Female Formula | رناد فتحي: الخروج من البيت بيعلم كتير

Hinzugefügt: 2026-06-03

[00:00:00]My brain is always connecting things together, figuring out how to link this to that to that, so we can profit from this and that and that. You're clever, but you didn't study everything you do. Keep in mind I couldn't speak English; I could only say yes and no. You came here on your own, what are you doing?

[00:00:14]In the name of God, the Most Gracious, the Most Merciful, to try. That's why I always address fathers and husbands, even the girls, so they don't get bored. I promise you, I'll never in my life become famous because of someone, even if they like it. Aren't you embarrassed, for example, when you show someone what you do or your work? No, what I'm about to say is that from now on, success begins, so you have to build success upon success. You brought a clan, and you don't have a team.

[00:00:37]I'm afraid of this part. No, forget it.

[00:00:38]Speak like someone who studied marketing. I'm actually a criminal lawyer. I'm a person who's only concerned with myself.

[00:00:44]People judge us, and the people around us... I mean, right, right, I want to hear these stories, but please don't talk about these things. It's really wrong. Going out, guys, teaches you a lot. I mean, go out! You talked about it on social media, so that's why I'll allow myself to [music] let's talk about it.

[00:00:55]Why did you do that to her? Okay, let's end the episode. Welcome everyone. I'm Rana Nad, and all I'm asking of you is to subscribe to the channel because 70% of the people who watch us are watching Alia. She hasn't subscribed yet.

[00:01:15]Okay, we'll try to put the laughter aside. We won't put it aside, but we're not here to talk about laughter. We're here to talk about a really smart girl. Laughter is a nice thing, and she's funny, and we really can't put that aside in the episode, but Rana... the meaning The girl's movement is a craft, you know the girl who knows how to laugh, [laughs] things with her face, so I laugh. We'll start the episode right away [laughs].

[00:01:46]When you introduce yourself, what do you say? What does " Ranaid" mean? I mean, if I asked you to introduce yourself, you'd say, " Who are you? What do you do?"

[00:01:55]Come on, let's start with "How are you?" and stuff. No, not "How are you?", "What do you do?"

[00:02:00]Instead of me presenting your work, you do it, so how would you like to introduce yourself?

[00:02:04]My PR wants me to change my bio because I wrote content that was great, sweet, honey, honey. Do n't you remember it or what?

[00:02:17]They told us not to change it, and stuff like, "You're saying that about yourself?" So I said, "I don't know, I just felt like I was incredibly sweet," and then [laughs] I felt like there's no one sweeter than me on social media yet, so I felt like I needed to give myself a nickname, and stuff like that.

[00:02:30]But then she said, "No, that's a bit too narcissistic, so try changing it." So I went and wrote another bio, like, "I'm the most beautiful one on social media." Then Renad said, "We can write your bio for you, or we can go back to being sweet again." That was much better. [laughs] So that's the point. I don't know what to tell you, but you're really a sweet content creator. You create sweet content, you're so sweet, I'm sure of it.

[00:02:58]But when I talked to you, I discovered that you're really dynamic, honestly. You're so talented. You did n't study anything, you just come up with it.

[00:03:08]Tell me about it from the moment you went to Oman and joined the community of foreigners. And what did you do with them and how did you deal with the government? And let's get to the point before that. I'm actually a criminal lawyer.

[00:03:22]Welcome, Trap Mike [laughs].

[00:03:26]Oh, the editor is awesome in this episode [laughs].

[00:03:30]Match, Paolo. Well, I actually... Oh, at the beginning, I graduated with a law degree and studied criminal law.

[00:03:36]Did you work as a lawyer?

[00:03:37]I worked as a lawyer, then I trained, then I worked for a year, then I was so tired of it.

[00:03:42]The idea of just not talking about these things is really wrong.

[00:03:48]The idea of ​​me representing someone in court, I still wasn't comfortable with it. I wasn't very comfortable, not very comfortable at all. Then I met my husband, and at that time he was moving between Egypt and Oman. I mean, right after we got married—I got married in 2014—exactly a year after we got married, he moved to Oman.

[00:04:09]He told me I had to stop working because I was going to travel with him. So I was so excited [laughs], so excited! Let's go to Oman! I thought I was going to Oman, I didn't know Oman. I just thought of Oman like anyone who reads the name, "Oh, Oman," so I thought, "Oman, then," and that was it. I was going to Jordan and stuff. He said, "No, Oman." So I was like, "What does that mean? A desert?" No, no, by God, no! This country is amazing, and so on and so forth. As soon as I arrived, people would know, especially if they were from Oman. I was staying in a place called BDO, which was also a bit quiet and separate from the other part, which is noisy, like Bousher and Muscat. I mean, it was a bit far from the noise. So I lived in BDO for a long time. I mean, it was really quiet. Life was so quiet. I mean, from 8:00 onwards, there's no sound around you at all. And then, in Oman, they don't honk, yeah, no horns and stuff.

[00:05:06]You're coming from Egypt, you know? I mean, what's with all the noise, guys? So, I was so tired, so, so, so tired. I told my husband, " I'm going to travel. I want to go back to Egypt. I can't take it anymore." He said, "Okay, come on, we'll try something else, and then you can decide if you're going to go back or not. Will you transfer your job? Will they transfer me?"

[00:05:23]On a compound located in the heart of Muscat called Dolphin Village. Dolphin Village is a very well-known community with many foreigners, all working in the same field as my husband. Here, I started to get to know many foreigners, even though I didn't know how to speak English. I could only say "yes" and "no" [laughs].

[00:05:45]But yes, I was with Carla at the time, but she was already in kindergarten and didn't know how to deal with people, didn't know how to speak, didn't know what to say to them.

[00:05:55]I have a public education like everyone else, but I only learned English from foreign films, but I didn't study anything. So, it was a challenge: either I would talk to them, or I would talk to myself. I chose to talk to them, so I started to learn English on my own. I mean, how did you teach yourself?

[00:06:19]Yeah, I taught myself English. I read books, watched movies without subtitles, and then I'd talk to them, making mistakes. I'd say "had" instead of "had" and "were" instead of "were." I started making mistakes, and they understood me. I mean, I knew how to get the message across.

