Creator-led brands face a double standard in customer service where customers bypass official support channels to directly message creators with complaints, and while expressing disappointment is acceptable, using aggressive language or personal attacks is considered inappropriate, unlike traditional companies where customers follow formal protocols.
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YouTube Title: Why Creator-Led Brands Get Treated Differently追加:
When there's a problem with your Amazon order, you're not going to message Jeff Bezos. You're just not going to do that.
You're going to go through the right protocol.
You're going to go on the website and say, "Hey, I want to return my goods because of X, Y, and Z."
But when it comes to our people, especially people of influence, let's be very specific, people of influence that are in the media eye.
I want to go directly to them. Even though if you go on the website, it says, "This is the return process. This is the exchange This is the complaint process." That's because a creator economy has allowed for that. You can complain, but why are you being aggressive or saying nasty words? That's the part I've never really understood. I think it's one thing saying, "Hey, look, I'm disappointed. I can't get my product. I've been trying to reach out."
Totally fine with that. But when you start saying real bad words and talk out of their name, then there's a problem for me. I have a problem with that.
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