Successful brands can predict viral moments by monitoring rumors and social media signals, then prepare inventory, merchandise, and digital assets in advance to capitalize on the opportunity when it materializes.
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Predicting Messi's Move to Inter MiamiAñadido:
social media stuff it once it happened and so by the time he began to his interview and it became very clear that he was going to be there or be going to Miami.
We immediately flipped the site with the back of one of our guys actually wearing a Messi jersey with the back of it and [music] um had them available online like that customized and ready to rock and roll along with um pushing out of course on social that we had them and everything and so we we were quite literally as far as I know the very first store soccer store very first retailer that [music] had Messi jerseys like that.
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