10 Days To Make My Clothing Drop Go Viral… Did It Actually Work?

Added: 2026-05-10

[00:00:00]I've been running my clothing brand wants and needs for over a year now with the goal of making it the best it can possibly be. We have really good marketing and we have a lot of successful drops under our belt. But there's one problem that really sticks out. The lack of new clothes. The only products we've ever sold have been this sweatsuit in four different colors.

[00:00:18]That's it. So that's why in 10 days we're dropping our O3 collection with [music] seven new products and I'll be documenting every step of the way. Phase one, make the products perfect. Now, for the past couple of months, I've already gone through every step of stage one.

[00:00:32]This included receiving rounds of samples and creating a list of changes that needed to be made to each piece. I adjusted measurements, fabrics, colors, logos, and any other necessary tweaks to get rid of any flaws in the pieces. I sent all these [music] changes to my designer so he could update the tech packs. And once the clothes were perfect, we ordered the bulk. Now that the bulk is on the way, that brings [music] us to phase two, which is where I am now. Announce it and build hype. I created a full marketing plan that I'll be following over the next 10 days to build as much hype as possible for this drop. Will everything pay off? We'll find out.

[00:01:04]Today is officially day one of documenting everything. Now, I have trouble staying consistent with a daily routine. So, to keep myself accountable, I set three rules for myself to follow over the next 10 days. Number one, a proper morning and night routine. Number two, hit the gym. I hit a chest day today. And number three, write down daily tasks the night before. Will I be able to stay consistent? I have no idea.

[00:01:25]So, here are all the tasks that I wrote down for myself last night. So, the first thing that I have to do to hype up this draw is announce it to all of you.

[00:01:31]So, for task number one, I have to schedule the announcement picture post.

[00:01:35]But before I do any of that, I actually have an orthodontist appointment that I have to go to right now. So, I'm going to do that first and then we'll get to all of that. [music] >> All right. I just got home. So, now it's time to schedule the picture post [music] and uh Liam's here. Here are the three pictures. It goes this picture, this picture, and then this picture.

[00:01:54]It's all in the same scene. This post is supposed to act as like a trailer for the drop. All right. Now, we got to find an audio. This is going to take a while.

[00:02:02]We spent like maybe over an hour and we didn't find any songs that we were satisfied with. So, we're just going to begin filming the first video, which is the say the word on the beat IRL video.

[00:02:12]So, we have to film the edit first.

[00:02:13]That's why I'm fitted up.

[00:02:14]>> First edit the new [ __ ] >> Yeah, first ever edit.

[00:02:16]>> It's crazy. in the new stuff. We did all the [music] clips for the edit first and then I recorded Liam in front of the TV doing the challenge and he reacts to the logo at the end. I threw all the footage in the editor and made the transition [music] with the logo and made the edit super clean. And then I put it in the draft to post at 8:00 p.m. Oh, and we finally found a song. We're using TSU, which is kind of basic, but whatever.

[00:02:35]Now, finally, we can schedule that for 8:00.

[00:02:37]>> All right, Liam's leaving. Uh, we just finished filming the first video, and it's all edited [music] and scheduled, as well as the picture post. We finally decided on a song and now that's scheduled as well. It's like 7:15, so we got like 45 minutes until that gets posted. In the meantime, I'm going to go eat some dinner cuz I am starving. That is a dinner right there. All right, I just finished eating dinner. It's [music] far past 8, so that means that everything was posted. So far, honestly, the performance is a little bit underwhelming as far as like the video stats. Those stats on the video are good. It's just not being pushed. And for the picture post, it's definitely a little slow, but um we have two other picture posts that we're going to end up posting. So, if that one doesn't do the greatest, then it's not a big deal. I can't lie. After seeing the first [music] video and the picture post perform kind of poorly, I was feeling pretty nervous. I knew that if we wanted this drop to be a success, we had to make some posts go viral. The last two things on our list are film and edit the track the ball reaction video. So, we actually changed this video to a try to keep a straight face reaction video. And then the last thing we have to do is the nighttime polls photo shoot. So, in the next couple days, we're going to be story posting a couple polls that's going to ask you guys if you like the brown versus the navy sweatset or the blue jeans versus the black jeans. So, we're going to go get pictures for those polls right now. And while we're doing that, I'm going to film the edit for the reaction video. All right, me and Liam just got to the spot. Um Liam forgot a tripod for the camera, so he's going to get that. But, I'm going to set up all that stuff in the meantime. I set up all the lights and once Liam got back, we took all the photos that were used for the polls. Then did the transition clip for the second video and [music] then did the edit for the second video. We just finished the shoot. It's like 11:00. I'm about to go home and edit that video that we filmed and try to get it out before 12:00. I'm going to do my night routine. There goes Liam. Hi, Liam.

