Effective business strategy should be built on stable customer needs rather than changing market conditions, as demonstrated by Amazon's enduring focus on low prices and fast delivery, which remain fundamental customer requirements regardless of technological or competitive changes.
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Build your strategy on what never will change: customer needs.Added:
We live in a very dynamic world and [music] everything changes. Technologies change, that your competitive set changes. So many things are changing every day. You can't build a strategy on those. You have to build a strategy around stability. So you have to find the things that are not going to change and what's going to be the same. Those things are going to be customer needs.
So as you were saying examples are for Amazon would be >> [music] >> you know, low prices, fast delivery.
Nobody 10 years is going to say, "I love Amazon. I just wish they delivered a little more slowly."
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