Meta has launched crypto payments for creators in the Philippines and Colombia to eliminate the 12% bank fees and currency exchange losses that previously reduced creator earnings to only 65 cents per dollar; this system removes the bank layer entirely, allowing creators to receive nearly full payment (e.g., $999.99 for a $1,000 payment) while still handling taxes themselves, with plans to expand to 160 countries by year-end.
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Meta has enabled crypto payments in the Philippines and Columbia. #meta #stablecoins #sangambhartiAdded:
If you are a creator getting paid by Instagram or Facebook, your bank has been quietly taking a cut you'd never approved. But, Meta just found a way to stop that. Instagram creators can now get paid in crypto, but right now only if you are in Philippines or Colombia.
Here is why Meta did this and why it is actually important for every creator.
When Meta pays a creator sitting in Philippines, the money passes through four different hands before it reaches them. Their bank, middleman banks, currency exchanges, and the creator's own bank. By the time it lands, the creator has already lost 12% to bank cuts alone. Adding taxes on top, they are walking away with sometimes only 65 cents on every dollar they earned. It's frustrating even for creators, but it is also frustrating for Meta. Not because they care about the creators, but because Reels is now a $50 billion business and that is being built with the help of creators. They cannot let creators slowly get robbed on payday.
That changes with crypto.
The bank layer disappears, actually.
$1,000 and you receive $999.99.
The only thing left is taxes and you still pay those.
Now you are only fighting just one battle instead of two. A few things to clear up. Meta does not convert crypto to cash for you. They give you a tax form and make the paperwork simple, but cashing out is on you. And also, no brands can pay creators directly in crypto yet. But, that's exactly where Meta is heading with plans to integrate to WhatsApp to stable coins. And for your country, Meta is rolling this out to 160 countries by the end of this year. A lot of questions come from this.
Why isn't Meta building their own stable coin? Why start with just two countries?
Covering that in the next one.
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