[00:04:16]>> I'm going to do my night routine and then I'm going to write down the tasks for tomorrow and then that'll be it for day one. All right, I finally finished editing. It's uh basically just like a try not to laugh challenge [music] and then uh the last clip is me. We'll see how it does, I guess. Posted. I did my night routine. Wrote down all the tasks for day two and then I went to bed. All right, it's day number two. I just came back from the gym. Uh I had an arm day. I just had some lunch. Now it's time to look at the tasks that I wrote down last night. So the first thing I got to do is I got to schedule a behindthescenes story post. I actually worked on this a little bit while I was in the gym and uh it came out quite nice. Okay, so here's the video clip.

[00:04:53]It's just like a little behind the scenes shot. I think it looks really nice. And here's the audio for it.

[00:05:03]That sounds so bro, that little wa.

[00:05:05]Right, now that that's done, I'm going to go to Liam's and we're going to film the first video, which is the [music] don't get stuck with the ball video. I made my way over to Liam's and we recorded the don't get stuck with the ball challenge, which transitions into the edit of the video. And then we started the second video, which was a reaction video, and we filmed the edit for that as Liam's leaving to go pick [music] up Juliana, who we're going to be doing a listing shoot with. And while he go picks her up, I have to iron like every [music] single piece of the collection in her size. So, yeah, that's going to take a while. I got to iron all of this stuff, bro. Oh, this is going to take a while.

[00:05:36]All right, I just finished ironing all of this. It took about like 45 minutes.

[00:05:41]Now, I'm about to head over to do the listing shoot with Juliana. But before that, I'm going to eat a little something cuz I'm super hungry. All right, we just finished the shoot with Juliana. Um, I [music] didn't film really any of it because I was more focused on trying to make sure that the shot came out right and that uh all the clothes were adjusted nicely. I'm going to quickly edit the first video from today and just try and get that out by 8:00. And then after that, I'll go home, edit the second video. That's really all that I have to do for today. All right, y'all. It's 8:39. It's a little bit late, but it's fine. Um, we just got this video done. Basically, play a little game and then at the end he's about to throw the ball back over, but he throws the sweatuit, transitions [music] on to me. We got this clean edit. Hopefully it does well.

[00:06:20]>> Posted. Now that I was finished editing, I was finally able to leave [music] Liam's and go home. So, I quickly ate a pizza. And then while editing the second video, the most unexpected thing happened. Holy [ __ ] dude. I'm just chilling here. There's a bat in my house. Holy [ __ ] Did you [ __ ] see that? Yo yo yo yo. Probably just as confused as I was in this very moment.

[00:06:43]How did this bat get in my house? But there was no time to think. I immediately sprung into action, went outside, and I opened up two doors on the back side of my house and waited for the bat to fly out of them. As you can see, the bat made itself at home in my crown molding. And right here, he spraws open his wings and looks like he's about to fly at me. Come on, get out. Get out.

[00:07:02]Get out. Get out. Get out. Come on. Go.

[00:07:03]Go. Go. Get out of the door. Go. Please.

[00:07:06]Come on, bro. Just go out of the [ __ ] door. Yes. No. Oh my god.

[00:07:12]Please.

[00:07:16]All right, the bat has been dealt with.

[00:07:18]It's time to keep editing. The grind never stops.

