Artists should focus on opportunities with clear sales pathways rather than pursuing 'exposure' without a mechanism for collectors to purchase their work, as this strategic approach leads to more effective and profitable art business outcomes.
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Stop Wasting Time: Focus on Sales, Not Just Exposure! #shortsAñadido:
All that is good, but I asked her, is there any way they can buy it from you? And she says, no, no, no, it's just for exposure. So, I said to her, if it doesn't lead to a sale, you're wasting your time. And yes, it stopped. However, that shifted everything for her. She stopped doing things just for visibility and started focusing only on opportunities that had a path to a sale.
Or if she was doing it for visibility, making sure it included a sales mechanism. So, within 6 months, she made over $45,000.
This is not about working harder. It's about working on the right things.
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