Marine dealers should track marketing ROI using tools like Google Analytics to understand the return on their marketing investments, as many in the industry fail to measure this; effective marketing evaluation should consider both lead generation and brand exposure, not just immediate sales results.
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Why the marine dealers should be tracking marketing ROI #boatsgroup #mraa #theboatbizpodcastAdded:
And I think what dealers need to think about is which marketing solutions should I be using with the best ROI? And that's up to the up to the dealer to figure that out. And so just understanding that though and I I still feel like a lot of the industry is not tracking ROI when it comes to marketing.
And so using the right tools whether it's Google Analytics or even something simpler, but understanding when I invest these dollars, what am I getting out of it? And it's not always just about leads. It is about exposure to the process. That's great. Specifically related to BoatsGroup, any news or announcements that you want to share with me?
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