Why Apple's success is impossible to copy.

Added: 2026-05-05

[00:00:00]It's, you know, the secret of Apple, people and culture. Those are the two things that are so essential. Yes, we have a lot of intellectual property and so forth and that is important, but it's people that create that intellectual property. It's the culture that creates the innovation with the intellectual property. and and and so this this culture is a if you feed it and nurture it, it's it sustains itself and grows and evolves.

[00:00:36]uh but on the set of principles that he laid out probably from the very first day that he was in the garage >> and and so I I think it's very difficult to replicate culture >> and it's because it it takes a long time because you have to hire the right people and then those people have to hire the right people and you have to build a com you know a complete organization and you have to go through cycles where life is changing. The external world changes and you've got to sustain during those cycles of change. The technology changes. It reach it has air pockets of technology where you can do something remarkably different all of a sudden. And so all of these things require a culture to learn and and to be reinforced of over years. Yeah. And so I I think >> Apple is such a unique place. It's not possible to replicate it. That's how I feel.