The ACTUAL Way To Get Recommended By ChatGPT, Gemini & Perplexity

Added: 2026-05-31

[00:00:00]in partnership with HubSpot.

[00:00:03]In the early 2000s, when Google rose to become the dominant search engine, businesses that learned to master search engine optimization absolutely dominated their industries. Now, with Chat GBT, Gemini, and Perplexity were right at the beginning stages of a new era of search, and it's called answer engine optimization or AEO. I want you to picture this right now. While you're watching this, your potential customers are using AI to ask the same questions that they used to ask Google. And whatever AI says is starting to become the main source of truth. And the sources that it's quoting, that's becoming the next big opportunity. And right now, if you're not showing up as one of these sources, you could be losing business to your competitors.

[00:00:42]Today, I'm walking you through exactly how you can prepare for AEO by using a new tool that has just been released by today's sponsor, HubSpot, called the HubSpot AEO tool. Quick thanks to HubSpot for sponsoring today's video.

[00:00:53]Because I want to go beyond just theory, we're actually going to show you behind the scenes of how to do this using our own business, so you can see exactly what you need to do in order to dominate the next big trend before your competitors do. Let's first start by taking a look at our business. Before we jump in, let me explain a little bit about how the HubSpot AO tool works. It actually works by running tracked prompts, questions relevant to your business against chatbt, Perplexity, and Gemini every day. Then measuring how often your brand shows up in those AI generated answers. It also analyzes which sources, domains, and content types those answer engines are citing when they respond to questions in your category, so you know exactly what's influencing your visibility. So, one of the first steps that you're going to want to do is make sure that your website is completely up to date. It should have all the information about your offer and also make sure that your positioning is easy to understand. So, if you're new here, you may not know, but we actually have two sides to our business. We have the education side, which is what you're seeing right now on YouTube, where we do our best to make sure that you're prepared for the future of how technology is moving and shaping.

[00:01:56]We really focus a lot on all the changes within AI and how you can best take advantage of that. We also have our recently launched firm which is headed by our co-founder. We really focus on three parts. We try to help businesses build better revenue systems leveraging things like GTM engineering, content strategies, data, and outbound. We also look at AI systems and data systems. And really, all of these things that we focus on are to help businesses to either make more money, save time, or save money. So, now that our website is all up to date, the only problem that we're going to have is that we don't have a lot of content. Even though we have a lot of videos on YouTube, we actually don't have a lot of written content on our website yet. It's going to be interesting to see what HubSpot AEO tells us that we need to do. Not only will this tool tell us where our business stands from a visibility perspective, but it's also going to give us actionable recommendations that we can immediately start applying to improve our visibility over time. If you're already on MarketingHub Pro or enterprise, it's included. And because it connects to your CRM, it automatically suggests prompts informed by your business contacts from day one.

[00:03:00]If you're not a marketing hub customer, you can also get it on its own for $50 a month, which is what we're doing here today. That's the version that we'll be walking through. If you want to follow along, you can sign up for a 28-day free trial using the link in the description box below. Let's jump right in. All right. Now, to access the AEO tool, we're going to head over to the landing page, and we're going to click on start your free trial. Then, it's going to ask us to sign up. Now, the startup process is going to ask us first a little bit about ourselves, and then it's going to start getting into our business. So, here's what it looks like. It's asking us which best describes our role. And I'm going to go ahead and put owner here. It's going to ask us for our company name. And I'm just going to put ene. And because we have a few different brands within an air, it's going to be interesting to see if it's able to pull all of that information in. Then I'm going to give it my company website, which is ene.com.

[00:03:50]Great. So, now it's going to ask us some other questions so it can get visibility into how AI talks about our business.

[00:03:55]It's going to analyze all mentions of our brand as it appears online. Now, for the brand and domain, it's already filled these in, which looks good. So, we'll click on get started. Next, we're going to go to the alternative brand name variations that it's found. You can see that it found eneal sources. Now you'll notice that most of these companies are much much larger than ours. We have Accenture, Deote, KPMG, IBM etc. So I wouldn't consider them to be true competitors honestly at least not yet. Now the reason it's doing this is actually saying a lot about our content that we have on our website.

[00:04:43]Some of the things that we do such as the data systems and AI systems could be considered more what we call digital transformation. Digital transformation is a huge term dominated by a lot of these big firms. That actually could mean that we might need to start tightening the content on our website so that we're not being compared to some of these larger firms. It's actually a good thing that it's calling this out.

[00:05:04]Sometimes when you're looking at these tools, you have to try to understand what it is that they're seeing from their point of view. It might be an indication that you might need to be a little bit more clear on your website.

