Brands that achieve strong market positioning and search visibility can leverage their bargaining power when negotiating with marketplace platforms, rather than having to request inclusion as a new vendor.
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Comet becomes India’s 4th most searched shoe brandAdded:
We are actually the fourth or the fifth most searched brand consistently in India. But you're still not on marketplace? We joined Myntra on 30th of Jan. So, 2 and 1/2 years into the brand's journey, the first thing was I have to have something in my back pocket to give them versus ask them please list me. So, I also have to have some bargaining powers. So, once Comit became an interesting brand for them, I could then go on the negotiation table and actually get what I wanted for my brand.
Very good. Right? And now they go heavy on us all the >> I
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