[00:07:20]>> I finished editing. This is a reaction video. It's Liam reacting to an AI voice just going over things that uh if you are that thing, then you're out. Like he wins and it says like if you're not wearing Wanita's jeans, you're out. And then we [music] do a little edit. Bang.

[00:07:33]Shaka locka. After editing, I went straight to writing down my tasks for tomorrow. Did my night routine. And then I saw that the reaction video was 50% below base. This sucked. After some of yesterday's posts doing bad, I was really hoping for better today. But little did I know that I'd wake up to a little bit of a surprise.

[00:07:51]All right. What's up, guys? It's day three. I'm filming this a little bit earlier because I just [music] looked at the stats on the videos yesterday. Now, we have one that did very bad and uh y'all saw that last night. But the first one is actually doing really good. The main thing is to get viral videos and this one is probably going to go viral.

[00:08:10]I'll show you guys the stats right now.

[00:08:11]We got one of them at 300K, but then the other one at 25K. This one is doing very solid. Look at this graph. Watch time is actually really solid. We got 280 follows off this, too. Actually, really solid. Prayers up that this keeps going cuz that would be so good. I'm going to go to the gym now and continue my morning routine. I head to the gym, [music] hit a little back day, did some pull-ups and some rows, and then I ate a beautiful lunch.

[00:08:35]>> Now it's time to mark off some of these tasks for today. First thing I got is scheduling the brown versus navy story post poll, which I'm actually very excited to make. So, here's the photo.

[00:08:43]It's basically just me and Liam post it up. I'm just going to ask the audience which one, give them the option between the two, and we'll see which one wins.

[00:08:49]Actually, comment in the YouTube comments which one you guys like more.

[00:08:52]I'd love to see which one you guys pick as well. All right, now that that's done, we're going to head to Liam's and film [music] the first video. I pulled up to Liam's crib, and the first video was a play on those fast reflex videos, but my pen just stands up on its own, so it's kind of funny. So, I do a bunch of crap and then at the end I do a slap transition into [music] the sherpa set.

[00:09:07]And the second video was a catch the napkin challenge which also inevitably transitions into an edit. All right, we finished filming both videos and now we have to prepare for a shoot which means more ironing.

[00:09:19]All right, I think we're done. After ironing, I head to the shoot location in UNCC campus. Here's the setting for the shoot. We're on like a stair set.

[00:09:26]>> Yeah, this [ __ ] is crazy.

[00:09:27]>> Look at this view, bro. This is fire.

[00:09:28]Sorry.

[00:09:28]>> I'm sorry.

[00:09:32]We began the shoot with the goal of getting a picture for the model post and a couple pictures for the story post and it went perfect.

[00:09:38]>> All right, we just finished that shoot.

[00:09:39]Um, it went well. We got the photos that we needed to get. We completed everything that we needed to do today.

[00:09:44]It's only 5:40, so we actually we actually flew through today. I'm going to go home and eat and then I'm actually probably going to start editing this YouTube video. All right, I finished editing the first video. Basically, it's like a stitch of this guy who has like really fast reflexes. We'll see how this does. Hopefully, it doesn't go like 70% below base like the other video. This video from yesterday is doing very solid. It's now at 874K and it got us 1,300 follows, which is a really good ratio. If we can get even one or two more videos like this during the drop, that would be really, really good. All righty, the second video is now edited and done. Basically, at the end, I grab the napkin and then it goes up, clothes fall on, and edit. Just a little transition thing. Now that I'm done with all the main tasks for today, I think for the rest of the night, I'm just going to edit this YouTube video. To end off my night, I of course wrote down the tasks for tomorrow. And then I did my night routine. [music] All right, it's like 12:00. I posted the second video.

