
>> Yeah, I don't like that at all.
>> That's legit.
>> And this this guy's like, "Let me squeeze it more.
This legit went up in like my worst fear.
>> This is Yeah, this is this is really dangerous.
>> Yeah.
I feel like you sh even if you want I feel like you show up and there's this many people you're just like it's not happening.
>> Yeah. Right.
>> And also like >> I have that that dog in me the way these people do.
>> Also just have some [ __ ] dignity, you know?
>> Yeah.
>> It's a freaking plastic pocket watch.
Oh, I'm sorry. A bone ceramic or what?
>> What did Sarah Marie say?
>> Human bone.
>> It wasn't plastic.
>> Some kind of ceramic. Yeah.
>> Bioceramic.
Bioeramic you mean plastic?
>> I don't know what bioact.
>> So that's what's going on there.
Uh let's see now. Here's a video of people uh rushing the swash building. Oh god, this one is insane. They break the So, this store actually tried to control the chaos. They break down the barricade.
>> Oh [ __ ] >> And flood while >> I have a barricade.
>> Oh my god.
>> Look at this.
>> Terrifying.
>> Oh [ __ ] Oh [ __ ] Go, >> man. The barricades. Oh [ __ ] >> Yeah, you guys are dead.
>> Yeah. Like like cool. We got up there.
Now what?
>> A door opens outwards like you're not getting in.
>> This is how people die.
>> Yeah.
>> A lot of It's very common actually. Mass casual events.
>> Yeah.
>> If you get one, I feel like I'd be too scared to leave.
>> Yeah. You're going to get jumped.
>> You know, you know Charlie and when he gets the golden ticket.
>> Yeah.
>> And Slugs were like, "Run home. Don't show this to anyone.
>> Don't show it to anyone.
>> Yeah, >> it wasn't Slugssworth, wasn't it? The um the guy who owns the candy shop.
>> Oh, Slugworth in the tunnel on the way home.
>> You're a fake Wonka fan, bro.
>> No, it was some rando. Slugworth did see him on his way home, though.
>> Yeah, he stopped him. He's like, >> "My name is the cops."
>> No, he didn't say anything. He just whispered in his ear ominously.
>> No, >> no, you heard the conversation between them. For every other kid, he whispers, you know, he watch Willy Wonka in the chocolate.
>> He's He's in the tunnel and it it's scary. He's like, "My name is Alfred Slugworth. I used to work for the Wonka Corporation."
>> Okay.
>> He whispers to the other. You're right.
He that does whisper, but he does it only to the other kids.
>> Okay.
>> Sorry.
>> I don't know who to believe.
>> They're right.
>> He probably worked for Epstein.
>> No, they're >> Whoa. Really?
>> Probably.
>> No. Slugworth was actually chill at the end of the movie. He seems nice as [ __ ] >> That's a spoiler point.
>> He's like, "I was tasked with torturing children, but Mr. Wonka tasked me with spoil torturing young children all around the world.
>> I'm actually really nice.
>> They put Augustus Gloop in a [ __ ] tube.
>> Yeah, >> that always that was the worst for me >> cuz he drowned for sure.
>> Oh yeah, >> he can he definitely died >> and then turned him into the chocolate.
>> The giant blueberry one really also was going to be a problem cuz how do you juice that juice? You mean blood and kill?
>> VIOLET, YOU'RE TURNING VIOLET. VIOLET.
>> EXACTLY.
A >> I It's interesting that like all around the world the crowd just resorted for some reason >> enchanting AP at a swatch store.
>> I found that very weird.
>> I'm starting to think all this is fake.
>> AI.
>> Yeah.
>> Whoa. That'd be crazy. All just a viral marketing cuz they can't [ __ ] offload these stupid ass pocket watches.
They're being crushed to death and chanting AP.
>> I would be pissed. I don't know why they seem happy. I would be angry at AP first in line.
>> And imagine working at the store on this day.
>> Oh, please.
Oh yeah. Yeah.
>> There it is.
And this is the what they put out. In view of public safety considerations, our stores I this they sent to all this is exactly what the Oslo one read. So, I think they're just sending this to all their stores um to to use the exact words. Our following stores remain closed today. King of Prussia, Soho, Roosevelt Field, Somerset, Oakbrook, Aventura Mall at Millennia, Domain North Park.
>> Somerset is Michigan. Aventur is Florida.
>> There it is.
>> AB knows his malls, man.
>> I' I've been to both those malls.
>> Look at that.
>> My parents saw Little Wayne, >> dude.
>> My parents saw Little Wayne at Inventura.
>> How romantic.
Oh, here it is. Here's the beauty.
>> There it is. All for that.
>> Oh god, look at this.
>> Someone fell in that manhole.
>> To be fair, I mean, New York kind of does just look like this, you know.
>> Someone actually in New York recently fell in a manhole and died in Manhattan.
>> Cartoon ass way to die. That scared me so much when I was there >> cuz you're just all the time walking over these like stairways, basement, manholes, and it's rickety. It's not even like strong.
>> America always has this uh reputation for like the land that sues and whatnot.
But when I'm like walking around, I see hazards everywhere. That's so obvious.
And I'm like, how people not sue these people all the time?
>> Well, they do. And that's why the city of Los Angeles has no money to do anything.
It's true. And it just infinite loop.
>> Yes. Exactly.
>> Cuz I just be walking down the streets and there's like a hole to hell every now and then. Like just go to New York.
