A retail platform can differentiate itself by deliberately excluding major brands and products containing artificial preservatives, colors, sodium benzoate, and palm oil, instead offering a curated selection of approximately 200 healthier ingredients, creating a unique market position that prioritizes consumer health over mass-market convenience.
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Counterintuitive Approach To Building A Retail PlatformAdded:
I'm building a retail platform without artificial preservatives, artificial colors, sodium benzoate, palm oil. Go and look at any biscuit brand. Every single biscuit brand will have palm oil in it. Same with the sodium benzoate.
Same with the preservative. I will ban 200 ingredients on the platform. We don't sell Pepsi and Coke. We don't sell Lays and Bingos of the world. Nobody has ever done that.
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