[00:10:32]It's doing decent. The first video is also doing decent. They're both about 20% [music] above. I'll definitely take that. I edited a little bit of the YouTube video. Anyways, I'll see you guys tomorrow. All righty. It's day four. [music] I hit a leg day this morning and now I'm like already exhausted. You guys already know the drill. We got to schedule the story post for today. Today's story post is kind of important. On this 03 drop, the number 03 on the crown will only be on the crown during this drop. After this drop, it'll never be on that crown again. So, in this story post, I'm going to be explaining that and basically giving it exclusivity. So, we have the first slide. It says the O3 only exists on this drop. And then the second slide is now Hunter's the main centerpiece. And it [music] says once it's gone, it's gone. So, it kind of gives you the meaning and it shows both crowns. Now that that's done, Liam's over. So, we're [music] going to film the first video.

[00:11:14]This video is the name the thing video.

[00:11:16]And if you don't name the thing correct, >> is that Aladdin? That happens. And then, of course, we filmed our edit for it.

[00:11:22]Second video was a reaction video, so we just had to film an edit for that. All right. Me and Liam just finished filming both videos. Now I'm about to just eat some uh like late lunch and then I'm going to edit a lot of the photos that we've taken for O3 [music] and then put them in the drive so that they can be used for emails and for the model post that we'll be posting on drop day.

[00:11:38]All right, I just finished editing the first video. It actually took a long time and then at the end the clothes pop up and then he slaps them on me. Edit done. This video just posted so hopefully it does well. It's around 8:30 right now. I just ate some dinner. I still have the second video to edit and I'll probably also edit more of the YouTube video. And earlier I was editing photos. So, a lot of editing going on.

[00:11:58]While I was editing the second video, I thought of an idea and I'll show you guys right now. Okay, so basically Liam reacts to scary photos and there's like scary things hidden in each photo and then on the last photo it's this and I'm behind that pillar in the background and then I pop up and it's an edit. What if the last picture was his room and I popped out in his room and then he was in the background of the edit? So, I'm about to go to Liam's house right now and we're going to refilm that edit because I think that would be fire. I got in my car and head over to Liam's and then we filmed the clip that he would [music] be reacting to and his reaction and then refilm the edit with him in the background. All right, me and Liam just finished filming that video.

[00:12:32]Uh, now I'm about to leave and I'm about to go do some car editing and try and get this out by 12. All right, y'all.

[00:12:37]It's like 12:30 now. I finished editing this video. I think I cooked on it. This is his room and then I come in and you can see I'm in both the reaction and the like lower clip and then it goes into the edit. It's fire. There it goes. Now it's posted.

[00:12:53]>> I can finally go home. I'm currently parked at a gas station right now just so I was able to edit and get it out as soon as possible. Let's head home, do our night routine, and uh end off day four.

[00:13:03]>> And that's exactly what I did. I wrote down my tasks and did my night [music] routine. Guys, quick update. This video is off to a great start. 88% start is is very solid. We will uh we will see you tomorrow.

[00:13:16]All right, guys. It's day five now. I was about to go to the gym, but I took a little look at the video that we posted last night. Uh, just just look. Let's go. You can't have a much better start to a morning. All right, let's go to the gym and hit a chest day. I went to the gym and I hit my favorite day, a chest day. Did some incline, some flies, and then some dips, and then got home and ate some lunch.

[00:13:34]>> First thing we got to do, of course, is the story post. And for today's story post, it's going to be about scarcity.

[00:13:39]>> All right, y'all. So, I've been like fiddling around with this story post for a really long time. I can't get it to look really good, so I'm just going to come back to this later. Beam's almost ready to film, so I'm about to go leave and meet up with him and then we'll film the first video. Before I left, I ate two sandwiches and then we began filming the first video, which is a dash cam video. We basically had to act like someone was breaking in front of us and then got out of their car and hit my hood.

[00:13:59]>> It's on dash cam, bro.

[00:14:00]>> It's on dash cam.

[00:14:01]>> No, don't do it, bro.

[00:14:03]>> Yo, >> and then when you check the hood, it's just the clothes. Now, [music] we're on to the second video, which is a reaction video, but we still have to film the edit for it. And we're going to do like a little elevator reveal. We filmed that edit outside of an elevator. And then immediately after that, we pulled up to UNCC [music] campus to do a shoot. The goal for this shot was to get a nice person in the foreground and person in the background shot to use for the model post on drop day. And this photo was also [music] taken for that model post.