[00:06:35]Yeah, I knew how to get the message across. So, I didn't have a challenge to have an American or Persian accent. The important thing was that I could speak. "You understand me? We're going out today, you know?" [laughs] "We're going to eat, Mom, we're going to eat, Mom!" [laughs] So, the challenge for me was just to create a community of people and go out with them. It wasn't necessary for me to speak English fluently. With time, I started speaking more professionally. I mean, I went straight to my husband's company and said, "What do you think about starting a community family association?

[00:07:11]Like, we could have a society called the SE Family." It's an abbreviation for the company " Ah for Families." Oh, it's amazing! We'd actually been thinking about this idea for a long time, but we didn't have an activity coordinator or anything like that. What's an activity coordinator? What does he/she do? Basically, he/she organizes events for us, like a morning coffee, or a brunch, or something like that. What's this about? What's it about? So, I started going to places, like in Oman, for example, to see... I started by being the one to welcome everyone who came. So, anyone who came to the country for the first time, I'd go and meet them, and we'd eat together, get to know each other, and sit together. You don't know English?

[00:07:55]No, no, I swear to God, that's literally what happened. And a lot of people will know I'm right because that was the beginning of my life in Oman. So, I started wanting to get them gifts, so I'd go to the Muttrah Souq, the markets there... Oman, I used to bring gifts, things that were symbols of Oman. I'd start by giving them to people, like bags. For example, at that time, there were women working with the government who had a workshop where they learned crochet and other things, like how to make bags with palm fronds and things like that. So, I'd go and tell them we'd like to make gifts for visiting foreigners. They'd say things like, "Why not? Why don't you bring them here and we'll have a dinner or maybe lunch, but Omani food." We could get a budget from the company and have a gathering where everyone could talk, get to know each other, learn about Omani culture, and watch things being made. That's when I started taking pictures, just like anyone else who takes out their phone and takes pictures. I'd take pictures and save them on my phone, just so I could look at them at night and feel really proud of myself.

[00:09:05]I made a rule like this, then I started to get excited when Corona came. I wanted to go hiking and uphill climbing. I really loved those things. So I would take my daughter Carla ( Julia was still a baby at the time) and carry her on my back, going uphill and climbing.

[00:09:23]I started filming, and when I finished filming, I fell asleep. I woke up to find everyone... I mean, the video had a million views! I woke up and suddenly I was known. I hadn't done anything in Oman. Yeah, suddenly nothing happened except that I just said, "Good morning, I'm Renad, and today I'm taking you to a mountain called [Mountain Name], and I'm doing [This], and I'm doing [This]," and then I fell asleep. It wasn't a plan to have it seen in a certain way, and I was actually terrified. I mean, oh my God, how will my family see it? What will my mom do?

[00:09:53]What will they say about me? Because you come from... like anyone who starts content... Terrified means he's terrified that the people closest to him are the ones who judge him exactly. Yes, yes, I understand. He'll tell you, "Either you're bloody or you're heavy-handed." I understand that they are the people who judge us the most, and the people around us, so I was terrified of course. So I told my husband then, "I'm going to post the video." He told me, "Post it, my lady. You're dancing, post it." So at that time I said to him, "So you see?" He told me, "Honestly, it's delicious, not hidden.

[00:10:19]You're imagining that 10 people will see it, for example. I went to sleep and woke up to find it was all over the place, so I woke up, of course, and got nervous. I remember then, I mean, I got up, like, ' What? Go on Mona El Shazly' [laughs].

[00:10:31]She said, 'Okay, I'll calm her down a bit,' meaning, 'Come on, God willing, things will work out,' meaning, 'Don't get bored.' Then I started to realize that after that, it helped me to tell the company that, 'Yes, I do things like that, so we can open up more opportunities with the Ministry of Tourism, so they can open doors for us to do more activities.' That's the idea. I don't sleep anymore, meaning my mind is always connecting things together, like, 'How can we connect this to that to that so we can profit from this and that and that?' Businesswise, yes, I think, I think very deeply, because literally, I'm a person who only thinks about myself, meaning, I can't think about anything else. So, it will come For example, if you tell me something related to someone, I'll think about it for five minutes, but then my brain will start saying, "So what am I going to do? What are you going to do?

[00:11:23]How are we going to make money?" Then ask me a question while I finish the chapter.

[00:11:28]Okay, then you worked with the Ministry of Tourism in Oman, so you worked with the government.

[00:11:34]Yes, that's where it started. Omani television started telling me, "Rinad, you're a lovely and honorable face for Oman, even though you're Egyptian. We like you and your character," and so on. "Let's go do the things you do, but we'll go film, for example, in the Nizwa Souq." The Nizwa Souq is a place where women aren't supposed to be present in large numbers because, you know, Omanis are a bit closed off, they're conservative, meaning they don't have the same level of openness that we have in Egypt or even in the Emirates.

[00:12:10]Since the Emirates... It means there are many nationalities. We went and did a report there during Eid, and it aired on Omani TV. A TV report, and you're not a journalist or anything, so you're Egyptian doing a report for the Sultanate's channel, which is watched by the most important people and the biggest people in the country. For me, that was like, "Who are you? Who are you?" Were n't you afraid, excuse me, of someone telling you to do something like that? Isn't this your field of study? Didn't you study it? Are you even from this country? Don't you have anyone there? The spirit, ma'am, the spirit rules. Weren't you afraid? No, no, no. All my life, thank God, I've had the character that makes people feel comfortable with me. Thank God, I've always been confident about this. I feel confident in my aura, so I wasn't afraid. Because you don't present anything bad, you don't just talk nonsense, you meet people. I mean, even this video, the report... This is still happening.

[00:13:14]I talk to people normally, like, "Good morning," "What are you doing tomorrow, Eid?" "What's the auction for today?" "The auction is for this and that." "No, I'll take the grapes. What are you taking?" Then he's gesturing to him. There were people at the auction, for example, who would tell him to do this. You'll find these videos on my phone because I uploaded them. So, he's gesturing to him, saying, "Ali, Ali," and I'm asking him why he's doing that. [Laughter] All of this was recorded, so it was funny stuff.

[00:13:39]Even the workers themselves accepted me. Back then, there was nothing like that, even though it was something strange. But literally, literally, no one criticized me. No one wrote a bad comment about me. All I remember is that I was [snoring sounds] and I received encouragement from everyone, from the Omanis to the Egyptians who were in the country. Up until now, I don't feel like people see me as rude or that I try to provoke people. Generally speaking, I try as much as I can to be myself. I'm not trying to... I mean, my goal isn't to be insulted, honestly, or to have someone insult my family or my household. The idea of ​​creating content just because it's viral now, and then trying to provoke people because that's what gets people noticed quickly, isn't my objective. I always think about the future, what I can achieve, how people will perceive me in five or six years. And by the way, it's hard to be a comedian without making fun of someone, without being sarcastic.

