Wealthy investors share four core principles: (1) prioritizing not losing money over making money through asset allocation, (2) focusing on asymmetrical risk-reward where they risk small amounts for large potential gains (e.g., 5:1 ratio), (3) diversifying into 8-12 uncorrelated investments to reduce risk by 80% while maintaining upside, and (4) investing in private equity which has outperformed all stock markets for 40 years with 15.7% average returns versus 9% for the S&P. The key to success is pattern recognition from learning from the best people, rapid immersion learning, and maintaining unquenchable hunger for growth.
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Billionaire Reveals BRUTAL Truth About MoneyAñadido:
I was stunned at how big your business empire is. You know, even as you're speaking there, you're talking about movies that I've watched that I had no idea that you're involved in. And you're talking all these other incredible things you've done. And yeah, your company's doing what what 12 billion dollars in revenue annually.
>> Well, it's a group of companies, not just >> group of companies. Yeah. And then earlier on you said you'd spoken to these 50 very, very rich people in the pursuit of writing the books that you've written about wealth and finance and money.
>> Pattern recognition.
>> That's right. What is the pattern that you noticed in those people that you then applied to yourself? What is the pattern? What is the pattern that you have found in all of those people that you have met and interviewed? And I know you know some of the most wealthy people on earth because I know you coach a lot of them. Um I don't think people fully realize the significance of how many of the most influential people on planet earth you have worked with and continue to work with.
>> First let's say what everybody makes the mistake on the majority of people. But we live in a free enterprise system and we have kids that all think communism is great. I just want you to know I went to the USSR when it was still the USSR. I was 24 years old. I was brought there because of my firewalking experience.
And I went on a train from from Moscow to Siberia and back for 2 weeks. On the train we were all fed caviar and the most incredible meals as were all the Russians on the plane. Right? We're supposed to be all equal, right? That's supposedly the way communism is. It's everything's fair for everybody. Every single town we'd stop in the square with the there and in the square there's a big building and they wrapped around for about maybe a quarter of a mile. People standing in the freezing cold to get a quart of milk and a half a thing of bread. I left there and I became a capitalist. I didn't know what a capitalist was, but I knew I wasn't a communist. Right? So people in our country are the free enterprise system, but they don't understand it. So what are they making the mistake of? They're consumers. They're not owners. We are a consumer society and we train these kids to be consumers. adults as well. So, I'll give a simple example. I looked I was trying to give an example to a young kid the other day. So, I actually did the math on it. You have an iPhone?
>> Yeah.
>> Okay. Have you always had an iPhone?
>> Well, yeah. For the last decade or more.
Yeah.
>> All right. So, iPhones around for what, 18 years, 19 years. I went and did the numbers and found out what the cost was for every iPhone. Add it up. If you got an iPhone each time, somebody who's older, you spent 22,000 and some change at the retail price. If you bought the stock, I went and saw what the stock was on the same day the thing came out and you bought the stock. Same amount of money of the stock.
>> Apple stock.
>> Apple stock. $326,000 right now. Instead of out 22 grand, you have 326. If you're going to use an Apple phone, I'm not saying it's Apple specifically. I'm not making recommendation. Why would you not own the company, right? Because we don't teach people to think that way. And so now they think communism is going to be the answer. They don't understand what that really means. They have no clue. So you have to become an owner. You have that's what you have to do. Then the second piece is when I interviewed all these people I found four things with them. I found number one their focus didn't matter if they're a macro trader or if they were value trader or didn't matter what their style was. The four things that had in common I call them the core four was number one they all were focused on not losing money. Most people are trying to make money. And the reason is they know if you lose, you know, you you lose you got $100,000 investment and you lose 50%.
How much do you have to grow your money to get your money back? And people will say 50%. No, you got to grow it 100%.
>> Right. You get it?
>> Yeah. Yeah.
>> Right. So they know that. So they're first making sure they don't How do they do that? They do it by asset allocation.
Right. They all have different asset allocation strategies which at the most basic level is you don't put all your eggs in one basket. Most people put all their money in their business or their house, right? They know that that is the kiss of death. And so they look at how to divide their assets where they have a certain amount in a more secure environment, meaning not a lot of upside, but it's like the nest egg. And they have some that are more at risk.
