How supermarkets trick your brain into buying sugar

[00:00:00]Did you know that our brain responds to sugar before it even crosses our lips?

[00:00:06]Neuroimaging studies show that when we encounter sugar cues like signature logo or wrapper, our reward [music] pathways light up instantly. The anticipation dopamine spike [music] is often higher than the pleasure of the actual food.

[00:00:23]So, we [music] are choosing the promise of a reward engineered by our environment.

[00:00:30]And this is why modern food environments make [music] healthy choices feel like an uphill battle.

[00:00:37]Our primitive biology is being [music] targeted. And also to learn more about how sugar impacts our mood and our behaviors, our thinking patterns, and also what we can do about it, visit my YouTube channel.

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