[00:14:35]But I'm not a comedian. I might be lighthearted, but you're lighthearted. The content is comedic, I mean, I'm not saying you're a comedian because you're not funny. You laugh because you have a good sense of humor, but most people laugh, or many people laugh, so I'm not generalizing. It's not about being harsh on someone, or talking about a certain topic and going to extremes, or bullying, or... well, you know. Ever since I joined social media, I've been determined never to criticize anyone, so I don't end up with a video of myself being criticized.

[00:15:05]Honestly, I had this challenge: I see so many people provoking me on social media. I told you about this a while ago.

[00:15:10]I told you about this girl—I won't mention her name, we won't say it—this girl, my dear, who's always right and defends women a lot, and her defense of women is absolutely right. I'm totally with her, but deep down, I feel like she's a bit negative in the way she talks, or the way she speaks, or her aura gives me a feeling that she's a bit negative in her reactions. I'm with her, but at the same time, I feel like I'm getting a negative vibe from her, a negativity from her. It's like we're always clinging to this and that and that. You're right, but let's do something, let's do something, let's... We're supporting women in something else because people are talking.

[00:15:56]Let people talk. If someone wants to talk, do n't say anything because we'll just get in there and people will know who she is and she'll take over. No, no, that's fine. [Laughs] Okay, we're with you. I swore I would n't criticize anyone and I swore I'd never go on social media to say I don't like so-and-so or I like so-and-so, even if she's standing right here, I'd swallow it and drink water after it, rather than go on social media and say it. Because if it goes viral and people say, "Remember Renad? The girl who talked about so-and-so?" I'm done with that.

[00:16:30]My career is dead. No, I want to be remembered as Renad Fathi, not as someone who brought up so-and-so or did such-and-such. I do n't want to become famous because of someone else. If it happens, I promise you. Where's the camera? Here it is. I promise you. [Laughs] I'll never in my life You won't become famous over anyone, even if it's against them [laughs].

[00:16:48]You're more famous than me, how can you buy off me?

[00:16:50]Shame on you! [laughs] Because you're more famous now, you achieved strange success in Oman, became famous in society, worked with the government, appeared on television, did everything, and this isn't your field. Then you came to Dubai and did things that aren't your field either.

[00:17:05][laughs] What did you do when you came to Dubai? My husband had to leave the country then, he had completed his term, which is 10 years, and he had to move.

[00:17:14]You stayed 10 years?

[00:17:15]No, I stayed eight. He lived for a year.

[00:17:17]Eight is a long time, you feel me? No, I stayed for a year, for example. [laughs] The period is shorter. Yes, I stayed eight years and he stayed 10, so he had to move. People understand rotation and things like that, so he had to leave. So he went to Algeria then.

[00:17:33]Yes, so you didn't actually come to the Emirates with your husband.

[00:17:35]No, you You came alone, yes, what are you doing here? [Sighs] [Inhales] In the name of God, the Most Gracious, the Most Merciful. Just to try, just to try.

[00:17:42][Laughs] What are you going to try?

[00:17:43]It's the life, sister Ali. I mean, if I had told him, "Okay, fine, I'll go with you to Algeria," and we had gone and stayed, I understand people would have started to grab me and say, "What?

[00:17:51]Oh, your husband is your husband!" And if we have the same man, no, he sees the passion. I mean, if the man agrees, I mean, my husband used to be very strict about everything, saying, "No, no, this, no," because he didn't see the passion in me, or he saw me while I was talking. He was watching the episode, he didn't see the passion in me. I was just because I wanted to go out, or just because I wanted to prove myself, but he didn't see the execution. He always saw that I didn't see what I wanted exactly. He didn't see me talking all the time, but I didn't have a plan. He acted on my behalf. I mean, I'm very emotional, he acted on my behalf.

[00:18:26]He's a strong engineer, uh, uh [sighs][inhales]. He's a company expert, I mean, exactly, uh, he's very practical. He wants you to tell him, "I'm one of three," and he's the one who made me think more with my brain than with my mind. I mean, I used to talk to him about wanting to do this and that, and he'd say, " Honestly, boss, you don't know how to do this, you won't be able to do this, you won't be able to do this." So he'd really fall for it as soon as he saw that I had a plan, that I'd do this in Oman, so when I went to the company, I'd do it. I mean, even the company, when we were getting a budget or doing something, they would encourage me, give me something extra. I mean, they would give me... I don't want to say more, but they would encourage me. They would help me, yes, they would help me. For example, "Do this, do that, I'll give you a discount for this and that." So, these things, when he wasn't looking for financial gain He wanted to feel that I had done something, that you had found yourself, that you had found yourself doing something. This is when a man starts to support me. If he's also a decent man, then he'll start to support me if he sees that you're staying away from home, or that you'll be able to maintain balance, because he's already emigrated, he's not living with us anymore. So he wants to make sure that one of us will still be managing the household.

[00:19:40]Okay, I'm going to leave now because my job requires me to do this and that, and you've known this for a long time. So, will you be able to manage the household? No. He saw this part of me as a wife: I know how. No, my children are the most important thing to me, more important than anything. Stop me, I hate social media, I'll stop it, it's fine, because my family is the most important thing to me, the most important thing, the most important thing. And I'm not just saying that, I mean it. I mean it's real. What do you mean by "just saying that"? It's like something from TV programs. Because I remembered the rabbit that was We have, I swear to God, I swear to God, I remembered it and I was so happy, like a rabbit [laughs]. Okay, the important thing is, don't comment, Alia, that's enough. I thought it was a term, I don't know what it is, for example. No, no, literally, we have rabbits, okay? So when he found that, yes, I know, I know how to manage things, I know when to send things, when to bring them, and he helps, like, yes, you have, uh, you have, for example, something in such-and-such country, do it, I can go on vacation during this period, and so on. But he didn't want a financial gain from me as much as he wanted a result that would make me grow, not for us to waste energy and money for nothing, like, you're leaving the girls and the house and all that, you're not doing anything in the end.

