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Consumers Are REFUSING To Buy Cars
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38,717 views1,662likes35:04CarEdgeLiveOriginal Release: 2026-05-28

The US auto industry is experiencing a significant affordability crisis where approximately 1 million new car buyers have left the market since the start of the decade, driven by high vehicle prices (averaging $50,000), rising interest rates, and persistent inflation. Data from Edmunds shows that affordable car sales ($5,000-$25,000) have shrunk from 21% to 5% of total sales, while higher-priced vehicles ($45,000-$65,000) have increased from 17% to 31%. Despite automakers promising affordable vehicles by 2030, no manufacturer has actually launched vehicles at the announced price points, and the industry is currently making solid profits by selling fewer vehicles, suggesting the affordability crisis is being addressed through corporate rhetoric rather than meaningful action.

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