The Worst Rebrands Of All Time...

Added: 2026-05-06

[00:00:00]the worst rebrands of all time.

[00:00:02]Rebrands. Whether it be a celebrity needing to rebrand after a controversy or a company trying to adapt to the times, rebrands are necessary if you feel like you need to switch it up and start something new. And it could go well, but sometimes they don't. So, today we're going to talk about the worst rebrands of all time. First, we got to talk about Twitter. And yes, I still call it Twitter because there's no way I'm calling it X and not cringing.

[00:00:26]And let's be real for a second. The only thing you should refer to as X is Jos Onroy. So 4 years ago, back in 2022, the original CEO of Twitter sold the company to Elon Musk and he completely rebranded it to be called X. But ironically, nobody even calls it X and they still know it as Twitter. It's crazy that Elon spent $44 billion on the company and for people to not even call the platform by its new name. In all honesty, it seems pretty pointless to me. Like just keep the old Bluebird logo and the name. And I'm part of that movement because I've yet to update my Twitter on my phone because I don't want to see that corporate slop of a logo. But not only did he change the aesthetic of Twitter, he also added monetization, which does sound good for creators on Twitter. But once you add monetization, you're going to get a lot of people who write posts solely just to get impressions to make money. And that leads to a lot of hateful ragebait content, misinformation, and loweffort tweets just to get impressions and engagement.

[00:01:23]And also, X premium is just so pointless. You're paying $8 a month to get a verified check mark. Like being verified used to be cool because it meant that you worked hard to build up a community to earn it. But now anybody can get verified with a swipe of a card.

[00:01:37]Like dudes really have 10 followers to their name and pay for X premium. Like bro, you're laring. And don't get me started on Grock AI. This guy really spent billions of dollars on an AI model just so we could post videos of him smoking and for him to have his own personal waifu. Like, have we lost our minds? People are also using Grock AI to make illegal content like deep fakes, too. And man, recently, Twitter has just been a cesspool of just degenerate content. Twitter never needed this at all. And now the platform is filled to the brim of garbage AI content. Next, let's talk about Kais. Now, Kai is a very popular Twitch streamer, part of the content group AM. And he's best known for his crazy streams where he brings out celebrities, blows up his own house, whatever this is. And more recently, his Mafia thon 3, where he broke the world record of 1 million Twitch subscribers. And 2 months following this, Kai would announce his breakup with his one-year girlfriend Gigi. And this is where it all went downhill. He would go on to start a side YouTube channel called Kai's Mind and start uploading videos of himself reading. Like, I'm all for reading and promoting bettering yourself to your viewers. Go ahead. But do you really need to record yourself reading and let alone have a timer set? And this guy even keeps reading when the timer goes off to show how dedicated he is. Like boy, slow down. You're not even retaining what you're reading. It just comes off as so performative. Like this guy really filmed himself listening to Frank Ocean. And recently he announced he's getting into the fashion industry with his new brand coming out called Vet. And the entire internet just dogpiled on him and clowned the ever living hell out of him. They even brought up his old fits, which son, these are just crazy. Guys, we are all rocking Vet 2026. We And oh yeah, he also recently made a hate wall of tweets saying that it helps him motivate himself. Like Kai's just becoming too corny, man. He's literally doing this to himself. He's given the haters more ammo to clap back at him. And I just think Kai went about this in the worst way possible. Like guys, this is what a breakup does to a man. It makes you film yourself while reading while listening to Frank Ocean. All right, next let's talk about Facebook. Now, Facebook, ever since they rebranded into Meta, I just have not been messing with it. Don't get me wrong, Facebook marketplace is still goated as hell. That's where I've been buying my phones for the past few years.

[00:03:52]But ever since Zuck added in their metaverse [ __ ] everything has just been downhill. Now, Zug's metaverse stuff was basically a big business venture into creating a new online economy where people would be able to use their meta headsets to hop into this online world where they would be able to do remote work and hop into meetings.

[00:04:09]And on paper, this does sound like a good idea, but man, did this idea flop.

[00:04:14]First of all, the metaverse had like no users. It was like an abandoned town because not many people could afford a VR headset that cost hundreds of dollars just to hop on a shittier version of Zoom. And just look at the characters they chose to design. It just looks like some corporate slop with no creative thought at all to make it at least visually appealing. Like this guy really spent billions of dollars on Snapchat bit emojis. I'm done. And Meta has announced this year that they're shutting down their metaverse. And guess how much money Mark Zuckerberg spent on this business venture? $80 billion with a B. Do you know how many junior chickens that is? Like we're just lighting money on fire at this point.

[00:04:51]And of course, we have to talk about the man himself, Mark Zuckerberg. Now, Zuck in recent times has completely transformed himself from his geeky nerdy look into his new alpha male Chad look.

[00:05:01]You'll see pictures of him dripped in designer gold chains. He even changed up his hair, which looks way better than his old hairstyle. And apparently, he does MMA and surfing now. A complete 180 from his old computer geek self. Like not so long ago, people thought Mark Zuckerberg was a lizard, part of the Illuminati, and he was an AI because have you seen the old clips of Mark Zuckerberg speaking? He doesn't even sound human.