[00:20:45]Yes, because, uh, I mean, the man or woman in general, when she sees that even her husband, for example, might go and tell her, we We need money for this, and the woman herself keeps telling him, "We spend all this money, and in the end, we don't see any results." So, in the beginning, when you see that the person in front of you is investing in what you're doing, they start to show interest. So, a man has to be supportive.

[00:21:11]He's supportive at the beginning because I admit that all my talk was general. I didn't have any specifics.

[00:21:18]He wanted me to say, "One, two, three, no, and this will get us to such and such, and my revenue is such and such." So, I would say, "Okay, go ahead, go for it." He heard, "Revenue, that's it."

[00:21:31][Laughs] The word "shark tank" is strong, okay. So, I told him, "I'm going to Dubai." He said, "What are you going to do in Dubai?" I said, "But you'll pay for the first year's residency, and I'll pay for the following year." He said, "What's this plan? And what are you going to do?"

[00:21:46]Yeah, I told him there's nothing I'll do, I'll continue as I am until I see what I can do. He said okay, but why should I pay for the first year's residency when you can just come to Egypt? So I told him I'll try it. He said, "Let's go." And why is this experience like this? Of course, he forced me several times until finally I convinced him. And that goes back to my personality.

[00:22:09][Laughs] Keep going, keep going normally. You're a mix between Instagram and the app, but it's okay, I'll talk to the camera, okay?

[00:22:16][Laughs] I'm leaving you alone as long as you're happy with the camera.

[00:22:19]Talk, take a look, have a swig, it's no problem at all. So you convinced him, you sat and took and served.

[00:22:24]Yeah, we sat and talked until finally I convinced him. He's a lawyer too, he's keeping an eye on you, Mom. By the way, yeah, that's one side of me.

[00:22:30]I also know how to sit and talk a lot. And in the end, if you don't take it, you'll still take it, you're an Egyptian wife, I mean.

[00:22:38]I told him, "No, look, I'll go And I'll try, as a content creator, I'll know how to talk to people about what you'll do. I'll make a program called "Where to, Renad?"

[00:22:47]Okay, Renad, fine, try it out. I'll come around every now and then, and then I got a residency permit for the first year. He got the permit, invested in you, yes, he got the permit and gave me the money, and I started. In the first year, I made a program called "Where to, Renad?" It was about fashion, and I put four pillars for it. The first pillar will be about fashion; I'll visit places related to fashion, go to events, and all that. The second pillar will be about food and entertainment; I'll visit restaurants and eat there, and so on. So, what's the deal? I'll mix all the current influencers. I'll take all your content and make it. The third one will be about children and children's outings. [Snoring sounds] And the fourth one will be about what children were like. Fashion, tourist destinations, for example, Discovery tourist destinations, okay. So we have four banners we play with.

[00:23:40]I divided them and added an intro to them, and I started. I also like organization, meaning I don't like to be like, "You're a strategist, you know how to think strategically, you can do a strategy, exactly." Yes, I don't like to just talk like that, like, I mean, I'm saying, even now I've released something called "Every Friday, Renad." I understand, I always want to have something to talk about, but randomly like that, I don't know how. So here I made the banners and filmed them, and they were very successful. They were filmed very well and edited very well. And I didn't know how to edit yet, I used to get people to edit for me and things like that until I became known by a certain class in the Emirates. That's it. But, by the way, making money from content is also difficult.

[00:24:23]No, that came later, it didn't come at the beginning at all.

[00:24:24]I mean, the content was good and visible, but You're not bringing me anything? I said no. I was spending money here, I was spending on my content, editing, and all that stuff. Then we're almost at the end of the year, my residency permit isn't going to be renewed, I don't have any money anymore.

[00:24:39]Okay, and where did I save that money from? For example, if my husband gave me an allowance, I'd cut back a little so I could pay for editing and stuff like that. That's just an example. But I used to tell him directly, "Give me this, that, and that." I didn't like doing that because... Enough already! I'm almost at the end of the year and I haven't done anything.

[00:24:55]Or you chose the most expensive country to live in. You're going to break up instead of living with him or going back to Egypt. That's the truth. Okay, so we're about to start our second year, before the year ends. He told me, "Rinad, I'm not renewing. You're going back to Egypt."

[00:25:10]Um, in a second... In a second, I switched to 2024.

[00:25:19]I went to 2023, and in 2024, I immediately went and registered my business under my company name, Renato. I registered a company, yes, the business [clears throat]. I mean, I went and transferred. We registered the company under the name Renato In Co., which is a fashion marketing agency. At that time, I said I'd go into client development because my content wasn't generating enough income.

[00:25:47]So, I made a lot of connections that year. I used to go to Evans, I'd meet buyers, I'd meet concept stores, I'd meet people on my own. You'd go and join an event, I'm socializing, meaning I'd talk to this person, "What are you doing?" "I'm doing this," "I'm doing that." So we'd talk about how I could help you with this and that, how I could do that, what you know how to do, and how I could help you. Connecting with so-and-so, a bit of PR, I do n't really understand it, but I was doing it, so it was just normal, depending on my nature or personality more. I got to know people here, and going out, guys, teaches you a lot. Go out, go out at 7:00 in the morning, and you'll find yourself going to so many places. You know, so many places. I used to go out, just to take the kids to daycare and school and explore the city. Oh, and then I'd go to concept stores, I'd go and find the owner of the concept store there, talk to her, show her my account, and she'd come and look around. I was also making very respectable content, it looked really good, like a program, you know, you have great taste in content, you know?

[00:26:41]So it looked really good, but I didn't see it as much, like now, when Renad posts a video, people are interested in what My name is Renad. Back then, people knew me, and many people knew me, especially from Oman and Egypt. But I didn't have the audience I have now. Back then, my account looked nice, and the content looked stylish and attractive, so it caught the attention of anyone I met.

[00:27:06]When they came in, they didn't feel like I was talking about anything. I mean, excuse me, I'll stop here, I'm sorry, but we were just in an episode talking about networking and getting to know people, and how girls or women can present themselves in society, network, and show what they're good at. This is very difficult for women, and it holds them back a lot. It's true, because we're shy to say, "Look at me, I'm good, I know how to do this, will you work with me?"

