“Americans Are Saying It Out Loud… They Can’t Keep Up Anymore”

Added: 2026-05-15

[00:00:00]Michigan grocery prices are getting ridiculous.

[00:00:02]>> The cost of living is breaking people.

[00:00:05]One stick of deodorant and eight rolls of toilet paper.

[00:00:10]My bill was 49 dollars. I used to just grab what I needed and kept it moving. But now I'm looking at every single thing. Do I really need this? And it's not just groceries. It's rent, bills, gas. At some point you got to ask, how are people supposed to keep up with this? to the grocery store for, you know, normal stuff. Eggs, milk, bread, snacks for the kids because they go through those like crazy. Nothing too insane. But somehow it's at least $240 every single time.

[00:00:41]Then you get home and the utility bill hits. Electricity went up, water went up, internet, insurance. At this point it feels like you can't even maintain a life without hemorrhaging money. And before anyone comes at me and says to budget better, most people have already cut everything fun out. People aren't struggling because they're buying designer handbags. We're not even struggling because we're out buying coffee. Let's be real, that's even a luxury at this point. We're struggling because groceries suddenly cost as much as a car payment. And a car payment costs as much as a mortgage. And here we go into the hot season in Texas where our utility bill is about to skyrocket because CoServ is expensive. But somehow our paychecks are just supposed to absorb it and they're not going up at all. Just the bills. Michigan grocery prices are getting ridiculous. I walked into Kroger for a few basic things and I walk out feeling financially unstable.

[00:01:31]Eggs, chicken, fruit, coffee creamer, like nothing crazy and I somehow spend $140.

[00:01:37]Like for what? You want some fruit, honey?

[00:01:41]Yeah.

[00:01:43]Let me go sell the car.

[00:01:46]This economy is so bad.

[00:01:48]$33 for toilet paper?

[00:01:50]We can't even afford to $13.99 for a god dang on watermelon.

[00:01:57]When in the world did candy bars end up being a dollar ninety-nine? For five, six items purchased, seventy-one dollars.

[00:02:10]Two for eleven dollars for shredded cheese?

[00:02:13]Are you kidding me? Y'all, this is what seventy dollars get you at Walmart.

[00:02:20]Yep, that's it. Seventy dollars.

[00:02:25]You got to be kidding us, Ruffles.

[00:02:28]Seven twenty-nine? Seven twenty-nine for a bag of Mom, ten dollars forty-six cents for this little bit of piece of chicken?

[00:02:37]>> not see that? No. Somebody explain this.

[00:02:44]What?

[00:02:45]No, seriously, are they joking?

[00:02:51]This is why Americans are obese now, cuz why is one singular apple, one apple, two ninety-nine? Why is one apple three dollars? And if you think people are just complaining, listen to this.

[00:03:02]>> It's not your imagination, just about everything is getting more expensive.

[00:03:05]Inflation's soaring three point eight percent versus last year, the highest level of inflation in nearly three years. Prices also up for the second month in a row, in large part because of the war with Iran. And, you know, it's average Americans who are paying the price. The typical household is now spending two hundred sixty-six dollars more on the same goods and services compared to last year. Looking at two these comments, most I've ever made, poorest I've ever been.

[00:03:36]Bro, my whole twenties have been a crap show. Everything has gone up except wages. Comment, and everything is more expensive, yet everything is being made cheaper, and we're getting less.

[00:03:50]Bag of chips being six to seven dollars is effing diabolical.

[00:03:56]Six basic items should not be a hundred plus.

[00:04:00]Twenty to thirty dollars an hour is the new ten dollars a hour shaking my head.

[00:04:06]A stick of deodorant being nine dollars is ridiculous. You got a lot of comments here. Let's get more reactions from the people.

[00:04:13]>> Oh my god. Look at these prices.

[00:04:16]Three ninety-nine for a little small tub of cream cheese.

[00:04:20]That's the deal. That's the lowest price.

[00:04:23]You want a watermelon?

[00:04:25]It's only eight bucks.

[00:04:27]Check out the bacon.

[00:04:33]Okay, so the lowest price was five ninety-nine and it went up to twelve ninety-nine for a pound of bacon.

[00:04:40]French fries, five ninety-nine, three ninety-nine, six forty-nine.

[00:04:46]Everyone's favorite, ice cream, six ninety-nine.

[00:04:51]Look at that, thrifty ice cream. There's nothing thrifty about six forty-nine.

[00:04:57]How about some Ben & Jerry's for four ninety-nine?

[00:05:01]Remember how cheap Pringles used to be?

[00:05:04]It's just off the charts, everything.

[00:05:06]Look at this pizza.

[00:05:08]I'm not showing you the greatest foods because meat is out of control, but frozen pizzas, they start off as low as four ninety-nine, but they're all like six ninety-nine, eleven ninety-nine. For a frozen pizza, you get to take it home and make it yourself. Ten ninety-nine.

[00:05:25]So, when did everything at the grocery store just become ten dollars? I just had to leave because I was like, what the orange juice, ten dollars, eggs, ten dollars, pretzels, ten dollars, Cheez-Its, ten dollars. Every time I walk in, it's like it's getting more and more expensive by the day. Y'all, I am sick of this. I remember when I could walk into the grocery store, get a pack of Oreos for a dollar fifty.

[00:05:47]A dollar and now I'm out here spending $9.79 to get a pack of Oreos. It's like everything rounds up to $10. This is ridiculous. I can't even go to Taco Bell with $5 anymore. I can't wait to look at my kids in the eye and be like, "You know I used to be able to go to Taco Bell with just $5 and get a meal that would fill me up for 3 days?" It's insanity in these streets. I can't Man, I can't deal with this no more. I just want to say this real quick. I had a full-ass crash out about gas prices.