[00:05:14]That's something that I think we might need to take back. So, the great thing about this is that we can delete them and add other competitors that we feel are more appropriate. I'm just going to pick a few competitors that I think are a little bit more closely aligned to one of our main offers, which is going to be the revenue systems. We're going to look for people who are kind of playing in that GTM engineering, revops, AI engineering space. We're going to try to add a few of those to see if we can get a better representation of our brand.

[00:05:40]So, I'm going to go ahead and delete them all by hovering over each one and clicking on the delete button. And now I'm going to add the five new ones by clicking on the add more competitors button and then filling everything in.

[00:05:52]Okay, great. So, these would be much better companies who are a lot closer to doing the same things that we're doing.

[00:05:57]And they're probably the ones who want to see if they're being recommended for the prompts that we care about. The more targeted your competitors, the more useful this analysis will be. Okay, I'm going to hit continue. Next, we're going to review our products and ICPS. As you can see, HubSpot's AEO tool has already pulled several of our potential products and ICPS from our website. For example, there's digital transformation, which we mentioned before. There's GTM engineering. Now, the AEO tool is going to try to match what our offer is to our individual ICP. It's going to try to figure out what are the things that those ICPs are searching for. What are the things that best describe the products or service that we're offering?

[00:06:34]And how do we bring them through the various phases of marketing from awareness all the way down to when they're ready to make a decision? This teaches the tool what answers or what AI responses to listen for. Now, overall, I would say that this is pretty good. The other thing that's really good is that if we don't like what we see, we can actually add them in ourselves. But I think overall, this is a pretty good start. Now, if you click into each one, it will allow you to add a description of the product or service so that the AI prompts that it's going to recommend at the end are more appropriate. You're going to select one of these product combinations just to get started. So, I'm going to select GTM engineering and you can and should add more products and ICPS later once you're in the tool. Now, on the right side, we have our ICPS, which look accurate as well. I think I might actually need to change one of them, though. When you click into each one, there's a lot of different fields you can edit if it's not 100% right, like the location, descriptions, the job titles of the people we're targeting, interests, industries, company sizes, etc. Now, for the mid-market B2B and SAS companies, I'm going to adjust the name slightly to knowledgebased mid-market B2B and SAS companies. I'm doing this because I'm going to expand the ICP to include SAS companies, but also kind of knowledgebased service companies. And later on we can always add new ICPS if we want to. So to make a few changes, let's just say for the industries I'm going to add financial services, accounting and services. The company sizes look good. So for our first ICP, I'll leave the knowledgebased mid-market B2B and SAS companies selected. So now I'm going to click on continue. Great.

[00:08:10]The next thing it's going to do is recommend some prompts for us. With the paid plan, you get 25 total prompts to start with. You can purchase more prompts at any time. I want you to think of these prompts just like the keyword tracking tools that you would use where you want to see which prompts you're potentially going to be showing up for.

[00:08:25]Let's take a look at the right hand side. On the right side, it's going to assign a buyer journey stage. As you can see, awareness is top of funnel. This is where prospects are researching a problem that they have, not yet looking for solutions or vendors. There's also consideration where a prospect already knows a problem exists and is now starting to explore what kinds of solutions are out there. They're searching non-brand queries looking for the best tools or firms that can help.

[00:08:50]Evaluation is where they're already familiar with the solution category.

[00:08:54]They have an idea of who the key players are and they're starting to compare specific vendors headto-head to determine whether or not you're going to be the right fit. And then decision is where they've narrowed it down and are in final vetting mode. They're asking very specific questions about a brand's capabilities before they pull the trigger on a purchase. Looking at all these prompts, I think it did a great job overall based on what our business does, like why do companies struggle to scale go to market systems or what are the top integration go to market system providers or which partners both design and operate full go to market systems.

[00:09:27]All of these questions are ones that we definitely want to be included in the answer for. we would love for us to be one of the sources to help answer those specific questions because there's a lot of buying intent there. Now, you can also come up with additional prompts and you can always edit, change, or delete any of these. Quick thing on prompts.

[00:09:44]This step matters more than people realize. The closer your prompts are to the questions that are relevant to your business and your category, the more accurate and useful your visibility data will be. So, spend a few extra minutes here. Try to research the exact questions that you want to show up for.

[00:09:59]You can even leverage SEO a little bit to figure out the questions that are relevant to your business and category.

[00:10:04]And once you have a set of prompts that you're happy with, you can click continue. Next, we're going to head over to the dashboard tab. This is the first thing you see when you open HubSpot AEO.

[00:10:13]Think of it as your top level scorecard.

