Effective CEOs must simultaneously work on two businesses: the one they are currently in and the one they are becoming, requiring intentional effort to maintain the current business while developing the future business.
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The Real Skill of a CEO: Building Two Businesses at OnceAjouté :
We're always building two, the one that we're in and the one that we're becoming. This is really the skill that comes into being a CEO. Is how do you consistently work on both of those businesses? How do you intentionally work on both of those businesses? That's really the idea is to constantly take care of the one you're in while you're becoming this other one.
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