[00:06:13]Gas, $65 for one tank.

[00:06:16]I was paying 40 to $45 for a tank a couple months ago.

[00:06:20]I physically cannot afford it anymore. I actually can afford it. I can get to work. I get gas every 3 days.

[00:06:28]I can't do it and I'm tired of this [ __ ] Are we great yet? I'm just I'm just curious because I had to quit doing DoorDash which was a major source of income for my family because of this.

[00:06:41]Are we great or This is New Jersey.

[00:06:45]These companies, these corporations are out of their minds. $7 for a bag of chips, for Doritos.

[00:06:50]They're party size but still $7 whenever you can shop at the commissary if you're a veteran or in the military and at least they're like two to $3 for the same which means I know they don't have to charge this much for their prices.

[00:07:07]They don't have to charge this much.

[00:07:09]This is price gouging. This is crazy.

[00:07:11]How's anybody expected to live out [music] here?

[00:07:13]And then Dr. Peppers $9.99 for a 12-pack. Oh, and congratulations, there's a sale right now for $7.99.

[00:07:20]Just doing a whole lot of favors.

[00:07:22]$9.99 for a 12-pack of soda.

[00:07:26]And we got to trick you into thinking you're getting a great deal by putting it down to $7.99. These companies are out of their mind. People can't afford to live.

[00:07:32]>> [music] >> There goes soda, I guess.

[00:07:35]And then we got Cheerios out here, $5.09 and they're on sale because normally they're over $6, over $6.50 for a You got [music] Corn Chex, Rice Chex, $5.79.

[00:07:48]What are we doing?

[00:07:49]Honey Nut Chex, $6.29.

[00:07:52]>> [music] >> I just don't understand how people are supposed to survive. This is crazy.

[00:07:56]Again, if you didn't have the commissary to live, and I feel bad for the people that don't, [music] these are crazy. At least the Best Choice offers a little bit cheaper of a price.

[00:08:05]But, these prices are crazy. These companies are out of their mind.

[00:08:09]I don't know what regular people are supposed to do. I just left the grocery store, as you saw in that footage, and I got basics. I didn't get luxurious things. The lug- One luxurious thing I got was a 12-pack of soda, and that's where we are now that that's a luxury.

[00:08:21]Fine, I get it. The rest is I got milk, I got cereal, I got some granola bars for my family, for me and the kids.

[00:08:29]Nothing crazy. I Oh, wait a minute. I did get a couple poblano peppers for dinner for this week. So, you know, there's another extravagant expenditure, if you will. But, I don't know what we're supposed to do, man. Grocery prices are insane, and I know for a fact that they don't have to charge you that much. Obviously, everybody knows this, but I know for a fact because I can shop at the commissary. Obviously, I was just going to swing by this regular store today, >> [music] >> and it was crazy. But, I can shop at the commissary, so I know that they don't have to charge this much.

[00:08:58]>> [music] >> I People aren't going to be able to survive. I don't know what's happening.

[00:09:01]It It's insanity, whatever's happening here. Groceries are insane, inflation's insane, shrinkflation is real. It's crazy out here. The cost of living is breaking people. So, this is a report because there are lots of young people right now going viral for just crashing out over the fact that they're like, "I did everything right. I went to school, I went to high school. What are you supposed >> I got a degree. I I got a degree in something that is robust in the job market, and I still cannot pay my rent."

[00:09:32]And they're crashing out, and they said like the timing is usually around big social events like Coachella, where it's costing money and these people are mad because they can't they can't even think about going to Coachella. But they but they're college graduates, they have you know, air quotes great jobs and they said 70% of Generation Z is struggling with rent, right? And 50% of millennials are financially you know, strained. One stick of deodorant and eight rolls of toilet paper.

[00:10:03]My bill was 49 [ __ ] dollars. $50 for three items.

[00:10:10]I'm getting ready to move into a new apartment.

[00:10:13]And for a one bedroom 638 square feet, it's going to be $930 a month.

[00:10:20]Gas is $5 a gallon.

[00:10:23]Milk is $3.89 a gallon.

[00:10:26]And bread is almost $6 a loaf.

[00:10:30]A 24 pack of bottled water is seven [ __ ] dollars.

[00:10:35]And I'm at the point now to where at 50 years old, I'm trying not to crack here.

[00:10:41]I'm 50 years old and there's no [ __ ] way I'm ever going to be able to retire.

[00:10:47]I've had to cash in my life insurance and my 401 in order to survive.

[00:10:56]You know, after a certain amount of time living and working on this planet, you shouldn't have to work to the you should not have to work too far this ground beef. I'm going to the supermarket, okay? Because I'm looking for some ground beef for my lasagna and also for my spaghetti. I don't find the the ground beef. Why is it $30?

[00:11:16]>> [music] >> Who can Who can afford that?

[00:11:19]And don't get me started on the ground chuck roast. The chuck roast is like $15 per pound, you guys. That is insane.

[00:11:26]>> [music] >> What happened to groceries becoming more affordable? What the hell? That's an affordable Like, I am so disgusted right now.

[00:11:34]They're the cancer cuz I can't [music] even afford the beat for the damn on the desire. I do these videos to keep people informed and let people know what's really going on out here and let people know that you're not the only one going through this. I see a lot of people coming in the comments saying that this is not true and that's not true, but you don't really know what people is going through in their life. And a lot of times when it's not happening to you, you feel like it's not real. And sooner or later, you might look up and you're the one asking what's going on.