[00:10:16]It shows your brand visibility score across Chat GBT, Perplexity, and Gemini, tracks it over time, and gives you a quick read on whether your actions are moving the needle. Great. Now, let's take a look at the prompts tab. The first thing that you see is that HubSpot AEO is checking every single one of the prompts that we entered in against JAGBT, Perplexity, and Gemini. That way, it can determine if we're showing up on any one of those AI tools and who else is. This multi-engine tracking is available on the paid plan. The free trial runs on Chat GBT only. Now, if we click on this prompt, what go to market engineering services support AI powered sales motions? We can see that there's no citations on chatbt. So, it could be a good topic to make some content on.

[00:10:57]There's nine citations on Perplexity, including one of the competitors we marked, scaled.com. So, this is a good one to track. And there's 12 citations on Gemini Clay, which is a tool and company that spearheaded this. So, again, this is another good one to try to target. So, how are these tools actually deciding which websites to source? Well, if we think about how SEO works, SEO in its simplest form is really looking at how many backlinks there are as well as how the user's experience is. When people come to your website, do they leave or do they stay?

[00:11:27]Even when it comes to the back links, things that would matter more are, are you being linked from a high authority or a low authority source? It's really trying to understand what the user is asking for and giving that user the best possible experience. And it does that with a variety of different types of signals. Now with AEO, it's doing something similar. It's using signals and is looking for mentions across Reddit, across your own website, etc. Answer engines pull from a wide range of sources, your own website, Reddit, YouTube, blogs, review sites, third party listicles, and more. The more present and consistent your brand is across those places, the more likely answer engines are to site you.

[00:12:05]Sometimes they're pulling things from Reddit because Chad GPT has access to Reddit. It's really looking for a bunch of these different signals. And the more signals it's getting, it starts to make an assumption that the content must be true. So, what's really good about this tool is we can actually see where AEO is pulling these sources from. If they're pulling them from blogs, whether they're pulling them from reports, and we're going to get to that in the citation section. Now, if you want to start showing up in AEO, you have to make sure that you're making content that's answering the specific questions that people are searching for, and you have to try and show up in more places. Then if you become a trusted source, AI will start to serve your content more and more. Now for our brand, because we haven't written any content yet on LinkedIn or on our own website and our videos on YouTube don't answer these specific questions, we're not showing up anywhere. This represents the biggest opportunity for our business. If we want to start being ahead of the game, we have to start showing up. Now that we've taken a look at the prompts page, let's take a look at the citations tab. Now here we can see our performance compared to our competitors. which domains, source types, and content types are driving mentions for us and our competitors. We can see that scaled has some content that's being cited, whereas none of our other competitors are really being cited. So, Scaled is starting to do some effective AEO strategies. Now, of course, we don't have any content, so we aren't there. We can also see the citations broken down by content type as well as the citations broken down by channel. Now, one thing that's really interesting about this is that we can see that blogs, guides, and listicles are the top three. So, if we want to try to position ourselves for success, we're probably going to want to start writing more blogs, provide more guides, and do more listical type content. Now, let's move on to the recommendations tab.

[00:13:46]This, to me, is the most powerful part of this entire analysis. What it's going to do is take all the citation data for your tracked prompts and make recommendations for you to take actions on. So, it's going to rank these by priority. It gives you a title of the piece of content that you should make.

[00:14:00]And when we click on the recommendation, we can actually see that it's giving us a summary. It's giving us the target audience. It's giving us a lot of information to help us start to make this type of content. So, we can pick a few of these items and immediately get to work on actioning them and improving our visibility. And the great thing is that as you act on these recommendations and your content goes live, you'll be able to see your brand visibility score improve over time in the dashboard. So, you're not just guessing whether your efforts are working. You can measure it week over week. As AI becomes more and more integrated into our day-to-day lives and our businesses, I really do think that AEO is becoming one of the most important disciplines in modern marketing, not a replacement for SEO, but the essential complement to it for any business that wants to show up where buyers are doing their research today.

[00:14:45]The HubSpot AEO tool works extremely well at helping us to understand not just where we rank today, but also how we can improve over time. Now, we're going to continue to test this over time to see how we can gradually start building out our AEO plan for our own business. Now, if you want to give this a try, you can click on the link below in the description for a free 28-day trial. I'm curious, what did your brand visibility score look like after you set up your prompts and ran your first analysis? Are you showing up in AI generated answers, or do you have a lot of room for improvement? Leave a comment below. If you enjoy this video, then please give it a thumbs up. It really helps the channel. And if you want to learn more about how to leverage AI to build better revenue systems, reach out.