And there's different and I learned what theirs are and I taught those different ones. But the most valuable one I know, you know, because I read it in your book and I was really impressed. Asymmetrical riskreward. Their entire focus is not about taking risks, right? There's few only a few people. You think you're a billionaire because you took giant risks, right? No, no, no. Some do, but they don't usually stay billionaires doing that, right? How do they do it?
They figure out what's the smallest amount of risk with the most amount of upside that I can do. And so Paul Tudtor Jones's approach was five to one. If I'm going to risk a dollar, I want to be certain I can make five. You and I, most average people would normally think, I used to think, well, 12, 15, 20% return, right? But here's how it works. If I risk $1 and I'm certain I make five and I'm wrong, I'm down one. I can risk a dollar and still make four. I can be wrong four times out of five and still be okay. That's how those guys become billionaires. Asymmetrical reward. I was talking to a gentleman um who in 19 2008, excuse me. He took $25 million and turned into $2 billion in the worst economic time. He anticipated what was going to happen with real estate.
Everybody thought it was going to keep going up. He used synthetic bets and bet against it. Made $2 billion. Brilliant, brilliant job. And I said to him, you know what? What is the things that's missing for investors? He goes, "Well, the smartest investors are usually the worst investors because they want absolute certainty. They know everything before they decide. And by that time, the opportunity is gone."
>> Mhm. [clears throat] >> And he said, "But the most important key for him was asymmetrical riskreward." He said, "I risked, I think he said he risked six cents for every dollar." He could have been wrong a dozen times, but he wasn't. That's how he did it, right?
And then the fourth one is the obvious one we both know, which is diversification. But this is the real key. You know, Ray Dal is, right?
>> Yeah. I've interviewed him actually.
>> Yes. Ray's a good friend. One of the questions I asked him was if we had to reduce it to the single most important investment principle to know. I mean, you're the Da Vinci of investing. No one has made more money than you in this area, you know. I said, "What is it? Is there one? There's got to be one." And he goes, "Tony, there is." He goes, "I spent almost nine years refining this, and it's so simple. So the holy grail of investing is to find 8 to 12 uncorrelated investments that you feel strongly about. If you find 8 to 12 of those, you reduce your risk 80% and keep your upside. In fact, you slightly enhance your upside.
>> Uncorrelated for someone >> uncorrelated. Now that's the hard part today because so many markets are correlated.
>> What does uncorrelated mean for someone that doesn't?
>> Well, for example, stocks and bonds traditionally are thought of as uncorrelated. Meaning, you know, stocks in a tough time, those are the excuse me, in a growing time, stocks are where you put your money, but bonds are to protect you when the market goes down.
Unfortunately, during most things like 2008 or 2020, they both go down at that time, but nobody talks about that. They just go, "Oh, it's this weird thing. It happens regularly."
>> So, things that don't move together.
>> That's right. They don't move together.
Well, so much is tied together today.
But the only way to really do it is you've got to have private investment, private equity, private credit, private real estate. You have to diversify beyond just stocks and bonds and then you can get that across it by different industries, different elements. Cuz think about this, this will blow your mind. Private equity, basic private equity, not I interviewed 12 of the best in the world. Basic private equity has outproduced every stock market in the world for 40 years. Every single stock market in the world every year for 40 years now. You don't have total liquidity. That's you're giving something up, but your returns are in a different place. They don't have to sell when things are tough. They take advantage. These are the smartest people out there. They're not just trying to get alpha. They're building value, right? They take a company, they put AI in it, they bring new people to it, and then they take it to the public or in most cases, they sell it to private companies. There fewer public companies than ever. So, I looked it up and it was fantastic. See, the average S&P for 39 years was 9%. Nice return.
If you put a million dollars down, you know, you'd have $28 million, you know, 39 years later without doing anything.
But if you put it in basic private equity, basic private equity is average 15.7%.
Think about the difference of compounding that every single year.
>> It's crazy.
>> Now it's worth $328 million.
That's the difference between the same investment in public versus private. So it's finding these pieces but when you can do 8 to 12 uncorrelated investments or more reduce your risk by 80%. That's how you get higher returns and the same time because most people are behind. And so >> you didn't come from a financial background.
