3% Conversion Rate = $1M in GCI (The Math Is Simple)

Added: 2026-05-23

[00:00:00]if you were actually following this schedule, you would generate 24 new leads every week. Let's just say you're anywhere near that, any work you take four weeks off a year, two for holiday, two for vacation, 48 weeks in a year, you would generate 1,152 leads for the year. Now, if you only wanted to sell 36 homes, and I say only kind of jokingly, in our market, if you sell 36 homes at a million-dollar price point, you're doing 40-ish million dollars in volume, you're making a million dollars in GCI if you ask if you have a good commission, worst case you're making eight or nine hundred dollars in GCI. If you convert only 3% of those leads, you would sell 36 homes, make it almost a million dollars in GCI.

[00:00:36]The reality here is winning in this business is not rocket science, it is just executing.