A $20,000 discount is not a bargain, but a confession that the original pricing was a predatory hallucination. The market is finally punishing the hubris of dealerships that mistook artificial scarcity for genuine value.
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$20,000 OFF It’s STILL Not Worth It?Added:
Over $20,000 off for this EV Dodge Charger. Wow, nobody wants these things, man. 20 grand off on the window. You know a dealer doesn't want to do that because they're discounting every single one of these vehicles, but most of them don't have these stickers. The reason is because they don't want to do that. I mean, 70 grand down to 57 for this one. Wow, man.
2026, they're not even old inventory really yet. I mean, wait until they're, you know, two or three years from now and we see 2026s and let's say 2028s from these EV Dodge Chargers. That could definitely happen, but it's just crazy to see 20 grand off. This is the market we're in, completely different from a few years ago, but also for vehicles that nobody wants, there's only one option and it's discount, discount, discount. Let's see.
I mean, I saw 20 grand off on their pickup trucks as well a few times I was here. Will we see that again? And none of the six packs actually have the discount sticker, which I know they're discounted. 71 grand for this or basically 72 after the dealership or are there any add-ons? Let me see actually.
Wow, they made the add-ons free. Wow, what happened? What happened? If you go back to my video at this dealer, I mean, what? Just a three or four weeks ago, they had add-ons multiple times and now look at this.
Wow, the add-ons, they just zeroed them out. It's the same as MSRP, 61 to 61 two. Wow, okay. Okay. I mean, this is what they have to do. This one's in Grapevine, Texas. This is what dealers are having to do. They 20K off, they're, you know, getting rid of their addendum stickers. They still have it over here, but they're not charging you for the stuff, which is just additional profit for the dealer when they do, but that sticker, I'm pretty sure it used to be two grand worth of add-ons or close to it. Wow, you see how things are changing, man? You see how the market is changing, and with Dodge, Jeep, and Ram. These dealers, it's not easy for them. They have a rough time because this is a Dodge, Jeep, and Ram dealer. You know, the super high expensive prices for what you're getting. Customers are not ready to see these kind of price tags for these kind of vehicles and they're like, "No, I'm just going to go somewhere else and I'm especially not going to pay, you know, over MSRP in 2026." I mean, look at this.
91 grand, 91 8 for a Ram 1500 pickup truck. Anybody with common sense knows that's not Dodge, Jeep, and Ram's customer base. 91 grand pickup trucks, especially for a 1500. If someone's going to spend that kind of money on a pickup truck, they're going to want a dually 3500 and they're going to use it probably for towing and stuff like that.
But, a 1500 to cost that much is pretty dang crazy and they go up from here, you know, not literally. 92 grand for this one. 92 grand and you got to think, too, they're giving Last time I was here a few times ago, they had 20 grand off on these trucks, but I'm not seeing it.
It's They don't want to do it. They don't want to put these stickers obviously in the trucks for discounts because most dealers don't do it and rebates change and all this stuff. But, the only way they can sell it and the dealer knows it is to discount these things big because every Dodge, Jeep, and Ram dealership is completely full.
They have so much inventory they don't know what to do with and they're all discounting their stuff, you know, 15, 20 grand, depending on the trim, especially 91 grand.
What's going on? It's like every truck I walk up to is 90 grand, 90 grand, 90 grand. I mean, they have a lot of high trim level Ram pickup trucks that a very few people I mean, I don't know anybody who wants to spend 92 grand on a Ram pickup. I think this dealer has an RHO problem as well. They have so many Ram pickups that are RHO version. I've never seen this many. 79 grand, which is crazy. The RHO now is cheaper than a lot of the regular, you know, the limited.
They are high trims out there, but still. I mean, look at this. RHO, RHO, one after another. These are supposed to be the most desirable RAM pickups they make, and they got 1 2 3 4 5. They got a bunch of these things. This video is sponsored by LastFit. LastFit designed the Pro DC series LED bulbs specially engineered for RAM, Silverado, and Ford trucks. These bulbs fit directly into the factory housing. No complicated wiring. It's easy to install.
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Cleaner and wider, definitely good for night driving. If you're looking to upgrade your headlights without spending thousands of dollars on a full headlight assembly, I'm going to put an affiliate link from LastFit down below in the pinned comment and the description. If you purchase anything from LastFit, use code TOM20 to get 14% off, and it actually supports the channel. Check out LastFit. Don't forget to use the code TOM20. Links are down below. And again, the most desirable RAM pickup. This is what people really wanted. 92 grand for this one. They definitely go up, I guess, when you pick a higher trim, but people want these things, especially when they have the supercharged V8, but of course, not anymore. Now they have a bunch of them. A bunch of them sitting on their lot, which is crazy to see this many sitting on the lot. You know, it's one step at a time. I got to give them credit. They got rid of their addendum stickers. They're giving 20 grand off these EV chargers because they can't sell it without it. But I'm The biggest thing is this right here. They used to charge like two grand for this stuff, man. Two grand, and now they're putting free.
Customers aren't going to pay it anymore. It's really that simple, but finally, dealers are starting to learn.
The market we're in is not like it used to be. 20 grand off is the only way, and honestly, it's not enough. Is that enough for you? 20 grand off makes it 50 grand. The problem was it should have been 50 to begin with, and then we take 20 grand off, you know what I mean?
These prices are crazy, but let me know what you guys think. We went back to a Dodge, Jeep, and Ram dealer, one that used to do 2 grand worth of add-ons, they did all this stuff. Now they have 20K off window stickers, and they took the add-ons off.
Let me know what you think. Have a great day, and stay blessed.
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