[00:27:34]It's true, but I don't. I rely on God, thank God. God bless you, because you have self-confidence. My self-confidence is huge. Yes, I'm dying to know about this particular topic. I mean, from the time I was little, my father instilled this in me to a very large extent. That's why I always address fathers and husbands, telling them not to let their daughters go out of their lives, especially the father and husband, because the father passes the responsibility to the husband. Don't let your daughters go out of their lives, keep them shining as much as you can. So, honestly, it all comes down to my upbringing, from my mother's side and my father's side. These people gave me so much. My mother and father didn't have children for a very long time, and then they had us. We were their treasure. I only have one sister, so we were their gold. While we were from the countryside, meaning we were from the countryside, we weren't raised in a hard way. We were raised with principles, raised to believe that life is easy, and my father was easygoing. We were a good family, not just any kind of good family. Kind, kind, meaning calm and easygoing. The whole thing was normal, fine. But my mom and dad love each other and love their kids, and my mom... well, while my sister and I are completely different. My sister is very, very quiet, and like you said, she's not the type of girl who gets to know people quickly, not the type who makes friends, not that kind of girl. And I became something else entirely. But it depends on genetics, maybe she has certain personality traits, while my mom and dad are both amazing. Put them in one place, and they'll embody all of that in a second. So I inherited a lot from them. My mom was a school principal, and my dad was a fashion designer and also had some involvement in teaching.

[00:29:18]So I inherited some of my mom's personality and some of my dad's personality, while my sister is completely different from us. You know, I want to get inside your head to explain the feelings of girls. Do n't you feel embarrassed, for example, when you If you're going to introduce yourself to someone and they embarrass you, don't say no, okay? They might say, " Um," but it doesn't have to be a big deal. It's their right. Who told you I don't think about that? I'm just saying, it depends on the degree of embarrassment. Imagine I'm going to introduce myself, say, "My name is Renad, I'm such and such," and then I come and talk to you.

[00:29:51]I do this and that and that. You might look at me and say, " Um, um," or you might continue and say, "Oh, really?

[00:29:57]What exactly do you do for a living?" Who told you I wasn't embarrassed? I know you might be embarrassed or shy about introducing yourself in some way, but I'm confident that what might happen is... I mean, who told you that anyone who has succeeded in something or grown in something hasn't been rejected or had the door slammed in their face? So, who are we to be the messengers? I mean, I'm not comparing ourselves to the prophets, but I mean that everyone experiences this in life. I'm afraid of this aspect. No, nothing.

[00:30:27]Don't be afraid of this aspect, O Messenger of God, peace and blessings be upon him. When the message was revealed to him, he was rejected for many years until the Hijra.

[00:30:33]I just don't like to talk about religion so that people don't just sit around talking.

[00:30:38]We're not talking about religion; we're talking about someone. Yes, the point is, don't feel like you'll be rejected. We'll all be rejected. I mean, I was rejected, you were rejected, so-and-so was rejected, and so on. In the end, something will happen, but at least people will have seen your face, gotten to know you, and talked to you. So from here, I started talking to as many people as possible, getting to know as many people as possible. I got to know the fashion shoe designers, a lot of people who make fashion shoes in the country. I got to know them. I got to know people. I do events that mix buyers and fashion designers. B2B events, you know. I got to know so many things here, and then I said, " I'll open a fashion marketing agency." You might ask, " Why didn't you open a marketing agency? You could create content for everyone, or do something for everyone." But first of all, I love fashion. I love dressing up, even if some people might think that fashion is outdated. It's not about being stylish anymore, but I mean, fashion isn't about wearing these pants with this blouse anymore. It gives you the freedom to play around however you want. This takes me back to my old days.

[00:31:45]I used to dress like that, for example, wearing colorful pants with a very colorful blouse. My mom would tell me, " Just take off that [laughs] crap you're wearing!"

[00:31:55]Back then, I didn't call it fashion because it was all about Charleston. She would say... Lee, just put on those bell- bottom pants and come talk to me.

[00:32:02]Now you can wear whatever you want, and it's all "ooh oh oh yes." So now they've let us play around with this a bit. I feel like I've said, "Okay, I understand something, and I want to specialize in just one thing." I mean, I don't want to handle everything. I also don't have the energy to do so many things at once; it'll make me think too much, and my head is divided into several parts. One part takes 50% for the boys, so I'm playing around with that 50%. We could give that 50% to, say, the company, 10% to content for me, I don't know what to do with the remaining 20%. So I still have to divide it so I don't explode. I can't do anything on my own. And back then, I did n't have a team. So, Renad, open the company and start getting to know people. You'll see, I worked as an account manager and a creative director, but those are the only roles I've had since I first started. Yes, yes, here, here. But their salaries aren't small either. The first client I got, that's the one I paid for. Yes, so you got the client first, then you paid the salaries. Yes, you got a client and you didn't have a team. I swear to God, I swear to God, yes, I did it right. I want to hear these stories.

[00:33:09]Yes, I'll start. I'll sit and talk, so I'll start. Go ahead, start. So I convinced the first one, who was a friend of mine, not exactly a friend, but someone who knew the definition of an event, and she worked with me first and trusted me. So, let's start. Hop, a contract. I learned how to make a contract and started to take the money I took the first time. I got an account manager and a creative director and told them, "We have Clients, what are we supposed to do? Of course, before that, I knew I'd done some research too. Not like I'm just going in there clueless, no, because you know that a shoot needs an account manager and a creative director.

[00:33:44]Yeah, I studied, I studied. I found out that, for example, we need to make a mood board, we need to know what this brand actually needs, how it will be presented to people, what it was like before, what it was like. So I studied this a bit, and then I started talking to the account manager and the creative director about how we could shoot, whether we'd work with power-time or full-time people, and so on. The game started to gain recognition little by little, and the company contract renewal for the second year was with my own money. I can clap [laughs] [inhales].

[00:34:13]At that point, my husband told me, "So, that's it, go ahead and spread the word, spread the word.

[00:34:18]What do you mean, 'that's it'? I mean, the hold he had on me is over." He meant that he didn't want us to pay money. He just wanted our gathering to be more than just a casual get-together.

[00:34:33]He wanted to feel that you were worried about your daughters' money, or worried about what I was earning, not just spending without understanding our situation.

[00:34:44][Snoring sounds] Especially since, as I said, we live in the Emirates and all that. That's when it all started.