[00:14:25]All right, guys. So, it's like it's pretty close to 8:00. My hair is crazy.

[00:14:28]I got to edit the first video and try and get it out. All right, I finished editing. Basically, this guy comes up and slams the car. And so, we get out, check the hood, and there's the clothes.

[00:14:37][music] Later tonight, I think I'm having a fire with my friends cuz it's a Saturday. Yeah, I'm just going to edit the second video while I'm there. After editing the first video, I had an ethereal drive to my [music] friend's house. The second video was a reaction video. So, we recorded the clip at our friend's house.

[00:14:50]>> It's basically like a [music] breath holding challenge, but memes pop up and try and make you laugh. And at the end, I'm the last clip and then it's an edit.

[00:14:56]So, I got that posted and then just chilled out with the guys for the rest of the night. So far, I felt really good about how the past 5 days have gone. We had a bit of a rough start, but we really brought it back with a couple of these videos. The don't get stuck with the ball video is now over 3 million views, and the scary photos video from last night is over a million. We're only halfway through these 10 days and we already have two viral videos. But will it be enough? I really didn't know.

[00:15:18]It's day six and all the days moving forward really started to feel like [music] a blur. You know how it goes.

[00:15:22]Story post first. Today we got a giveaway story post because we're going to be doing a [music] giveaway on this drop. Because we were giving away an unreleased set, I used a little mystery set visual and then just explained how the giveaway works. Liam came over and we filmed the first video. The premise of this video is a delivery driver comes and delivers the package, but there's a note that tells him to put on what's in the box and of course that's the clothing. We filmed the edit for the second video first and then later I'm going to record the buildup for it alone. After those two videos we had a listing shoot with our [music] friend Enzo. So I had to iron the whole collection of course. So I head to Liam's picked up a chalky on the way and then we did the listing [music] shoot and here are all the photos. I think they came out really solid. After the shoot I edited the first video and then saved it in drafts to post at 8. All right, I'm done. Time to go eat some dinner. Ooh, that looks so good. I just posted the first video and I'm about to film a part of the second one and [music] it's a drawing video. And hopefully this one does well because the first video is not doing so good.

[00:16:10]>> Y'all, this took forever. This took [music] so long. I then edited the second video where I progressively draw more and more detailed crowns. And the last one that's supposed to be super detailed ends up being the O3 crown on the clothing. Now that I was done with everything, I wrote down my tasks for tomorrow. [music] Did my night routine.

[00:16:25]And then I ended off day six.

[00:16:28]It's day seven. You know how it goes.

[00:16:30]Let's start with the story post. Today we have a jeans poll story post and we have a countdown timer story post. All right, here's the jeans poll. We're going to see which one is um favored.

[00:16:38]So, we were filming the first video where I get hit by a car on Google Maps and then this hilarious kid comes up to us.

[00:16:44]>> You're good. You can go. By the way, >> we're filming a video.

[00:16:50]>> Have a good ride, bro.

[00:16:52]>> Can I do a burnout, please?

[00:16:54]>> Sure.

[00:17:00]>> Nice. Don't destroy your tread. I'm not allowed to be on trails or sidewalks on basically.

[00:17:05]>> Really?

[00:17:05]>> Police though.

[00:17:08][laughter] >> Does this kid think he is? But he's just sitting there.

[00:17:13]>> We finished recording that video, went to Liam's house and started the second video where we dropped things on our foot with a harmonica in our mouth.

[00:17:22]And [music] eventually we dropped the clothes on the floor and then it's an edit. We're uh at campus and we're about to do another photo shoot now. Just me and Liam. Hopefully we can get a couple good shots. For this shoot, we redid shots we tried to get a couple days ago, and they turned out really good. I edited the harmonica video first, just cuz it was easier to edit, and then I worked on the Google Maps video. We did this by taking a picture for each frame in Google Maps, and then with some editing, I made it look like we were clicking through Google Maps and watching someone get ran over. I got both videos posted, wrote down my tasks, did my night routine, and got one day closer to drop day. All right, today is day eight, which is a special day because [music] today we post a picture post, and it's a flatlay post that shows the whole collection. And now we're only two days away from the drop, which is crazy to think about. The story post for today is a decision poll asking what pieces of the collection they're going to secure.

