Brand vs. Performance Marketing

Añadido: 2026-05-29

[00:00:00]of the common battles that happens within marketing in businesses is performance marketing versus brand marketing. And I always think it's funny when those two things are differentiated. And you'll see teams and marketing departments and and a marketing department for you small business owners is is the department of people that you hire who actually do your marketing. They're not like your HR person or the girl at the front desk or your niece. There's a department of people who are marketing professionals that work at some businesses who do this stuff. Weird for some of you small business owners, I know, to think that exists, right? But within a marketing department, when they divide it between performance and brand and I don't think they're really separate, there are skill sets that are separate and there are people that are good at both of them, but you cannot separate the thinking because one goes with the other. You can't really just do performance marketing. That's your paid ads and SEO and things like that, right? If you do, things are much more expensive for you.

[00:00:59]Building a brand is what creates the moat of your business. Your brand is what is remembered. You winning on a keyword for SEO doesn't mean that your brand was chosen or that people remembered you. You got mentioned in an AI tool at some point maybe or you had the within the first three spots on a landing page for a Google SER. That's not a brand building. That is luck of the draw. And anytime that stuff changes, you lose all that and it all goes away because you don't actually have a brand. Building a brand makes everything else work cheaply for you.

[00:01:32]Works better. It optimizes it. So, you need both and they are both part of the same thing. It's not an either or an or.

[00:01:39]It is an and. You should be doing both.

[00:01:42]And if you're going to try and focus on one or the other, it's just making things much harder for you and in the end much more expensive no matter what that CFO tells