[00:05:25]>> All right, station. This is Mark Zuckerberg at Facebook. Can you hear me?

[00:05:29]Okay.

[00:05:33]>> Seem to be replacing Larry and Sergey as the people out here who everyone's talking about.

[00:05:43]You're just staring at a question.

[00:05:45]>> And people think this rebrand is to distract from Facebook's controversies in the past, like him actually stealing the idea for Facebook from the Winkle Voss twins, selling people's data, and influencing election outcomes. Like, boy, just go back to them gray t-shirts.

[00:06:00]And next, let's talk about Clebocop.

[00:06:01]Now, Qubblecop is this massive YouTuber that has 15 million subscribers. Oh, never mind. He has 14.9 million as of recording this. but he was mainly known for his Minecraft and GTA content which would get millions of views. And in 2023, as AI was becoming more and more mainstream, he would see it as an opportunity to capitalize on, and would completely rebrand his channel using AI.

[00:06:23]He would go on to use AI to make content of himself so he could pump out more videos easier and at a faster pace. And it was all just AI slob. Like, look at the type of videos he was uploading.

[00:06:33]Woah woah woah woah woah woah woah woah woah woah. Like come to find out making millions of videos of you saying wo wo wo over and over again is just so soulless and just goes against the whole point of being a content creator in the first place. You know as a content creator the entire point of it is that you are creating the content. The creativity should come from you yourself and not pumped out of a swap factory.

[00:07:02]And this clearly reflected on his audience because they were clowning him nonstop about this and stopped watching him as a whole, causing his viewership to dwindle down. But yeah, apparently as of 2026, he's stopping the use of AI.

[00:07:14]So, let this be a lesson for you aspiring content creators to not take shortcuts in creating content. And we've mostly talked about the rebrand of people, but let's switch it up a bit and talk about logos from companies. Now, I really don't know why, but over the past decade, companies have been going for the minimalistic look for their logos more and more and removing the soul from the originals. And starting first, let's talk about McDonald's. Now, McDonald's old logo used to look like this. See how it looks a little playful? Like, wow, I like the sort of pastel colors they chose to use, and I kind of just want to pinch its cute little cheeks. But fast forward to now, and it looks like this.

[00:07:50]They just completely stripped away its soul and now it's just a lonely M that looks like it was made in 5 seconds. And did you notice that the second they started rebranding to the more minimalistic look more and more, McDonald's play started disappearing.

[00:08:02]Yeah, you see the pattern? These play places were so fun to go to as a kid.

[00:08:07]Granted, they smell like ass, but these were like a child's dream place to go to have some fun at. Next, let's talk about Pringles. Now, when you compare the old Pringles logo to the new one, it just looks so sad. Like, why did they have to remove the Pringle man's iconic mustache and replace it with this BS? They even took the guy's bow tie and made him go bald. He's got to fire his barber. Like, what's the point? This new logo isn't even recognizable anymore. And next, let's talk about Nest T. Now, oh my god, this one is actually personal for me.

[00:08:35]You know, as a Nest enjoyer of over a decade, I always liked how their logo looked. The refreshing lemon graphics with the water and a clean design of the logo on top of that. I loved it. It was very Frutiger Arrow inspired, I would say. But man, when they rebranded, I was heated cuz what the hell is a Fuse T?

[00:08:53]Like, why change the name from Nest Tusc? I just don't see the correlation.

[00:08:57]Like, yeah, I'mma go light the fuse at your headquarters because who thought of rebranding this? I know Nest T as Nest T, not this [ __ ] Fuse T. And now, every time I want to go buy some Nest T at the store, I look at the new rebranding and my day is just ruined.

[00:09:11]It's just not the same. And I can promise you not a single soul is calling it Fuse T. We got to start a petition for them to revert back. Now let's talk about some internet browsers. Starting off with Internet Explorer. First of all, iconic logo that everyone recognizes and has a great amount of nostalgia on people. Like look at that glistening E with the yellow swoosh.

[00:09:31]Like damn, so cool. Whoever made that, they cooked. But fast forward to present time. Not only is the logo completely different, but it's also called Microsoft Edge. And they completely removed the E. Next, we got Firefox.

[00:09:44]Another iconic logo, but personally, I just never use Firefox, but I always thought the logo looked so cool. But as the years go by, they just dumb it down more and more to where you can't even see the earth in the logo. And the fox is just a husk of what it used to be.

[00:09:58]And apparently, they were going to even remove the fox entirely until it caused an uproar on the internet, which caused them to scrap the idea completely. A W Internet. And finally, let's talk about Safari. Now, Safari's old logo using the realistic compass. I always found so satisfying to look at. But now, as you can probably tell by opening up your phones, it's been minimized to a more simplistic look. And while I'm not too heated about this, I've actually grown used to it. But I would be lying if I said I didn't miss the old shine in the old one. All right. Well, I hope you enjoy this video and follow my socials.

[00:10:29]Anyways, I'm out. Bye.