Before increasing advertising spend, businesses must first ensure consistent follow-up on existing leads, as generating more leads without proper follow-up systems wastes resources; the recommended approach is to fix CRM systems, train teams on follow-up procedures, and optimize current lead conversion before scaling ad campaigns.
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Spending more on ads while your follow-up isn’t consistent? #shortsAdded:
If without doing advertisements, you're generating 100 leads per month, but [music] you're only following up with 50 people of those of those leads, then why would you generate more leads? You already can make a lot more revenue and close a lot more deals just from the leads that you already have, Right? There was a hole in our buckets. Yeah, basically. [music] And when there's a hole in your bucket, well, you first need to put band-aids on. So, you fix the bucket, make sure that the CRM system is in order, [music] everything's structured, your team knows how to follow up with everyone. And that is the moment when you start running ads and making sure that more leads are coming in.
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