[00:34:48]Not just Renato Anko, but Renato Anko began to become a creative production agency. We started consulting with many designers. Yes, we get it now. And I started to understand, I started to study, I started to know how. I actually started to study editing. I studied editing so I could produce it. If there's something the editor does that I do n't like, I want to edit it right now because I'm going to release it next week. We have a schedule where the content has to be released in a specific way, so I have to do that. I started learning editing for myself and the company. There are so many things I do myself because I like to... For example, I have a target for each client, like I want to distinguish them with a specific music or a specific style. So I started playing around with that, even with my imagination [snoring sounds]. I put my hand into everything.

[00:35:39]But you talk like a marketer, like someone who studied marketing.

[00:35:43]No, I didn't study anything. I know, honestly, but I studied on my own.

[00:35:47]Yes, and what I like about my studying is that you studied as it happened. I mean, you studied while you worked. You worked, studied, and developed yourself. You didn't wait because that's something that holds a lot of people back. Wait until everything is perfect and you understand everything. And I have the team and I don't know what else, and then we'll start. You'll never start talking about people, you'll never start, literally, I swear to God, you'll never start. I'm telling you now, if you're waiting until you get a selfie stick and I don't know what else, and I know your mindset, you won't start or do anything. So sit down and eat. You did n't shut up then. At Renato's Co., which is marketing, you consulted. That's where the greed starts. Greed starts. [Laughter] No, greed, no, greed for ambition, right? Okay, I wanted to turn it around so it wouldn't sound bad. Greed for ambition is when you're greedy for success or greedy for not doing just one thing, but several things. So that's where I started to expand my community.

[00:36:37]I want a creative, creative director. For the creative director, I want a content creator to guide the account. I understand that it's time to expand this circle further and see what we can do.

[00:36:52]Rinad, well, you're becoming famous, right?

[00:36:56]Rinad started to become famous, so she started doing campaigns for big companies.

[00:37:02]From here, what do we start? A little success. What I'm about to say is starting to be a success, so you have to build on that success correctly to keep you on track. There's a structure now, yes, you have to do it correctly. Here, Rinad started to be recognized as a social media influencer. I don't like the word " influencer." Wait, social media content creator, no, social media developer. Look, Rinad, yes, even I tell people that. I'm Rinad, that's how I am in life. Okay, she started to be recognized. This is where people will start to take from Rinad's words, which means they'll start to see what's in their best interest. Where are you? So this is where the marketing agencies around us, the big brands, started to understand what they wanted from Renad, what they could benefit from Renad, just as people were benefiting from Renad, the Renad company, and that you had to benefit from Renad. That's when I started saying, we started brainstorming, like, we started talking to each other, but on a bigger scale, putting all our cards in front of us, which is Renad, you are Renad Fathi, and Renad's relationships. So you, as a brand, you are a company, yes, yes, I am Renad, this is a brand, and now we want to use it to start marketing for it instead of doing media building. Do you understand? So we will do this.

[00:38:20]You have the platform, you have the audience, you have the tools, you have the relationships, you have everything. So instead of spending your time on marketing, you're just competing with yourself. That's when we started laying our cards on the table and talking.

[00:38:34]How can we benefit from this?

[00:38:37]This Renato company has PR, it can do events, it can do fashion shows, it can do everything because its network has grown and people know it more.

[00:38:49]What can Renato N.co. add? Fashion designers? We can do pop-up ads for them, we can do events for them, we can do fashion shows for them, we can do anything related to the community. We can create a community, we can create branches, I mean, a thousand things are possible. I used to offer [snoring sounds]. Okay, but now we want to take this platform and work on it.

[00:39:07]I started to take advantage of it and create a pop-up concept. The pop-up concept was called Dar Nato.

[00:39:14]Dar Nato will be a pop-up concept. For anyone who wants to do a pop-up in a specific place, for example, if you're a fashion designer and want a community of fashion designers to do a pop-up for their brand, well, look, I plan the location, I plan the time, I plan the event, and I plan the Rinat & Inko event. Rinat uses a market tool to market their pop-up, so they can benefit by creating content with Rinat, who's present at the event. She'll be adding to her work, adding to the designers with her, adding to herself, and adding to the company. All the benefits are mutual. That's where we started.

[00:39:59]We did our first pop-up at Culture House, which is what I did last time. Then some circumstances arose, so we stopped. We couldn't do anything right now, but we'll do something very soon in Egypt, God willing. So, I mean, at that time we hired Renad and started working with her on this project. Thank God, there were so many designers with us—some from Egypt, some from Iran, some from Turkey, some from Oman—and we also had a good Emirati brand. We started by creating our first pop-up ad, and thank God, it was a huge success. People benefited from the content, the sales, and the marketing—they benefited immensely, thank God. And then people started to trust Renad. I mean, if the designers who were working with me or are working with me now are the ones who trust me, then you're not... I mean, many times I get to the point where when one of the designers I'm working with... Either the company didn't get any sales, for example, from Media Buying or something else, so I support all the tools. I mean, I might repost from Renad's site, or share their videos or whatever they're releasing. I might post something like, "Hey guys, what do you think about buying from such and such?" I try as much as I can without making them spend money outside the company, so they also benefit from Renad's work. Okay, you might say that it has to be charged, but honestly, I do it a lot of times.

[00:41:15]As soon as I want the brand to sell, I take advantage of everything, whether it's from my company or from me. Of course, it's a good thing you're being generous, but it's also smart business sense. You're helping them grow. When they grow because of you, they'll keep working with you and will come back as a client. They'll become a retainer, a loyal customer.

[00:41:33]Someone trusts you, so you have to give them everything you can. You have a mother, so you're building a family and a community around you, so you need to support them too. Okay, we've done that here, Renato, and thank God we're thinking about it more broadly. We want to do pop-ups with people, for example, in the furniture industry.

[00:41:59]We want to expand our ideas, so right now the team has compiled a list of all the communities we can work with and create pop-ups for them. We're starting to approach them, asking what they think about collaborating and creating pop-ups for furniture designers. For example, someone might like to create specific pieces for their home, so we could create a pop-up for each one. Each person could create something, like an art gallery, you know? [Clears throat] So we're thinking and thinking a lot. I always tell my team to think more broadly. I know I can do what you want, but what does that mean? Don't limit your ideas, I mean, don't be traditional in your thinking.

[00:42:35]No, no, no, I don't tell them "out of the box," I never say that at the company. I always tell them to just let their imaginations run wild, to do everything, to see what they want to see and we'll do it, to move forward.

