During the Great Recession, a consultant feared their marketplace was too small and unsustainable, leading to a feast-or-famine cycle; this fear prompted a strategic shift to diversify into local and state government sectors, which provided more stable business operations.
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I Escaped Feast-or-Famine by Diversifying (Here’s Where)Añadido:
State government really came about because I got scared during the Great Recession. Scared of what?
>> Scared that I was never able to get, you know, that my marketplace wasn't big enough, that my marketplace wasn't sustainable enough, that we were going to like we were never going to get out of the feast or famine sort of cycle.
And so, that's when I was like, "No, I have to make a shift and I have to sort of see where we can diversify a little bit." And that's where local and state government
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