>> No, I have no financial background.
>> You didn't study finance in university?
>> No.
>> So so where did you learn all this stuff about finance?
>> I going to the very best on earth. Like why would I go to university to a professor who's never done anything when I can go to 50 of the smartest people on earth or in private equity I went to 13 of the smartest ones most successful in history >> is your superpower learning >> yes I think it's that's what I tried to say to you from the beginning that's what pattern recognition pattern utilization pattern creation is if you don't learn at a rapid tempo in the world right now you're cheating yourself of an extraordinary life >> is there a tactic or a strategy to make me a better learner especially someone that does this pockets I get to meet people like you so I want to store everything yes in this time that we have.
>> Yes. I I'm I believe in immersion and space repetition. So I believe like did you take a language in school?
>> Oh god. Yeah. German.
>> Can you speak it?
>> Nine. [laughter] >> That's right. So most people go to college or high school and college and they take a language, right? And five years later, 10 years later can't speak a word. Right. Immersion is how you do it. So, if I wanted to teach you a language and you had the time and money, I would take you to Italy and I would drop you in the middle of Rome and say, "I'll see you in 90 days." With no one to teach you in 90 days, are you going to be speaking the language >> better? Yeah.
>> You're going to speak the language.
You're going to know the nuances of the language. You're going to have a pitch and tone that's more there because it's how you learned originally by total immersion. So the reason I do 12 hours a day for four days, 50 hours in a weekend or 60 hours and most people think I'll never do that, but they have the time of their life. So time disappears when you're enjoying yourself and you hate it. I mean it feels like eternity. But the reason I'm able to do that is that immersion is like years of experience and you're in a peak state while you're doing it. So you remember it because it's locked in like 911 as opposed to 811. So I love that. The other thing that I do is I'm capturing and I use AI now to do it. I've kept journals my whole life just like you. looks like you've done, but I'm building on it. But I have my AI that I've been feeding over and over and over again the things I wanted to remember, the principles, and I create structures to evaluate these things. A lot of people start a business, think they're going to get rich overnight or makes them, and those people never succeed. So, it's like finding something, a vision that not only you believe in, but others are completely moved by because you can attract people. You can't build an organization without great people. Do you think I could run all these companies if I was just sitting there every day? I mean, I've got some of the greatest leaders I could possibly recruit. I'm constantly looking for the second part, which is how do I find leaders? How do I find leaders that are smarter than I am in various areas and where I can pull together the right people together and create a culture that adds massive value and continually does so until it dominates the that industry or that market or that marketplace. So, I think you have to find something that's more than just a business for you. It has to be more than economics for you. There has to be a mission for the most successful people and you have to be able to have something you can articulate that can attract people and you have to constantly find the very best that you can and you got to constantly prune because the law of familiarity shows up.
That's what your friends went through, right? They got all these great things but know how great it is after a while it's familiar. You know, it's like they don't they don't have the same hunger. I look for not only wickedly smart people, which I love, but hungry people. When people ask me like what is the one common denominator of people that succeed on a massive scale around the world, I'd always in the beginning say, well, I love wicked intelligence, but I know a lot of very smart people that can't fight the right of a paper bag in their relationship or their finances.
You know, they're smart in one area and not another. But the one that is absolutely completely accurate is hunger. The hunger to be more, to do more, to give more, to share more.
somebody who has a hunger that doesn't die, not a hunger to get make a certain amount of money or a hunger to achieve, you know, a swimsuit size, but a hunger that's unquenchable. Those are the people that you know their names because they have an impact. So, it's like whether it's Richard Ransom who's in his 70, he has the same hunger today as when he was 16 years old in that crypt in your country coming up with Virgin, right? I mean, it's same level. Let's give it a go, right? He's got that piece, you know? uh anybody you see I you know look at the people you have on your show and think about how many of them still have that hunger. Kevin Hart is a friend of mine. I know he's been on your show. I mean he's one of the hardest working guys but he's hungry. He loves it. He want he just wants to do it all. To me that's the gift and stoking your hunger or awakening someone's hunger that doesn't have it. That's a real gift. And that's one of the gifts I think I've tried to refine within myself and help people
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