[00:42:47]That's from the perspective of the management, what you said is great, but how do you know all this?

[00:42:55]These things take a lot of time. Anything that involves creativity takes a lot of effort and time. Now, thank God, you have a team, so they can help you, but you also have a vision for things, so you often get into the details and sometimes you do editing yourself because you have a clear vision, you know what you want, and that takes a lot of effort, Renad.

[00:43:15]How do you balance the kids and the house?

[00:43:18]No, as I told you, I divided it from the beginning.

[00:43:19]50% for the kids?

[00:43:21]What's this 50% thing? It's never that clear-cut. It's never a straight line. I mean, next week you'll give the kids 50%? Honestly, this week I swear to God I'll give them 50%. Let me tell you how. I mean, when we talk, for example, normally, no, the kids have school, they have this and that.

[00:43:36]I come home from school and take them to their activities. Let's talk about me also playing around, spending a little. I mean, where do I spend a little? I spend a little from Renad. I mean, she comes to campaigns, she works with big campaigns, so thank God, Renad makes good money. She's an influencer, yes, she's an influencer. She makes an income and spends it all as a competitor. She doesn't want to pass the buck to the team. I mean, I say, "So-and-so and so-and-so," and so on. I just throw everything on my mind at them. Now we want the Darnapps.

[00:44:09]I do this, that, and that, so I get rid of all the thoughts I might spend all day thinking about and dump them on them. Then someone else is the one who does the thinking. But the idea of ​​me sitting around talking, " You do this, you do that, you do that," no, and always bringing in seniors because... what? I mean, I don't want to add anything because I don't understand your work. I still don't understand the work of a content creator. I also have to admit to my team that I'm an expert in content creation, so in my own mind, I'll give you the top-down vision. We'll put the vision together from the top down, and then you execute it. Okay? I'll tell you that I dream of doing this. Have I studied anything? Do I know anything? No, no, I don't know. You, you're a very skilled content creator and a senior in your field. Or you've worked on many things before, so bring this dream to life for me and tell me what we'll do with it. And when you say that, tell the account manager so he can tell the assistant to remind me.

[00:45:06]It's a structured process, so when they organize themselves, they organize me, and my life becomes easier. But make time for yourself.

[00:45:13]Yes, exactly. Yes, so I spend on this aspect, honestly.

[00:45:17]The appointment, yes, was a priority for you, so I know to give 50%. So you can't do it if you're going to give effort, not money. So I give money so I can give effort for something else, and also for myself. Honestly, I love, I also love, apart from the boys, to do something for myself. I mean, I often like to go and do things, like get a massage, for example, or just sit by myself. But that's it. I don't want to talk to my friends and tell them, "Come on, let's go."

[00:45:43]I don't want to I'm talking to the kids now. I don't want any of them saying "Mom," okay? Everyone be quiet now. I need to clear all my energy so I can give all these people their due. We can't end the episode without talking about something you mentioned on social media, so I'll allow myself to talk about it. Okay, about your problem with stress, anxiety, punk addiction. Okay, punk addiction? Yeah, it's something I had when I was little. I didn't understand what it meant. My mom thought I was possessed, so she'd bring in sheikhs, you know, to read over me.

[00:46:16][Laughs] This is the funniest thing ever, it's called tan park addiction, I swear to God.

[00:46:19]Because I was always telling my mom, "I'm scared, I'm scared, I'm scared," and she couldn't breathe or anything. And my mom was always like, "What's wrong with you?

[00:46:26]We must have been bewitched!

[00:46:28]Someone must have done something to us!" So she You bring a sheikh, for example, to recite Quran over me, to give me water with Quranic verses in it, or something like that, and he's recited over it, and things work, they calm me down a little, but I still have a question: what's wrong with me? Why am I scared? I'm literally scared, but I don't know what I'm scared of. Something just happens to me, something happens to me, and suddenly, like, I'm sitting with you right now, okay, suddenly my head... what's this? There's a bomb in the construction here, okay, fine [laughs], I'm scared like that, okay, there you go.

[00:46:57]So, like, I'm sitting with you right now, and suddenly [clears throat] my head... I don't know what's happening, Alia, but it tells me that you're going to die right now, so I start to feel a little short of breath, so I start to see you here, my limbs start to go numb, and I feel like I want to shut up and tell you, for example, I'm done.

[00:47:16]I want to be quiet now and just stay quiet.

[00:47:18]What's wrong? I feel like I'm going to die right now in front of you all.

[00:47:24]Why do I get this feeling?

[00:47:27]I have no idea. I don't know what's happening to me. Am I upset about something? I don't know what I'm upset about. Do I have a reason for what I'm saying? I don't know what's making me so nervous or what's happening to me. I stayed like this from college until 2012-2013. Then, starting in 2014, I started fainting in my sleep. I mean, I'll be lying down and as soon as the feeling comes, I'll do that.

[00:47:51]I tell myself, "I think I'm going to die," so I let myself go. I completely let myself go.

[00:47:56]Then, my family, like my husband, or someone who helps me at home, will come and see that I'm not okay, and they'll call an ambulance. I'll go to the emergency room, I'll go to the emergency room. In a state of emergency, and no one knew anything, my blood pressure was low one minute, high the next, then low again, and so on. It was all so strange. Then I thought, maybe I have a disease, something's wrong with me. I took a mirror, I did everything to figure out what was wrong with me, until they told me I had a mental illness. And that was just laughable. A mental illness? Why? It's like nothing ever gets better for me, my life is a living hell. I mean, I've heard that mental illness happens to people because they don't know what their father, mother, or husband did to them. Look, there are a lot of disagreements in my marriage, or in anyone's life. Everyone goes through that. And of course, you get stressed and feel like you can't take it anymore, that you want to separate, that you want this and that. It happens, I'm not going to lie to you, but I still take things much more calmly.

[00:48:54]Even if I wanted to do something, what would I do? I take things much more calmly than that. I have a kind of paralysis that could affect everyone around me, but it's not to the point where I could be psychologically affected at all. I mean, even now, I'm always asking myself, "What's going to happen? I'm fired, what's going to happen? I don't know what's going to happen." I always have that " What's going to happen?" thing.

[00:49:15]I say it about everything, so it's impossible that I have a mental illness.

