Over the past decade, Chinese luxury consumers have matured significantly, developing greater knowledge and refined tastes that have shifted their purchasing motivations from brand logos to immersive experiences and localized activations, as demonstrated by the closure of Galeries Lafayette's Beijing flagship store after more than a decade of operations.
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French luxury brand closes its Beijing flagship storeAjouté :
Heat. Heat.
We've gone through a decade of luxury growth in China. And uh throughout these years, Chinese consumer has matured a lot. They have a greater knowledge of luxury uh consumption and brands. So they have been educated and their taste has been refined and sophisticated. If we look at today's younger consumers, they may not be driven just by logo but uh with immersive pop-up stores and lots of China activations.
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