>> Dude, this man this manhole story. This just happened.
>> Which one?
>> What you just said. Somebody falling into a manhole and dying yesterday.
>> That's what I said. Some I just >> Oh, I didn't realize it was like recent.
Oh [ __ ] >> Someone just fell in a [ __ ] hole and died. Bro, >> you've been curious about playing with your butt and you've been waiting for someone to tell you it's okay.
>> Not that man. It's okay. different man.
>> That's okay.
>> This one is in Montreal. Montreal had a tough go at it.
>> Oh [ __ ] >> What is happening?
>> Is she upset that she didn't get one?
>> I think so. Yeah.
>> I think it might be unrelated. Crazy person.
pretty exciting. People need that watch.
Um >> I think they'll go down in price.
>> Oh, absolutely.
>> Just like the I mean, people were going crazy for the moon watches watches and they're like $400 now. They're back.
>> No, they'll defin If you want one, I would wait for sure. Um, I that being said, I don't know how many they're making and they don't sell it online, so we'll see what the [ __ ] happens. Here's San Jose. Let's see how see how they do.
>> Oh, I know that mall.
>> Nice. I do.
>> Got to compete with AB a little bit.
>> Actually, I know this mall, too.
>> Of course you do.
Okay.
Hey man, >> there's a lot of order here.
>> Hey, I can barely hear him. It's so loud, you know. Hey, dude. I'm commanding you.
>> Hey.
>> Hey.
>> When I'm speaking, I'm my back is hurt right now.
>> Hey, >> that is a big ass [ __ ] line. Um, here's one. Japan vers Dubai.
Oh my.
>> So, here we go. In Japan, orderly society.
See, heavenly classical music.
This is Dubai.
>> Oh yeah.
>> Okay, that was kind of short. Um, the drop in D in Delhi is cancelled.
>> So, let's have a look here.
>> Really is international.
>> No. Yeah, it's it's chaos everywhere.
This is crazy.
>> It's absolutely crazy.
>> Every corner of the globe, man. That was wild.
>> The police are showing up at all of them, arresting people, dispersing crowds.
KENTO, >> GET YOUR HAND OFF MY PENIS.
>> SO, that's what's going on there.
Mumbai drop day more.
Oh, this guy's pissed. Watch this.
>> Animals, the store is not opening today.
>> This is [ __ ] stupid [ __ ] >> It wasn't fun in games anymore. After a point, it just got too rowdy. The kind of people in the queue, the pushing, the abusing, it just sucked all the joy out of it. I don't even want that watch anymore. I mean, we could have gotten it. We were in the very front. We got pushed out and we had to leave. After a point, it just wasn't worth it.
>> WE ARE NOT ANIMALS. THE STORE is not >> I love this guy.
>> We're not animals.
>> We are not animals. We are animals. I mean, literally, police started to get involved and remove chairs in New York City, and that's the last one. So, if you're over it, rejoice.
>> Oh, what is that?
>> What is he saying? Why is this man so impressed by all these chairs? What's happening?
>> I think >> Oh [ __ ] >> Oh, >> but plug swatch. What is that?
>> Oh, I sent this. Okay, this is perfect.
>> I saw this on the watches subreddit, which of course I'm a member.
>> But we were talking about how they've been making adapter cases.
>> So, somebody said, "Well, why not put it >> It's okay."
>> on the end of a butt plug.
>> It's okay.
>> And I thought that was funny. I can 3D print one for you if you want.
>> Yeah, I mean, why not? You know, you know, [ __ ] >> Wait.
>> Did I miss this detail?
>> Did the [ __ ] thing, this pocket watch that all these people are getting trampled on to get, it's not limited.
>> Um, well, there's more coming.
Nobody knows how much or or if they're going to sell it online or anything.
Every >> Yeah, they they they said it's not limited. The company did, but yeah, I don't know how much they're >> Yeah, I'm looking at a statement from Swatch. Today's bioeramic royal pop collection launch saw extraordinarily high demand. You you could say that again. Some of our stores had to be closed in accordance with their security staff and local authorities to ensure a safe environment for everyone. We remind you that the Royal Pop Collection is not a limited edition and they plan on selling it for the next year and a half.
>> There you go. So, I mean these books >> Well, look, the people in front who got it are making a lot of money reselling it, >> I guess. But holy [ __ ] >> But yeah, in a year that [ __ ] will probably be >> It's not going to be worth anything.
>> Well, it' be probably maybe like retail.
>> Yeah.
Oh my god, that's [ __ ] insane.
each day.
Related Videos
The #1 Reason Your Top People Keep Leaving (How to Fix It)
Entreleadership
470 views•2026-05-29
What Happens After A Motorcycle Dealership Shuts Down?
FastestWay.1
374 views•2026-05-29
The Evolution of DSP's Pokemon Unpack-ack-acking Grift
Toxicity_Unmasked
2K views•2026-05-29
Help re-structure my finances, I want to buy a house, save and invest
JennNxumalo
2K views•2026-05-29
Asian Paints Q4 Results: Revenue Beats Estimates, 5 Key Takeaways For Investors
NDTVProfitIndia
111 views•2026-05-29
Trying to Afford Vancouver on a Single Income | $2,550 Mortgage
chelseaspursuit
308 views•2026-05-28
AI Investment: Data Centers & The Bottom Line
MemeTeamClips
134 views•2026-05-28
Are you busy but still feeling broke?
TaraWagner
305 views•2026-06-01