[00:18:04][music] The first video for today is the car in neutral video. Basically, Liam gets out of his car, but leaves it in neutral. So, it coasts on its own and eventually it runs me over while I'm wearing a wants and needs. And for the second video, we had to find an elevator. All right, we have found our elevator. For this one, we did the nonchalant elevator challenge. So, Liam did [music] this little bottle flip thing as the hook clip. And to twist it into an edit, we did a transition where the clothes appear after the door opens, but then the elevator was called by someone on the upper floors.

[00:18:30]>> Are you going all the way down?

[00:18:32]>> Yeah. Sorry. I was recording a video.

[00:18:35]>> See, I knew I heard the [ __ ] I like your drip. This is >> Oh, I appreciate it. Thank you. You guys going to one or two?

[00:18:40]>> One.

[00:18:41]>> We set up like a lot of clothes. We're doing a a video for a clothing brand, so >> Oh, that's cool. Wait, >> Mhm.

[00:18:47]>> Okay, cool. This actually >> I finally made it back to our floor and we finished the transition. After those two videos, we head to [music] Liam's to do a flat lay listing shoot. I'm back here and I'm going to start editing and uh Liam's going to set up some [music] of the clothes and do some like ground shots while I'm doing that. Finally done editing this video. Start off with showing me putting in neutral. [music] Liam gets out, starts rolling, keeps rolling, and then Liam's like, "What the fuck?" And then it runs into me, flattens it, and there's the edit. This is the post, guys. We got this. This bang bang bang [music] bang bang bang bang. Nine photos.

[00:19:20]Beautiful. All right, guys. I'm [music] now home. The first video is out. I still have to edit the second one, but I'm just going to eat this sandwich first. I finished editing the nonchalant elevator challenge video, and the transition came out super smooth. Now that everything was done for today, I decided to wind down with a little bit of Rock League.

[00:19:39]Oh my goodness. to end off at night. I of course wrote down my tasks and then [music] did my night routine. All right, guys. Day nine. It's 1 day before drop day, which is [music] insane. For the story post today, it's a size guide and urgency story post. I'm going to schedule those later just because the size guides aren't going to be done until like 2:00. Let's go film the videos. I have a little a little toy Bugatti. We're going to prop the camera up on it and make it look like it's actually lifesize game. Here's the setup. Look at this.

[00:20:10]Looks like it's real now, huh? After propping up the Bugatti, I drove my car and acted like I backed up into it, got out of my car, and then I grabbed the [music] Bugatti to trick the audience.

[00:20:19]Our second video is an Omega video where Liam tells people to say a random word and then flips [music] the board around guessing what they said.

[00:20:24]>> All right, guys. We finished filming both videos. Now, we're about to do a shoot. We're redoing a photo that we took before. Hopefully, we're going to get it better.

[00:20:31]>> We're going to do a a solo with just Liam.

[00:20:33]>> During the shoot, the [music] wind picked up and knocked over our lights many times, but we still got the photos and they came out good. I just finished editing. Here it is. I come and I back up. Boom. And uh get out, grab it, show [music] that it's fake, whip out the clothes, and then edit. For the second video, I wanted to put a full collection edit at the end of it. So, I went to a parking garage and did that. I also made a story post out of it. We got Liam here. He says, "Say a random word." And then she says, "Banana." And then he flips it around and said banana. She says, "Spong and I say wants and eats his O3 crown." And then we do this tough edit the whole collection. All right, we're officially done with everything on day nine. We're just driving back home now. Just going to do my night routine, write down the tasks, and go to bed. And then we'll wake up on drop day. Holy crap, bro. It all comes down to this. Is everything that I just did, not just the 10 days, but for the past 4 months. Will this drop be a success? Will it reach the goal? I really have no idea. I got home and wrote [music] down my final list of tasks and did my night routine to end off day nine.

