What do you think about burger kings new logo and the general... #Shorts #shwinnabego

Ajouté : 2026-05-28

[00:00:00]Okay, let's talk about the Burger King rebrand. Before, after. Usually, I'm not a fan of rebrands that don't pass the squint test, but this one's an exception. The old Burger King logo had yellow, red, and blue. And to lose one of those core colors can negatively impact brand recognition, but in keeping the name sandwiched between the buns here and generally aligning to the same color palette, I think it works just fine. I also tend to not be a fan of stripping away complexity or character from previous logos and making minimal new logos. But I would say the main thing from a character standpoint that was lost is this kind of white gradient on the buns that give it this kind of 3D edge, but really just end up making it look a little plasticky. So I actually like the new simplicity here. This monogram is excellent. New Burger King logo is actually very similar to the logos that they had from the late '7s all the way through 1999. This reversion to more classic retro feeling logos, especially for brands that have storied histories, actually ends up working quite well. Pizza Hut is another brand going full retro, evoking nostalgic vibes with the logo that they had from 1974 to 1999, now bringing it back. And I'd say this is partially a result of some of these logos being timeless, but also because these brands evoke strong memories of nostalgia. And rather than just trying to continue to modernize and hop on the latest trend, they're saying, "What if we just went back to what worked?