[00:49:19]Then I went to the doctor who told me to go to a life coach, to talk to him. I sat and talked to her, but I found myself getting more and more nervous from what she was saying. I found myself getting angry with her. She kept telling me to breathe, to be quiet, to be quiet.

[00:49:30]I don't know what's wrong with her, so I left her. Then I went down to Alexandria. I was going on vacation to see a doctor, a psychiatrist.

[00:49:42]He kept talking to me, asking what I do, what I do for a living, and so on, until he asked me, "Is your father alive?" I said, "No, my father passed away." He asked me, " Since when?" I said, "I My little one died, and I realized that while I was thinking about it, or rather, while I was talking about it, I started to explain it bit by bit. No one had asked me that question in ages. It was the first time anyone had asked me that question in a very long time— how my dad died. So, as I was telling him, my heart kept pounding, pounding, pounding, pounding. Then I started to listen, and I told him I didn't want to talk [inhalation].

[00:50:25]He said okay, and we were quiet for a bit. Then he started talking about other things because I was completely normal. He kept bringing up that topic again and said, "So, you have a manicure?" I asked him what, and he explained it to me. The whole world was shocked, and suddenly everyone reacted exaggeratedly, screaming, "You've lost your dad! You're gone!"

[00:50:44]My dear mother was in shock and didn't realize what she was doing. It depends on her level of awareness at the time. I can't blame Mom or say she's the reason, or anything like that. The whole point is that she was in shock, so she did n't even realize it herself. Mom wasn't in her right mind, not even aware of what was happening. And of course, it was a huge shock for her because she hadn't had children for a long time, and then suddenly she did. And then, after living with her husband for a year, he passed away. So, the way Mom spoke to us, the way she couldn't sleep, the way she screamed all the time, the way she suffered alone—all of this gave us a feeling of fear, against our will. I couldn't even walk past Dad's bed, even when he wasn't there. I was genuinely afraid. The picture of Dad that was in the house— every time I passed it, it filled me with dread.

[00:51:38]First of all, thank you for sharing something so personal with us, but why did I ask you? You put it on social media, but there are also a lot of people going through tough times. We're in difficult times, and everyone has their own needs. There's also something very widespread online. I used to make fun of people, like, "Eat chicken!" I'd sit with someone, for example, and she'd say, "I'm feeling down," and I'd say, " Don't you have any meat or what?" [laughs] You know, if you don't make fun of people, I swear to God, I'll lose three people, Alia! [laughs] My tongue... I really feel like I've taken everything I made fun of. My problem is that I really [snoring sounds] make fun of my friends a lot. Okay, and I found that when this happens, they're like, "Get up already! Get up!"

[00:52:16][laughs] And I get psychologically affected. The problem is that I don't know how to show that I'm really hurting. I mean, even when I tell them, for example, they know that if they put ice on me, I might get up quickly. Okay? So they started to say goodbye.

[00:52:30]They wanted to have a target. I swear to God, I will show you the day you were.

[00:52:36]When I complained, I started telling them, “Okay, God is great,” and I was laughing. I am tired, God is great. [Laughter] The great thing is that I am tired. The people around me are no longer at all. I mean, of course, I don’t believe that there is something wrong with me, or when I’m not right, it’s not right, but I don’t take the issue seriously because you don’t take it seriously. It's a good thing, but it's not very good, because these are hours that silence the basis that you're supposed to talk seriously, but I also like that you don't stop at these things. I mean, oh, I'm exhausted myself, and I'm seeing doctors, and I'm continuing with the treatment, and I'm trying, and you told me to do a lot of techniques, breathing, and meditation, and what if you gave me bravo, and God willing, that means you'll get rid of this feeling very soon, but it won't stop you, no, no. Praise be to God. I mean, I have learned that there is a treatment method. I am treating it or taking medications to try It helps me calm down a bit or think more positively, like, even if we're going to die, we won't die, what's the big deal? So these things help me. But secondly, I can't sit alone, I can't live alone, I can't deal with it on my own. I try to get up and work. This work keeps me from dying, yes, it keeps me from dying. This busyness keeps me from dying. When it comes, I tell myself I'm not okay right now. Sometimes I just shut up completely. When I get really sick, I want to do that, I do n't want anyone around me. Now, when I come to my senses a bit, I start by, for example, grabbing my laptop and writing something I want to write [clears throat] or thinking about something, or something like that. You told me about a solution, writing something down on paper, but when I tried to do it, I found myself I get annoyed, so I realized it wasn't my path. No, it wasn't quiet.

[00:54:15]Yes, exactly. So I felt it wasn't my path because Ali told me to write down everything I feel, to write it on a piece of paper. It helps me when I'm stressed because you're calmer than me.

[00:54:23]Maybe I don't have the energy. So if I write this down, look... But actually, this writing thing only came to me recently, meaning you didn't have it before.

[00:54:31]No, I couldn't.

[00:54:32]Yes, no. What I'm saying is that if you find that a path isn't working for you, then it's not your path. I mean, meditation breathing didn't work for me at all at first; it really annoyed me. Someone told me to close my eyes and imagine. Maybe I'd calm down. Maybe I'd calm down. So it's okay, guys. If there's anything that annoys you, don't do it. Yes, I found that what cheers me up a little is riding a bike.

[00:54:51]I found that, for example, what cheers me up a little is taking... Physical activity makes a difference. You can move, walk, run, play, even if he went to look at something, like a mall. I went into a mall, for example, and sat looking at clothes and stuff, and I saw prices and said, "No, this is expensive, I ca n't afford to come." I mean, go out, separate, separate, separate. Oh, I'm so grateful, Renad. First of all, I'm proud of you for managing to do the interview without... without joking, without making fun of it at all, I swear to God! [Laughs] Seriously, I really do n't know why you did that.

[00:55:23]I wore white, and he sent me a message saying, " Renad, wear something light-colored and put on black." I told you, "Black or beige, beige, beige, Alia, put on beige." I wear beige in 80% of the episodes.

[00:55:35]What's that sound, Ali? There's construction, I swear.

[00:55:37]Okay, because we're spreading this topic. [Laughs] I swear to God, I'm not standing still. Okay, let's end the episode. I'll wait for you to say... We'd love your feedback on this episode and to tell us what you'd like us to discuss in future episodes.

[00:55:46]Don't forget to subscribe to Ali Khafaja Channel on YouTube and follow Female Formula on all podcast platforms.