[00:21:32]Drop day. It's probably like cringe as [ __ ] All right, guys. It's freaking drop day. Today, we're going to post a lot of story posts. A size guide story post, shipping story post, timer so uh story post, social proof story post. The size guide, shipping, and the timer story post can all be made right now. I started by just making the shipping post and I would make the rest of them later.

[00:21:52]I then left to go film the first video of three today. This one would be posted at 4:00, [music] 4 hours before the drop. We're going to caption this video POV, you need glasses. So, basically, you see a $20 bill on the ground, pick it up, but it's not actually a $20 bill, and it's a note that says 4 [music] hours. And then I say that the drop is in 4 hours, and showed the clothes on the ground. Now, me and Liam are going to head to Chipotle. And while we're at Chipotle, I'm going to edit the first video. I'm going to get that out at 4:00. And then after Chipotle, we're going to film the second video, which is like an interview video. We're going to go we're going to have to go up to strangers and stuff for that. So, we head to Chipotle and I demolished this bowl. Finished Chipotle. I posted the shipping story post and I also edited the first video. Now, I would be posting it right now, but I honestly thought about it. We're doing three videos today. That was supposed to be our extra video, kind of just serving as a reminder for the drop. Honestly, I'm not very confident in the video performing well. I decided that I don't want to post it. And it's just too risky to post if it does bad. And I really think it could do bad.

[00:22:46]>> So, if you've ever seen those videos where they go up to someone and ask what they want to say to the next person, that's the video we were doing.

[00:22:50]>> What do you want to say to the next person?

[00:22:52]>> Uh, I love you. Uh, love you.

[00:22:55]>> What is going on? What is going on?

[00:22:58]>> Uh, my dad just left me.

[00:22:59]>> This video came out so good.

[00:23:01]>> We finished filming the uh interview video. It went really well. It's going to turn out good. It's an hour and a half till we drop. And right now, I'm kind of just trying to get [music] story post locked in. And I also have to edit that video and make sure it's out at 8:00. And then we also have to do the picture post. So, it's going to be a rushed little hour and a half. I posted the size guide post and then I posted a 30-minute timer [music] post. And just in time, I finished the interview video.

[00:23:22]The twist is that I'm the last person that's interviewed and I'm in the middle of filming ground [music] shots for the whole collection. It is 7:42 and I'm probably about like 20 minutes away from home. I would like to be home for the drop. Let's see if I can get home in time. I got home in lightning speed, got the video posted just in time, and the moment that I worked so hard for has finally come. The team and I really put our all into [music] this drop. I planned out every little detail from the reels, story posts, and photo shoots and making sure that each [music] piece of the collection was perfected. We had multiple reels go viral, and the hype really built up. It all came down to [music] this very moment.

[00:23:54]>> All right, guys. I'm reporting on my computer. We've made 5K already in 3 minutes. [music] That is probably the most for sure ever.

[00:24:02]Jesus.

[00:24:02]>> Drop is going well to say the least.

[00:24:04]>> Look at all of these orders. [music] It's literally been 7 minutes. Have a face cam now.

[00:24:10]>> Let's update this again. Oh, wait. It is updating. I think I'm going to end this face cam now. I'm going to go for a walk or something.

[00:24:19]So, last night when the order started coming through, not only was I super excited, but I was also really overstimulated. So, I decided to stop recording and just let myself relax. But what I can say is the drop went really well. So far, we've sold out 70% of our stock. And considering this is the biggest bulk that we've ever tried to sell, I am more than happy with that result. If you're going to take away anything from this whole video, please think about what you want in your life.

[00:24:45]Think about what you need to do to get it and take action until it is a reality. That is literally why our brand is called wants and needs. And that's also why we put take action on the back of our clothes. We want to inspire all of you to take action and become the best version of yourself. So, I hope you guys enjoyed watching me on this journey. And I cannot wait to see you guys on the next one.